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David Salama Madrid, 8 November 2007 iTV The Television of the Future LIVE Project  / CorporateTube
Atos Research & Innovation Media Team <ul><li>International and multidisciplinary team </li></ul><ul><ul><li>Multimedia RD...
Collaboration Our R&D partners LIVE Project Broadcasters TELECOM Technology Companies Research Centres
Sport Information System (Atos Origin) Over 1,000,000 XML messages LIVE Project Athletes 23,000 Officials 14,000 Events 6,...
LIVE,  The Future of Digital Television <ul><li>Increase the distribution channels: </li></ul><ul><ul><li>Satellite, Cable...
LIVE: Non-linear TV LIVE Project What is Non-linear TV?
LIVE: Customised TV LIVE Project *IMF: Intelligent Media Framework *SIS: Sport Information System IMF * Observation SIS * ...
LIVE: Content Flow LIVE Project How does LIVE work?
¡MUCHAS GRACIAS! iTV The Television of the Future LIVE Project /  CorporateTube Miguel Angel Morcuende Madrid, 8 November ...
CorporateTube Copyright © Louie Psihoyos/Science Faction Images
CorporateTube <ul><li>Traditional TV (national coverage: 45 million users) </li></ul><ul><li>Internet TV (planetary covera...
CorporateTube “ Technology is changing everything” ( Bob Greenberg , CEO of R/GA) Source: Microsoft
“ The future will belong to the brands that lead the dialogue with the consumer” ( Richard Pinder , COO of Publicis Worldw...
What does the consumer use?
You Tube  (100 million videos)
CorporateTube <ul><li>You.  Person of the year (cover Times magazine, December 2006) </li></ul><ul><li>“ Congratulations! ...
Source: http://technorati.com/weblog/blogosphere /  <ul><li>70 million </li></ul><ul><li>120,000 new blogs/day </li></ul><...
<ul><li>NYT </li></ul><ul><li>CNN </li></ul><ul><li>NEWS YAHOO </li></ul><ul><li>MSNBC.MSN </li></ul><ul><li>BBC.CO.UK </l...
Demos <ul><li>Gadget IPTV  </li></ul><ul><li>DTT over IP </li></ul><ul><li>Diaporama </li></ul><ul><li>TV Market </li></ul>
Gadget IPTV (Microsoft) TV on the PC at all the times
DTT over IP All TV channels on the PC over IP
Diaporama Carousels of customizable content
TVMarket (Digital billboards) “ A la carte” Corporate Channels
Proposals TV IP Channel
Proposals Corporate Television Circuit
Proposals Range of specialist advertising and content
Proposals UGC content exchange
YET MORE… <ul><li>“ The consumer looks for the brand”  </li></ul><ul><li>Video is here to stay (multiple channels: TV, Mob...
CONCLUSIONS <ul><li>THE CONSUMER IS OUT THERE, OUR COMMUNICATION IS STILL NOT </li></ul><ul><li>Atos will accompany you to...
EVERYONE, SOMEONE, ANYONE AND NO ONE <ul><li>Once upon a time there were four people called: everyone, someone, anyone and...
¡MUCHAS GRACIAS! For further information please contact:   [email_address] THANK YOU!
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David Salama Madrid, 8 November 2007

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David Salama Madrid, 8 November 2007

  1. 1. David Salama Madrid, 8 November 2007 iTV The Television of the Future LIVE Project / CorporateTube
  2. 2. Atos Research & Innovation Media Team <ul><li>International and multidisciplinary team </li></ul><ul><ul><li>Multimedia RDI solutions </li></ul></ul><ul><li>Experience in: </li></ul><ul><ul><li>IPTV </li></ul></ul><ul><ul><li>Production tools (Broadcaster) </li></ul></ul><ul><ul><li>Collaborative environments for audiovisual content (P2P) </li></ul></ul><ul><li>Specific line of innovation on the subject of the Olympic Games </li></ul><ul><ul><li>Olympic Games IT Partner </li></ul></ul><ul><ul><li>Biggest sporting event </li></ul></ul><ul><ul><li>Projects: </li></ul></ul>Who are we? LIVE Project Who are we? OLYMPIC LIVE My-e-Director 2012
  3. 3. Collaboration Our R&D partners LIVE Project Broadcasters TELECOM Technology Companies Research Centres
  4. 4. Sport Information System (Atos Origin) Over 1,000,000 XML messages LIVE Project Athletes 23,000 Officials 14,000 Events 6,500 Horses 250 Teams 1,100
  5. 5. LIVE, The Future of Digital Television <ul><li>Increase the distribution channels: </li></ul><ul><ul><li>Satellite, Cable, Terrestrial, IPTV, 3G, DVB-H (DMB) </li></ul></ul><ul><li>Increase the range of available content </li></ul><ul><li>Wide range of content </li></ul><ul><li>Viewers have difficulty identifying their preferences amongst the extensive offering </li></ul><ul><li>Loss of interest in television </li></ul><ul><li>Non-linear TV (multi-stream) </li></ul><ul><li>TV Customisation (recommendation system based on unique profiles) </li></ul>LIVE Project Cause Effect Solution
  6. 6. LIVE: Non-linear TV LIVE Project What is Non-linear TV?
  7. 7. LIVE: Customised TV LIVE Project *IMF: Intelligent Media Framework *SIS: Sport Information System IMF * Observation SIS * Recommender
  8. 8. LIVE: Content Flow LIVE Project How does LIVE work?
  9. 9. ¡MUCHAS GRACIAS! iTV The Television of the Future LIVE Project / CorporateTube Miguel Angel Morcuende Madrid, 8 November 2007
  10. 10. CorporateTube Copyright © Louie Psihoyos/Science Faction Images
  11. 11. CorporateTube <ul><li>Traditional TV (national coverage: 45 million users) </li></ul><ul><li>Internet TV (planetary coverage: 1200 million users) </li></ul>
  12. 12. CorporateTube “ Technology is changing everything” ( Bob Greenberg , CEO of R/GA) Source: Microsoft
  13. 13. “ The future will belong to the brands that lead the dialogue with the consumer” ( Richard Pinder , COO of Publicis Worldwide). Music Memories Television Games Education Productivity Communications Mobility Source: Microsoft The Digital Lifestyle
  14. 14. What does the consumer use?
  15. 15. You Tube (100 million videos)
  16. 16. CorporateTube <ul><li>You. Person of the year (cover Times magazine, December 2006) </li></ul><ul><li>“ Congratulations! If you use the Internet, you are the 'Person of the year'&quot; </li></ul>
  17. 17. Source: http://technorati.com/weblog/blogosphere / <ul><li>70 million </li></ul><ul><li>120,000 new blogs/day </li></ul><ul><li>1.4 new blogs/ second </li></ul>Blogs
  18. 18. <ul><li>NYT </li></ul><ul><li>CNN </li></ul><ul><li>NEWS YAHOO </li></ul><ul><li>MSNBC.MSN </li></ul><ul><li>BBC.CO.UK </li></ul><ul><li>GUARDIAN </li></ul><ul><li>… </li></ul><ul><li>ENGADGET (19th place) </li></ul><ul><li>BOING BOING (22nd place) </li></ul>Blogs vs Media
  19. 19. Demos <ul><li>Gadget IPTV </li></ul><ul><li>DTT over IP </li></ul><ul><li>Diaporama </li></ul><ul><li>TV Market </li></ul>
  20. 20. Gadget IPTV (Microsoft) TV on the PC at all the times
  21. 21. DTT over IP All TV channels on the PC over IP
  22. 22. Diaporama Carousels of customizable content
  23. 23. TVMarket (Digital billboards) “ A la carte” Corporate Channels
  24. 24. Proposals TV IP Channel
  25. 25. Proposals Corporate Television Circuit
  26. 26. Proposals Range of specialist advertising and content
  27. 27. Proposals UGC content exchange
  28. 28. YET MORE… <ul><li>“ The consumer looks for the brand” </li></ul><ul><li>Video is here to stay (multiple channels: TV, Mobiles, Internet,…) </li></ul><ul><li>“ Each digital campaign is also a database which you can use to measure and correct” (Gaston Legorburu, Sapiens) </li></ul><ul><li>Nike + case. Titanium Lion Prize, an award for innovation in the advertising business, at the last Cannes Festival </li></ul><ul><li>“ The advertising business is digital”. Conclusion of the AdForum Worldwide Summit, held in New York </li></ul><ul><li>“ Integration is an obligation and not an option”, ( Esther Lee , CEO of Euro RSCG in North America ) (former worldwide creative director at Coca Cola). </li></ul><ul><li>TODAY none of the elements is enough on its own. </li></ul>
  29. 29. CONCLUSIONS <ul><li>THE CONSUMER IS OUT THERE, OUR COMMUNICATION IS STILL NOT </li></ul><ul><li>Atos will accompany you to ensure the successful completion of your project </li></ul><ul><li>YOU NEED: CORPORATE TUBE </li></ul>“ Over 75% of the IT budget is spent on maintaining the existing infrastructure and applications” Timothy Chou, “The End of Software,” SAMS Publishing, 2005 “ On average, 8€ out of every 10€ invested in IT make no contribution towards changing or growing the business” Gartner, 2006
  30. 30. EVERYONE, SOMEONE, ANYONE AND NO ONE <ul><li>Once upon a time there were four people called: everyone, someone, anyone and no one. </li></ul><ul><li>There was an important piece of work to do and everyone was convinced that someone would do it, anyone could do it, but no one did it. However, someone got angry because it was everyone’s job. Everyone thought that anyone could do it, but no one realised that everyone would leave it. In the end, everyone blamed someone when no one did what anyone could have done. </li></ul><ul><ul><ul><ul><li>Phrases and Anecdotes from the Business World, </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Oriol Amat and Ramón Puig, Management 2000 </li></ul></ul></ul></ul></ul>
  31. 31. ¡MUCHAS GRACIAS! For further information please contact: [email_address] THANK YOU!

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