IPTV Standardization and Services in Japan TTC, Japan Submission Date: July 4, 2008  Presentation FOR: GSC13-PLEN-51 DOCUM...
<ul><li>Japanese business background for IPTV Services </li></ul><ul><ul><li>High penetration rate of Fiber-to-the-home: o...
Highlight of Current Activities (2) IPTV deliberation council framework TTC MIC ITU IPTV Working Group <ul><ul><ul><li>Net...
<ul><li>S tart  of  full-fledged  IPTV  business </li></ul><ul><ul><li>NGN: trial to commercial </li></ul></ul><ul><ul><li...
Strategic Direction and Next Challenges <ul><li>Early Standardization </li></ul><ul><ul><li>Keep progression of IPTV busin...
Supplemental Slides
IPTV Services in Japan (current) Network Provider   (Telecommunications Business Law) BB Cable Corporation IPTV Service Pr...
IPTV forum (Japan) <ul><li>IPTV Forum was formed in October 2006 </li></ul><ul><li>Member: Broadcaster (8), Teleco (5) TV ...
IPTV forum (Japan) <ul><li>A goal of IPTV </li></ul><ul><ul><li>Seamless </li></ul></ul><ul><ul><li>Broadcast and IPTV </l...
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GSC13-PLEN-51 TTC IPTV Standardization and Services in Japan.ppt

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GSC13-PLEN-51 TTC IPTV Standardization and Services in Japan.ppt

  1. 1. IPTV Standardization and Services in Japan TTC, Japan Submission Date: July 4, 2008 Presentation FOR: GSC13-PLEN-51 DOCUMENT #: Shinji Ishii (ishii.shinji@lab.ntt.co.jp) CONTACT(S): 6.6 ( plenary ) AGENDA ITEM: TTC SOURCE:
  2. 2. <ul><li>Japanese business background for IPTV Services </li></ul><ul><ul><li>High penetration rate of Fiber-to-the-home: over 10 million subs. (20% household) </li></ul></ul><ul><ul><li>All digital broadcasting media: go to digital including Cable retransmission </li></ul></ul><ul><ul><li>In May 2008, IP re-transmission of Terrestrial Digital Broadcasting started as commercial service . </li></ul></ul><ul><li>MIC Japan (Ministry of Internal Affairs and Communications) </li></ul><ul><ul><li>Launch, March 2008: IPTV special committee </li></ul></ul><ul><ul><ul><li>Equivalent to ITU-T Study Group deliberation council framework </li></ul></ul></ul><ul><ul><ul><li>Responsible for   IPTV-related standardization in both ITU-T IPTV-GSI and specific SGs </li></ul></ul></ul><ul><li>TTC IPTV Working Group activities </li></ul><ul><ul><li>Member: </li></ul></ul><ul><ul><ul><li>Telecom, Broadcaster, Cable, Manufacture (network equipments and TV devices) </li></ul></ul></ul><ul><ul><li>Mainly ITU-T IPTV-GSI upstream </li></ul></ul><ul><ul><ul><li>Involving 6 Rapporteurs (SG16, SG9, SG13) </li></ul></ul></ul><ul><ul><li>4 Sub Working Groups </li></ul></ul><ul><ul><ul><li>Network Architecture </li></ul></ul></ul><ul><ul><ul><li>QoE (and QoS) </li></ul></ul></ul><ul><ul><ul><li>Contents protection </li></ul></ul></ul><ul><ul><ul><li>End system (IPTV terminal and its home network) </li></ul></ul></ul><ul><ul><li>Collaboration </li></ul></ul><ul><ul><ul><li>ARIB and JCTEA (Cable standardization) </li></ul></ul></ul>Highlight of Current Activities (1)
  3. 3. Highlight of Current Activities (2) IPTV deliberation council framework TTC MIC ITU IPTV Working Group <ul><ul><ul><li>Network Architecture   SWG </li></ul></ul></ul><ul><ul><ul><li>QoE SWG </li></ul></ul></ul><ul><ul><ul><li>Contents protection SWG </li></ul></ul></ul><ul><ul><ul><li>End system SWG </li></ul></ul></ul>Contribution IPTV GSI FG-IPTV Jan. 2008 ~ ~ Dec. 2007 Relationship IPTV joint Working Group ~ Dec. 2007 IPTV special Committee March 2008 ~ For SG 9 Committee For SG 11,13 Committee For SG 16 Committee Contribution Discussion phase Standardization phase
  4. 4. <ul><li>S tart of full-fledged IPTV business </li></ul><ul><ul><li>NGN: trial to commercial </li></ul></ul><ul><ul><li>full digital, </li></ul></ul><ul><ul><li>HDTV, </li></ul></ul><ul><ul><li>VoD </li></ul></ul><ul><ul><li>including digital retransmission of Terrestrial Digital Broadcasting </li></ul></ul><ul><li>Near future IPTV services </li></ul><ul><ul><li>Download services </li></ul></ul><ul><ul><ul><li>Collaboration with TV Manufacturer </li></ul></ul></ul><ul><ul><li>Mobile multimedia broadcasting </li></ul></ul><ul><ul><ul><li>Collaboration with ARIB </li></ul></ul></ul>Highlight of Current Activities (3)
  5. 5. Strategic Direction and Next Challenges <ul><li>Early Standardization </li></ul><ul><ul><li>Keep progression of IPTV business </li></ul></ul><ul><ul><li>Making fundamental business model </li></ul></ul><ul><ul><ul><li>Smooth IPTV Contents procurement </li></ul></ul></ul><ul><li>Detailed Standardization </li></ul><ul><ul><li>More interoperability </li></ul></ul><ul><ul><ul><li>Roaming service between IPTV service operators </li></ul></ul></ul><ul><ul><ul><li>Linkage service between Mobile services, Broadcasting services </li></ul></ul></ul><ul><ul><li>Reduce system procurement cost and operation cost </li></ul></ul><ul><ul><li>Reduce retail price Terminal device and </li></ul></ul><ul><ul><li>keep Manufacture revenue </li></ul></ul>
  6. 6. Supplemental Slides
  7. 7. IPTV Services in Japan (current) Network Provider (Telecommunications Business Law) BB Cable Corporation IPTV Service Provider (ISP) IPTV Service ( Platformer ) Broadcaster on telecommunications services ( Law Concerning Broadcast on Telecommunications Services )
  8. 8. IPTV forum (Japan) <ul><li>IPTV Forum was formed in October 2006 </li></ul><ul><li>Member: Broadcaster (8), Teleco (5) TV equipment manufacture (9), Cable (2) and other s (2) </li></ul><ul><li>Specification documents (will be open) </li></ul>VOD Download IP broadcasting IP Re-transmission Broadcast link Services Internet scope CDN scope Spec. Content delivery service Spec. Scope of Service measures
  9. 9. IPTV forum (Japan) <ul><li>A goal of IPTV </li></ul><ul><ul><li>Seamless </li></ul></ul><ul><ul><li>Broadcast and IPTV </li></ul></ul><ul><ul><li>Subscriber can easily select IPTV operators only by using remote controller. </li></ul></ul>STB less model (TV integrated model) Broadband button Direct change form Terrestrial to IPTV Only push Broadband button Easy & Simple

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