ETO Technology News – March 2008 edition
Last call for Mobx
Sited alongside the World Telemedia Show at the Corinthia Grand Hotel Royal, Budapest,
Hungary, Mobx will run from March the 31 st to April the 1st. Replacing the AOExpo, the adult-
bias mobile event will feature a mixture of networking, workshops and conferences. More
details can be found at mobxpo.com or contact email@example.com / 08707 327 327.
Fun in the Sun with Eurowebtainment
8th to the 11th of May are the dates for this year’s Eurowebtainment event in Mallorca- or
Majorca as we say in Britain. Pitched as a show for Adult Internet, Telecommunications and
Web/Satellite TV in Europe, the venue is Hotel Playa Golf in Playa de Palma. With
networking, parties and the promise of ‘Biz and Fun in the Sun’, it must be getting something
right as this is their 13th event. Further reading at eurowebtainmet.com, or call the organisers
in Liechtenstein on 00423 232 6846.
And the Winner is…
It was announced on the 19th of February that Toshiba, the last major force behind HD-DVD,
would cease developing, manufacturing and marketing the format, effectively ending the Hi-
Def disc format war. Following January’s news of Warner Brothers switching allegiance to
Blu-ray, Toshiba will stop supplying HD-DVD players and recorders into retail by the end of
March and also intends to end production of drives for PCs, Laptops and games machines in
the same period. However, Toshiba will continue to provide technical support and after-sales
service for owners of their HD-DVD products.
President and CEO of Toshiba, Atsutoshi Nishida said, “We carefully assessed the long-term
impact of continuing the so-called ‘next-generation format war’ and concluded that a swift
decision will best help the market develop.” Nishida continued, “While we are disappointed for
the company and more importantly, for the consumer, the real mass market opportunity for
high definition content remains untapped and Toshiba is both able and determined to use our
talent, technology and intellectual property to make digital convergence a reality."
Despite talk of porn studios allegiances playing a major role as they did in the VHS vs.
Betamax tussle, it appears it was Sony’s Playstation3 that settled this fight. With one million
units of the Blu-ray-playing games console sold in the UK alone since its March 23rd 2007
launch here, the installed user base massively outstripped that of HD-DVD. Sales of films on
both formats reflected this, and you can expect to see adult studios rapidly realigning
themselves full behind Blu-ray. From a technical standpoint it was the format with the higher
storage capacity, and from a porn position, it’s the format with the better name for puns.
Porn has a conscience
Steven Hirsh, co-founder and co-chairman of Vivid Entertainment has called on Google and
Yahoo to, “Erect stronger barriers” to keep children away from porn. He did this at an address
to Yale University’s graduate business students last month, during their well publicised ‘Sex
Week’. In a Vivid press release Hirsh said, “Responsible companies in the adult industry such
as ours have done a great deal to deter minors from accessing adult material. None of the
search engines and portals, but particularly Yahoo and Google, has taken any significant
steps in this direction.”
He continued, "Vivid will work with any company that is ready to make it much more difficult
for children to be exposed, even inadvertently, to material intended only for adults. This is not
about First Amendment rights, it is about protecting children."
Hirsh points his finger at the likes of Google and Yahoo! For doing little to promote their anti-
porn filters and age-verification systems. Given the recent re-failure of the easy-to-filter-out
.XXX extension to be approved by ICANN, it could be argued the people who control the
traffic flow on the Internet are doing little to protect its most vulnerable users.
Woodman Entertainment join GDB’s IPTV network
Launched as a ‘top twenty’ offering on Global Digital Broadcast’s IPTV service, Woodman
Entertainment (makers of Xcalibur) aim to deliver uncompromising, high-class hardcore from
their back catalogue as well as new material.
The ‘Woodman’ branded channel will, in addition to Pierre Woodman’s own work, offer the full
range of Woodman Entertainment content such as the Anal Gate line from David Perry, and
Philippe Soine’s Games of Perversion series as well as Woodman Import's cherry-picked
selection of the world’s greatest hardcore feature movies from both established industry
directors and new names.
The GDB platform will make Barcelona-based Woodman Entertainment content available on
television sets through Global Digital Broadcast’s PlayTV UK (adult zone) IP set-top box
service, online at Woodman Entertainment’s own website and on the GoUK TV adult portal,
plus on any other form of compatible media (such as a mobile telephone, or gaming console).
Pierre Woodman, chairman of Woodman Entertainment since it was founded in 2006, said: "I
am delighted to announce this partnership with Global Digital Broadcast. Distributing our
content through their IPTV platform will enable us to reach their huge customer base and take
our movies to an even wider audience. Now we have our DVD distribution network
established, we are focusing on expanding digital distribution which we expect to contribute
substantially to revenues by the end of 2008. We firmly believe in digital distribution and are
pleased to be joining forces with one of the leading forces in global IPTV."
Global Digital co-founder and director, Jim Deans, comments: “People now see that IPTV is
the way forward and that is especially true of the adult industry. Traditional DVD production
and distribution is, in fact, slowing down. I like to think of a company in the adult industry as a
thoroughbred racehorse and if that racehorse has started to go lame, the more you ride it the
worse it gets. You cannot sell it, because who wants a horse with a bad leg, so you keep
riding it …until IPTV comes along with a new delivery method to distribute your content
straight to the consumers home, in a fast and very cost effective way. Now your horse has
bionic back legs and that puts it ahead in the race again.”
Admoda Launches mobile advertising solution for Network Operators
Admoda, a global mobile advertising network, announced in mid February the launch of a
new solution to monetise Network Operator inventory. They now offer Network Operators a
robust suite of unique features to fully monetise their entire inventory. Ads are highly targeted
and can be delivered in a number of MMA recommended formats to suit the Operators
There is also a solution, utilising Adultmoda, whereby carriers can monetise their 18+
inventory with ads which are only suitable for age verified 18+ users. Adultmoda can present
a strong business case for this having already run a number of highly successful Age Verified
on-deck campaigns, with repeat bookings from the advertisers in the region of 90%.
Admoda say they already have advertisers lined up in numerous countries who want to run
campaigns on Operator inventory and they can secure the highest rates.
A MobVision spokesperson commented from Barcelona: "The response we have had this
week has been nothing short of phenomenal. We have secured a huge number of key
relationships to further our reach into new markets. The feedback we have had about our
solution has been extremely positive from both advertisers and publishers. Judging by our
signup numbers Publishers and Advertisers are moving to Admoda in droves. The Carriers
have been extremely responsive to our new solution."
Admoda can be reached on 08707 661 992 or via firstname.lastname@example.org
Hotbox make Live more lively.
Presented as a live, interactive sex channel for multi-platform broadcast, Hotbox is pitching
itself as ‘Reality TV for Generation XXX’. Bypassing traditional UK and US television
censorship with R18/XXX level content, online and wireless media is being targeted by the
9pm to 3am (UK time) Thursday to Sunday morning -with plans to extend to a 24/7 schedule-
service. Broadcast from their new Bristol studio, Phil and Cathy Barry of Pumpkin Films are
behind the channel, backed up by regular performer Laura Michaels and Tony Uttley, as floor
manager. Hotbox stress all feeds are monitored to ensure content doesn’t exceed R18 levels
and will comply with all UK/US record keeping requirements.
When not live the channel will screen a programme of pre-recorded hardcore action, including
‘best of Hotbox’ material. Using phones to add an interactive element to their live
transmissions, at least five female and two male performers are available for solo girl, girl/girl
and boy/girl scenes to be played out in a set specifically designed for TV use- complete with
three remote-controlled cameras and a roving one to catch close-up shots and off-set activity.
Hotbox can provide a white label ‘hotboxlive’ stream (as seen on Strictly Broadband TV) to fit
onto any platform on a revenue share basis, or outright purchase of the stream. More
information can be found at bristolfilmstudios.com and there’s a sample stream at
In related news: SexQube get a Hotbox
SexQube.TV, the adult broadband TV and VOD service announced the first stage of their live,
pay-per-view adult events with their first live hardcore channel. According to their press
release, “Broadcasting from studios in the west of England, the Hot Box Live shows will be
on-air between 21:00 and 03:00 GMT (16:00 and 22:00 EST) Thursday to Saturday.
Featuring some of the best known adult stars from the UK and Europe, viewers will be able to
interact, direct and chat with the stars as they perform live.”
Pay-Per-View Tickets will retail at $9.99 for a full evening's viewing, meaning additional first
year revenues are forecast in excess of $250,000 for the UK & Eire alone. Due for launch on
SexQube.tv in late February, the shows are initially aimed at UK and European audiences
and schedules will be expanded in future to accommodate a growing global audience.
SexQue added the Hot Box Live shows are a perfect addition to their ever growing raft of
Is that a .mobi in your pocket?
Dublin based dotMobi, which was established by a consortium of technology industry giants,
including Nokia, Microsoft, 3, Vodafone, the GSM Association, Orange, Hewlett-Packard,
Samsung and Sun Microsystems, brought 14 adult and entertainment-related names to a US
domain name auction on 20 February.
With an estimated worth of US$3.3bn by 2011, the adult .mobi domain names were auctioned
at the Moniker TRAFFIC event in the US and included naked.mobi, and the ‘highly
anticipated’ porn.mobi, plus vegas.mobi. Others included broadway.mobi, cards.mobi,
geneology.mobi, hollywood.mobi, lottery.mobi, tickets.mobi, banks.mobi, doctor.mobi,
floods.mobi, property.mobi and score.mobi.
Amy Mischler, VP of Identity and Brand Service at dotMobi said, “Given the intimate
relationship people have with their mobile phones, this set of names promises to be a strong
match with content that consumers are actively seeking. One proof point is that a recent study
estimated the mobile adult content market will grow from US$1.4bn in 2006 to more than
US$3.3bn by 2011. The mobile market that .Mobi helped build is now growing rapidly.”
When dotMobi last auctioned domain names at the Moniker TRAFFIC event in 2006, it netted
UK$300k on the sale of just two domain names. Flowers.mobi sold for $200k and fun.mobi for
$100k. Since its creation in October 2006, .Mobi has registered over 700,000 mobile domain
Following their previous auction, Trey Harvin, CEO of dotMobi, said: "Already, more than 7.5
million pages of .mobi content have been created, many of them using tools that dotMobi
makes available for free like http://ready.mobi and http://site.mobi. The auction proceeds
allow dotMobi to make tools like these available to encourage the growth of the mobile web."
At the time of writing no sale prices for naked.mobi or porn.mobi were available.
FreePorn has a price.
Announced in February, Moniker(.com), a provider of Domain Asset Management services,
successfully brokered the sale of FreePorn. com, an adult entertainment portal, for US $4
million. Separately, Moniker also finalised its domain name auctions at Internext Las Vegas,
grossing more than $1.5 million from 60+ adult domain name sales from that event.
The sale of FreePorn. com marks one of the largest two-word domain name sales in history
and is the largest domain transaction of 2008, to date. The site was launched in 1996 and has
consistently been one of the largest portals of free, adult entertainment on the Web. The site
has continually gown in page and traffic rank according to Alexa.
Monte Cahn, co-founder and President of Moniker, said, "A marketable domain name is
crucial to the success of any online adult entertainment business, perhaps more so than in
any other industry. FreePorn. com is generic in nature, helping its new owner benefit from
direct navigation and general in- bound inquires directed at the site daily."
Moniker was responsible for selling more than $20 million in adult-related domains in 2007,
including names sold at separate Internext auctions in Las Vegas and Miami last year.
Moniker remains the only Domain Asset Management company and auctioneer for various
niche markets including adult, gaming/gambling, affiliate, webmasters, geo-targeted, and
Cherrysauce get cherry on top
Mobile adult innovators, Cherrysauce, have been selected as this year's top award winner in
the mobile adult category at this year's Future Mobile Awards, presented by Juniper
The Future Mobile Awards are given to companies that have made significant progress within
their particular sector during the previous year, and who are now poised to make a
considerable market impact in the year ahead. This gold award recognises Cherrysauce for
making an outstanding contribution to the future of the mobile adult industry.
"Cherrysauce are very honoured and grateful for this recognition from respected industry
peers. The key here is in the detail. Being able to maintain a presence in wholesale B2B
distribution of erotic mobile content, whilst simultaneously winning the hearts and minds of
mobile consumers means Cherry Media are well poised to continue making a massive impact
with mobile operators and its D2C offerings over the next 12 months," says Cherry Media's
Julia Dimambro; who was also recently voted as one of the mobile industry's top 50 most
Dr Windsor Holden, panel judge and Principal Analyst at Juniper Research said,
"Cherrysauce has continued to demonstrate it's pre-eminence within the mobile adult sector,
delivering high quality D2C and B2B services and products and maintaining high subscriber
conversion rates. The company's video chat services, implemented in association with CC
Media, have been particularly successful, generating high monthly spend and exhibiting
strong customer retention levels."
The awards were granted by a panel of expert judges based on a number of criteria,
including: Innovation; Customer retention; Customer growth; Commercial deployment; Ease
of use/user interface; Revenue generation; Pricing (for services/products); and
Capability/functionality. From a short list of nominations, the case was made for each
nominee, with their relative merits and shortcomings debated and scored. Gold and Silver
awards were conferred for each category. The silver award winner for the mobile adult
category was Phonebox Entertainment.
Unused stories from last month below; may need editing!
HD-DVD vs Blu-ray. An end in sight?
Mainstream studios seem to be moving towards Blu-ray as the next-gen format war warms
up. Warner recently announced it would be releasing films in just that format in future,
because the war was hurting both standard DVD sales and both HD varieties.
Warner Home Entertainment President Kevin Tsujihara said it was ‘somewhat troubling’ that
consumer confusion was starting to have an impact on regular DVD Sales. "Consumers were
saying 'Hey, I might was well wait.'"
Blu-ray hardware sales in Q4 of 2007 were accelerating, especially in December, despite the
price premium. Regarding the transition to Blu-ray exclusivity in May ‘08, Warner hasn't set a
firm gap between the standard DVD and Blu-ray releases. They're also not sure if they're
going to keep producing existing HD-DVD titles - it will depend on retailer demand.
Backing up the trend, Digital Playground is expected to release its first Blu-ray movie, Pirates,
shortly. Their decision is interesting because company founder Joone criticised Blu-ray early
in 2007, claiming its backers including Sony were deliberately hindering the adult industry's
effort to release films on the format. At the time, Joone said Digital Playground in keeping with
other adult studios, would probably adopt rival high-def format HD-DVD instead. He also cited
the lower unit cost of releasing films on HD-DVD.
Joone now believes the two million PlayStation 3 owners in the USA have been demanding
that the studio release movies on Blu-ray. “A lot of people were emailing that [they’d] bought a
PlayStation and they were basically saying, ‘When are you guys going to release Blu-ray?’
They really have no preference in format yet because it’s so now. When it comes down to
image quality, there is no difference between the two."
He added that Digital Playground has already released several films on HD-DVD and has an
80% share in the adult high-def porn market. It’s expected that the studio will continue to
release movies on both formats until there’s an obvious victor.
Vivid Entertainment squeeze PornoTube
Vivid Entertainment Group is suing PornoTube.com for copyright infringement, unfair
business practices and misappropriation. The suit claims Vivid movies and clips are posted
on PornoTube without permission, compensation or compliance with 2257 age verification
regulation. They’re targeting Adult Entertainment Broadcast Network (AEBN) and related
companies for unlawfully posting or allowing third parties to upload copyrighted Vivid content
on its PornoTube.com website and for failure to comply with certain provisions of the federal
Child Protection and Obscenity Enforcement Act requiring proof of age of performers.
The suit filed in the U.S. District Court for the Central District of California names Data
Conversions, Inc., which does business as AEBN and PornoTube.com, and also WMM LLC,
which also owns and/or operates PornoTube. AEBN is a Charlotte-based company that
claims to be the ‘global leader in adult pay-per-view video.’ PornoTube is a free website
featuring a variety of sexually explicit material.
Vivid say that PornoTube’s infringement causes ‘great and irreparable injury that cannot fully
be compensated or measured in money,’ and noted that the law provides for damages up to
$150,000 for each wilfully infringed work. The suit asks for a permanent injunction to bar
future infringement and damages of at least $4.5 million. In addition to its copyright
infringement claims, Vivid also requests damages for wilful and fraudulent ‘misappropriation
of the actors’ right of publicity’ under California law, as well as for unfair business practices for
unauthorised copying, reproducing, distributing and selling Vivid content.
A novel aspect of the suit is Vivid’s contention that by displaying clips of its films on
PornoTube the defendants violate California law and engage in unfair business practices by
failing to follow labelling requirements under the so-called 2257 provisions of the Child
Protection and Obscenity Enforcement Act that require verification that all performers are over
18 years old.
“PornoTube and AEBN have exactly the same responsibility as any other adult content
distributor or producer to obey U.S. copyright laws and 2257 regulations” said Steve Hirsch,
co-chairman of Vivid Entertainment. “Vivid spends enormous sums to copyright its content
and to comply with the Child Protection and Obscenity Enforcement Act age verification
process. PornoTube and AEBN have been getting away with a practice that unlawfully earns
it millions of dollars at our expense.”
“This action against PornoTube is groundbreaking,” said Vivid’s attorney Paul Cambria.
“AEBN and PornoTube are not exempt from their responsibility to comply with 2257 rules, and
we will demonstrate in court that they are obtaining an unfair business advantage by violating
this obligation. Vivid should not have to take responsibility for policing PornoTube on a minute
by minute basis to protect its rights.” Mr. Cambria added, “Vivid has already found dozens of
violations of its copyrights, and AEBN needs to know that it cannot continue pilfering Vivid’s
products no matter how they might reformat or reshape it. Once they put up any material on
their site and fit it into their format, they are no longer just a ‘pass through’ medium—they
have become producers or distributors under the law.”
The copyright portion of the suit is similar to a $1billion suit filed last March by Viacom against
YouTube. Viacom, the owner of MTV and Nickelodeon, accused YouTube of ‘massive
intentional copyright infringement’ by allowing 160,000 unauthorised Viacom clips to be
uploaded onto YouTube. The case is currently being adjudicated in the U.S. District Court for
the Southern District of New York.
More from GDB: Hot Scandinavian producer jumps onboard.
In another addition to Global Digital Broadcast’s growing IPTV network, Lizeth Strange, a big
name in Scandinavian porn, is to launch the Scandinavian Adult Channel. The female porn
producer’s company, Belais-Production, was nominated for ’Best Film’ with ’Danish Deluxe
Hardcore’ at the 2007 Scandinavian Adult Awards. They own, sell and buy exclusive content
from adult companies in the Scandinavia territory, much of which has never before been
available outside of Scandinavia.
Lizeth said of the deal with GDB, ”The idea is to get Scandinavian porn out to a larger
audience and I believe that IPTV is not only the best way to do this, but that it is also the
future of broadcast. With Belais I strived to create a new way of thinking, in that I make
movies for couples, from a female point of view. This does not mean the films will be soft and
are, in fact, far from it, but as a female we see things in different ways and my films are
intended to open men’s eyes to this. Scandinavian Adult is both a way of showing my own
work and that of others in my territory.”
Lizeth is working closely with Scandinavia’s biggest adult companies, Maxs Film and
Bestseller (Sweden), and the IPTV channel will showcase latest releases, unseen and
popular archive footage and content from independent Scandinavian labels.
Private launch Private.Mobi to fanfare.
PMG and Mobile Streams released the state-of-the-art off-portal site, www.private.mobi, in
early January. It’s intended to be the first stage in the development of their strategic global
partnership. The site features Private’s top stars, wallpapers, photosets and short videos, with
content sorted into categories such as teen, cum shots, MILF and anal.
Private.mobi exclusively focuses on the rapidly growing off portal, D2C mobile content
market. It uses Mobile Streams’ Vuesia solution, which includes advanced strategic
integration with major search engines such as Google, Yahoo and Microsoft, and the search
results offer a uniquely tailored ‘one-click-to-the-correct-content’ response for the user. The
site will be aggressively marketed both on and offline. This includes the vast array of media
platforms that Private is distributed on such as internet, broadcasting channels, DVDs and
Peter Cohen, COO of Private Media Group commented, “Private is the most distributed global
adult brand in the mobile business. We are currently available ‘on-portal’ on over 800 million
handsets in 35 countries via 83 operators and we are very focused on maximising our mobile
content distribution as ‘off-portal’ content delivery is projected to exponentially grow in the
next few years. With this new delivery method we are anticipating significant incremental
growth in contribution to operating profit from our mobile division.”
"The direct to consumer channel is growing strongly", stated Simon Buckingham, CEO of
Mobile Streams. "Private owns the largest high quality adult content library in the world. As
users search more widely for content that fits their individual interests, Private's brand quality
and depth of product offerings utilising Mobile Streams technology platform will present them
with an exciting and fulfilling mobile internet experience."
SexQube.TV Launch affiliate programme
SexQube.TV, the world’s first free-to-air, fully interactive adult broadband TV and pay-per-
view video on demand service has this week launched the first of its affiliate schemes.
Developed in house as part of Petel’s broadband TV broadcast platform, the affiliate
programme offers both online and offline partners such as web site owners, publishers etc.
the opportunity to monetise traffic through the sale of SexQube.TV’s Video-On-Demand
Affiliate partners who join the scheme before February 29 th will be offered an “early adopter”
affiliate bonus taking the usual affiliate commission rate from 30% to 40% of net revenue on
Video-On-Demand sales of £4.99 ($9.90) each, for the first six months.
“Affiliate marketing is a key ingredient in the marketing mix of not only SexQube.TV, but all
channels that we launch on Petel’s broadband TV platform”, says Petel Inc. CEO, David
Morton. “Early indications suggest that our key partners will add several thousand Video-On-
Demand sales per month in the UK alone.”
Any media or website owner wishing to participate in SexQube.TV’s new affiliate programme
should contact email@example.com or call +44 (0)20 3239 9140.