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6.ppt

  1. 1. Mobile TV: Standards of Service, Service of Standards Julien Signes President, Founder, Envivio
  2. 2. Agenda <ul><li>Mobile TV today </li></ul><ul><li>Mobile TV Standards </li></ul><ul><li>Mobile TV tomorrow </li></ul>
  3. 3. Digital Video - Many Terminal and Network Choices IP and MPEG-4 are Driving Most of the New Video Applications Source: Irdeto 2.5 G Solutions 3G Mobile Solutions Hybrid Solutions Broadcast Solutions DVB-H DMB-S DVB-S DVB-C DVB-T IP TV DMB-T UMTS CDMA200 IX EV-DO GPRS ISDB-T HSDCP
  4. 4. Mobile TV status today 3GPP: 100+ deployments DVB-h: 36 trials in 23 countries T-DMB: S. Korea, 500k subs ISDB-T: Japan, 15k subs
  5. 5. User Feedback News, music, entertainment: Sports. a News, soaps and music News, soaps, music, documentaries and sports Local Programms from Finish National TV and sports Popular in content 20 Monutes 16 Minutes average 23 minutes per session, 1-2 sessions per day 5-30 minutes Daily Viewing Time 68% 75% 76% 41% Willingness to Pay 73% satisfied with the preic 75% Would recomment the solution 83 Satisfied with the service 58% believe it will be popular Statisfaction Spain France UK Finland
  6. 6. Mobile Video Deployments Accelerating Source: In-Stat, Frost and Sullivan <ul><li>3G networks ubiquitous </li></ul><ul><li>Video is one of the key applications </li></ul><ul><li>Mobile Operators Looking to Increase Revenues and Decrease Churn </li></ul><ul><li>Solidifying Standards Resulting in Increased Adoption </li></ul>US+Europe Mobile Video Subscribers 3G Subscribers Forecast 11.0 21.7 33.8 49.4 67.9 0 10 20 30 40 50 60 70 80 '05E '06E '07E '08E '09E Subscribers (MM) 58% CAGR
  7. 7. Mobile TV Standards
  8. 8. Standards: From transport to Codec <ul><li>Audio Codec </li></ul><ul><ul><li>Amr (nb and wb), mp3, aac, aac, he-aac , he-aac+ </li></ul></ul><ul><ul><li>wma, real-audio </li></ul></ul><ul><li>Video Codecs </li></ul><ul><ul><li>H263, mpeg-4 sp and asp, h264 , </li></ul></ul><ul><ul><li>vc-1, real-video </li></ul></ul><ul><li>Security </li></ul><ul><ul><li>Ipsec, OMA, ISMAcrypt ,SRTP,… </li></ul></ul><ul><li>Metadata </li></ul><ul><ul><li>OMA BCAST, DVB- H CMBS(MPEG-7) </li></ul></ul><ul><li>Interactivity </li></ul><ul><ul><li>MPEG-4 Laser, SVG,.. </li></ul></ul><ul><li>Streaming protocol </li></ul><ul><ul><li>RTP </li></ul></ul><ul><ul><li>MPEG-2 TS </li></ul></ul><ul><li>Transport network </li></ul><ul><ul><li>GSM/GPRS/UMTS and hspda </li></ul></ul><ul><ul><li>CDMA, CDMA2000,.. </li></ul></ul><ul><ul><li>DAB, DMB </li></ul></ul><ul><ul><li>DVB-T, DVB-H </li></ul></ul><ul><ul><li>Mediaflo etc… </li></ul></ul>More than 1,000 combinations For an end to end Solution! =>GLOBAL INTEROPERABILITY CHALLENGE!
  9. 9. 2.5G, 3G and Beyond <ul><li>Features </li></ul><ul><ul><li>2.5G (30kbps), 3G (200kbps), HDSPA (500 kbps) </li></ul></ul><ul><ul><li>Now: 3gpp pss and 3gpp2 (one to one streaming) </li></ul></ul><ul><ul><li>Based on standards mpeg-4 a/v codecs </li></ul></ul><ul><ul><li>RTP/UDP/IP carriage </li></ul></ul><ul><ul><li>Future: 3gpp MBMS and 3gpp2 BCMCS (one to many, multicast enabled) </li></ul></ul><ul><li>Analysis </li></ul><ul><ul><li>Service already deployed on existing 3G Networks infrastructure </li></ul></ul><ul><ul><li>but </li></ul></ul><ul><ul><li>Quality of the service has to be improved </li></ul></ul><ul><ul><li>Current infrastructure not -yet- broadcast enabled and is not scalable </li></ul></ul><ul><ul><ul><li>Broadcast services require additional VOD infrastructure to scale </li></ul></ul></ul>
  10. 10. DVB-h <ul><li>Features </li></ul><ul><ul><li>Based on standard mpeg-4 A/V codecs </li></ul></ul><ul><ul><li>Between 200 to 500kbps per stream </li></ul></ul><ul><ul><li>RTP/UDP/IP carriage further encapsulated over DVB-T </li></ul></ul><ul><ul><li>Standard Conditional Access </li></ul></ul><ul><ul><li>Using DVB-T infrastructure </li></ul></ul><ul><li>Analysis </li></ul><ul><ul><li>Higher quality TV-like experience </li></ul></ul><ul><ul><li>Potential new revenues for broadcast operators </li></ul></ul><ul><ul><li>IP carriage allows 3G/DVB-H convergence more easily </li></ul></ul><ul><ul><li>but </li></ul></ul><ul><ul><li>Revenue models not straightforward for Telcos </li></ul></ul><ul><ul><li>Needed infrastructure deployment to achieve in-door coverage efficiently </li></ul></ul><ul><ul><li>New frequency allocation requires governmental approval </li></ul></ul>
  11. 11. T-DMB, DMB-S, ISDB-T <ul><li>Features </li></ul><ul><ul><li>Satellite or terrestrial broadcast </li></ul></ul><ul><ul><li>Using MPEG-4 codecs and MPEG TS </li></ul></ul><ul><ul><li>Between 200 to 500kbps per stream </li></ul></ul><ul><li>Analysis </li></ul><ul><ul><li>Commercially deployed in Japan and Korea </li></ul></ul><ul><ul><li>Higher quality TV-like experience </li></ul></ul><ul><ul><li>Potential new revenues for broadcast operators </li></ul></ul><ul><ul><li>But </li></ul></ul><ul><ul><li>Limited number of channels </li></ul></ul><ul><ul><li>Limited convergence between 3G and DMB and ISDB-T </li></ul></ul><ul><ul><li>Revenue models not straightforward for Telcos </li></ul></ul><ul><ul><li>New frequency allocation requires governmental approval </li></ul></ul>
  12. 12. Other Standards <ul><li>MediaFlo </li></ul><ul><ul><li>Technology proposed in the US by Qualcomm </li></ul></ul><ul><li>DMBT </li></ul><ul><ul><li>Technology developed in China </li></ul></ul><ul><ul><li>Standard undefined </li></ul></ul><ul><ul><li>Extension outside of China unclear </li></ul></ul><ul><li>Wimax </li></ul><ul><ul><li>Possible alternative transport medium </li></ul></ul><ul><ul><li>Multicast, transports and codecs are not defined </li></ul></ul>
  13. 13. Overview of the Mobile Video Standards N/A JP Specific Strong in Asia Trials in China Broadcast Most trials Most deployed Characteristics China, US trials deployment in JP, ~15 subs Korea Deployments >500k subs 36 trials 100+ Deployments Specific Sat + terrestrial relay Terrestrial/ Satellite Terrestrial 3G Network Transport Broadcast/ Other Broadcast Broadcast Broadcast VOD Live/VOD Applications DMBT, MediaFlo, Wimax,.. ISDB-T DMB-T/S DVB-h 3GPP Standard Broadcast interactive
  14. 14. Mobile Standard Deployments Source:Informa
  15. 15. Deployments
  16. 16. How to deploy Mobile TV services? <ul><li>Content/Services </li></ul><ul><ul><ul><li>Live TV of existing content </li></ul></ul></ul><ul><ul><ul><li>VOD/Specific clips </li></ul></ul></ul><ul><ul><ul><li>Interactive application/packaging/pricing </li></ul></ul></ul><ul><li>Network Infrastructures/Terminals </li></ul><ul><ul><ul><li>3G only? Broadcast Standard? </li></ul></ul></ul><ul><ul><ul><li>Choice limited by availability of handsets </li></ul></ul></ul><ul><li>Video infrastructure </li></ul><ul><ul><ul><li>Security? </li></ul></ul></ul><ul><ul><ul><li>Standard to be supported? </li></ul></ul></ul>
  17. 17. Mobile TV Resolutions <ul><li>Data rates and resolutions depends on terminal and network type </li></ul><ul><li>Cellphone </li></ul><ul><ul><li>QCIF – QVGA 30-256 kbps </li></ul></ul><ul><ul><li>GPRS, 2G, 2.5G </li></ul></ul><ul><li>PDA/Smart phone </li></ul><ul><ul><li>CIF – VGA 256-768 kbps </li></ul></ul><ul><ul><li>3G, DMB-T,DVB-h </li></ul></ul><ul><li>Automotive / Portable / Home: </li></ul><ul><ul><li>VGA - D1 768kbps - 1 Mbps </li></ul></ul><ul><ul><li>Wimax, HSDPA </li></ul></ul>VGA-D1 CIF-QVGA QCIF
  18. 18. MobileTV Platform 3G Architecture Live Video Source 3G IP Data Transmission Offline Encoder Mobile Encoder Video Server MOBILE VIDEO PLATFORM Network Control File CONTENT IP Encryption Portal Server DRM / Authentication Application Mgmt Provisioning Rating Metadata MobileTV Phone Client
  19. 19. MobileTV Platform DVB-H Architecture MobileTV Phone Client File CONTENT IP Encryption Portal Server DRM / Authentication Application Mgmt Provisioning Rating Metadata Offline Encoder Live Video Source DVB-H/T Emitters DVB IPE Mobile Encoder Video Server MOBILE VIDEO PLATFORM Network Control
  20. 20. MobileTV Convergence <ul><li>Future Broadcast mobile TV </li></ul><ul><ul><li>Broadcast standard for live channels </li></ul></ul><ul><ul><li>3G for interactivity and billing </li></ul></ul>3G Network DVB-h, ISBD-T, DMB,.. Encapsulation/transmission MobileTV Phone Client File CONTENT IP Encryption Portal Server DRM / Authentication Application Mgmt Provisioning Rating Metadata Envivio 4Coder ™ SE Offline Encoder Live Video Source 3G IP Data Transmission Mobile Encoder Mobile Video Server MOBILE VIDEO PLATFORM Network Control
  21. 21. Desktop TV PC Player EPG Webcasting (Fiber/DSL/Coax/Satellite/Wireless) MobileTV Phone Client Residential IPTV Standard Def & High Def STB EPG Consumer Experience CONTENT Content Management Convergence Beyond Mobile Encoder Transcoder ™ Video Server Middleware Authoring Tool IP VIDEO PLATFORM Off-line Encoder Service Provider ACCESS Network Operator File Metadata Other Components Billing Rating Server DRM Encryption 3 rd Party Applications
  22. 22. Mobile TV Applications Evolution <ul><li>Evolution </li></ul><ul><ul><li>first: TV when I want (tivo) </li></ul></ul><ul><ul><li>Then: TV where I want and when I want </li></ul></ul><ul><li>Services rollout </li></ul><ul><ul><li>Simple services first: live radio, live tv </li></ul></ul><ul><ul><li>Future: seamless experience of broadcast and on-demand television on any device </li></ul></ul><ul><ul><li>Then more interaction between new tv usages and mobile </li></ul></ul>
  23. 23. Conclusions <ul><li>Mobile TV is happening </li></ul><ul><ul><li>Nokia, Alcatel, Siemens, Huawei, UT Starcom, Motorola,Thomson…are getting ready to deploy </li></ul></ul><ul><li>Applications and business models still in progress </li></ul><ul><ul><li>Content is key </li></ul></ul><ul><ul><li>Broadcasters vs Telcos business models </li></ul></ul><ul><li>The eco-system is complex </li></ul><ul><ul><li>Many standards </li></ul></ul><ul><ul><li>Chose a multi-standard ready solution </li></ul></ul>
  24. 24. Questions? Come and see us Booth SL 4403 Julien Signes President, Founder, Envivio

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