Pepper Digital Home Technology “ The next revolution in digital technology will be in the home”   -  Craig Barrett, Intel ...
Pepper Founded January 2002 <ul><li>Pepper is a Digital Home technology company </li></ul><ul><li>We’re veterans from DEC,...
Problem and Opportunity Consumers and Providers Want Broadband Throughout the Home <ul><li>Consumers want rich broadband a...
A New Kind of Device is Needed Portable Device Between Phone/PDA and Laptop none Internet & Home Control Voice & Messaging...
Why Now? “ The winners in the emerging mobile marketplace will be the products that combine portability, ease of use and a...
Our Answer A Total User Experience for Broadband & Home Control <ul><li>Pepper Pad software & hardware </li></ul><ul><ul><...
The Software Instant Internet & Home Control Software Platform <ul><li>High-fidelity Internet access </li></ul><ul><ul><li...
Why Buy Something New? Consumers crave convenience <ul><li>Instant Internet  for the entire home and family  </li></ul><ul...
Usage Scenarios Instant Internet, Digital Media and Home Control
Portable Digital Devices Currently Available Products & Platforms $399-$999 5GB R/O optical 6”-10” Table DVD Portable DVD ...
For More Info on the Digital Home <ul><li>www.engadget.com  - First look at digital gear </li></ul><ul><li>www.nytimes.com...
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Home Appliances and Digital Applications

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Home Appliances and Digital Applications

  1. 1. Pepper Digital Home Technology “ The next revolution in digital technology will be in the home” - Craig Barrett, Intel “ The winners in the emerging mobile marketplace will be the products that combine portability, ease of use and a great set of features.” - Chris Shipley Len Kawell, CEO - len.kawell@pepper.com Pepper Computer, Inc. 10 Maguire Rd, Lexington, MA 781-862-2500 pepper.com
  2. 2. Pepper Founded January 2002 <ul><li>Pepper is a Digital Home technology company </li></ul><ul><li>We’re veterans from DEC, Iris/Lotus/IBM, Glassbook/Adobe and OpenMarket </li></ul><ul><li>Our mission is to deliver a total user experience that makes technology fun to use and a pleasure to own </li></ul><ul><li>We create and market software, services and hardware designs </li></ul><ul><li>Our first product is the portable wireless Pepper Pad for instant Internet and home control </li></ul><ul><li>Need for more broadband endpoints = very large market </li></ul><ul><li>We market and distribute through retailers, OEMs, broadband providers and home control providers </li></ul>
  3. 3. Problem and Opportunity Consumers and Providers Want Broadband Throughout the Home <ul><li>Consumers want rich broadband access throughout the home </li></ul><ul><ul><li>PCs flexible but time-consuming & costly to maintain </li></ul></ul><ul><ul><li>Mobile phone displays too small for videos & Web </li></ul></ul><ul><ul><li>Set-top boxes not portable and tied to TVs </li></ul></ul><ul><li>Portability and total user experience are fundamental </li></ul><ul><ul><li>Mobile phones: voice, Blackberry: e-mail, iPod/iTunes: music </li></ul></ul><ul><li>Broadband providers need more end-points per home </li></ul><ul><ul><li>Investing billions on infrastructure and services ($75BB in US) </li></ul></ul><ul><ul><li>PCs and set-top boxes are currently the only end-points </li></ul></ul><ul><ul><li>Need revenue from new subscribers, services, digital content </li></ul></ul><ul><ul><li>Need simple to use and support solutions for IPTV and VoIP </li></ul></ul><ul><li>Addressable Market - Broadband subscribers </li></ul><ul><ul><li>30M US homes (22%) and 125M homes worldwide </li></ul></ul><ul><ul><li>Growing to 325M homes by 2008 </li></ul></ul><ul><ul><li>16M US homes have both broadband and Wi-Fi </li></ul></ul>
  4. 4. A New Kind of Device is Needed Portable Device Between Phone/PDA and Laptop none Internet & Home Control Voice & Messaging Focus Complex Simple Simple User Experience Price Apps OS Wireless Memory Screen Form Factor Wi-Fi, Bluetooth Wi-Fi, Bluetooth, Infrared GSM, CDMA, TDMA, Wi-Fi, Bluetooth Office Apps, Web, IM, Mail, Music, Videos, Photos, Games, Other Apps. Web, Mail, IM, Music, Videos, Photos, Games, Remote Control, Collaborative Apps Voice, Web, Mail, IM, Photos, Videos, Music, Games Windows XP Mac OSX Linux/Java Symbian, Palm, Windows Mobile, SavaJe, Linux 40-120GB disk 20-80GB disk 32-512MB flash $800-$3,000 $500-$800 $200-$700 12”-15” LCD 6”-10” LCD 2.2”-3.4” LCD Laptop / Tablet PC Pad Phone
  5. 5. Why Now? “ The winners in the emerging mobile marketplace will be the products that combine portability, ease of use and a great set of features.” - Chris Shipley <ul><li>Voracious demand for Internet services & digital media </li></ul><ul><ul><li>Shopping, research, e-mail, IM, sharing, blogging, etc. </li></ul></ul><ul><ul><li>Digital photos, music and videos </li></ul></ul><ul><li>Homes becoming filled with devices requiring control </li></ul><ul><ul><li>Home theaters, media servers, smart appliances, etc. </li></ul></ul><ul><li>It’s a jungle out there: too many mix&match products </li></ul><ul><ul><li>Marketplace values “total user experience” products </li></ul></ul><ul><ul><li>Integrate software, hardware and service </li></ul></ul><ul><li>There’s a lot of road-kill behind us </li></ul><ul><ul><li>Past attempts: weak solutions, too early </li></ul></ul><ul><ul><li>Media-rich Internet is the new baseline </li></ul></ul><ul><ul><li>Delivering the total user experience is critical </li></ul></ul>
  6. 6. Our Answer A Total User Experience for Broadband & Home Control <ul><li>Pepper Pad software & hardware </li></ul><ul><ul><li>Software </li></ul></ul><ul><ul><ul><li>Broadband application framework </li></ul></ul></ul><ul><ul><ul><li>Built-in & downloadable applications </li></ul></ul></ul><ul><ul><ul><li>Web, E-mail, IM, Video, Music, Photos </li></ul></ul></ul><ul><ul><ul><li>Games, Remote Control </li></ul></ul></ul><ul><ul><ul><li>OEM’able Platform </li></ul></ul></ul><ul><ul><li>Hardware </li></ul></ul><ul><ul><ul><li>2.3 lb, ruggedized, lighted keypads </li></ul></ul></ul><ul><ul><ul><li>8.4” screen, 20 GB disk </li></ul></ul></ul><ul><ul><ul><li>Wi-Fi, Bluetooth, infrared, USB, SD </li></ul></ul></ul><ul><ul><ul><li>Intel Xscale and media processors </li></ul></ul></ul><ul><li>Pepper Pad services </li></ul><ul><ul><li>Pepper provided </li></ul></ul><ul><ul><ul><li>Downloadable application distribution </li></ul></ul></ul><ul><ul><ul><li>Sharing, collaboration, archiving </li></ul></ul></ul><ul><ul><li>Partner provided / Pepper integrated </li></ul></ul><ul><ul><ul><li>Shopping, mail, instant messaging, music, videos </li></ul></ul></ul><ul><ul><ul><li>Photo sharing, blogging, IPTV and VoIP </li></ul></ul></ul>
  7. 7. The Software Instant Internet & Home Control Software Platform <ul><li>High-fidelity Internet access </li></ul><ul><ul><li>Web: Mozilla, Macromedia Flash </li></ul></ul><ul><ul><li>IM: AIM, peer-to-peer (and MSN) </li></ul></ul><ul><ul><li>E-mail: POP, IMAP </li></ul></ul><ul><li>Digital Media </li></ul><ul><ul><li>Music: MP3, AAC, WAV (and Real, WMA) </li></ul></ul><ul><ul><li>Video: MPEG2, MPEG4 (and Real, WMV) </li></ul></ul><ul><ul><li>Photos: JPEG, PNG, etc. </li></ul></ul><ul><li>Home Control </li></ul><ul><ul><li>IR, Web (and UPnP) </li></ul></ul><ul><li>Sharing & Collaboration </li></ul><ul><ul><li>Two-way “Peer-to-peer” sharing </li></ul></ul><ul><ul><li>Via IM & e-mail </li></ul></ul><ul><ul><li>Part of every application </li></ul></ul><ul><li>Technology </li></ul><ul><ul><li>Linux, Web, Java, XML, XSL, HTML, Javascript, CSS, etc. </li></ul></ul>
  8. 8. Why Buy Something New? Consumers crave convenience <ul><li>Instant Internet for the entire home and family </li></ul><ul><ul><li>Instant-on and wireless - just pick-up and and use </li></ul></ul><ul><ul><li>Lightweight portability - room-to-room, home-to-home, hotspots </li></ul></ul><ul><ul><li>Ruggedized - coffee table, kitchen counter, night stand, porch, etc </li></ul></ul><ul><ul><li>Low maintenance - no time or expense for upkeep </li></ul></ul><ul><ul><li>Easy to use - everyone in the family can enjoy </li></ul></ul><ul><ul><li>WiFi, USB, BT, IR - Connect to existing and future PCs and devices </li></ul></ul><ul><li>2005 customer </li></ul><ul><ul><li>Affluent tech-savvy adults with broadband and Wi-Fi </li></ul></ul>
  9. 9. Usage Scenarios Instant Internet, Digital Media and Home Control
  10. 10. Portable Digital Devices Currently Available Products & Platforms $399-$999 5GB R/O optical 6”-10” Table DVD Portable DVD 1-Hand/ Pocket Table 2-Hands/ Big Pocket 1-Hand/ Big Pocket 1-Hand/ Big Pocket 2-Hands/ Table Size $799   20GB HD  /    /  /  8.4” SVGA Broadband Pepper Pad $1,099-$1,499   /   / / 7” + 12” TV Sony LF TV $99-$449 $250-$449 $459- $599 $799 Price  Touch Keypad 4-60GB HD 1.8GB R/O optical 20-80GB HD 20GB HD Disk ?  / Mail / IM ?  Web  / /  / / WiFi/BT/IR 2” 4.3” WVGA 3.5” QVGA 3.5” QVGA Screen Music Games Video DVR Focus Apple iPod Sony PSP Microsoft PMC Archos PMA
  11. 11. For More Info on the Digital Home <ul><li>www.engadget.com - First look at digital gear </li></ul><ul><li>www.nytimes.com/circuits - Consumer IT </li></ul><ul><li>www.upnp.org - UPnP Forum </li></ul><ul><li>www.dlna.org - Digital Living Network Alliance </li></ul><ul><li>www.avsforum.com - Audio/Video Science Forum and of course, </li></ul><ul><li>www.pepper.com - Pepper’s Web site </li></ul>

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