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Foresights  of  Ubiquitous Development  in China, Japan, Korea and Taiwan Hansen Yip Finpro Asia
Finpro – The Right Partner in International Success <ul><li>Finpro is an Finnish organization focused on accelerating the ...
Finpro Customer References
UbiAsia Project Planning of  Finnish Ubi Future Insights  of  Ubiquitous Ecosystem In East Asia & China
Korea
Development of  Ubiquitous Society  ADSL , CDMA HFC Broadband Internet Separate NWs Mobile / Digital Convergence NW Conver...
Broadband Convergence Network (BcN)
U-City Projects by Local Governments
5 Areas of U-Korea – Government Masterplan  <ul><li>Expand u-learning  </li></ul><ul><li>Strengthen personalized Life Netw...
U-City and Component Technologies  IBS, IP-PABX, MSPP, USN, IP-Surveillance, Smart Card, WLAN, Tele-management  IPTV, FTTH...
Opportunities by Scenes @Home  (Home Network)   <ul><li>Automation </li></ul><ul><li>Security & safety  </li></ul><ul><li>...
KT Future Home NW Structure  <ul><li>Contents Platform </li></ul><ul><li>Control Platform </li></ul><ul><li>Maintenance Pl...
5 Key Opportunity Areas: <ul><li>RFID </li></ul><ul><li>Middleware Solutions for Converged Service /Intelligent Agent </li...
Taiwan
Objective of U-Development - Taiwan <ul><li>Objective of ubiquitous development in Taiwan: </li></ul><ul><li>To build Taiw...
Scene of safety and convenient society Eating Medical Living Transpor- tation Care Learning Production resume combined ori...
Policy Background 2001 2002 2008 2006 2005 2004 2003 2010 Mature PC  environment <ul><li>WiFi/GSM </li></ul><ul><li>No. 1 ...
M-Taiwan  A National Program to Realize TW-WiMAX Blueprint Source: IDB <ul><li>Gov. Service </li></ul><ul><li>Surveillance...
Proceeding of e-m-u-Taiwan Japan &  Korea promote u-policy to develop  towards  UNS  1 st  stage : ICT  infrastructure  co...
Implementation Structure of M-Taiwan Program Operators System Integrators Deployment of M-City Network M-Service Applicati...
Japan
Scenes of ubiquity in Japan <ul><li>Forecast of ICT U-trend in 2008-2010: </li></ul><ul><li>Broadband : number of contract...
Ubiquitous applications in Japan <ul><li>Services by category : </li></ul><ul><li>Entertainment:  </li></ul><ul><li>IP-mul...
Scene: at Home
Scene: in car
Scene: on the street
China
 
Key Findings – China Ubi Big Picture (1/3) <ul><li>What are normally said:  </li></ul><ul><li>The ‘ Content ’ itself is wh...
Key Findings – China Ubi Big Picture (2/3) <ul><li>TV Watching Time decreases  & there is a growing  trend of spending mor...
Key Findings – China Ubi Big Picture (3/3) <ul><li>The  Service concept  will be highly emphasized </li></ul><ul><li>Banks...
Thank You Hansen Yip Finpro Email:  [email_address] MM HongKong Email:  [email_address]
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Foresights of Ubiquitous Development in China Japan Korea and ...

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Foresights of Ubiquitous Development in China Japan Korea and ...

  1. 1. Foresights of Ubiquitous Development in China, Japan, Korea and Taiwan Hansen Yip Finpro Asia
  2. 2. Finpro – The Right Partner in International Success <ul><li>Finpro is an Finnish organization focused on accelerating the </li></ul><ul><li>internationalization of Finnish companies. </li></ul><ul><li>What do we offer: </li></ul><ul><li>Market access – deeper, wider and emerging </li></ul><ul><li>Go-to-market strategy </li></ul><ul><li>Lead generation/qualification/getting to deals </li></ul><ul><li>Channels, partners and ecosystems </li></ul><ul><li>Financing access </li></ul><ul><li>Extended guerrilla work force and business development </li></ul><ul><li>We are presented in 41 countries and 52 offices with local and </li></ul><ul><li>Finnish know-how. </li></ul><ul><li>We have a Global ICT Industry team , which is composed of more than </li></ul><ul><li>35 ICT experts worldwide and we covered all the major and most important </li></ul><ul><li>ICT markets globally </li></ul>
  3. 3. Finpro Customer References
  4. 4. UbiAsia Project Planning of Finnish Ubi Future Insights of Ubiquitous Ecosystem In East Asia & China
  5. 5. Korea
  6. 6. Development of Ubiquitous Society ADSL , CDMA HFC Broadband Internet Separate NWs Mobile / Digital Convergence NW Convergence Ubiquitous IT Wibro, DMB, 3G , RFID/USN, IPv6, FTTH Intelligent Robots 4G 1995 – 2004 2005 – 2009 2010 - Pictures: Ubiquitous Society – New Hope and Challenge, NCA, 2006 2006 2007 Wibro, DMB, Mobile, Human-oriented Network IT 2008 2010 Distribution, Logistics, Daily life support 2011 2014 Healthcare, Education, Improved context awareness 2015 2019 Robot 2020 2025 Autonomous service Services Maturity Entry Life service Expansion Mature Upgraded Infrastructure
  7. 7. Broadband Convergence Network (BcN)
  8. 8. U-City Projects by Local Governments
  9. 9. 5 Areas of U-Korea – Government Masterplan <ul><li>Expand u-learning </li></ul><ul><li>Strengthen personalized Life Networking </li></ul><ul><li>Distribute u-Home </li></ul><ul><li>Intelligent educational facilities and u-learning services </li></ul>Life <ul><li>Strengthen advance preventive functions and measures </li></ul><ul><li>Strengthen automatic responsiveness </li></ul><ul><li>Real-time monitoring of environmental pollution, disasters, risk factors </li></ul><ul><li>Replace human with robots in hazardous works </li></ul>Society <ul><li>Stabilize u-finance, u-payment </li></ul><ul><li>Create new products and services through integration of IT with non-IT sectors </li></ul><ul><li>Introduce u-finance using RFID and mobile technologies </li></ul><ul><li>Promote SMEs to adopt u-IT </li></ul>Economy <ul><li>Strengthen real-time environment awareness and scientific analysis </li></ul><ul><li>Increase automatic -responsiveness </li></ul><ul><li>Real-time monitoring of major national facilities such as roads, bridges, etc. </li></ul><ul><li>Apply u-sensors for environment awareness </li></ul>National Land <ul><li>Strengthen real-time convergence services </li></ul><ul><li>Expand intelligent services </li></ul><ul><li>Converge among various sectors and industries </li></ul><ul><li>Real-time convergence between on-line and off-line </li></ul><ul><li>On-site support through various mobile devices </li></ul>Government Phase 2 (2011 – 2015) Phase 1 (2006-2010) Areas <ul><li>Distribute u-Home </li></ul><ul><li>Intelligent educational facilities and u-learning services </li></ul><ul><li>Real-time monitoring of environmental pollution, disasters, risk factors </li></ul><ul><li>Replace human with robots in hazardous works </li></ul><ul><li>Introduce u-finance using RFID and mobile technologies </li></ul><ul><li>Promote SMEs to adopt u-IT </li></ul><ul><li>Real-time monitoring of major national facilities such as roads, bridges, etc. </li></ul><ul><li>Apply u-sensors for environment awareness </li></ul><ul><li>Real-time convergence between on-line and off-line </li></ul><ul><li>On-site support through various mobile devices </li></ul>Phase 1 (2006-2010)
  10. 10. U-City and Component Technologies IBS, IP-PABX, MSPP, USN, IP-Surveillance, Smart Card, WLAN, Tele-management IPTV, FTTH, VOIP, Embedded SW, IP-Surveillance, Telemetering, Home Automation CCTV, IP Surveillance, Urban Info System, GIS, RFID, Lighting Control, Environment Monitoring Sensor Road Transportation Public Society Education Health Distribution Logistics Monitoring City Public Facilities Building Work Home U-City U-Services Ubiquitous Network (FTTH, USN, BcN, WCDMA, WLAN, Wibro, etc.) U-Infra ITS, RFID GIS, WLAN Wibro, LBS Media Board USN U-Government, Online civil application, USN, Public Portal, U-Printing, Security /Authentication U-Learning, U-Healthcare, Interactive TV, Medical Sensor & Device, HER RFID, Telematics, WLAN, GIS, GPS, WCDMA
  11. 11. Opportunities by Scenes @Home (Home Network) <ul><li>Automation </li></ul><ul><li>Security & safety </li></ul><ul><li>Tele-metering </li></ul><ul><li>Healthcare </li></ul><ul><li>AutoToll Collection </li></ul><ul><li>Car Navigation </li></ul><ul><li>Security and safety </li></ul><ul><li>Entertainment </li></ul>@Road (Telematics)
  12. 12. KT Future Home NW Structure <ul><li>Contents Platform </li></ul><ul><li>Control Platform </li></ul><ul><li>Maintenance Platform </li></ul>Internet MDF 1G Fiber Firewall Central Server L3 Switch OLT Public Facilities Parking monitoring CCTV Teleme-tering Automatic home delivery Police dispatch Shared lobby Lobby phone Automatic door Platform Remote Control PDA, Web PAD, cell-phone, PC IDF L2 Switch RN (optical splitter) Fiber Home Automation Control by TV Home Home G/W HUB ONT IP-STB PC, Printer, Wireless AP, Lap-top Door-phone, TV-phone, Door-lock Bathroom-phone, Wall-PAD Gas, Lighting, Heater, Cooler, Curtain Home Viewer, Intrusion detection, Fire detection, Emergency notice Home Security Home Automation Home Terminals Wired-Wireless Internet TV Portal VoD, Game, Karaoke, Weather, News, e-Government, Education, IP-TV, interactive SMS or MMS Picture : KT, “KT Home NW Service” USB Camera KT, SKT, KTF – very service-oriented! - well-segmented markets
  13. 13. 5 Key Opportunity Areas: <ul><li>RFID </li></ul><ul><li>Middleware Solutions for Converged Service /Intelligent Agent </li></ul><ul><li>Services in Home Domain </li></ul><ul><li>Healthcare Services (Mobile + Equipment) </li></ul><ul><li>Context Aware Service (Telematics, Mobile Marketing) </li></ul>
  14. 14. Taiwan
  15. 15. Objective of U-Development - Taiwan <ul><li>Objective of ubiquitous development in Taiwan: </li></ul><ul><li>To build Taiwan a safe, convenient and secured society through e-services accessible at anywhere, at anytime, by any device, that Taiwan become u-network society in 2010. </li></ul><ul><li>To promote industry development , e.g. services – healthcare service, medial care service, security & safety service; and products – IA house appliance, handheld devices, smart tag/sensors/readers, intelligent servers/gateway, etc. </li></ul>
  16. 16. Scene of safety and convenient society Eating Medical Living Transpor- tation Care Learning Production resume combined origin of production and dining table, to buy and to eat relieved in future Medical care, health consulting service accessible everywhere, that sick people, elderly and children can live secured To promote intelligent house to form u-community protection system, to provide public safe, convenient and secured living environment To provide mobile carborne equip. service, public won’t get traffic jam on the road, and can enjoy multi-mobile services. To promote digital learning that lifetime learning is available for public from everywhere. Ubiquitous Network Society Source: III, 2006
  17. 17. Policy Background 2001 2002 2008 2006 2005 2004 2003 2010 Mature PC environment <ul><li>WiFi/GSM </li></ul><ul><li>No. 1 global production </li></ul><ul><li>NB, MB, LCD monitor, foundry, IC packaging, PDA, WLAN, SOHO Router, ADSL modem, etc. </li></ul><ul><li>Handset production of global ratio: </li></ul><ul><li>2004 – 10% (54.2m units) </li></ul><ul><li>2007(e) – 24.6% (153m units) </li></ul>ADSL Challenge 2008 e-Taiwan WiMAX m-Taiwan u-Taiwan (UNS) NTP: National Science and Technology Program for Telecommunications NTP (2 nd 5years) NTP (1 st 5years) NTP IA products, RFID, Zigbee, NG PC, WiMAX CPE, … Security service, Healthcare service, Entertainment, etc.
  18. 18. M-Taiwan A National Program to Realize TW-WiMAX Blueprint Source: IDB <ul><li>Gov. Service </li></ul><ul><li>Surveillance </li></ul><ul><li>m-Traffic Service </li></ul><ul><li>m-Medicare </li></ul><ul><li>… </li></ul>Broadband Pipeline FTTH/Cable Backbone Cellular ( GSM/GPRS/ 3G/PHS ) Taichun Metro Backbone Kaohsing Metro Backbone Taipei Metro Backbone Access Network AP AP WLAN/WiMAX (Wireless Broadband ) AP Dual Network <ul><li>IPTV </li></ul><ul><li>VoIP </li></ul><ul><li>Video Phone </li></ul><ul><li>Homecare </li></ul><ul><li>… . </li></ul><ul><li>Campus Safety </li></ul><ul><li>Distant Learning </li></ul><ul><li>… </li></ul>Broadband Pipeline Mobile Applications and WiMAX/WLAN-Cellular Dual Network USD 1 Billion USD 220 Million M-Service. M-Learning M-Life
  19. 19. Proceeding of e-m-u-Taiwan Japan & Korea promote u-policy to develop towards UNS 1 st stage : ICT infrastructure construction & government service & industries digitalized 2 nd stage: Promote multi- mobile application to deepen ICT technology application feasibility Deepen ICT Application to solve development issue & to promote IT service industry & technology service development Source: III, 2006
  20. 20. Implementation Structure of M-Taiwan Program Operators System Integrators Deployment of M-City Network M-Service Applications M-Life Applications M-Learning Applications Public Sectors Private Sectors Educational Bodies Mobile TAIWAN Innovative Mobile Applications Development in cooperation with governmental policies Local Governments Source: IDB
  21. 21. Japan
  22. 22. Scenes of ubiquity in Japan <ul><li>Forecast of ICT U-trend in 2008-2010: </li></ul><ul><li>Broadband : number of contract will reach 30 million by 2010, where FTTH leads market demand: </li></ul><ul><li>Digital broadcasting : almost all the broadcasting channels will be digitalized on 24 th July 2011, </li></ul><ul><li>Mobile access : cellular phone technology will shift from 3G/3.5G to 4G, subscription to the service (human) will reach 97.78 million in 2010, </li></ul><ul><li>Public wireless access : current PHS data communication users (2.5…3 million as of 2006) are expected to switch to Public Wireless LAN service, for which still several technologies are considered as its platform: e.g. WiMAX, WiFi, iBurst, etc </li></ul><ul><li>Private wireless access : ad-hoc network are easily built by user with using ISM (Industrial Scientific Medical) band equipment at in-door environment: e.g. WiFi, Bluetooth, ZigBee, DSRC… both for private and business usage </li></ul>
  23. 23. Ubiquitous applications in Japan <ul><li>Services by category : </li></ul><ul><li>Entertainment: </li></ul><ul><li>IP-multicasting, VoD, digital TV, ISDB-T (equivalent of DVB-H), digital radio, digital data casting, </li></ul><ul><li>internet music store, Chaku-Uta (music DL to mobile phone), </li></ul><ul><li>information retrieval (browsing), gourmet guide </li></ul><ul><li>Commerce: </li></ul><ul><li>credit card transaction over internet, internet shopping, internet contents download, </li></ul><ul><li>mobile shopping, official/unofficial content DL, putting to phone bill, </li></ul><ul><li>e-money, e-ticket, e-commuter pass, micro payment, value charge, reward/coupon, </li></ul><ul><li>Electronic Toll Collection (at highway), </li></ul><ul><li>Security & safety: </li></ul><ul><li>certification service for individual, timestamp certification, </li></ul><ul><li>electronic application (e.g. e-TAX), access control to premises, remote access to home appliances, </li></ul><ul><li>remote sensing/monitoring, remote caring, tracing, tracking, </li></ul><ul><li>emergency information service </li></ul><ul><li>Communication : </li></ul><ul><li>circuit switching telephone, VoIP, IM/Presence, Push to X, </li></ul><ul><li>real-time video, high-realistic sensation communication, </li></ul><ul><li>internet e-mail, multi media messaging </li></ul><ul><li>Transportation : </li></ul><ul><li>route guide for car, traffic information service, pedestrian navigation, on-line buss time table </li></ul><ul><li>Opportunity Areas </li></ul><ul><li>Integrated Billing </li></ul><ul><li>Multi-channel / options of communication </li></ul><ul><li>New market for non-human Application (e.g. car) </li></ul><ul><li>Digital Control (e.g. Digital-Media Controller @Home) </li></ul><ul><li>DRM (Content Value, Holder’s rights, Distribution rights) </li></ul>
  24. 24. Scene: at Home
  25. 25. Scene: in car
  26. 26. Scene: on the street
  27. 27. China
  28. 29. Key Findings – China Ubi Big Picture (1/3) <ul><li>What are normally said: </li></ul><ul><li>The ‘ Content ’ itself is what the customer buys and cares……the means of delivery is just a small part </li></ul><ul><li>Community-based services will be really hot in Chinese society (e.g. Virtual community, Blogging, IM etc) </li></ul><ul><li>Local Giants are putting huge efforts on Digital Home area </li></ul><ul><li>A giant handset manufacturer did a large scale market research in 3G user experience: The users only knew that it will be faster and more expensive. Nothing else . IPTV / Mobile TV will probably be the first application to impress customers </li></ul><ul><li>Mobile Phone will become more and more centered in life. Set Top Box will become more important than PC </li></ul>
  29. 30. Key Findings – China Ubi Big Picture (2/3) <ul><li>TV Watching Time decreases & there is a growing trend of spending more time in cyberspace e.g. PC, virtual community. Why? Chinese cultural reason – family-oriented and lack of personal space  look for a space in cyberworld </li></ul><ul><li>SPs predict that user-generated content will account for 40-50% of content on www, especially in Web 2.0 world </li></ul><ul><li>Free and Cheaper service are still prioritized because of limited disposable income  Tech can’t go too far from customer wallet </li></ul><ul><li>Music – Currently Music Record Labels claimed that the ringtone revenue has accounted for their 40-45% revenue in China. They see that Mobile Music will further improve the situation as the customer would have control to buy different volume of music at different times (Not buy all songs in an album all at once) </li></ul><ul><li>Broadcast Network Operator may emerge </li></ul>
  30. 31. Key Findings – China Ubi Big Picture (3/3) <ul><li>The Service concept will be highly emphasized </li></ul><ul><li>Banks like to explore the possibility of micro-payment (more transactions), but operators think they will be taking more risks. Mobile manufacturers are going to grab this Opp (NFC) </li></ul><ul><li>The Service Accessibility and Service Experience are Critical Success Factors </li></ul><ul><ul><li>Service Accessibility – more mobility </li></ul></ul><ul><ul><li>Service Experience – from ‘Virtual feeling in virtual world’ to ‘Real experience in virtual world’ </li></ul></ul><ul><li>Biggest Barrier of Ubi future: Business and Political Issues – Hard to agree on things. e.g. Province Vs Province, Bureau Vs Bureau….Banks vs Banks etc </li></ul><ul><li>Security and Customer Trust on internet and mobile channels are still very low (e.g. internet banking) </li></ul>
  31. 32. Thank You Hansen Yip Finpro Email: [email_address] MM HongKong Email: [email_address]

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