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IntelSat_RobertBarth.ppt

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IntelSat_RobertBarth.ppt

  1. 1. Rob Barth Senior Marketing Manager- IPTV IPTV World April 18, 2007
  2. 2. <ul><li>Goals </li></ul><ul><li>Implementation </li></ul><ul><li>Summary Lessons </li></ul>Intelsat-IPTV Case Study
  3. 4. Intelsat IPTV – Overview <ul><li>Service availability: March, 2007 </li></ul><ul><li>More than 200 SD video and audio-only channels (HD programming coming in next stage ) </li></ul><ul><li>Open Architecture – greater end-user equipment choice </li></ul><ul><li>Fully Redundant Super Head-End equipment, facilities, and transmission systems </li></ul><ul><li>State-of-art MPEG-4 encoding </li></ul><ul><li>MPEG-2, MPEG-4/IP Satellite and Fiber distribution options </li></ul><ul><li>Integrated Conditional Access System (CAS) with an open DVB interface </li></ul><ul><li>24 / 7 Video Operations Center (VOC) </li></ul>
  4. 5. Goals and Objectives <ul><li>Upgradeable </li></ul><ul><li>Expandable </li></ul><ul><li>Flexible </li></ul><ul><li>Open Interfaces and Architecture Design </li></ul><ul><li>Versatile Processing and Distribution </li></ul>
  5. 6. Upgradeable and Expandable <ul><li>Continuous Video Algorithm Upgrades </li></ul><ul><ul><li>SW updates </li></ul></ul><ul><ul><li>HW module swap </li></ul></ul><ul><li>Modular Design </li></ul><ul><ul><li>No Throw-aways </li></ul></ul><ul><li>Future Applications </li></ul><ul><ul><li>Multi-stream encoding </li></ul></ul><ul><ul><li>PIP Applications/Video Mosaics </li></ul></ul><ul><ul><li>Multi-channel DVR/Video transfer to mobile phones </li></ul></ul>
  6. 7. Open Interfaces and Design <ul><li>Content Acquisition </li></ul><ul><ul><li>IRD Authorization & Picture Quality </li></ul></ul><ul><li>Multi-Conditional Access System </li></ul><ul><ul><li>Common Scrambling Algorithm </li></ul></ul><ul><li>Advanced Modulation </li></ul><ul><ul><li>DVB-S2 provides flexibility and channel growth </li></ul></ul>
  7. 8. Versatile Processing and Distribution <ul><li>Satellite and Fiber Acquisition </li></ul><ul><li>MPEG-2/MPEG-4/PIP Encoding </li></ul><ul><li>Satellite and Fiber Distribution </li></ul><ul><li>GSX Fiber Net </li></ul><ul><ul><li>Layer 2 Transport </li></ul></ul><ul><ul><li>IP Multicast to any node </li></ul></ul><ul><ul><li>QoS Management </li></ul></ul>2 7 0 I n 2 7 0 I n 2 7 0 I n 2 7 0 I n 2 7 0 I n 2 7 0 I n 2 7 0 I n 2 7 0 I n 2 7 0 I n 270 In OC - 3 O C - 3 2 7 0 O u t 270 In / Out 2 7 0 I n / O u t 2 7 0 O u t 2 7 0 O u t 2 7 0 I n 270 In / Out 2 7 0 I n 2 X 2 7 0 O u t 2 7 0 I n / O u t 2 7 0 O u t 2 7 0 O u t 2 x 2 7 0 I n 2 7 0 I n 2 X 2 7 0 O u t 2 7 0 I n / O u t 2 7 0 I n 2 7 0 s I n / O u t 2 7 0 I n TV - 1 s + 270 s 2 7 0 I n 4 X O C - 3 2 x 2 7 0 I n 2 X O C - 3 4 X O C - 3 2 X O C - 4 8 O C - 4 8 2 7 0 I n 2 X OC - 48 270 In / Out CBS ESPN The Switch Yankee 2 7 0 O u t 2 7 0 O u t 2 X 2 7 0 I n 270 In Fenway Park NESN WSBK TD Bank North Boston N e w Y o r k O C - 1 2 Ascent Media 2 7 0 I n TV Japan Turner 4 X OC - 3 + 2 X DS - 3 Washington 2 X O C - 3 Rainbow Mountainside 2 X OC - 3 Riverside T V - 1 2 X OC - 3 D S - 3 2 7 0 I n T V - 1 s + 2 7 0 SBTN KDDI Globecast Andrita AT & T Hub 2 7 0 I n 1 Wilshire Los Angeles 2 X OC - 12 D e n v e r Altitude TV D S - 3 D e n v e r 2 X O C - 3 Comcast HDnet 270 In Coors 2 7 0 I n Pepsi Center 2 X 2 7 0 I n / O u t 2 X A n a l o g i n / o u t AVOC 2 X OC - 48 2 7 0 I n RFK Philidelphia 2 7 0 I n Citizen’s Bank Park 2 7 0 I n Dodgers Eurovision 2 7 0 I n Angels Jacobs Field C l e v e l a n d 2 7 0 I n SBC Hub D e t r o i t 2 7 0 I n 270 In US Cellular Wrigley Field C h i c a g o 2 7 0 I n 2 X 2 7 0 I n AT & T Park McAfee Colliseum San Francisco NAPA San Diego 2 7 0 I n Petco Park D S - 3 MediaFlo Phoenix 2 7 0 I n Chase D a l l a s Ameriquest H o u s t o n Minute Maid Park 270 In 2 7 0 O u t Fox Sports St Louis Busch Stadium 2 7 0 I n O r l a n d o TD Waterhouse 2 7 0 I n 2 7 0 I n Turner Field A t l a n t a Ellenwood 2 X O C - 3 EchoStar 2 7 0 I n Safeco Field S e a t t l e D S - 3 O C - 4 8 Los Angeles Crawford Georgia Superdome Baltimore Camden Yards 2 7 0 I n HSBC Arena B u f f a l o New Jersey CBS 2 7 0 O u t Media Comm Charlotte Comcast Browns WKYC Nine Systems ESPN N e w H a v e n NBAE The Switch 2 7 0 I n SBC Hub Milwaukee M i a m i Dolphins Stadium 2 7 0 I n Tropicana Field Tampa Turner Eurovision Verizon Center Comcast WDCA FedEx Lincoln Financial Comcast 270 In C i n c i n n a t i Great American Ball C o l u m b u s Nationwide Arena The Pond Raleigh RBC Center Joe Louis Arena Bankatlantic Center 2 7 0 I n Xcel Energy Center M i n n e a p o l i s Nassau Coliseum Glendale Arena 2 7 0 I n Pittsburgh Mellon Arena HP Pavillion Savvis Center St Pete Times Forum MSG New York Mclean Frankfurt Salt Lake City
  8. 9. Implementation <ul><li>Vendor Products </li></ul><ul><ul><li>Content Acquisition </li></ul></ul><ul><ul><ul><li>Frame Synch – A/D 12 bit converters </li></ul></ul></ul><ul><ul><li>Encoding Equipment </li></ul></ul><ul><ul><ul><li>Simultaneous MPEG-2/MPEG-4 encoding </li></ul></ul></ul><ul><ul><li>Modulation Equipment </li></ul></ul><ul><ul><ul><li>DVB-S2 </li></ul></ul></ul><ul><ul><ul><li>16 QAM </li></ul></ul></ul>
  9. 10. Summary Lessons <ul><li>Value of an Open Design </li></ul><ul><ul><li>STB/MW/CAS Choice </li></ul></ul><ul><ul><li>Larger Market Share </li></ul></ul><ul><li>Technical Challenges </li></ul><ul><ul><li>Signal Quality </li></ul></ul><ul><ul><li>Audio Support (multiple standards) </li></ul></ul><ul><ul><li>Operations and Support </li></ul></ul>
  10. 11. The open architecture is spawning an expansive eco-system of partners Platform Hardware Conditional Access Middleware Integrators Receive Equipment Rights Holders Avail Media
  11. 12. Intelsat IPTV Content Acquisition
  12. 13. Intelsat IPTV MPEG-4 Processing
  13. 14. Intelsat IPTV 24x7 Monitoring
  14. 15. Intelsat IPTV 200 Channel Uplink
  15. 16. Coding Rate Improvements MPEG-2 Encoding Statistical Multiplexing Enhanced Motion Estimation Pre-processing Multi-Pass MPEG-4 AVC Encoding High Definition MPEG-4 AVC

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