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A digital media platform for the 2nd decade of the 21st century


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A digital media platform for the 2nd decade of the 21st century

  1. 1. The Digital Media Project Board of Directors Date 2009/12/16 No. 1284/P212 Source Board of Directors Title A digital media platform for the 2nd decade of the 21st century A digital media platform for the 2nd decade of the 21st century Until recently digital media initiatives – commercial deployments or standards/specification – were invariably ad hoc solutions designed to address specific needs. Today the situation is gradually changing with more cases of companies and industry fora addressing their needs in the wider context of digital media value chains. Even though solutions are still based on proprietary technologies or industry-specific standards, the intent appears to be the “establishment of digital media platforms” as references for the industry, as opposed to just making recourse to ad hoc solutions for specific problems. We believe that the insistence by the Digital Media Manifesto back in 2003 and, subsequently, by the Digital Media Project on the fundamental role of Digital Rights Management – in the etymological sense of the words – to promote continuing successful development, deployment and use of digital media that respect the rights of creators and rights holders to exploit their works, the wish of end users to fully enjoy the benefits of digital media and the interests of various value-chain players to provide products and services has been instrumental in changing the approach of the industry. The DMP track record can be seen in a number of cases where DMP has been the first to: 1. Develop a standards-based end-to-end digital media value chain specification: Interoperable DRM Platform (IDP) [1] 2. Distribute Open Source Software tools to build interoperable media value chains according to the Interoperable DRM Platform specification: Chillout® [2] 3. Deploy a large scale digital media value chain using the Chillout Software: WIMTV trial at Beijing Olympics [3] 4. Anticipate the need for the next generation digital media value chain specification: Open Media Marketplace (OMM) [4]. DMP takes the lead once again to guide the industry into a new world of mass deployment of interoperable end-to-end digital media value chains. DMP believes that the emerging MPEG Advanced IPTV Terminal standard [5], whose requirements support the basic requirements of the DMP Open Media Marketplace, is an excellent starting point for the development of an industry- grade digital media platform that we call dmp212 platform or P212 for and by contributing members. Join and contribute to DMP
  2. 2. to reap the benefits of this new exciting phase of the digital media industry! Guidelines for the development and use of the P212 platform The development and use of the “Digital Media Platform for the 2nd decade of the 21st century” shall be according to the following guidelines • Participation in the development of the P212 software shall be restricted to DMP members • The P212 software shall be developed according to a master plan (P212 plan) agreed by DMP members and designed to produce usable results at agreed milestones (P212 milestones) • The P212 plan shall include o The P212 architecture o The list of P212 software modules o Conformance testing plans o A list of DMP members committed to develop P212 software modules • The scope of the P212 software shall include the MPEG Advanced IPTV Terminal (AIT) standard and portions of other publicly available specifications that DMP members will decide to support in P212 • The P212 software shall be based on a version of Chillout based on the MPEG Extensible Middleware (MXM) approach • DMP members who wish to get a licence of the P212 software shall commit to develop an agreed amount of P212 software within an agreed time frame • DMP members developing P212 software shall assign their software modules to DMP for free • DMP shall license the P212 software modules assigned to it exclusively to DMP members who have accomplished their own share of the P212 software development • DMP shall license the P212 software for free according to a licence TBD, whose preliminary elements are o P212 software modules may be used for commercial purposes o P212 software modules may be modified o Further licensing of P212 software modules if not as end user licensing o The task of obtaining Licences of patents relevant to the use of P212 software modules, if any, shall be left to DMP members • Upon decision of the DMP General Assembly DMP may help its members negotiate licensing terms for patents relevant to the use of P212 software modules P212 Frequently Asked Questions (FAQ) Q What are the benefits for a company or organisation joining DMP? : A By joining DMP and working on the DMP212 platform (P212) a company will acquire the : right to make broad use, including for commercial purposes, of an industry-grade digital media software platform Q For what duration will the right to make use of the P212 software be granted? :
  3. 3. A The right will be granted in perpetuity, but only for the versions of the P212 software issued : while the company or organisation was a contributing DMP member Q Why is the focus of P212 on the Advanced IPTV standard? : A Since content consumption trends show a marked increase in video streaming demand beyond : other major types of traffic (P2P, media downloading and storing) and since DMP has already successfully contributed most of its developments to the MPEG community (Media streaming MAF, MXM, MVCO), centring its Open Media Market development around both IPTV and MXM standard technologies is strategically important for achieving maximum uptake in a short to midterm period. References [1] [2] [3] [4] [5]