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comScore

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comScore

  1. 1. MEASURING THE DIGITAL WORLD
  2. 2. Canadians Online
  3. 3. Source: comScore Media Metrix Canada, All Locations, Sept. ‘06 – Sept. ‘07 Canadians Online Unique Visitor Trend - Persons 2+ The Digital Media Universe has grown 6.8% from September 2006 to September 2007
  4. 4. Source: comScore Media Metrix Canada, All Locations, Sept. ‘06 – Sept. ‘07 Canadians Online – Males vs. Females Unique Visitor Trend - Persons 2+ Canadian Females Online grew 7.5%, while Canadian Males Online grew 6.3% from Sept. 2006 to Sept. 2007
  5. 5. Canadians Online Regional Demographics Source: comScore Media Metrix Canada, All Locations, Average Jul. ’07 – Sep. ‘07
  6. 6. Canadians Online Total Canada & French Canada Source: comScore Media Metrix Canada, All Locations- Average May ’07 - July ‘07
  7. 7. Canadian Broadband Usage Now Tops 90% Speed! More Canadians use Broadband versus the United States - % Composition Unique Visitors Source: comScore Media Metrix, Average Jul. – Sept. ‘07, Home Only
  8. 8. Online Engagement
  9. 9. Canada is a World Leader in Online Reach Source: comScore Media Metrix Aug 2007, Persons 15+ Source: StatCan Population Estimate, Aug 07; Wikipedia Population Estimates 70%
  10. 10. Internet Users Around the Globe Source: comScore World Metrix, July 2007 <ul><li>The heaviest internet users can be found in Canada, Israel, and the U.K. </li></ul>WW average = 25.4 Millions of Internet Users* Hours per Internet User per Month *Internet users 15+ accessing the internet from a Home or Work computer Most Internet Users by Country Heaviest Internet Users
  11. 11. Canadians View the Most Content Source: comScore Media Metrix Worldwide, Persons 15+, Average Jul.‘07 - Sep. ‘07 Canada beats the World and has the highest amount of Average Pages Per Visitor!
  12. 12. Category Growth
  13. 13. +58% +19% +37% +31% +21% Source: comScore Media Metrix, All Locations, Persons 18+, September ‘06 vs. September ’07 Top Categories in Unique Visitor Growth September 2006 vs. September 2007 – Persons 18+
  14. 14. Where are Canadians 18+ Spending their Time? Top Categories in Growth of Average Minutes per Visitor – Sept. 2006 vs. Sept. 2007 +9% +134% +30% +13% +32% Source: comScore Media Metrix Canada. All Locations, Persons 18+, September ’06 vs. September ’07
  15. 15. Radio Sub-Category
  16. 16. Canadians Online Source: comScore Media Metrix Canada, Average Jul. ’07 – Sept. ‘07, All Locations The Radio Sub-Category reaches 31.7% of the Digital Media Universe
  17. 17. Entertainment Radio Sub - Category Total Unique Visitors (000) Source: comScore Media Metrix Canada – All Locations, September ’06 – September ’07 The Radio Sub-Category grew + 27% September ’06 – ’07
  18. 18. Radio Sub-Category – Visitation is Climbing Average Daily Visitors (000) Trend Source: comScore Media Metrix Canada – All Locations, Total Audience, Sept. ’06- Sept. ’07 Average Daily Visitors to the Radio Sub-Category Sept. ’06 vs Sept. ’07 grew + 40%
  19. 19. RADIO SUB-CATEGORY Regional Demographics Source: comScore Media Metrix Canada, All Locations, Average Jul. ’07 – Sept. ‘07 % Composition Unique Visitors
  20. 20. Source: comScore Media Metrix Canada, All Locations, Total Audience, Sept. ’06 – Sept. ‘07 RADIO ENTITY TREND - Unique Visitors (000s) Rogers Media Radio grew the most! -16% -0.3% +37% -13.6%
  21. 21. TV Sub-Category
  22. 22. Entertainment TV Sub - Category Total Unique Visitors (000) Source: comScore Media Metrix Canada – All Locations, September ’06 – September ’07 The TV Sub-Category grew + 21% September ’06 – ’07
  23. 23. TV Sub-Category Duration and Page View Trend Source: comScore Media Metrix Canada, All Locations, Sept. ’06 – Sept. ‘07 Total Minutes increased +55%, while Total Pages increased +26%
  24. 24. TV Sub-Category – Males Vs. Females Source: comScore Media Metrix Canada, All Locations, Total Audience, Average Jul. ’07 – Sept. ‘07 Females visit, view more content and spend more time than Males in the TV Sub-Category
  25. 25. AD-FOCUS CATEGORY - TOP MEDIA ENTITIES Unique Visitors (000) Source: comScore Media Metrix Canada, Total Audience, All Locations – Average Jul. – Sep. ‘07 Unique Visitors (000)
  26. 26. Video Metrix
  27. 27. <ul><li>Internet users watch 5 hours less TV per week </li></ul><ul><li>Bill Gates believes the CD is the last physical form of music and the DVD the last for movies </li></ul><ul><li>Itunes announced one million video downloads in less than 20 days after launch of video iPod </li></ul><ul><ul><li>Now, Apple’s iTunes have sold over 50 million TV shows. </li></ul></ul><ul><li>IPTV market to grow at a compound annual growth rate of 78%, from 3.7 million subscribers this year, to 36.9 million in 2009 </li></ul><ul><li>75% of national advertisers plan to cut spending on TV commercials by at least 20 percent in the next five years due to widespread ad-skipping devices </li></ul><ul><li>Google paid 1.65 billion dollars for YouTube, a company less than 2 years old </li></ul>Why Should We Measure Video?
  28. 28. Online video ad spending forecasted to grow 63% per year thru 2010 <ul><li>89 percent growth forecasted ’07 vs ’06 </li></ul><ul><li>63 percent CAGR for ’06 thru ’10 </li></ul><ul><li>Total online expected to grow 15 percent in ’07 </li></ul><ul><li>Will account for 11.5 percent of all online spending in 2010 </li></ul><ul><ul><li>Search is about 42 percent of total today </li></ul></ul><ul><li>$410 million in ’06 is only .6 percent of total ad dollars spent on TV </li></ul>89% 63% Source: eMarketer, Nov 2006
  29. 29. Video Metrix – Online Streaming <ul><li>Over 20 Million Unique Streamers/Downloaders </li></ul><ul><li>Over 2.4 Billion Streams/Downloads initiated </li></ul><ul><li>124.3 Streams per Unique Streamer/Downloader </li></ul>Source: comScore Media Metrix, All Locations, Total Audience – July 2007
  30. 30. Canadians Have an Entertainment Focus <ul><li>Entertainment and Portals are popular on both sides of the border, but have very different usage. </li></ul>Number of Streams per User by Site Category* *Site Categories will overlap (e.g Yahoo! News is both Portal and News), so some locations will be double-counted. Source: comScore Marketing Solutions
  31. 31. Thank you Brent Bernie President [email_address] (416) 646 - 9911
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