IPTV Service Assurance
With the wide variety of services such as IPTV, online
gaming and interactive multimedia, multi-play
operators can challenge traditional cable and satellite
operators and meet customers' growing requirements
for attractive and appealing service features.
IPTV Market Overview
With the increasing competition for market share and the decline in traditional service revenues, telecom
operators are looking for new ways to leverage network infrastructure to diversify service offerings, retain their
customers and develop additional revenue channels. As a result, operators are increasingly rolling-out IPTV
services to run over their Next Generation networks. For many operators, IPTV service is the initial step
towards becoming a multi-play service provider as it offers flexible product bundling. With the wide variety of
services such as IPTV, online gaming and interactive multimedia, multi-play operators can challenge traditional
cable and satellite operators and meet customers' growing requirements for attractive and appealing service
IPTV Service Assurance Model
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Netrac IPTV Solution Pack Benefits
• End-to-End Service View
Complete service visibility of the entire service delivery chain from the headend to the customer's
premises, across all service layers.
• Consolidating Network and IT Management
Optimizing operator's operational activities and efficiently responding to customers complaints, while
reducing OPEX and CAPEX. This is carried out by combining network and service delivery platforms under
the same management umbrella.
• Customer Focus
Capturing the customer's perception of service quality in addition to the customer's experience of service
delivery and support.
• Service Layers Correlation
By correlating network infrastructure, application platform and the customer's QoE, operators can quickly
detect the root-cause of service impairment before customers are affected and Service Level Agreements
• Looking Further than IPTV
Flexible multi-technology multi-vendor Service Assurance solution helps operators to quickly add Next
Generation services and increase operators’ service management readiness.
• Reporting and Display
Improve operators’ management activities with executive and operational dashboards, as well as flexible
reporting tools for real time monitoring and trend analysis.
IPTV Management Challenges
• Meeting video quality expectations
IPTV service customers have high expectations and a low tolerance for video quality impairments, based
on their acquired experience in cable and satellite TV markets.
• Unique IT and network components integration
Successful IPTV service delivery requires a unique and unprecedented integration of service application
components and network resources that brings down traditional organizational barriers.
• Ensuring demanding bandwidth requirements
IPTV emergence dramatically changes customers’ bandwidth requirements making it essential to closely
monitor network infrastructure usage and predict traffic trends.
Next Generation networks involve multiple and constantly evolving technologies and standards, which
require management flexibility for consolidation.
• Complex service delivery chain
New peering and service level interface points are formed by a composite service delivery chain which
increases Service Level Objective complexity and Service Level Agreement enforcement procedures.
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Netrac IPTV Solution Pack
TTI Telecom offers a comprehensive, end-to-end service assurance solution that enables operators to efficiently
plan, monitor and mange IPTV service deployments. TTI Telecom's IPTV solution pack helps operators move
from a network-centric management approach towards a service-centric, customer-oriented management
approach in order to meet operator's business objectives in the emerging NG marketplace. The pack provides
an end-to-end visibility of the IPTV service from the customer perspective, as well as an in-depth look into the
service resources including the service delivery platform, video distribution process and network components.
With the increase in service complexity and diversity, it is hard to predict in what direction technology will
advance and what new services customers will demand. TTI Telecom provides a flexible and modular service
assurance solution that fulfills the requirements of managing not only IPTV services – the solution can be
adopted to manage multi-play NG services as well.
The Importance of Service Modeling
Built-in to the Netrac centralized repository (also known as Base Configuration), the IPTV service model is the
backbone of TTI Telecom's IPTV Solution Pack. The model stores all network, non-network and service delivery
platform components that comprise the IPTV service delivery chain and their relationships. By doing so, it
provides the structure and the logical order for service-centric management functionalities.
Relying on this model, TTI Telecom's IPTV service assurance solution provides more than component-centric
performance and fault monitoring – it also provides root-cause correlation and customer-oriented service
IPTV Broadcast Service Model
Service-centric Management Approach
Given the unique requirements necessary to efficiently ensure IPTV service quality level and customer
satisfaction, TTI Telecom's solution pack takes a proactive service-centric performance management approach
that focuses on end-to-end QoS measurements of various aspects of the IPTV service delivery chain, including:
• Video and application quality and integrity
• Overall customer service perception
• Content distribution quality and availability
• Network transport performance
• Service delivery platform performance and availability
• Last-mile performance and availability
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TTI Telecom's Performance Management platform enhances near real-time and historical performance
monitoring with a sophisticated traffic exceptions alerting mechanism. By comparing current service
performance with predefined service benchmarks, operators can predict service degradations and rapidly
resolve them before customer quality of service is compromised.
Based on Key Performance Indicators (KPIs) collected from passive and active measurements, combined with
CDP/IPDR traffic analysis, Key Quality Indicators (KQIs) are computed and aggregated over time. These
aggregated quality metrics are then mapped to operator's service level objectives to ensure that Service Level
Objectives are not violated.
IPTV Performance Indicators Based on Service Layers
Identifying service degradations and affected customers is insufficient. Operators require the ability to
differentiate between the service impairments of valued customers and the service impairments of regular
customers or between wide-area service issues and isolated events. TTI Telecom's IPTV solution pack provides
the ability to prioritize affected services based on operator's business logic leading to an efficient operational
decision making and effective corrective activities.
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About TTI Telecom
TTI Team Telecom International Ltd. (NASDAQ: TTIL) offers advanced, modular and integrated software
products and services for Operations Support Systems (“OSS”) to communications service providers. TTI
Telecom is uniquely positioned to bridge legacy and next-generation, convergent network and service
infrastructures with its Netrac-based service assurance, fulfillment and revenue assurance solutions. With
Netrac, service providers can reduce operating costs, enhance profitability and launch new, revenue-generating
services more rapidly. Over 70 service providers worldwide have deployed TTI Telecom’s solutions, supported
by offices globally.
For more information about TTI Telecom products and solutions, visit www.tti-telecom.com
or contact: email@example.com.
All rights reserved by TTI Team Telecom International Ltd. (including its affiliates and licensors). The
information, specifications and other materials contained in this document are general and subject to change
International Headquarters North America Headquarters
Petach Tikva, Israel New Jersey, USA
Tel: +972-3-926-9700 Tel: +1-201-795-3883
Fax: +972-3-922-1249 Fax: +1-201-795-3920
TTI TELECOM-AP-IPTV Service Assurance-Nov06
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