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2007 European Member’s  Meeting & Conference 08-10 October - Lausanne
Thought Leadership Program:   Deploying Converged Networks in Hotels Bryan Steele Jireh-Tek Ltd (Moderator) Jeremy Ward JJ...
The Market Direction <ul><li>Voice and data convergence </li></ul><ul><li>“ Triple Play” </li></ul><ul><ul><li>VOD, HSIA a...
HTNG’s IRT Group <ul><li>HTNG’s In Room Technology Group </li></ul><ul><ul><li>Operating since 2005 </li></ul></ul><ul><ul...
Convergence:  Some thought processes Jeremy Ward CIO, JJW Hotels and Resorts
Convergence Future ? CCTV Back of  House Room  Control HSIA IPTV VOD Telephony Wireless Active Components Cabling Converge...
Utopia Innovation Creating the USP Reduced T.C.O. Accountability Control Future ? Back of  House Room  Control HSIA IPTV V...
Examples <ul><li>Layer 1 – Physical </li></ul><ul><ul><li>Cabling Choices </li></ul></ul><ul><li>Layers 2 and 3 – Data and...
Layer 1 <ul><li>Cabling Choices </li></ul><ul><ul><li>Fiber - Backbone, To Room ? </li></ul></ul><ul><ul><ul><li>Multi Mod...
Some of the Cabling Choices Cabling Fiber Copper Hybrid Backbone Backbone To room Multi-mode Single-mode Blown Fiber Diver...
Layers 2 and 3 <ul><li>Active Component Decisions </li></ul><ul><ul><li>Technical Requirements </li></ul></ul><ul><ul><ul>...
Active Component Decisions Manufacturer Reseller Network Design VLAN’s Redundancy Routing Integration to cabling Configura...
Active Components
Layer 7 <ul><li>Telephony </li></ul><ul><ul><li>Solution </li></ul></ul><ul><ul><ul><li>VOIP, TDM, Hybrid, New/Existing PB...
Some Telephony Decisions Telephony Procurement Solution Manufacturer Reseller Systems Integrator Tender Process Support Fu...
A couple of Key Issues facing Vendors <ul><li>They know their product very well </li></ul><ul><li>They know some products ...
A few Key Issues facing Hoteliers <ul><li>Nobody does it all… </li></ul><ul><li>Co-ordination and definition of the role o...
Some Real-World Experience Nick Price CIO/CTO, Mandarin Oriental Hotel Group
MO Miami (2000)
MO Miami (2000) CCTV FTG TV Admin Data Shared IP Network POS BMS Phone HSIA
MO Miami (2000) <ul><li>Non-converged LAN for PMS and BoH apps </li></ul><ul><li>Application specific networks with incomp...
MO New York (2003) CCTV FTG TV Admin Data Phone HSIA Shared IP Network VoD DAS Mobile POS BMS
MO New York (2003) <ul><li>Converged network w/POS, DVOD, Guest Internet and Telephony </li></ul><ul><li>DAS for cell cove...
MO Hong Kong (2006) CCTV FTG TV Admin Data Phone Guest IP Network DAS Mobile POS BMS HSIA VoD FTG TV Admin IP Network Fire...
MO Hong Kong (2006) <ul><li>IPTV added to the converged network </li></ul><ul><li>Separate, securely interconnected admin ...
MO Las Vegas (2009) CCTV FTG TV Admin Data Phone HSIA Shared IP Network VoD DAS Mobile POS BMS
MO Las Vegas (2009) <ul><li>CCTV added to the converged network </li></ul><ul><li>Single network managed by MGM NOC across...
MO Hong Kong (2006)
MO Las Vegas (2009)
The Peninsula Tokyo Experience Fraser Hickox GM Research & Technology
<ul><li>Almost there but not quite there </li></ul><ul><li>Telephony broadband and wifi now converged </li></ul><ul><li>Th...
The Future <ul><li>Television without Borders challenging the VOD operators </li></ul><ul><li>Enter Sling Media and Locati...
<ul><li>New Appliances in the Guest Room </li></ul><ul><li>Shorter evolving life cycles will result in constant change- wh...
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Deploying Converged Networks in Hotels

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Deploying Converged Networks in Hotels

  1. 1. 2007 European Member’s Meeting & Conference 08-10 October - Lausanne
  2. 2. Thought Leadership Program:  Deploying Converged Networks in Hotels Bryan Steele Jireh-Tek Ltd (Moderator) Jeremy Ward JJW Hotels & Resorts Nick Price Mandarin Oriental Hotels Fraser Hickox Peninsula Hotels
  3. 3. The Market Direction <ul><li>Voice and data convergence </li></ul><ul><li>“ Triple Play” </li></ul><ul><ul><li>VOD, HSIA and IP Telephony for the guest </li></ul></ul><ul><li>Infrastructure convergence </li></ul><ul><ul><li>Wired and wireless </li></ul></ul><ul><ul><li>Business and guest applications on a single Ethernet Infrastructure </li></ul></ul>
  4. 4. HTNG’s IRT Group <ul><li>HTNG’s In Room Technology Group </li></ul><ul><ul><li>Operating since 2005 </li></ul></ul><ul><ul><li>60+ members </li></ul></ul><ul><ul><li>Applications & Device Integration Team </li></ul></ul><ul><ul><li>Infrastructure Team </li></ul></ul><ul><ul><li>IP Telephony Team </li></ul></ul><ul><ul><li>In-Room Guest Controls Team </li></ul></ul><ul><ul><li>Media Content Team </li></ul></ul>
  5. 5. Convergence: Some thought processes Jeremy Ward CIO, JJW Hotels and Resorts
  6. 6. Convergence Future ? CCTV Back of House Room Control HSIA IPTV VOD Telephony Wireless Active Components Cabling Converged IP Network
  7. 7. Utopia Innovation Creating the USP Reduced T.C.O. Accountability Control Future ? Back of House Room Control HSIA IPTV VOD Telephony Wireless Active Components Cabling Converged IP Network
  8. 8. Examples <ul><li>Layer 1 – Physical </li></ul><ul><ul><li>Cabling Choices </li></ul></ul><ul><li>Layers 2 and 3 – Data and Network </li></ul><ul><ul><li>Active Component Decisions </li></ul></ul><ul><li>Layer 7 – Applications </li></ul><ul><ul><li>Telephony Decisions </li></ul></ul>
  9. 9. Layer 1 <ul><li>Cabling Choices </li></ul><ul><ul><li>Fiber - Backbone, To Room ? </li></ul></ul><ul><ul><ul><li>Multi Mode, Single Mode, Blown Fiber, Diverse Routes </li></ul></ul></ul><ul><ul><li>Copper – Horizontal, Vertical ? </li></ul></ul><ul><ul><ul><li>CAT3, CAT5/5e, CAT6, CAT7 </li></ul></ul></ul><ul><ul><li>Hybrid </li></ul></ul><ul><ul><li>New Build, Retro Fit </li></ul></ul><ul><ul><li>Procurement Strategy </li></ul></ul><ul><ul><ul><li>Manufacturer, Reseller, Warranty </li></ul></ul></ul>
  10. 10. Some of the Cabling Choices Cabling Fiber Copper Hybrid Backbone Backbone To room Multi-mode Single-mode Blown Fiber Diverse routes Backbone To room To Room CAT3, CAT5e, CAT6 CAT7 Multi-mode Single-mode Blown, Diverse routes CAT3, CAT5e, CAT6 CAT7 New Existing
  11. 11. Layers 2 and 3 <ul><li>Active Component Decisions </li></ul><ul><ul><li>Technical Requirements </li></ul></ul><ul><ul><ul><li>Layer 2/Layer 3 functionality, VOIP, IPTV, QOS, IGMP </li></ul></ul></ul><ul><ul><li>Procurement Strategy </li></ul></ul><ul><ul><ul><li>Manufacturer, Retailer, Systems Integrator, Tender </li></ul></ul></ul><ul><ul><li>Technical Design </li></ul></ul><ul><ul><ul><li>VLANs, Routing, Security, Redundancy </li></ul></ul></ul><ul><ul><li>Support </li></ul></ul><ul><ul><ul><li>Component Level, Port Level, Remote Access, SLA’s </li></ul></ul></ul>
  12. 12. Active Component Decisions Manufacturer Reseller Network Design VLAN’s Redundancy Routing Integration to cabling Configuration Installation Hardware Support Port Level Support Tech Requirements VOIP VOD/IPTV/HSIA Systems Integrator Network Design VLAN’s Redundancy Routing Integration to cabling VOD/IPTV, HSIA, VOIP BOH, Remote Access Security Network Management Support Integration Installation SLA’s Tender Process? Lead times Availability Support Scope SLA’s
  13. 13. Active Components
  14. 14. Layer 7 <ul><li>Telephony </li></ul><ul><ul><li>Solution </li></ul></ul><ul><ul><ul><li>VOIP, TDM, Hybrid, New/Existing PBX </li></ul></ul></ul><ul><ul><li>Procurement Strategy </li></ul></ul><ul><ul><ul><li>Manufacturer, Retailer, Systems Integrator, Tender </li></ul></ul></ul><ul><ul><li>In Room </li></ul></ul><ul><ul><ul><li>Handsets, SIP, 3rd Party, Wireless, DECT </li></ul></ul></ul><ul><ul><li>Integration </li></ul></ul><ul><ul><ul><li>Call Logger, NMS, Voice Mail, PMS, LCS, UM, EM </li></ul></ul></ul><ul><ul><li>Support </li></ul></ul><ul><ul><ul><li>Ports, Hardware, Software, SLA’s </li></ul></ul></ul>
  15. 15. Some Telephony Decisions Telephony Procurement Solution Manufacturer Reseller Systems Integrator Tender Process Support Fully IP/ TDM IP Hybrid Wireless IP Dect 802.11x Protocol Support SIP/Native support Handset choice 3 rd Party Applications Voice Mail Call logging PMS Interface LCS/UM Integration Network Boundaries Support Integration/ Innovation Systems Integrator 3 rd Party Applications Manufacturer 3 rd Party Wireless Network Ports Hardware
  16. 16. A couple of Key Issues facing Vendors <ul><li>They know their product very well </li></ul><ul><li>They know some products quite well </li></ul><ul><li>They know a little about a few products </li></ul><ul><li>They know nothing about the rest </li></ul><ul><li>Who owns the network? </li></ul><ul><li>Who manages the network? </li></ul><ul><li>Who supports the network? </li></ul>
  17. 17. A few Key Issues facing Hoteliers <ul><li>Nobody does it all… </li></ul><ul><li>Co-ordination and definition of the role of each vendor is crucial </li></ul><ul><li>Avoid the “blame” culture, “one throat to choke” </li></ul><ul><li>Cost justification – selling the ROI </li></ul><ul><li>The solutions can change faster than the decision making process </li></ul><ul><li>Innovating and creating the USP (Wow Factor) </li></ul><ul><li>Believing the hype, be diligent </li></ul>
  18. 18. Some Real-World Experience Nick Price CIO/CTO, Mandarin Oriental Hotel Group
  19. 19. MO Miami (2000)
  20. 20. MO Miami (2000) CCTV FTG TV Admin Data Shared IP Network POS BMS Phone HSIA
  21. 21. MO Miami (2000) <ul><li>Non-converged LAN for PMS and BoH apps </li></ul><ul><li>Application specific networks with incompatible cable types </li></ul><ul><li>Pros: </li></ul><ul><ul><li>Simple to manage </li></ul></ul><ul><ul><li>Highly resilient due to separation of networks and applications </li></ul></ul><ul><li>Cons: </li></ul><ul><ul><li>Difficult to expand coverage or add services </li></ul></ul><ul><ul><li>Low bandwidth/dumb RS-232 interfaces </li></ul></ul><ul><ul><li>At the mercy of cellular carriers for coverage </li></ul></ul>
  22. 22. MO New York (2003) CCTV FTG TV Admin Data Phone HSIA Shared IP Network VoD DAS Mobile POS BMS
  23. 23. MO New York (2003) <ul><li>Converged network w/POS, DVOD, Guest Internet and Telephony </li></ul><ul><li>DAS for cell coverage, WiFi, Trunk radio </li></ul><ul><li>Pros: </li></ul><ul><ul><li>Improved DVOD and phone quality due to IP </li></ul></ul><ul><ul><li>Service delivery everywhere, on demand </li></ul></ul><ul><ul><li>Rich XML-based interfaces </li></ul></ul><ul><li>Cons: </li></ul><ul><ul><li>Higher CAPEX due to need for high resilience </li></ul></ul><ul><ul><li>Active network management required and internal expertise insufficient </li></ul></ul>
  24. 24. MO Hong Kong (2006) CCTV FTG TV Admin Data Phone Guest IP Network DAS Mobile POS BMS HSIA VoD FTG TV Admin IP Network Firewall
  25. 25. MO Hong Kong (2006) <ul><li>IPTV added to the converged network </li></ul><ul><li>Separate, securely interconnected admin and guest networks </li></ul><ul><li>Pros: </li></ul><ul><ul><li>Perfect TV signal in every room </li></ul></ul><ul><ul><li>Mandarin specific HD virtual channels </li></ul></ul><ul><ul><li>Network management simplified and security concerns reduced </li></ul></ul><ul><li>Cons: </li></ul><ul><ul><li>CAPEX increased due to need for two resilient networks and increased vertical cabling </li></ul></ul>
  26. 26. MO Las Vegas (2009) CCTV FTG TV Admin Data Phone HSIA Shared IP Network VoD DAS Mobile POS BMS
  27. 27. MO Las Vegas (2009) <ul><li>CCTV added to the converged network </li></ul><ul><li>Single network managed by MGM NOC across CityCenter campus </li></ul><ul><li>In-room switch in every room </li></ul><ul><li>Zigbee based wireless room controls </li></ul><ul><li>Pros: </li></ul><ul><ul><li>Services shared across CityCenter </li></ul></ul><ul><ul><li>Less cable to the room and in the room </li></ul></ul><ul><ul><li>High bandwidth per room gives future flexibility </li></ul></ul><ul><li>Cons: </li></ul><ul><ul><li>Requires active management by experts </li></ul></ul>
  28. 28. MO Hong Kong (2006)
  29. 29. MO Las Vegas (2009)
  30. 30. The Peninsula Tokyo Experience Fraser Hickox GM Research & Technology
  31. 31. <ul><li>Almost there but not quite there </li></ul><ul><li>Telephony broadband and wifi now converged </li></ul><ul><li>The IP TV network stands on its own </li></ul><ul><li>Shanghai will hopefully make the quantum leap </li></ul>
  32. 32. The Future <ul><li>Television without Borders challenging the VOD operators </li></ul><ul><li>Enter Sling Media and Location Free </li></ul><ul><li>Sling hotels – now a reality, bandwidth on demand </li></ul><ul><li>Major TV Networks now competing </li></ul><ul><li>The EchoStar factor </li></ul><ul><li>Narrow casting the next phenomena </li></ul>
  33. 33. <ul><li>New Appliances in the Guest Room </li></ul><ul><li>Shorter evolving life cycles will result in constant change- what has the legs to last. </li></ul><ul><li>Internet shift from PC function centric to appliance centric </li></ul><ul><li>OLED TV, paper thin much sharper resolution but size does matter </li></ul><ul><li>Surface computing as an entertainment media </li></ul><ul><li>Stimulating other senses – the Sony development </li></ul><ul><li>Reinventing payment per service </li></ul>

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