Broedur IPTV Presentation


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Broedur IPTV Presentation

  1. 1. Understanding IPTV NRB 2008 – Nashville, TN Bernie Arnason Managing Partner, Pivot Media LLC March 8, 2008
  2. 2. Brief TV Entertainment History
  3. 3. IPTV Defined <ul><li>Not “Web TV” </li></ul><ul><ul><li>Internet Protocol Television </li></ul></ul><ul><ul><li>Often confused with accessing video over the Web/Internet </li></ul></ul><ul><ul><li>Uses the same networking technology/protocol as the Internet, but video services utilize a closed telecom network (most likely DSL or FTTH) </li></ul></ul><ul><li>Introduces a wealth of new features </li></ul>IPTV expands upon traditional cable TV service by leveraging web and communications technology to create a compelling entertainment experience.
  4. 4. IPTV Fuels New Communications Features TV Caller ID with TV “Pause” Feature Screen shows Caller ID, program pauses. Consumer controls voice call w/ remote.
  5. 5. IPTV Fuels New Communications Features Instant Messaging and Chat Functionality Frank wants you to join the Soccer Chat! “ red button ”
  6. 6. IPTV Fuels New Communications Features Instant Messaging and Chat Functionality Hi Philip, nice having you with us!
  7. 7. IPTV Fuels New Communications Features Instant Messaging and Chat Functionality Frank Susi Philip Takashi Mohammed
  8. 8. IPTV Fuels Web Type Interfaces Better Organization and Presentation of Many Content Choices
  9. 9. IPTV Helps Fuel On Demand Behavior Beginning to see a shift in TV behavior – away from linear to on-demand
  10. 10. IPTV Puts the Viewer in Control Multiple Camera Angles – User Decides Which to Watch
  11. 11. IPTV Today <ul><li>Empowers Telecom Service Providers to Compete with Cable MSOs </li></ul><ul><ul><li>Completes the triple play bundle of voice , high speed Internet, and video </li></ul></ul><ul><ul><li>Cable industry has their own triple play bundle of video, high speed Internet, and VoIP derived voice service </li></ul></ul><ul><li>High Stakes Competitive Battle </li></ul><ul><ul><li>Possibility of losing entire subscriber to competition </li></ul></ul><ul><ul><ul><li>Previously, I might just lose one service </li></ul></ul></ul><ul><ul><li>Puts DBS at serious disadvantage </li></ul></ul><ul><ul><ul><li>Unable to offer triple play bundle (for now) </li></ul></ul></ul>
  12. 12. IPTV Adoption We are here, ready for broad market acceptance MPEG-2 MPEG-4
  13. 13. IPTV Advantages/Disadvantages <ul><li>Advantages </li></ul><ul><ul><li>Network architecture affords unlimited channel capacity </li></ul></ul><ul><ul><li>Advanced features </li></ul></ul><ul><ul><li>Allows telecom operator to utilize portions of its existing network </li></ul></ul><ul><li>Disadvantages </li></ul><ul><ul><li>Challenged by high bandwidth applications like HDTV </li></ul></ul><ul><ul><li>New technology – still several “kinks” to be worked out </li></ul></ul><ul><ul><li>Content acquisition challenges </li></ul></ul>
  14. 14. IPTV Ecosystem
  15. 15. Implications of IPTV Existing Pay TV Operators <ul><li>Formidable new competitor in telecom service providers </li></ul><ul><li>Downward pressure on ARPU </li></ul><ul><li>Increase in marketing budgets, particularly in emerging IPTV markets </li></ul>
  16. 16. Implications of IPTV Telecom Service Providers <ul><li>Dramatic repositioning of company </li></ul><ul><ul><li>Extreme cultural shift </li></ul></ul><ul><li>$Billions in new CAPEX expenditures </li></ul><ul><li>“ Once in a lifetime” event </li></ul><ul><ul><li>Over 1000 telecom service providers in the U.S. </li></ul></ul>
  17. 17. Religious Broadcaster Opportunity <ul><li>Traditional carriage opportunities </li></ul><ul><ul><li>Large carriers – direct deals </li></ul></ul><ul><ul><li>Smaller carriers – aggregator deals </li></ul></ul><ul><ul><ul><li>Avail Media, IP Prime, NRTC, NCTC </li></ul></ul></ul><ul><li>Video On Demand </li></ul><ul><ul><li>Future of TV? </li></ul></ul><ul><ul><li>Leverage content libraries for a new distribution medium </li></ul></ul><ul><ul><li>Extends to both IPTV and cable </li></ul></ul><ul><li>Internet/BroadbandTV </li></ul><ul><ul><li>Video content distribution over the Internet </li></ul></ul><ul><ul><li>Convergence of BroadbandTV and traditional pay TV </li></ul></ul>
  18. 18.
  19. 19. Key Takeaways <ul><li>Television has been a part of our lives for over 60 years and it is rapidly evolving – IPTV is playing a significant role in this evolution </li></ul><ul><ul><li>Current evolution will result in an entertainment experience that allows consumers to receive their desired choice of content whenever and wherever they want to </li></ul></ul><ul><li>IPTV fuels a new variety of entertainment features and applications </li></ul><ul><ul><li>Implications on traditional advertising/marketing </li></ul></ul><ul><li>Existing cable and DBS service providers need to prepare for a new competitor in the marketplace </li></ul><ul><li>Telecom service providers are repositioning themselves as full service providers of telecommunications and entertainment services </li></ul><ul><li>Religious broadcasters have a new distribution medium to exploit </li></ul>
  20. 20. Questions <ul><li>Bernie Arnason </li></ul><ul><li>Office: 240-450-2161 </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li>THANK YOU! </li></ul>