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Innovative Marketing


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Innovative Marketing

  1. 1. Rajjat A. Barjatya Managing Director Rajshri Media (P) Limited November 17, 2008 Innovative Marketing & Distribution
  2. 2. Digital Is Driving Innovation <ul><li>The use of digital technology is growing rapidly in film marketing and distribution </li></ul><ul><li>Digital cinemas have redefined film exhibition, especially in tier 2 and 3 cities </li></ul><ul><li>Mobile is a big revenue stream and marketing tool </li></ul><ul><li>The Web began as a marketing platform but is now a sales & distribution platform </li></ul><ul><li>Vivah was the first feature film to release on the Internet, day and date with theatrical </li></ul>
  3. 3. Vivah - A Catalyst <ul><li>Released simultaneously on </li></ul><ul><li>Huge gap between demand and supply </li></ul><ul><li>Over 6,500 downloads @ USD 9.99 each </li></ul><ul><li>99% downloads overseas (> 60 countries) </li></ul><ul><li>Growth in overall revenue pie. No cannibalization of traditional revenue </li></ul><ul><li>Online strategy mirrored offline strategy </li></ul><ul><li>Now available for free streaming on </li></ul>
  4. 4. Distributing Films On-Demand <ul><li> has close to 1,000 full length feature films </li></ul><ul><li>Free streaming and paid downloads 24/7 </li></ul><ul><li>Hindi films is the most popular channel </li></ul><ul><li>200+ TB of video served every month (> 50% for Hindi films) </li></ul><ul><li>Films streamed in > 150 countries </li></ul><ul><li>Huge consumption of the long tail </li></ul><ul><li>So how much do people really watch? </li></ul>
  5. 5. Distributing Films On-Demand <ul><li>72% film viewers on watch films for > 30 minutes in one go </li></ul><ul><li>32% watch films for > 60 minutes in one go </li></ul><ul><li>17% watch films for > 120 mts. in one go </li></ul><ul><li>And we thought the web was for short form content only! </li></ul><ul><li>Highly engaged and captive eyeball </li></ul><ul><li>Lean forward medium </li></ul><ul><li>Rich media advertising performs really well </li></ul>
  6. 6. Pushing The Digital Envelope <ul><li>Web 2.0 features (sharing, embeds, user engagement) </li></ul><ul><li>Social Media Marketing (blogs, forums, social networks) </li></ul><ul><li>Search Engine Optimisation and Search Engine Marketing </li></ul><ul><li>Content syndication on the Web, Mobile & IPTV platforms </li></ul><ul><li>Ad supported, subscription and a-la-carte models </li></ul>
  7. 7. Digital is Driving Innovation In Marketing & Distribution Log On NOW! Rajjat A. Barjatya Managing Director Rajshri Media (P) Limited [email_address]