Accelerating innovation through partnerships: the role of ...


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Accelerating innovation through partnerships: the role of ...

  1. 1. Accelerating innovation through partnerships: the role of universities Carlo IantornoC. Iantorno
  2. 2. Innovation : the concept Buzzword of this decade Definition (businesses) Produce or make possible new products or new operating processes Definition (society at large) The new “digital lifestyle”C. Iantorno
  3. 3. Invention vs. Innovation Invention Innovation Created Implemented Ethernet Local Area Metcalfe, Xerox 3COM Networks PARC Graphical User Windowing Stanford Research Apple interfaces Institute Hyperlinks Internet browser Tim Berners-Lee, Netscape CERN Relational Model of Databases E.F. Codd, IBM Oracle Data Transistor Integrated circuits Shockely et al., Bell Intel LabsC. Iantorno
  4. 4. An example : the Internet boomRecombination of NASDAQadvances Telco deregulation Y2K Dot-com The “Greatest single creation of wealth in human history” : created by information! A Silicon Valley venture capitalist description
  5. 5. Issues Can universities have a role in innovation? Should they?A few reasons why yes • Know-how • Exposure to international progress • Capable to transfer knowledge • Credibility C. Iantorno
  6. 6. Areas positively influenced Educating for the knowledge society Driving the information economy Piloting the strategic applications in the local environments Accelerating the know-how about process and organizational transformation in SMEsC. Iantorno
  7. 7. Educating for the knowledge society “Pull” “Push” Knowledge societyC. Iantorno
  8. 8. Supporting the information economyNew paradygms University contribution Value not cost drive the New economic rules in price of information mainstream courseware Redesigned competition Disciplines: economics, rules marketing, law, Intellectual property organization, sociology Network externalities Fundamental research in Cooperation, compatibility, relevant areas standards Pilots of strategic applicationsC. Iantorno
  9. 9. Examples of information economy segments Information segment Mid-term scenarioElectronic Gaming Key application in young generations.Digital TV IPTV deployment wide in next decade.Digital movies Needs high-end broadband adoption.Electronic books Slow adoption in next 5 years.Electronic newspapers Selected major papers to go digital by 2012.Smart phones Will consume an increasing part of the digital contents.Digital music Deemed to replace traditional music.Web advertising Could grow to approach 100 b$ by the new decade.Online commerce Industries transformed: e.g. travel, banking, media, cons. electr. investments in selected countries. StrategicArts digitalizationTourism applications Strategic in some countries : integrated services.Micro-payments Driven by smart cellular phones, will be mainstream in 5 years. C. Iantorno
  10. 10. Piloting the strategic applicationsTourism: Integration Arts: Organization/Digitalization Positioning Catalogues, searches Local information Digital imaging Arts, culture, lodging, sight- Web publication seeing,.. Electronic rights Video/voice management Mobile Open research contribution Info Visual tours identification, paymentsC. Iantorno
  11. 11. Contributing to SME transformation SMEs in Europe Too small Too little IT investiments Too little R&D sharing Too few IT skills Still detached from the new economy Internet commerce as % of total revenueC. Iantorno
  12. 12. SME development – role of university Business innovation driver University potential added valueCustomer management culture Customer relationship management methodologiesOrganizational culture Organization models, best practicesMarket intelligence Business analysis methodologies and tools. Market researchInternet presence Web sites design and implementation, content managementElectronic commerce Market and target segmentation, web toolsAdvanced marketing The new rules of marketing in global and information ageProcess automation Business process analysis and optimizationKnowledge sharing Knowledge management practices, Intranet and document management toolsProject management Project management theories, methodologies, tools and software applicationsC. Iantorno
  13. 13. Microsoft Corporate initiatives Overal umbrella initiative: Citizenship Goals: Partners in Innovation Supporting the development of digital society Member of the European Alliance on Skills for Employability pledged to provide 20 million people in Europe with access to technology, content, certification training opportunities by 2010. 8 million people have been reached to date, among them over 3 million students.C. Iantorno
  14. 14. Key Microsoft programs Innovation Centers : bringing innovation to local economies European Science Initiative: fostering research Microsoft IT Academy: bringing IT skills to schools Student to Business Program: allowing students to get interships in the industry Digital Curricula: contents for e-skillsC. Iantorno
  15. 15. Microsoft Innovation Centers What are they A network of facilities aimed at fostering local innovation, by Microsoft, universities and local Governments. Programs Skills and Intellectual Capital accelerator: software development courses, business skills and market development training, employment programs for students. Industry partnerships accelerator: software quality certification programs. Proof-of-concept projects and workshops for software companies. Innovation accelerator. hands-on experiences and custom courses. Current status: 110 Centers in 60 countries. Increasing to 200 Centers in 25 additional countries.C. Iantorno
  16. 16. European Science Initiative Enabling and accelerating new ‘kinds’ of science and computing Important new fields now emerging at the intersection of both. Current areas of interest Computational Biology Computational Ecology and Environmental Science Centers Centre for Computational and Systems Biology, Trento (Italy) Microsoft Research-INRIA Joint Centre (software & systems security, management/analysis of complex scientific data)C. Iantorno
  17. 17. Microsoft IT Academy Two goals Help students master technology skills that prepare them for today’s workplace, Give workers an opportunity to improve technology skills. Open to accredited academic institutions Primary, secondary, post-secondary, trade or technical institutions, and sources of continuing education. Programs Curriculum. Online learning resources. Faculty training Job and internship support for students. Microsoft Certification Available in more than 100 countries. Italy : over 160 participating educational institutionsC. Iantorno
  18. 18. Students to Business Program The program connects Microsoft partners with universities., leveraging on the large Microsoft’s IT industry ecosystem The students are offered internship positions in innovative software companies. Objectives: Allow graduating technical students to accelerate their entry in the job market, creating opportunities to work on real projects. Inspire local businesses to communicate the competency requirements for new talent. Leverage Microsoft and universities to provide the needed skills Italy : about 400 students have joined the program in the last 12 months.C. Iantorno
  19. 19. Digital Curricula The Unlimited Potential and Digital Literacy curricula Sets of learning tools designed to teach technology skills to people who have little or no experience with computer technology. Each curriculum is made up of: A series of training modules and materials for instructors and students to use in a classroom environment and/or for independent study. Training curriculum offering: Part of the Unlimited Potential program Valuable tools to help more people learn how to take advantage of computers to improve their quality of life.C. Iantorno
  20. 20. What does an IT global company need from the University: a free opinion General Advanced computer usage skills English Human relationships Learning capabilities Communications capabilities Team working and organizational behaviour Business Marketing analysis, strategy Economic/financial basic knowledge Leadership and coordination capabilities (esp. with external world) Technical Architecture & planning Structured programmingC. Iantorno