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  1. 1. Frank Dreyer: Head of STB Product Marketing IPTV WORLD EXPO @ NAB
  2. 2. Agenda <ul><li>Kudelski Group overview </li></ul><ul><li>Industry trends in delivery of on-line media </li></ul><ul><li>End-to-end view on Media Service Delivery </li></ul><ul><li>Key Learnings from Success stories </li></ul><ul><li>Launching an exciting & profitable service - a pragmatic approach </li></ul>
  3. 3. Kudelski Group Securing the Convergence <ul><li>1,500 employees </li></ul><ul><li>$697M Rev 2005 </li></ul><ul><li>Highly focused on innovation: 30% of annual revenues invested in R&D </li></ul>Professional Audio & hi-fi Solutions Digital TV Solutions Smart Card Technology Activity Lines Strategic Axes Comprehensive Digital TV Security E-Commerce & Interactivity Mobile Security Logical and Physical Access Converged Content Protection Physical Access Solutions
  4. 4. TV Solutions Securing 50M+ Active Devices with over 120 Operators Sentech EchoStar Bell ExpressVu Look Com. Microspace PanAmSat Globecast Craig Wireless Watch TV Atlantic Telecom Cable Etc… Digital+ (E) SkyItalia (I) NTL (UK) Telewest (UK) Sogecable (E) TV Cabo (P) Mediaset (I) Etc… Astro (Mal.) Hong Kong Cable Shanghai Cable (C) Beijing Cable TV (C) Starhub (Sing.) IMCL (India) PMSI (Phil.) C&M (Kor.) Qrix (Kor.) EMC (Taiw.) Space Com. (Jap.) IndoSat (Indon.) ZeeTV (India) Etc… ACOM (Br.) Teleserv (Br.) TV Show (Br.) Supercable (Ven.) CBC WestStar Antilles&Wireless Etc… Premiere (D) Kabel Deutschland (D) Canal+(F) Canal Satellite (F) NC Numéricâble (F) Canal Digitaal (NL) Telenet (B) Neuf Cegetel Jazztel German Telco Etc… Polsat (Pol) Cyfra+ (Pol) Cablecom (CH) Teleclub (CH) Golden Channels (Isr.) Orbit (M-E) Etc… The only truly independent tier-1 content protection provider
  5. 5. Our Vision on Converged Content Protection Industry Trends to Address <ul><ul><li>Distribution Convergence – Calls for consistent operation across IPTV, Terrestrial, Mobile, and Satellite. </li></ul></ul><ul><ul><li>Open Standards : If convergence is a fact of life, then make sure anything can be matched to anything </li></ul></ul><ul><ul><li>Home Media Devices – Horizontal CE market must avoid vertical architectures </li></ul></ul><ul><ul><li>Media Storage – Advanced usage to maximize value proposition </li></ul></ul><ul><ul><li>Personal Ecosystem – Content must be enabled to flow freely within the home and inside the consumer’s network </li></ul></ul>
  6. 6. Media Service Delivery End-to-end Framework
  7. 7. Converged Content Protection Evolved from solid base in DVB <ul><li>NagraIPTV is based on robust and deployed Nagra solutions for TV, VOD and Push VOD/PVR </li></ul><ul><ul><li>Echostar (US) </li></ul></ul><ul><ul><li>Bell Canada/Bell Expressvu (Canada) </li></ul></ul><ul><ul><li>NTL, Telewest (UK): </li></ul></ul><ul><ul><li>Premiere , KDG (Germany) </li></ul></ul><ul><ul><li>Sogecable (E) </li></ul></ul><ul><ul><li>Canal+, Numericable (France) </li></ul></ul><ul><ul><li>Etc. </li></ul></ul><ul><li>NagraIPTV project references: </li></ul><ul><ul><li>2005 Jazztel (smartcard-less) </li></ul></ul><ul><ul><li>2005 Ish (smartcard) </li></ul></ul><ul><ul><li>2005 N9uf Telecom (smartcard-less) </li></ul></ul><ul><ul><li>2004 Portugal Telecom (smartcard) </li></ul></ul><ul><ul><li>2004 Canal Satellite pour ADSL (smartcard) </li></ul></ul><ul><ul><li>2003 Moviebeam (smartcard-less) </li></ul></ul>
  8. 8. Bigger Picture: DVR migration path
  9. 9. DVR & Home Networking security
  10. 10. Persistent Rights Management Recent proof point of viability of this approach: IBC’05 announcement: Microsoft and Nagra; others to follow
  11. 11. N9uf TV Proposition At-a-Glance True 3P bundle 51 channels in basic package 150+ optional channels
  12. 12. N9UF Telecom Anatomy of a Success <ul><li>Market background and challenges at launch time (2005) </li></ul><ul><ul><li>Strong incumbent position of FT & Free (over 200K subs) </li></ul></ul><ul><ul><li>All the other players on the fence to launch competitive offer in ISP model (Club Internet, Alice, AOL,...) </li></ul></ul><ul><ul><li>Major challenge to offer complete channel line-up due to fragmentation of channels across pay-TV bundles and DTT </li></ul></ul><ul><li>Key axes of N9uf approach: </li></ul><ul><ul><li>Time-to-market focus for no-frills proposition </li></ul></ul><ul><ul><ul><li>3P bundle for 6€ on top of DSL subscription, 20€ all-in </li></ul></ul></ul><ul><ul><ul><li>51 channels in basic package, 150+ optional channels in bundles </li></ul></ul></ul><ul><ul><li>No reinvention of the wheel; risk avoidance </li></ul></ul><ul><ul><ul><li>Content protection accepted by premium players in local market </li></ul></ul></ul><ul><ul><ul><li>Pragmatic approach to STB with local player knowledgeable in DTT hybrid </li></ul></ul></ul><ul><ul><ul><li>Pragmatic use of DTT to enrich the channel line-up, fully transparent to the end user (e.g. M6) </li></ul></ul></ul><ul><ul><ul><li>Simple navigation experience for the end user yet featuring some easy-to-implement innovations (e.g. ‘direct ratings’ = on-line viewing stats in EPG) </li></ul></ul></ul>
  13. 13. N9UF Telecom Anatomy of a Success (Cont’d) <ul><li>Subscriber adoption very promising </li></ul><ul><ul><li>50K in 2H05, 30% of new subscribers take N9uf TV service </li></ul></ul><ul><ul><li>Set to easily meet the 200K landmark by end 2006 </li></ul></ul><ul><li>Nagra’s contribution to this success: </li></ul><ul><ul><li>Consulting in end-to-end delivery & coaching in-house team </li></ul></ul><ul><ul><li>Implied content rights based on local track record </li></ul></ul><ul><ul><li>Execution: from signature to first customer live in 4 months </li></ul></ul><ul><ul><li>Content-centric platform = solid basis for true innovation going forward </li></ul></ul><ul><li>Starting with the basics allows for step-wise evolution Some service innovations ready for launch: </li></ul><ul><ul><li>DVR, leveraging consumer’s PC harddisk, yet fully secured by Nagravision </li></ul></ul><ul><ul><li>Full-screen videoconferencing by simple addition of a webcam to the STB </li></ul></ul><ul><ul><li>Personal zap list, autotune,... </li></ul></ul><ul><ul><li>Web services (RSS TV, live traffic images for périphérique, on-line games, radio like Europe 2,...) </li></ul></ul><ul><ul><li>HDTV by World Cup </li></ul></ul><ul><ul><li>VOD (note: not a must-have in a basic launch) </li></ul></ul>
  14. 14. Launching an exciting and profitable service Where we can be of immediate help <ul><li>Completeness of vision and execution capability: how to introduce interactive services and how to evolve them in line with your business reality </li></ul><ul><ul><li>Consulting (business modelling, operations) in service introduction </li></ul></ul><ul><ul><li>Comprehensive pre-integrated end-to-end solution </li></ul></ul><ul><ul><ul><li>An extensive partnership eco-system </li></ul></ul></ul><ul><ul><ul><li>Ownership of service defining components (CAS, Lysis, Quative,...) </li></ul></ul></ul><ul><ul><li>Clear guidance in future-safe technology choices </li></ul></ul><ul><ul><li>Realistic and pragmatic coordination with STB and CE players </li></ul></ul><ul><li>Progressive introduction of advanced digital TV services on your network </li></ul><ul><ul><li>First things first: Starting from the basics (Broadcast bouquets, PPV) </li></ul></ul><ul><ul><li>With clear roadmap for the next steps: Seamlessly evolving to more advanced services (PushVOD, PVR) </li></ul></ul><ul><li>Content – and no strings attached </li></ul><ul><ul><li>Deep understanding of the local market context for delivery of media content </li></ul></ul><ul><ul><li>Implied content rights with high relevance to premium content in your market </li></ul></ul><ul><ul><li>Fully fledged content management solution to manage full workflow of on-demand content </li></ul></ul>