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  1. 1. Effects of IP Communications on “Traditional” Broadcasting in 2006 Jeff Pulver, CEO, pulver.com http://pulverblog.pulver.com email: jeff@pulver.com
  2. 2. In 1995, I recognized that “Voice is just an Application” <ul><li>When properly deployed, VoIP applications can be located anywhere. So we can now deliver “TV”, “Radio”, “Voice”…anywhere! </li></ul><ul><li>Service providers need not own everything in the call path to offer communication services. </li></ul><ul><li>IP Communications represents a great opportunity for non-traditional service providers to break away from their traditional competition, as they can now rival traditional telecommunications providers. </li></ul>Infrastructure: WiFi Fiber, POTS, etc. IP Applications: E-mail, Voice, TV, Radio. Internet Protocol
  3. 3. Transformation - Computing and Communications Industry <ul><li>Entire Generation – Growing up Broadband. </li></ul><ul><li>Broadband is happening globally in a big way. </li></ul><ul><li>We are living in the “Web 2.0” in business and at home. </li></ul><ul><li>Kids are growing up in a brave new world. </li></ul>
  4. 4. Broadcast 2.0: <ul><li>Once again the effects of Moore’s Law and Metcalf’s Law are transforming an Industry. </li></ul><ul><li>We have already seen the transformation of the computing and communications industry with respect to traditional telecom. </li></ul><ul><li>The same and more is happening inside the world of traditional broadcasting. </li></ul>
  5. 5. Transformation of the “Traditional Broadcasting” Industry <ul><li>In the “Disruptive Broadcasting” space, TV is just another “application” </li></ul><ul><ul><ul><li>Turning point was July 2, 2005 with the Live8 Broadcast on AOL Music. </li></ul></ul></ul><ul><ul><ul><li>Then I discovered “SlingMedia” and the “SlingBox” and visited London in August. </li></ul></ul></ul>
  6. 6. SlingMedia in Israel: Great for Jet Lag
  7. 7. Disruptive Broadcasting I <ul><li>Examples </li></ul><ul><li>Non-traditional content providers can now leverage the Internet and directly compete against: Broadcast, Cable and Satellite players. </li></ul><ul><li>AOL Music / Live8 -- Internet now is good enough for broadcasting of TV content. </li></ul><ul><li>TV in Cars in the USA now a reality: Sling Media + EvDO means I can now watch TV in my car and I can get HBO! </li></ul>
  8. 8. Disruptive Broadcasting I <ul><li>Examples </li></ul><ul><li>Replacement/substitute of Broadcast TV. We can now compete with Broadcast, Sat. and Cable. </li></ul><ul><ul><li>TV series running a pilot episode on the net. </li></ul></ul><ul><ul><li>Movies premiere on the web </li></ul></ul><ul><ul><li>One day soon…American Idol on the Net </li></ul></ul><ul><li>Some Cable channels are now launching Broadband channels. </li></ul><ul><li>Disney / (ABC) and NBC are now available on iPod, Also, CBS on Comcast and NBC have discovered “Pay Per View.” The broadcasting world is on its head. </li></ul>
  9. 9. <ul><li>AOL Is Getting In2TV: </li></ul><ul><li>Time Warner Inc. announced that its America Online Inc. unit will distribute thousands of full-length TV episodes from more than 300 series free-of-charge through AOL.com (www.aol.com) beginning in January. </li></ul><ul><li>Its first features: TV series owned by sister company Warner Bros., the Hollywood producer. </li></ul><ul><li>And the media giant is negotiating with other studios to give it an arsenal of content that could not only let it compete with traditional TV networks, but eventually make it become home to online versions of top broadcast and cable networks. </li></ul>Now the AOL/Time Warner Merger finally makes some sense…
  10. 10. Disruptive Broadcasting II <ul><li>It was the VCR that introduced time shifting of TV viewing. </li></ul><ul><li>Tivo enhanced it. </li></ul><ul><li>BitTorrent helps make it real. </li></ul><ul><li>MythTV.org takes it to the next level. </li></ul><ul><li>Don’t discount the innovators from pushing the limits on what is possible. </li></ul>
  11. 11. Disruptive Broadcasting II <ul><li>The need for Broadcasters is being redefined as we redefine the way we watch TV. </li></ul><ul><li>&quot;Better than Broadcast TV Quality&quot; is the new hurdle to be looking at. Forget about 'better than PSTN quality.’ when talking about quality of service available on the broadband internet. </li></ul><ul><li>And IPTV really does needs a new name. Maybe TV/IP? Incumbent service providers are missing the point if all they are offering is IPTV. </li></ul>
  12. 12. With Disruptive Broadcasting.. <ul><li>The broadcast industry has been put on it's head. It is slowly waking up to the reality…and quicker maybe than the Recording Industry. </li></ul><ul><li>This transformation is 20 years in the making </li></ul><ul><li>.,.the next 12 months ahead will be very exciting for the people living on the edge of the computing and communications space and a great time to be involved in the IP Communications Industry. </li></ul>
  13. 13. Within the World of Transformation of Computing & Communications: <ul><li>Voice is not a service </li></ul><ul><li>TV is not a service </li></ul><ul><li>Voice is an application! </li></ul><ul><li>TV is an application </li></ul><ul><li>Radio is an application. </li></ul><ul><li>The world looks a lot different once these basic tenants are recognized and realized. </li></ul>
  14. 14. Global Public Policy Issues (This could slow all of us down) <ul><li>People are going to try to apply old regulations on new technologies to slow us down. This is going to happen from both the incumbents and the regulators </li></ul><ul><li>“Voice” and “TV” are just applications in a broadband world…but what about global “digital rights?” </li></ul>
  15. 15. When Growing up broadband <ul><li>Remember to service the needs of an “Always On” generation. </li></ul><ul><li>We now have a platform available to the visionaries to enable services never before practical or possible. </li></ul>
  16. 16. Thank you! Jeff Pulver contact info: email: [email_address] SMS: +1.516.312.3227
  17. 17. Visit the Jeff Pulver blog: <ul><li>pulverblog.pulver.com for my daily insights and Anecdotes of what’s going on inside my world at any given moment. </li></ul>

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