March 1, 2007. Call in at 10:55 a.m. Eastern Time Lars Godell  Michele Pelino Principal Analyst   Senior Analyst Andrea Ca...
Agenda <ul><li>IP multimedia systems (IMS) in telecom </li></ul><ul><li>IMS activity tracker methodology </li></ul><ul><li...
Agenda <ul><li>IP multimedia systems (IMS) in telecom </li></ul><ul><li>IMS activity tracker methodology </li></ul><ul><li...
IMS is not a product; it is an open, standards-based framework Network evolution —  Legacy networks — —  IMS framework — W...
Once ready, IMS should enable carriers to deploy new services at reduced costs <ul><li>Lowers OPEX and CAPEX costs </li></...
Vendors are hyping the technology <ul><li>They promise that today </li></ul><ul><ul><li>IMS will unleash a myriad of new r...
Early IMS lessons address three issues <ul><li>Technology </li></ul><ul><ul><li>Implement security to prevent unauthorized...
Agenda <ul><li>IP multimedia systems (IMS) in telecom </li></ul><ul><li>IMS activity tracker methodology </li></ul><ul><li...
Data includes publicly available and self-reported vendor activities  <ul><li>Vendors voluntarily provided details on IMS ...
A broad definition of IMS was used <ul><li>Deals included IMS-specific application servers, softswitches, HSS, CSCF, MRF, ...
Many vendors participated in the 1H 2006 IMS tracker study <ul><li>Vendors grouped into seven categories:  </li></ul><ul><...
Service providers were segmented into categories  <ul><li>Grouped service providers into four categories: </li></ul><ul><u...
Data was compiled and filtered to ensure accuracy <ul><li>Excluded deals not completed in Q1 or Q2 2006 or that fell outsi...
IMS tracker activities were categorized based on functional layers <ul><li>Categorized IMS activities into two functional ...
Activities were also segmented based on phase of the deployment process  <ul><li>Five stages in the IMS deployment process...
Overall, telecom equipment manufacturers led the IMS activity charge in 1H 2006 January 2007, Market Overview  “The Realit...
Agenda <ul><li>IP multimedia systems (IMS) in telecom </li></ul><ul><li>IMS activity tracker methodology </li></ul><ul><li...
Equipment manufacturers dominated European IMS activities, and billing providers led in North America January 2007, Market...
Mobile or fixed carriers are the key IMS activity participants in both geographic regions January 2007, Market Overview  “...
Tier one carriers in both regions signed multiple deals, while Tier two carriers tested the IMS waters January 2007, Marke...
Most IMS activities were in the trial or installation phase January 2007, Market Overview  “The Reality Of IMS Activities”
North American deals focused on the control layer while Europe split between control and service layers January 2007, Mark...
Push to talk over cellular and VoIP were the most common services launched January 2007, Market Overview  “The Reality Of ...
Agenda <ul><li>IP multimedia systems (IMS) in telecom </li></ul><ul><li>IMS activity tracker methodology </li></ul><ul><li...
Key challenges with IMS deployment initiatives <ul><li>Services launched do not require full IMS networks for successful d...
Next steps <ul><li>H2 2006 IMS activity tracker data gathering in process </li></ul><ul><ul><li>Includes North America, Eu...
Relevant research <ul><li>January 17, 2007, Market Overview “The Reality Of IMS Activities” </li></ul><ul><li>December 7, ...
Questions?
Thank you Lars Godell  Michele Pelino [email_address]   [email_address] Andrea Carini [email_address] www.forrester.com
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Lars Godell Michele Pelino Principal Analyst Senior Analyst

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Lars Godell Michele Pelino Principal Analyst Senior Analyst

  1. 1. March 1, 2007. Call in at 10:55 a.m. Eastern Time Lars Godell Michele Pelino Principal Analyst Senior Analyst Andrea Carini Senior Research Associate Forrester Research Teleconference Tracking IMS Vendor Activities in North America and Europe
  2. 2. Agenda <ul><li>IP multimedia systems (IMS) in telecom </li></ul><ul><li>IMS activity tracker methodology </li></ul><ul><li>Comparison of IMS activities in North America and Europe </li></ul><ul><li>IMS takes baby steps, but still has a long way to go </li></ul>
  3. 3. Agenda <ul><li>IP multimedia systems (IMS) in telecom </li></ul><ul><li>IMS activity tracker methodology </li></ul><ul><li>Comparison of IMS activities in North America and Europe </li></ul><ul><li>IMS takes baby steps, but still has a long way to go </li></ul>
  4. 4. IMS is not a product; it is an open, standards-based framework Network evolution — Legacy networks — — IMS framework — Wireline Cellular Application servers Content servers Media gateways Charging Session control Provisioning Service Control Transport Mediation IP and SIP are used to communicate between the IMS network abstract layers Service layer Control layer Transport layer
  5. 5. Once ready, IMS should enable carriers to deploy new services at reduced costs <ul><li>Lowers OPEX and CAPEX costs </li></ul><ul><ul><li>CAPEX reduction by core infrastructure reuse </li></ul></ul><ul><ul><li>OPEX reduction by expediting time to market for new services </li></ul></ul><ul><li>Supports faster innovation </li></ul><ul><ul><li>Less risky product experimentation </li></ul></ul><ul><ul><li>Leverages reusable modules, eliminates legacy stovepipe inefficiencies </li></ul></ul><ul><li>Enables new types of rich, multimedia applications </li></ul><ul><ul><li>Helps increase ARPU </li></ul></ul><ul><ul><li>Staves off Internet application competition </li></ul></ul><ul><ul><li>Increases revenue from new applications </li></ul></ul>
  6. 6. Vendors are hyping the technology <ul><li>They promise that today </li></ul><ul><ul><li>IMS will unleash a myriad of new revenue-generating services </li></ul></ul><ul><ul><li>IMS will transform the telco industry </li></ul></ul><ul><li>But carriers are optimistic too . . . though more grounded </li></ul><ul><li>Service providers care as well </li></ul><ul><ul><ul><li>Mobile pure-plays, fixed pure-plays, fully integrated fixed and mobile, cable, new entrants </li></ul></ul></ul>
  7. 7. Early IMS lessons address three issues <ul><li>Technology </li></ul><ul><ul><li>Implement security to prevent unauthorized access to IP traffic </li></ul></ul><ul><ul><li>Address interconnect issues as traffic crosses carrier networks </li></ul></ul><ul><li>Organizational </li></ul><ul><ul><li>Facilitate interaction between network and IT organizations </li></ul></ul><ul><ul><li>Establish standardized management processes </li></ul></ul><ul><li>Operational </li></ul><ul><ul><li>Develop robust relationships with network operators </li></ul></ul><ul><ul><li>Establish a technical support team to address fixed and mobile network issues </li></ul></ul>
  8. 8. Agenda <ul><li>IP multimedia systems (IMS) in telecom </li></ul><ul><li>IMS activity tracker methodology </li></ul><ul><li>Comparison of IMS activities in North America and Europe </li></ul><ul><li>IMS takes baby steps, but still has a long way to go </li></ul>
  9. 9. Data includes publicly available and self-reported vendor activities <ul><li>Vendors voluntarily provided details on IMS deals signed in H1 2006 including: operator type, geographic scope, announcement date, and terms of the deal. </li></ul><ul><li>Secondary research was conducted to identify publicly available IMS activities from five additional vendors. </li></ul>Data collection
  10. 10. A broad definition of IMS was used <ul><li>Deals included IMS-specific application servers, softswitches, HSS, CSCF, MRF, and MGCF modules used for IMS-based services such as IPTV, push to talk over cellular, mobile instant messaging, and video sharing. </li></ul>Data Collection Taxonomy
  11. 11. Many vendors participated in the 1H 2006 IMS tracker study <ul><li>Vendors grouped into seven categories: </li></ul><ul><ul><li>System integrators </li></ul></ul><ul><ul><li>Applications server vendors </li></ul></ul><ul><ul><li>Softswitch vendors </li></ul></ul><ul><ul><li>Billing providers </li></ul></ul><ul><ul><li>Media gateway vendors </li></ul></ul><ul><ul><li>Telecom equipment manufacturers </li></ul></ul><ul><ul><li>Signaling vendors </li></ul></ul>Data Collection Taxonomy Vendors <ul><li>Vendor participants included: Alcatel-Lucent, Apertio, BroadSoft, Cantata, Cisco Systems, Comverse, Ericsson, HP, IBM, Juniper Networks, Motorola, NexTone, Nokia, Nortel, Siemens, Sonus, Tekelec, Telcordia </li></ul>
  12. 12. Service providers were segmented into categories <ul><li>Grouped service providers into four categories: </li></ul><ul><ul><li>Integrated fixed and mobile operators, mobile only, fixed only, and cablecos </li></ul></ul><ul><li>Subdivided carriers into tiers: </li></ul><ul><ul><li>Tier one carriers — Market leaders in their geographic region with a large subscriber base or multinational presence. </li></ul></ul><ul><ul><li>Tier two carriers — Compete with the tier one carrier in a particular geographic region. </li></ul></ul>Data Collection Taxonomy Vendors Telco buyers
  13. 13. Data was compiled and filtered to ensure accuracy <ul><li>Excluded deals not completed in Q1 or Q2 2006 or that fell outside Europe and North America </li></ul><ul><li>Deleted duplicate information by cross-checking press releases with vendor-reported information </li></ul>Data Collection Taxonomy Vendors Telco buyers Data cleansing
  14. 14. IMS tracker activities were categorized based on functional layers <ul><li>Categorized IMS activities into two functional layers: </li></ul><ul><ul><li>Core network layer — Includes call session control function, media resource function, and media gateway control function components </li></ul></ul><ul><ul><li>Service layer — Includes the home subscriber server and applications server </li></ul></ul>Data collection Taxonomy Vendors Telco buyers Data cleansing IMS layers
  15. 15. Activities were also segmented based on phase of the deployment process <ul><li>Five stages in the IMS deployment process road map: </li></ul><ul><ul><li>1) Commercial commitment </li></ul></ul><ul><ul><li>2) Trial or testing </li></ul></ul><ul><ul><li>3) Deployment scheduled </li></ul></ul><ul><ul><li>4) Installation </li></ul></ul><ul><ul><li>5) Service launched </li></ul></ul>Data Collection Taxonomy Vendors Telco buyers Data cleansing IMS layers Deployment analysis
  16. 16. Overall, telecom equipment manufacturers led the IMS activity charge in 1H 2006 January 2007, Market Overview “The Reality Of IMS Activities”
  17. 17. Agenda <ul><li>IP multimedia systems (IMS) in telecom </li></ul><ul><li>IMS activity tracker methodology </li></ul><ul><li>Comparison of IMS activities in North America and Europe </li></ul><ul><li>IMS takes baby steps, but still has a long way to go </li></ul>
  18. 18. Equipment manufacturers dominated European IMS activities, and billing providers led in North America January 2007, Market Overview “The Reality Of IMS Activities”
  19. 19. Mobile or fixed carriers are the key IMS activity participants in both geographic regions January 2007, Market Overview “The Reality Of IMS Activities”
  20. 20. Tier one carriers in both regions signed multiple deals, while Tier two carriers tested the IMS waters January 2007, Market Overview “The Reality Of IMS Activities”
  21. 21. Most IMS activities were in the trial or installation phase January 2007, Market Overview “The Reality Of IMS Activities”
  22. 22. North American deals focused on the control layer while Europe split between control and service layers January 2007, Market Overview “The Reality Of IMS Activities”
  23. 23. Push to talk over cellular and VoIP were the most common services launched January 2007, Market Overview “The Reality Of IMS Activities”
  24. 24. Agenda <ul><li>IP multimedia systems (IMS) in telecom </li></ul><ul><li>IMS activity tracker methodology </li></ul><ul><li>Comparison of IMS activities in North America and Europe </li></ul><ul><li>IMS takes baby steps, but still has a long way to go </li></ul>
  25. 25. Key challenges with IMS deployment initiatives <ul><li>Services launched do not require full IMS networks for successful deployment </li></ul><ul><li>IMS standards are not finalized </li></ul><ul><ul><li>Interoperability is promised but no single governing body </li></ul></ul><ul><li>Inconsistent definition of IMS components within vendor community </li></ul><ul><li>No fully IMS compliant network announcements by service providers </li></ul><ul><li>IMS isn’t the only game in town </li></ul>
  26. 26. Next steps <ul><li>H2 2006 IMS activity tracker data gathering in process </li></ul><ul><ul><li>Includes North America, Europe, and Asia Pacific geographic regions </li></ul></ul><ul><li>Continued focus on IMS in 2007 research agenda </li></ul><ul><ul><li>H2 2006 IMS activity trends </li></ul></ul><ul><ul><li>In search of the killer IMS application </li></ul></ul><ul><ul><li>Are IMS standards required for deployment? </li></ul></ul><ul><ul><li>IMS network definition and components </li></ul></ul>
  27. 27. Relevant research <ul><li>January 17, 2007, Market Overview “The Reality Of IMS Activities” </li></ul><ul><li>December 7, 2006, Best Practices “Strategies For Vendors To Own The Service Delivery Platform Market” </li></ul><ul><li>November 15, 2005, Trends “IMS Will Transform Telecom” </li></ul>
  28. 28. Questions?
  29. 29. Thank you Lars Godell Michele Pelino [email_address] [email_address] Andrea Carini [email_address] www.forrester.com

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