MobileMonday Shanghai – Mobile TV, Jan 15’ 07



                          Jan Henrik Pratje,
                        Gene...
Company Background
 Production
   Lifestyle programs: luxury, arts, sports & celebrities
 Distribution
   400 hours/ye...
MobileTV: Advanced Value Chain
                                                                  Creation and licensing
  ...
MobileTV: Product Creation
 Original TV
   Lifestyle, News, Music Television, Comedy, Animation
 Customized TV
   Prev...
MobileTV: Product Licensing
 Defining the grant of license
   Period/territory/medium paradigm
   Editing/QoS issues an...
MobileTV: Product Packaging
 Access and Transfer
   Portals and Channels
   Downloads and Streaming
   On vs. Off Port...
MobileTV: Business Models
 Revenue-Share or Syndication
   Subscription
      Mobile broadcasting = free public service...
Thank you for your attention!


               Henrik@1MP.com
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Jan Henrik Pratje, General Manager – 1MPt

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Jan Henrik Pratje, General Manager – 1MPt

  1. 1. MobileMonday Shanghai – Mobile TV, Jan 15’ 07 Jan Henrik Pratje, General Manager - 1MP 34 Now playing 5 Coming attractions 15 In The Pipeline
  2. 2. Company Background  Production  Lifestyle programs: luxury, arts, sports & celebrities  Distribution  400 hours/year to over 50 TV stations in China  Aggregation  IPTV  MobileTV (2.5G > 3G/4G and mobile broadcasting)
  3. 3. MobileTV: Advanced Value Chain Creation and licensing Content Owner Of content 1MP Content Aggregator Content Packaging Mobile Broadcast E-commerce and Billing Service Provider Platforms Mobile Operators Broadcasters Content Distribution Broadcast Network Mobile Network operator Operator Mobile TV handset Content Consumption Technology Vendors
  4. 4. MobileTV: Product Creation  Original TV  Lifestyle, News, Music Television, Comedy, Animation  Customized TV  Previews, Best-Ofs, Ad-Ons  Made for Mobile  Shot for 2x2  Interactivity  Location-based  User Generated  Video Blogs & others
  5. 5. MobileTV: Product Licensing  Defining the grant of license  Period/territory/medium paradigm  Editing/QoS issues and copyright acknowledgment  Negotiating license fees  Buy/Sell  Selected mobile TV rights  Buy-out of copy right  Revenue Split  Revenue Split + Retainer/ Minimum Quarantee  Revenue Split in reverse co-production
  6. 6. MobileTV: Product Packaging  Access and Transfer  Portals and Channels  Downloads and Streaming  On vs. Off Portal Deck  Censorship  State Council command No. 228  SARFT command No. 34,4-22 (TV and radio)  SARFT command No. 39,3-19 (internet and online)  IPR Protection  DRM  Conditional Access
  7. 7. MobileTV: Business Models  Revenue-Share or Syndication  Subscription  Mobile broadcasting = free public services ?  3G = subscription services?  Advertisement  Commercials  Branded content  Commissions  Bandwidth usage  Commercial transactions
  8. 8. Thank you for your attention! Henrik@1MP.com

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