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World Class Standards




     ETSI IPTV Standards
Visible Benefits for your Business

             David Boswarthick
    ...
World Class Standards


  Presentation Roadmap


Why Standards?

TISPAN - IPTV for NGN

Conclusions
World Class Standards

      Why Standards?
Open and Standard interfaces ensure interworking
of services and networks on a...
World Class Standards

Example of ‘some’ IPTV Regulatory issues

         Targeted advertising and advertisement-less cont...
ETSI
                   FMCA                   Ecma
IP Sphere
  Forum
                           EMTEL                    ...
World ITU-T Standards
                                               Class      ATIS




                       ETSI TISPA...
World Class Standards

            Why ETSI?
Produces globally applicable standards (GSM, NGN …)


Independent non profit ...
World Class Standards

                 TISPAN IPTV Overview
TISPAN is the ETSI body responsible for Integrating IPTV into...
World Class Standards

                    TISPAN IPTV Specifications
  IMS Based IPTV                  Dedicated IPTV Sub...
World Class Standards
IMS-based IPTV architecture, (ETSI TS 182 027)
                                            IPTV Serv...
World Class Standards

IMS-based IPTV IPTV Service
                architecture, TS 182 027
                              ...
World Class Standards

      IMS-based IPTV IPTV Service
                      architecture, TS 182 027
                  ...
World Class Standards

IMS-based IPTV IPTV Service my user TS 182 parental
                architecture, profile, e.g. 027...
World Class Standards
                                        SSF: Service Selection Function, getting an
      IMS-based ...
World Class Standards

                  Why use IMS for IPTV

Allows integration of IPTV flows into bundled service packa...
World Class Standards

  New Challenges and Future Opportunities
Peer to Peer ( ETSI Work Item 02075)

Targeted Advertisin...
World Class Standards

           Some thoughts to take away

Participation in Standards is essential

   Standards invest...
World Class Standards



    Thank you
for your attention



Any Questions?
                                   www.etsi.or...
World Class Standards



Additional Slides
World Class Standards

                       Why Standards?
Regulation
   Regulators insist that operators adhere to reco...
World Class Standards
                        SG-DMCD
All players in the ecosystem(s) and a strong representation of
conte...
World Class Standards
                               TC-MCD

Addresses the domain of interoperability of content distribut...
World Class Standards

                         ETSI is …
A standards organization producing globally applicable
standards...
World Class Standards

                        ETSI is …
Officially recognised European Standards Organization
18,000 publ...
World Class Standards

        Three primary roles



ESO: European Standards Organization


   GSP: Global Standards Prod...
World Class Standards

   ESO: European Standards Organization


Only ETSI can produce Harmonized Standards in the area of...
World Class Standards

             GSP: Global Standards Producer


ETSI produces standards
intended to meet internationa...
World Class Standards

         Some Of Our Latest Work Areas
Next Generation Networks (NGN)
Common IMS Network Testing
Re...
World Class Standards

SES: Standards Enabling Services




                                         29
World Class Standards

                      SES: Standards Enabling Services




                                        ...
World Class Standards

 Our Goals In Our Standardisation Activities
The ETSI Vision:
“ETSI will be a world renowned, 'must...
World Class Standards
       TISPAN is …
the home of NGN standards




                                     32
World Class Standards
                   TISPAN is …
            the home of NGN standards
TISPAN is the ETSI body that sp...
World Class Standards

                   … but what is NGN?
Next Generation of Networks
   is a broad term to describe so...
World Class Standards

                … but what is NGN?

In summary - Next Generation of Networks provide:
  Access to a...
World Class Standards
                       TISPAN
                 What have we done?
NGN Release 1: (December 2005)
  A...
World Class Standards
                      TISPAN
                 What are we doing?
NGN Release 3: (present active rele...
World Class Standards
TISPAN NGN Architecture



                  IMS




                                    38
World Class Standards




IMS in a Nutshell
World Class Standards



IMS: making convergence a reality




                                                        40
World Class Standards

                            What is IMS?

Standards    IMS is a clearly defined sub-system, based o...
World Class Standards

               Applications & Services
                         Chat            TV
               V...
World Class Standards

                 What does IMS provide?

                      Services Enabler & Control
Adds (SIP...
World Class Standards

                What does IMS provide?

            Connectivity Access Network Independence
Provid...
World Class Standards

                        Evolution of Service Handling
Past, Present, Future:

      Closed and     ...
World Class Standards

Common IMS




                            46
World Class Standards

 IMS Standardization Success Story
            3GPP

3GPP2



                                   A ...
World Class Standards

       IMS: a common technology…

                                3GPP2 IMS
TISPAN IMS


          ...
World Class Standards

     … but potentially differentiating

                                 3GPP2 IMS
TISPAN IMS


   ...
World Class Standards

    ETSI initiated a proposal for a Common IMS:
An evolved IMS developed in an access independent m...
World Class Standards

Scope of 3GPP IMS requirements



                      2008
                   and beyond
2007


 ...
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ETSI IPTV Standards

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ETSI IPTV Standards

  1. 1. World Class Standards ETSI IPTV Standards Visible Benefits for your Business David Boswarthick ETSI Technical Officer David.boswarthick@etsi.org IPTV World Forum Asia 4th & 5th December Suntec, Singapore
  2. 2. World Class Standards Presentation Roadmap Why Standards? TISPAN - IPTV for NGN Conclusions
  3. 3. World Class Standards Why Standards? Open and Standard interfaces ensure interworking of services and networks on a global scale Standards play a crucial role in product development, and support company R&D efforts Expands markets to enable the economies of scale, enables healthy competition Reduces costs of integrating multiple non-standard solutions, simplifying deployment of complex solutions Satisfies essential regulatory requirements 3
  4. 4. World Class Standards Example of ‘some’ IPTV Regulatory issues Targeted advertising and advertisement-less content delivery to allow new business models Legal framework to support content storage, redistribution and content access from multiple devices Protect privacy of users and their profiles and content (whilst allowing for lawful intercept) Provide a framework for detection and prosecution 4
  5. 5. ETSI FMCA Ecma IP Sphere Forum EMTEL World ITU-T Standards Class ATIS GSMA CableLabs 3GPP2 IEEE WiMax forum TM Forum ETSI TISPAN NGN specs for fixed networks HGI 3GPP IMS spec owner ETSI ATTM Broadband Forum ETSI ETSI INT IETF IP, SIP and other MCD specs owner DLNA OMA Services based on IMS MS Parlay Group IMS Platform OIPF DVB Forum Forum Techno independent APIs 5
  6. 6. World ITU-T Standards Class ATIS ETSI TISPAN NGN specs for fixed networks HGI Broadband Forum ETSI MCD DLNA OIPF DVB
  7. 7. World Class Standards Why ETSI? Produces globally applicable standards (GSM, NGN …) Independent non profit organization, recognized by EC Standards service package (fora support, plugtests) Industry reference of IPR policy High quality fast to market standards solutions Free download of publications, scalable membership 7
  8. 8. World Class Standards TISPAN IPTV Overview TISPAN is the ETSI body responsible for Integrating IPTV into the NGN TISPAN seeks to blend multiple Telco and Web services (voice, data, presence, messaging, community, IPTV) by re-using the same IP based NGN components TISPAN Release 2 introduces NGN based IPTV to the NGN architecture, and provides the essential IPTV services TISPAN Release 3 will provide new kinds of services such as user generated content, content personalization, user recommendation, etc. IPTV in ETSI is being strongly supported by our Asian members (ZTE, Huawei, China mobile) 8
  9. 9. World Class Standards TISPAN IPTV Specifications IMS Based IPTV Dedicated IPTV Subsystem TS 181 016 : TS 181 014: Service Layer Requirements Requirements for network to integrate NGN services transport capabilities to and IPTV support IPTV services TS 185 009 TS 182 028: TS 182 027: Architecture and ref. IPTV architecture: IPTV Architecture: points of Customer Dedicated subsystem for IPTV functions supported Network Devices for IPTV functions in NGN by the IMS subsystem IPTV services TS 185 011: TS 182 010: Protocols for Customer Peer-to-peer for content Network Devices enabling delivery for IPTV services: IPTV IMS based service analysis of mechanisms and usage NGN impacts TS 183 064: TS 183 063: TS 184 009: Dedicated IPTV subsystem IMS-based IPTV TV URI guidelines for the stage 3 specification stage 3 specification identification of TV channels 9
  10. 10. World Class Standards IMS-based IPTV architecture, (ETSI TS 182 027) IPTV Service Ut Control IPTV Media Xa SSF Functions Control Functions CoD-MCF CoD-SCF SDF BC-MCF BC-SCF Sh N-PVR-MCF Sh N-PVR-SCF Xp Application and UPSF ISC IPTV Service IPTV Media Functions Cx Functions UE ISC y2 IPTV Media Delivery Functions Core IMS Gm CoD-MDF e2 Gq' BC-MDF NASS RACS N-PVR-MDF e4 Transport Control Functions Media Delivery, Transport Functions Distribution & Storage Xc Transport Processing Functions Xd 10
  11. 11. World Class Standards IMS-based IPTV IPTV Service architecture, TS 182 027 SCF and SDF: Ut Control IPTV Media dedicated SIP Xa SSF Control Functions Functions application CoD-MCF CoD-SCF servers for IPTV SDF BC-MCF BC-SCF Sh N-PVR-MCF Sh N-PVR-SCF Xp Application and UPSF ISC IPTV Service IPTV Media Functions Cx Functions Core IMS: UE ISC y2 IPTV Media of SIP servers Set Delivery Functions and User Profile Core IMS Gm CoD-MDF Server e2 Gq' BC-MDF “HSS” NASS RACS N-PVR-MDF e4 Transport Control Functions Media Delivery, Transport FunctionsUE: User Equipment & Storage Distribution Xc Transport Processingbox, Residential Gateway, Set-top Functions Xd Home-Theater PC, … 11
  12. 12. World Class Standards IMS-based IPTV IPTV Service architecture, TS 182 027 Ut Control IPTV Media Xa SSF Functions Control Functions Media control and delivery, e.g. CoD-MCF video-on-demand jukebox CoD-SCF SDF BC-MCF BC-SCF Sh N-PVR-MCF Sh N-PVR-SCF Xp Application and Transport, network attachment, resource UPSF ISC IPTV Service IPTV Media Functions reservation Cx Functions UE ISC y2 IPTV Media Delivery Functions Core IMS Gm CoD-MDF e2 Gq' BC-MDF NASS RACS N-PVR-MDF e4 Transport Control Functions Media Delivery, Transport Functions Distribution & Storage Xc Transport Processing Functions Xd 12
  13. 13. World Class Standards IMS-based IPTV IPTV Service my user TS 182 parental architecture, profile, e.g. 027 Setting Xa Ut Control control IPTV Media SSF Functions Control Functions CoD-MCF CoD-SCF SDF BC-MCF SDF: Service Discovery Function, “what are BC-SCF Sh Sh my IPTV services”, “where can I change N-PVR-SCF N-PVR-MCF my user profile”, “where can I select my Xp UPSF service”, address of service portal Application and IPTV Service IPTV Media Functions ISC Cx Functions UE ISC y2 IPTV Media Delivery Functions Core IMS NASS: Network Attachment Subsystem Gm CoD-MDF e2 Gq' (“DHCP server”) BC-MDF NASS RACS N-PVR-MDF e4 Transport Control Functions Media Delivery, Transport Functions Distribution & Storage Xc Transport Processing Functions Xd 13
  14. 14. World Class Standards SSF: Service Selection Function, getting an IMS-based IPTV IPTV Service architecture, TS 182 027 Electronic Programme Guide, “what Ut Control IPTV Media programs are available” Xa SSF Functions Control Functions CoD-MCF CoD-SCF SDF BC-MCF BC-SCF SCF: Service Control Sh N-PVR-MCF Function, Set up an Sh N-PVR-SCF IPTV session using Application and Xp IPTV Media Functions SIP-based session UPSF Cx ISC IPTV Service Functions control, select Media UE ISC y2 IPTV Media Function Core IMS Delivery Functions Gm CoD-MDF e2 Gq' BC-MDF RACS: Resource & Admission NASS RACS N-PVR-MDF Control Subsystem Transport Control e4 Functions Media Delivery, Transport Functions Distribution & Storage Xc Transport Processing Functions Xd 14
  15. 15. World Class Standards Why use IMS for IPTV Allows integration of IPTV flows into bundled service packages to expand market and increase customer interest Reuse well standardized IMS components to enforce IPTV control, e.g. registration & authentication, multi-user identity, session control, real-time billing, QoS, NASS/RACS. Enable enhanced and converged services (Caller ID on screen, personalized TV, chat on view, friends TV, …) Enables convergence, access agnostic of different type of access networks, service continuity across devices… 15
  16. 16. World Class Standards New Challenges and Future Opportunities Peer to Peer ( ETSI Work Item 02075) Targeted Advertising Insertion Interactive Advertising (push/pull) Regionalised/localised Ad-insertion IMS enabled IPTV Roaming / Mobility User Generated Content (UGC) Personalize Channel (PCh) / User oriented content … much more 16
  17. 17. World Class Standards Some thoughts to take away Participation in Standards is essential Standards investment, saves money and builds market ETSI has all major areas of IPTV standardization covered NGN, IMS re-use, home network and IPTV in TISPAN IMS network testing in INT and IPTV testing ETSI now looking at the bigger picture New Media Content Distribution (TC MCD) group Ensuring interoperability of content distribution in a converged environment supporting IPTV, Mobile TV and broadcast TV 17
  18. 18. World Class Standards Thank you for your attention Any Questions? www.etsi.org ETSI are at booth 11 in the Exhibition
  19. 19. World Class Standards Additional Slides
  20. 20. World Class Standards Why Standards? Regulation Regulators insist that operators adhere to recognized standards Assist product development Standards play a crucial role in R&D, and product development Interoperability and global reach Open and Standard interfaces ensure interworking on a global scale Cost reduction Grow the market and harvest the economies of scale Reduce the cost of integrating multiple non-standard solutions Prevent vendor lock-in Allow greater choice of vendors, ensuring competitive pricing and access to data and high quality, Possible to adopt an optimal “mix and match” strategy Arena for expert networking Excellent platform to meet like minded people & share ideas Introduce company developed solutions in the standards 20
  21. 21. World Class Standards SG-DMCD All players in the ecosystem(s) and a strong representation of content provision industry (broadcasters, studios, TV channels) Participation from other organizations DVB, OMA, BMCO, Open IPTV forum, etc Output documents at http://portal.etsi.org/Portal_Common/home.asp Mapping of standards, Use cases, drivers for convergence, MW for interactivity, pervasiveness of Internet models… Focus IOP of content distribution across platforms Service layers (above MDF) Help coordinate partnership with other bodies Balance between players 21
  22. 22. World Class Standards TC-MCD Addresses the domain of interoperability of content distribution and related services in a converged environment supporting IPTV, Mobile TV and broadcast TV (ToRs at B69(08)42) Coordination will be a strong focus from scratch Inside and beyond ETSI/3GPP EU and beyond Planned first set of deliverables Use cases (content portability, Interactivity portability, service interoperability, content Distribution) Implementations and “best practice” for service interoperability Framework and roadmap for service interoperability missing bricks and how/with whom to specify them. H4TV, a standard for the authoring and interoperable delivery over broadcast and on line media of interactive services 22
  23. 23. World Class Standards ETSI is … A standards organization producing globally applicable standards for Information & Communications Technologies: Telecommunications Radiocommunications Broadcasting Other related areas Independent & strictly non-profit Based in Sophia Antipolis, south of France More than 700 members Members are: manufacturers, network operators, service providers, administrations, research bodies and users 80% members have headquarters outside of Europe 23
  24. 24. World Class Standards ETSI is … Officially recognised European Standards Organization 18,000 publications available for free ETSI standards are adopted worldwide, e.g. GSM, UMTS, DECT, DVB, TETRA, Lawful Intercept ... and many more ETSI standards can no longer be considered as simply “European” All ETSI standards available for free from our website http://www.etsi.org/ 24
  25. 25. World Class Standards Three primary roles ESO: European Standards Organization GSP: Global Standards Producer SES: Standards Enabling Services 25
  26. 26. World Class Standards ESO: European Standards Organization Only ETSI can produce Harmonized Standards in the area of telecommunications & ICT used to access European market 26
  27. 27. World Class Standards GSP: Global Standards Producer ETSI produces standards intended to meet international and global needs (e.g. GSM, DECT, TETRA, DVB & IMT2000) ETSI works in close collaboration with other worldwide standardization bodies via specific agreements, Global Standards Collaboration, and Partnership Projects 27
  28. 28. World Class Standards Some Of Our Latest Work Areas Next Generation Networks (NGN) Common IMS Network Testing Reconfigurable Radio Systems Ultra wideband (UWB) Grid Communication RFID - Radio Frequency Identification Emergency alerting, e-call GSM on aircraft Communications for Public Safety Intelligent Transport Systems (ITS) eHealth 28
  29. 29. World Class Standards SES: Standards Enabling Services 29
  30. 30. World Class Standards SES: Standards Enabling Services PRODU CT I D Test E Business Test Legal Methodo. Interop- Interop- A Admin- Admin- Techn. tools Process IT Meeting & & -erability Training -istration validation Engineer- Engineer- mngmt Financial Develop initiatives Develop. -ing 30
  31. 31. World Class Standards Our Goals In Our Standardisation Activities The ETSI Vision: “ETSI will be a world renowned, 'must consult' standards organization, a status it will attain through high quality, innovation and team spirit” The ETSI Mission: “To exploit opportunities in the development and deployment of globally applicable standards for telecommunications and other electronic communications networks and related services, and to participate in appropriate global and regional initiatives” 31
  32. 32. World Class Standards TISPAN is … the home of NGN standards 32
  33. 33. World Class Standards TISPAN is … the home of NGN standards TISPAN is the ETSI body that specifies:- Standards for Fixed networks and internet convergence Developed the Convergence work Item (FMC) Specifies the Next Generation of Networks Provides the definition of the NGN principally from a European view but NOTE: Typically 15% of participating organizations have their HQ’s from outside of Europe TISPAN NGN specifications are referenced (re-used) by the ITU-T and can be considered as THE global NGN solution 33
  34. 34. World Class Standards … but what is NGN? Next Generation of Networks is a broad term to describe some key architectural evolutions in telecommunication core and access networks that will be deployed over the next 5-10 years. The general idea behind NGN is that one network transports all information and services (voice, data, and all sorts of media such as video) by encapsulating these into packets, like it is on the Internet. NGNs are commonly built around the Internet Protocol, and therefore the term "all-IP" is also sometimes used to describe the transformation towards NGN. From Wikipedia, the free encyclopedia An Example of NGN Excellent ‘buzz word’ but what is the point? http://www.youtube.com/watch?v=aYIBNGyaiPU 34
  35. 35. World Class Standards … but what is NGN? In summary - Next Generation of Networks provide: Access to any service Anywhere Over any device All of this enabled by IP, and more specifically IMS 35
  36. 36. World Class Standards TISPAN What have we done? NGN Release 1: (December 2005) Adopts the 3GPP IMS standard for SIP-based applications, and adds further functional blocks and subsystems to enable fixed access to IMS and to handle non-SIP applications NGN Release 2: (April 2008) Introduces new IMS enabled services and adds key elements to the NGN such as :- • Supplementary services • IPTV (both IMS and non-IMS based) • Home Networking • Corporate networks and the NGN 36
  37. 37. World Class Standards TISPAN What are we doing? NGN Release 3: (present active release) Improvement of several aspects introduced in the previous Releases, such as:- IPTV service evolution (including blended services and P2P) IP Network to Network interconnection Corporate Network interconnection Home Network interconnection VoIP Consolidation (including QoS, security) Also several new areas including:- Migration scenarios from CS to PS networks Ultra Broadband (fixed and wireless) access 37
  38. 38. World Class Standards TISPAN NGN Architecture IMS 38
  39. 39. World Class Standards IMS in a Nutshell
  40. 40. World Class Standards IMS: making convergence a reality 40
  41. 41. World Class Standards What is IMS? Standards IMS is a clearly defined sub-system, based on open interfaces and based functional components IMS supports IP based applications over IETF defined SIP (Session Internet Initiation Protocol) over IPv6 (as well as using AAA and DIAMETER based also defined by the IETF) Access IMS provides a unified architecture that can be accessed by a agnostic range of different wireless and fixed technologies Horizontal Control layer independent from the access network and service control layers 41
  42. 42. World Class Standards Applications & Services Chat TV VoIP Presence Access Client Networks Devices PSTN Wimax WLAN Cellular IMS xDSL Cable Common components Security Metering Access & Charging Control Subscription QoS 42
  43. 43. World Class Standards What does IMS provide? Services Enabler & Control Adds (SIP) call session control to the packet network Enables real-time services - such as voice, video - over a packet-switched domain (p2p, VoIP, IM, presence) Enables signalling to be separated from transport data Mixed Multimedia Ability to pick and mix various multimedia flows in single or multiple sessions 43
  44. 44. World Class Standards What does IMS provide? Connectivity Access Network Independence Provides access to IP based services independent of the connectivity network: mobile (3GPP’s UMTS, 3GPP2’s CDMA2000) and fixed networks (TISPAN) Simple Internet plus Enhanced security, service based QoS, single sign-on and flexible charging, seamless mobility 44
  45. 45. World Class Standards Evolution of Service Handling Past, Present, Future: Closed and Converged World Converged World monolithic without IMS with IMS Control system Traditional Switching Services Control IP TDM IP Access Access Access 45
  46. 46. World Class Standards Common IMS 46
  47. 47. World Class Standards IMS Standardization Success Story 3GPP 3GPP2 A Common CableLabs Technology TISPAN 47
  48. 48. World Class Standards IMS: a common technology… 3GPP2 IMS TISPAN IMS 3GPP IMS 48
  49. 49. World Class Standards … but potentially differentiating 3GPP2 IMS TISPAN IMS 3GPP IMS 49
  50. 50. World Class Standards ETSI initiated a proposal for a Common IMS: An evolved IMS developed in an access independent manner Holding place for Common IMS: 3GPP ETSI, 3GPP partners, 3GPP2, and CableLabs agreed and Common IMS transfer was initiated 50
  51. 51. World Class Standards Scope of 3GPP IMS requirements 2008 and beyond 2007 … 51

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