Indian Media & Entertainment Industry  Today, Tomorrow & Beyond . . .
Media & Entertainment Health Report
Source :PWC Entertainment Industry Report-2008 : PWC-Entertainment-2008 KEY HIGHLIGHTS FROM THE  ENTERTAINMENT INDUSTRY RE...
Source : MAIT Industry Indicators 20% 20% 32.80% 47.20% 51% 49.30%   67.8 56.5 47.1 35.4 24.1 15.9 PC Homes 44% 41% 39% 45...
Marriage Of The Year…..
Maximize Revenue Streams
VIDEO  :  The Ticket to higher revenues <ul><li>Due to the recent advances in DSL and video compression technologies, vide...
Fixed Point Chart To Flexible Program Choice FPC to FPC Terrestrial Satellite Broadband IPTV Cable Established Business Em...
RAPID TRANSITION  Is the GLOBAL TREND OVER-THE-TOP ACCESS-PATH Happening Trends
Seamless Experience  Interoperability challenge include notably:   -   Consumer Access-issues  - Home Gateway-controlling ...
Stay in Touch Always….. & remain productive Home Office Out Of Home
Evolving Screens of Life Towards a converged world
Increase usage Broadband goes Mobile Increase users Mobile Migration Coverage Capacity Mobile  Coverage Capacity Mobile Ac...
Services Unlimited <ul><ul><li>•  Internet services: PC-based high speed Internet services </li></ul></ul><ul><ul><li>User...
Multipoint Video Conference   Rich media features like sharing presentations in a  3-D Virtual conferencing; on TV, PC & M...
Digital Video Signage <ul><li>Interactive high resolution display </li></ul><ul><ul><li>Reception Counter </li></ul></ul><...
WEB-on-CALL Service An innovative dial-in service that can provide an access to Email receive and send, Information search...
Real time Mobile video value added services bouquet  while the train is in motion utilizing stratified imaging  Target   S...
Content Repurposing unit <ul><li>Services Envisaged for – </li></ul><ul><li>Meta-data tagging </li></ul><ul><li>Digital SF...
<ul><li>ESSENCE OF  ON-DEMAND SERVICE IS THE  </li></ul><ul><li>FACTOR OF DIGITAL EMPOWERMENT, WHICH  </li></ul><ul><li>GI...
Critical IPR Issues <ul><li>In the converged environment there is bound to be overlap of IPR </li></ul><ul><li>Complicated...
Industry Expectations <ul><li>REGULATION SHOULD FACILLITATE : </li></ul><ul><li>TECHNOLOGY AGNOSTIC APPROACH </li></ul><ul...
To Make Convergence A Reality…. <ul><ul><ul><ul><ul><li>1. Amendment of the copyright act 1957 to accommodate convergent e...
<ul><li>“ There is an opportunity in distress for the Indian M&E industry ” </li></ul>The Global Meltdown <ul><li>Right no...
<ul><li>The number of subscribers to IPTV worldwide is slated to grow from 24 million in 2008 to 92.8 million in 2012, a c...
Thank You <ul><li>Sujata Dev </li></ul><ul><li>- CEO & MD, Time Broadband </li></ul><ul><li>Chairperson, ASSOCHAM </li></u...
Entertainment tends to do well, in good times and does better in difficult times.
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Indian Media

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Indian Media

  1. 1. Indian Media & Entertainment Industry Today, Tomorrow & Beyond . . .
  2. 2. Media & Entertainment Health Report
  3. 3. Source :PWC Entertainment Industry Report-2008 : PWC-Entertainment-2008 KEY HIGHLIGHTS FROM THE ENTERTAINMENT INDUSTRY REPORT 2008 KEY FIGURES             Size in 2007 (Rs. Billion) Projected size: 2012 (Rs. Billion) CAGR 2008-2012 Growth in 2008 over 2007 Growth in last 4 years from 2004-07 Overall 513 1157 18% 17% 19% Television 226 600 22% 18% 21% Filmed Entertainment 96 176 13% 14% 17% Print Media 149 281 14% 16% 15% Radio 6.2 18 24% 24% 37% Music 7.3 8 2% 1% 3% Animation, Gaming & VFX 13 40 25% 24% - Out-of-home advertising 12.5 24 14% 25% 14% Online advertising 2.7 11 32% 69% 65%
  4. 4. Source : MAIT Industry Indicators 20% 20% 32.80% 47.20% 51% 49.30%   67.8 56.5 47.1 35.4 24.1 15.9 PC Homes 44% 41% 39% 45% 33%   6.75 3.81 2.26 1.38 0.75 0.5 DTH Homes 9% 10.50% 11% 11% 10.90% 13.60%   93 85.3 77.2 69.6 62.7 56.5 Cable Homes 8% 9.50% 10% 10% 11% 10.50%   158.4 146.6 133.9 121.8 110.7 99.8 TV Homes 2010 2009 2008 2007 2006 2005 (Millions)
  5. 5. Marriage Of The Year…..
  6. 6. Maximize Revenue Streams
  7. 7. VIDEO : The Ticket to higher revenues <ul><li>Due to the recent advances in DSL and video compression technologies, video service can provide these telephone companies with new opportunities that can : </li></ul><ul><ul><li>• Add significant new revenue streams by leveraging the </li></ul></ul><ul><ul><li>existing investment in broadband infrastructure. </li></ul></ul><ul><ul><li>• Introduce premium services that will significantly increase </li></ul></ul><ul><ul><li>the ARPU. </li></ul></ul><ul><ul><li>• Counter or preempt the competitive threat from cable </li></ul></ul><ul><ul><li>companies introducing cable data and cable telephony </li></ul></ul><ul><ul><li>services. </li></ul></ul>
  8. 8. Fixed Point Chart To Flexible Program Choice FPC to FPC Terrestrial Satellite Broadband IPTV Cable Established Business Emerging Business Globally Network Access Modes FTTx WI-MAX ADSL UMTS DVB-H Models Re-viewed CMTS DTH ONE-WAY TWO-WAY
  9. 9. RAPID TRANSITION Is the GLOBAL TREND OVER-THE-TOP ACCESS-PATH Happening Trends
  10. 10. Seamless Experience Interoperability challenge include notably: - Consumer Access-issues - Home Gateway-controlling Voice & video conferencing Home-net automation Media Centre IP-enabled STB/Modem Gate-way unit PDA Bluetooth and Wi-Fi Phones Game Console Video walkman Web Tablet Laptop Users want their devices to work together and share all digital contents at home now Printer TV monitor Internet, Music & video everywhere VoD & streaming / download, storage Media PC Audio
  11. 11. Stay in Touch Always….. & remain productive Home Office Out Of Home
  12. 12. Evolving Screens of Life Towards a converged world
  13. 13. Increase usage Broadband goes Mobile Increase users Mobile Migration Coverage Capacity Mobile Coverage Capacity Mobile Access Mobile Broadband Mobile TV Mobile Music TV/Music Mobile Content Web/VAS
  14. 14. Services Unlimited <ul><ul><li>• Internet services: PC-based high speed Internet services </li></ul></ul><ul><ul><li>User generated content: As in You-tube </li></ul></ul><ul><ul><li>Email and web access: Also available on the TV </li></ul></ul><ul><ul><li>T-Commerce/value-added services: Such as gaming </li></ul></ul><ul><ul><li>Interactive Adverts : Impulsive Shopping while watching the TV </li></ul></ul><ul><ul><li>Gambling (if legal) : Horse Racing </li></ul></ul><ul><ul><li>Closed User Group Entertainment: Karaoke </li></ul></ul><ul><ul><li>Financial Services: Stock Trading & Portfolio Management </li></ul></ul>
  15. 15. Multipoint Video Conference Rich media features like sharing presentations in a 3-D Virtual conferencing; on TV, PC & Mobile screen
  16. 16. Digital Video Signage <ul><li>Interactive high resolution display </li></ul><ul><ul><li>Reception Counter </li></ul></ul><ul><ul><li>Passages/tunnels </li></ul></ul><ul><ul><li>Stations/ Airports </li></ul></ul><ul><ul><li>Multiplexes/ Malls </li></ul></ul><ul><ul><li>Hospitality outlets </li></ul></ul><ul><ul><li>Digital Hoardings </li></ul></ul><ul><ul><li>Highway / Outdoor </li></ul></ul>
  17. 17. WEB-on-CALL Service An innovative dial-in service that can provide an access to Email receive and send, Information search and browse Internet and specialized applications like ticket booking, horoscope, stock updates, using all normal telephone / mobile without need of any Computer / Smartphone by Voice activated access for visually impaired mankind or just as lifestyle convenience for young movers.
  18. 18. Real time Mobile video value added services bouquet while the train is in motion utilizing stratified imaging Target Screen: Seat-back Specific customer needs for passengers, corporate, government and other affiliate groups for messaging Railways Entertainment System
  19. 19. Content Repurposing unit <ul><li>Services Envisaged for – </li></ul><ul><li>Meta-data tagging </li></ul><ul><li>Digital SFX edits </li></ul><ul><li>Animation Cycles </li></ul><ul><li>Customized promos </li></ul><ul><li>Timed Sequences </li></ul><ul><li>Digital Archiving </li></ul>
  20. 20. <ul><li>ESSENCE OF ON-DEMAND SERVICE IS THE </li></ul><ul><li>FACTOR OF DIGITAL EMPOWERMENT, WHICH </li></ul><ul><li>GIVES VIEWER THE FLEXIBILITY IN TERMS OF </li></ul><ul><li>TIME, COST AND CHOICE ASPECTS ; </li></ul><ul><li>THUS HAS REALLY NO COMPETITIVE THREAT </li></ul><ul><li>FROM ANY FPC DRIVEN ENTERTAINMENT </li></ul><ul><li>AS CURRENTLY AVAILABLE IN INDIA </li></ul>Customer Benefits
  21. 21. Critical IPR Issues <ul><li>In the converged environment there is bound to be overlap of IPR </li></ul><ul><li>Complicated copyright and IPR related issues pertaining to new emerging platforms </li></ul><ul><li>Ownership and IPR issues of User Generated Content. </li></ul><ul><li>IPR and copyright Act needs to scope Value Added Services. </li></ul><ul><li>The coming of Internet has ensured that there is a need to re-draft the Copyright act of 1957. </li></ul>
  22. 22. Industry Expectations <ul><li>REGULATION SHOULD FACILLITATE : </li></ul><ul><li>TECHNOLOGY AGNOSTIC APPROACH </li></ul><ul><li>ADOPTION OF RIGHT CONTENT PROTECTION TO COMBAT PIRACY </li></ul><ul><li>SEAMLESS TRANSITION OF CONTENT OVER PLATFORMS </li></ul><ul><li>EASY TO COMPLY COPYRIGHT NORMS </li></ul><ul><li>LEVEL PLAYING GROUND </li></ul>
  23. 23. To Make Convergence A Reality…. <ul><ul><ul><ul><ul><li>1. Amendment of the copyright act 1957 to accommodate convergent environ and emerging platform. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>2. India requires the legislation that could well serve us </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>beyond the present times by adopting norms laid by </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>the Digital Millennium Copyright Act”, USA. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>3. Enforcement norms for IPR and Copyright need to be in place </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>4. Proactive action by the Government is the need of the Hour. </li></ul></ul></ul></ul></ul>
  24. 24. <ul><li>“ There is an opportunity in distress for the Indian M&E industry ” </li></ul>The Global Meltdown <ul><li>Right now there will be two fundamental questions behind every interview </li></ul><ul><li>How will the global financial crisis affect direct content funding ……? </li></ul><ul><li>What will the slowdown in advertising from the resultant global recession </li></ul><ul><li>mean for those who commission the content………? </li></ul>THE E&M INDUSTRY CANNOT ESCAPE THE SLOWDOWN. A 10-11% growth is still envisaged, which is still an immense space for expansion in the days to come.
  25. 25. <ul><li>The number of subscribers to IPTV worldwide is slated to grow from 24 million in 2008 to 92.8 million in 2012, a compound annual growth rate of 31% </li></ul><ul><li>Global revenues from IPTV services are expected to rise from USD 7.2 billion in 2008 to USD 31.6 billion in 2012, representing a compound annual growth rate of 34.5 per cent. </li></ul><ul><li>India's market for mobile TV services is set to touch $360 million in 2008. In the first year of operation, mobile TV could reach a penetration level of 5 to 6 percent of the total mobile subscriber base in India. </li></ul><ul><li>Total DTH subscriber base : crossing 8 mn, DTH likely to capture 24.6% of the total pay-TV subscriber base by 2012, while 11.1% of subscribers will be covered by cable-CAS. Overall growth of cable subscribers, including cable-CAS and cable-non CAS, during the forecasted period is slated to be a mere 0.51% CAGR. </li></ul>Tomorrow Never Dies…… Figure 1 — Forecast of Global IPTV Subscribers Source : Gartner Figure 2 — Forecast of Global IPTV Service Revenues Source : Gartner
  26. 26. Thank You <ul><li>Sujata Dev </li></ul><ul><li>- CEO & MD, Time Broadband </li></ul><ul><li>Chairperson, ASSOCHAM </li></ul><ul><li>Committee on Media & Entertainment </li></ul><ul><li>- Founder & Vice President, IPTV Forum </li></ul>
  27. 27. Entertainment tends to do well, in good times and does better in difficult times.

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