4475 IPTV World Forum Main Brochure

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4475 IPTV World Forum Main Brochure

  1. 1. W Op vid Pr 80 it h er er o at Pr or es & en Co ta nt tio+ en ns t Enriching the personal TV experience Over 80 service provider presentations including: CHRISTOPHER FRANZ KURATH SCHLÄFFER Executive Director, Chief Innovation Officer Broadband Content Deutsche Telekom Group AT&T, USA FRANCOIS SELIGMANN MYLES MACBEAN Director IPTV & Vice President New Projects Disney Interactive Orange Media Group RAHUL CHAKKARA PAUL BERRIMAN Controller of TV Platforms Chief Technology Officer BBC PCCW, Hong Kong CHRISTOPHE FORAX VICTOR BELOV Member of the Cabinet of Chief Technology Officer Viviane Reding Comstar-Direct, Russia European Commission PUNEET GARG STEPHEN KIM General Manager, IPTV Managing Director, Content Bharti Aircel, India Headquarters SK Broadband, Korea PLUS FEATURING: NEW FOR 2009: IPTV World Forum More Integrated Event Experience Enhanced Networking Awards W W NE NE More Speakers! More CxOs! Opportunities Gala Evening at the W Hosted by NE More Regional Content Millennium Gloucester Hotel W Every Access Medium Covered NE Steve Rider W NE See inside for details More Tutorial Content W More Specialist Content NE W NE More Analyst Content “IPTV events are unique, well organised and researched – from start to finish one W experiences a brilliantly arranged blend of information delivery, networking More Strategic Content NE W NE opportunities and product displays. I can only highly recommend to attend” Awards Gala Evening W More Technical Content NE W NE Sebastian Moreitz, President, MPEG Industry Forum Diamond sponsors Platinum sponsors Gold sponsors
  2. 2. New for 2009! The IPTV World Forum 2008 was an enormous success – but we’re not resting on our laurels. We’ve interviewed a Now in its fifth year, the IPTV World Forum is firmly wide range of our customers, discussed your requirements established as the world’s leading event on IPTV, and the in depth, and listened to your needs. Based on your must-attend conference and exhibition in the diaries of all feedback, we’ve kept all the things about the event you Telco, TV and content executives. loved, and added further enhancements to make 2009 an Attended by over 5000 executives from even more compelling experience. 76 countries in 2008! • New! More Integrated Event Experience The 2009 World Forum allows you to access more speakers, more expertise, and more The IPTV World Forum 2009 is the only place to meet all the key decision makers from opportunities. With our streamed specialist conference modules following a single high level keynote session each day, you can access all areas without having any difficult choices. all the IPTV markets in one place. This year, the event features over 100 speakers, all of whom are leading international • New! More Specialist Content Following the success of last year’s specialist conferences, we’ve added even more – a total of eight experts from telecoms, cable, satellite and mobile operators and leading content owners. specialist conference modules, allowing focused, in depth coverage of all the key issues. And we’ve No other forum brings together such a wide range of operators giving structured the content into three tracks to allow you to follow your specialist interest: Business Models and Markets, Enhanced Customer Experience, and Subscriber Access Strategies. deployment case studies from the most advanced global markets, as well as insight from key emerging markets showcasing creative solutions to some of the industry’s fundamental challenges. • New! More Speakers! More CxOs! We’re building even more senior speakers into the The conference will continue to address the key strategic issues for telcos deploying conference, and with the new plenary keynote sessions, you’ll be hearing from some of the leading figures in IPTV, and will also focus on the challenges facing satellite and internet broadcasters. global telecoms. Our expended programme now features over 100 industry leaders. With 85% of exhibitors rebooking instantly after the 2008 event, the exhibition is now 99% sold out. • New! More Strategic Content Based on your feedback we’ve added even more information on business model evolution and Attend the conference and exhibition to ensure that you can view the latest market global opportunities, including a CMO Summit to study the challenges of service launches, maximising ARPUs, and minimising churn. offerings, hear strategic insight from industry leaders and meet and do business with the decision makers in the IPTV value chain. • New! Enhanced Networking Opportunities USA • Argentina • Brasil • Jamaica • Germany We’re adding a whole range of new networking features Featuring over 50 IPTV Finland • France • Belgium • Bulgaria • Denmark • Italy this year. Every conference module will feature its own Hungary • Ireland • Netherlands • Lithuania • Norway speed networking session, whilst an online networking tool operator presenters from Portugal • Switzerland • Spain • Romania • Russia allows delegates to maximize the value of the show by UK • Algeria • UAE • India • South Korea • Japan booking meetings before arrival. We’ve also added the 30 countries worldwide Hong Kong • New Zealand “IPTV on a Plate” VIP analyst briefings, and the Awards Gala evening... • New! More Technical Content For those of you who know your DSP from your DOCSIS2, we’ve added an all new IPTV Technical Symposium. Designed for those who are truly making IPTV a reality, The symposium will allow you to learn about systems architecture, standards and network roll-out to a far greater depth than ever before. • New! More Regional Content Need to meet and track the opportunities in a rapidly expanding region? Our Global Markets conference features Spotlight Sessions bringing operator case studies from Asia-Pacific, EMEA, and the Americas, right to your doorstep. In total, the forum brings you operator experience from over 30 different countries. • New! More Tutorial Content Our new IPTV Deployment Masterclass, held on Tuesday, gives you the opportunity to learn in depth from one of the leading experts in the IPTV world. Led by industry guru Benjamin Schwarz, previously of Orange, the Masterclass is the perfect environment to learn IPTV for the first time or update your knowledge in a relaxed environment. • New! More Analyst Content Want to meet the analyst whose comments you read about so often in the press? Our “IPTV on a plate” VIP Analyst Briefings allow just that – enjoy a evening session with a thought leader from our carefully assembled independent panel. • New! Every Access Medium Covered When we added the IP Cable event last year it was such a success, we’ve added more content covering other network strategies. IP Broadcast covers Hybrid DTH & Satellite solutions, whilst IP Networks looks in depth at core and access network architecture. A separately bookable co-located conference will again address the issue of MobileTV, and ensure that the show draws decision makers from all strands of the content delivery web. • New! Awards Gala Evening To reflect the growing status and recognition of the IPTV Awards throughout the industry, The Awards will now be presented at a fabulous gala evening ceremony on the opening night of the IPTV World Forum. This fantastic networking event provides a great opportunity for client entertainment and for team building. Meet attendees from all these countries! Algeria Brazil Estonia India Luxembourg Norwich South Africa Tunisia Andorra Bulgaria Faroe Islands Ireland Malaysia Poland South Korea Turkey Argentina Canada Finland Israel Maldives Portugal Spain Ukraine Australia Cape Verde islands France Italy Malta Romania Sri Lanka United Arab Austria China Georgia Japan Mauritius Russia St. Pierre & Emirates Bahrain Colombia Germany Korea Mexico Saudi Arabia Miquelon United Kingdom Belgium Croatia Greece Kuwait Montenegro Serbia Sweden USA Belize Cyprus Holland Latvia Netherlands Singapore Switzerland Venezuela Bermuda Czech Republic Hong Kong Lebanon New Zealand Slovakia Taiwan Vietnam Bosina & Denmark Hungary Liechtenstein Nigeria Slovenia Trinidad and Herzegovina Egypt Iceland Lithuania Norway Somalia Tobago
  3. 3. “The IPTV World Forum in London is one of the best European events.Attracted by the high calibre speakers, the strategic Director ................................................................................42% nature of the presentations and the promise of a wide range Senior Manager....................................................................22% of potential customers to the exhibition area, the event Vice President ......................................................................11% Other ....................................................................................11% delivered for NDS.The number and quality of leads, from both CEO ........................................................................................3% Programme at a glance established and also emerging markets, makes this a 'must do' Product Development ............................................................3% event for NDS” Systems Architect ..................................................................3% David Cockram, Market Develop Analyst, NDS Senior Advisor ........................................................................2% Solutions Architect ................................................................2% 24th March 2009 CTO ........................................................................................1% PRE-CONFERENCE WORKSHOP: IPTV MASTERCLASS Senior level attendance with over 50% CxOs Day One: 25th March 2009 Plenary Keynote Session: COMPETITIVE STRATEGIES FOR CONVERGENCE: UNLEASHING THE POWER OF IP STRATEGIES AND ENHANCED CUSTOMER SUBSCRIBER ACCESS MARKETS EXPERIENCE STRATEGIES CMO summit ON DEMAND hybrid IPTV IPTV World Series Awards Day Two: 26th March 2009 Plenary Keynote Session: MONETISING CONTENT THROUGH INNOVATION & IP STRATEGIES AND ENHANCED CUSTOMER SUBSCRIBER ACCESS MARKETS EXPERIENCE STRATEGIES n cable Source: iptv world forum 2008 VIP Analyst Briefings Western Europe....................................................................38% UK ........................................................................................21% USA & Canada......................................................................11% Day Three: 27th March 2009 London..................................................................................10% Africa and Middle East ..........................................................7% Plenary Keynote Session: Asia & Australasia ................................................................6% THE INTEGRATED CONSUMER EXPERIENCE CEE ........................................................................................5% Latin America ........................................................................2% STRATEGIES AND ENHANCED CUSTOMER SUBSCRIBER ACCESS MARKETS EXPERIENCE STRATEGIES Global Markets NETWORKED cable Truly global representation There is also a co-located conference taking place on 25 & 26th March 2009. See page 10 for details The IPTV World Forum Technical Symposium will be held on 25-27th Match 2009. See page 10 for details. “... it (IPTV Eastern Europe) was really well organised and we were very happy with both the programme and the attendance at the exhibition area and our speaking session as well. Thanks a lot for the nice opportunity you gave us, to be there and share thoughts with the other IPTV industry players.” George Papadimitriou, Content Delivery Networks Section, Intracom Telecom Solutions Source: iptv world forum 2008
  4. 4. Day One: 25th March 2009 STRATEGIES AND MARKETS CMO summit Plenary Keynote Session 11.00 Welcome & Speed Networking COMPETITIVE STRATEGIES FOR CONVERGENCE: 11.10 Chairman’s Introduction Jonathan Hurd, Director, Altman Vilandrie, USA UNLEASHING THE POWER OF IP Session One: New Service Opportunities 9.00 Opening & welcome 11.15 Market Success Stories – Where is TV Truly Driving Fixed line ARPUs? • Mapping deployments of IPTV worldwide • Identifying subscriber numbers & growth markets Innovating the IPTV Experience • Understanding pricing and bundling structures for IPTV Christopher Schläffer is Group Product and Innovation Officer of Deutsche Telekom AG, which puts • Clarifying where IPTV is truly increasing operator ARPU • Observation on key success factors for IPTV management of the company’s product roadmap and portfolio in his hands. He is also Group Product & Innovation Officer of Deutsche Telekom, thus taking charge of product management in Julian Herbert, Broadband Principal Analyst, Informa Telecoms & Media, UK both the mobile and fixed-line business. Prior to his current function, he has been Corporate 11.40 Facing the Truth after Four Years of IPTV Development Officer in charge of strategy, innovation, research and development as well as venture • IPTV as a strategic tool for marketing broadband capital. Christopher Schläffer has been working for Deutsche Telekom in various leading positions OPERATOR OPERATOR • From point zero to present – stages of development since 1998. At the end of 2000, Mr. Schläffer was appointed Senior Executive Vice President, Group • Comparing original strategic objectives with results today Strategy. In 2002 he also took over responsibility for the central units of Innovation and • Plans for future evolution and service development Technology/Platforms, for Deutsche Telekom’s regional offices in Japan, China, Singapore, Spain Hugo Suidman, IPTV Marketing Head, KPN, Netherlands and France, and for T-Venture. Until 2006, he was also responsible for Group technology, processes and IT. Before joining Deutsche Telekom, Christopher Schläffer was with Accenture, an international 12.00 Gaming & Gambling Opportunities in IPTV management consulting, technology and outsourcing company, and has also worked in the • Understanding the potential of the gaming sector PROVIDER • Service characteristics CONTENT pharmaceutical industry. • Uptake and usage patterns Christopher Schläffer • Revenue opportunities for ITPV operators Chief Innovation Officer Simon Miller, CEO, Betfair TV, UK Deutsche Telekom Group 12.20 IPTV Service Innovation Showcase: Go to market: Service Launch Strategies – lessons from the market Multimedia and Convergence & Regulation: • Creating new services with distinct target markets • Developing a service launch strategy Putting the Customer at the Centre of the New PROVIDER CONTENT • Deciding on a promotional campaign appropriate for your target market • Pricing and bundling IPTV services Competitive Landscape Richard Gale, Director of Marketing & Sales, Playboy TV, UK Mark Jones, Managing Director, Education Steam TV, UK Christopher joined the European Commission in 1995. In 2004 he joined the Private Office of Viviane Ervin Leibovici, CEO, BitBand Reding, and since 2005 has been in charge of Audiovisual policy, Internet policy (security and Solomon Saul, Executive Director, DigiQuest Games, USA governance), relations with the media industry and for international relations on information society and media policies. After the successful adoption of the new "Audiovisual media services" Directive 12.50 Lunch Break & Exhibition Visit and the signature of the European Film Online Charter, current priorities include an initiative on Content Online (create the conditions to develop the availability of creative contents and services Session Two: New Business Models online, for home and mobile applications), the implementation of the EU strategy for digital and mobile television (spectrum issues, licensing, formats, standards, etc), a debate on network and 14.15 The Wholesale TV Model in IPTV information security and on privacy, and the improvement of the international dimension for the • Developing a wholesales model to maximise the return on IPTV OPERATOR information society and media policies of the European Commission. Alexander Vagralov, CEO, Vestitel, Bulgaria Christophe Forax 14.40 Taking a Franchise Approach to the Delivery of IPTV Member of the Cabinet of Viviane Reding • Brief overview of Altibox • Why franchising? - when not selling burgers OPERATOR Responsible for Audiovisual, Media, Internet; and Network & Convergent Services • Who can compete with a "glocal strategy" European Commission • Is franchising a sustainable model? • Who will end up with the profits in the end The Individual TV Experience Anders Brandt, Marketing Manager, Lyse, Norway Eric Cooney heads Ericsson's global TV solutions business and is leveraging Ericsson's scale and 15.00 Using a Centralised IPTV Delivery Platform to Drive Multiple Businesses global presence to make the "Individual TV experience" a reality, helping its customers become Operators can expand beyond residential delivery into new business and revenues by extending the reach Televisionaries. Under Eric’s management, Ericsson’s TV Solutions, which lies within Business Unit of competitive, high-quality TV services into hotels, hospitals and on to PCs – including on-demand delivery Multimedia, is the world's leading provider of live and on-demand digital TV delivery solutions, of top content, personalised services and targeted advertising. Addressing the requirement of hotels and enabling broadcasters, operators and content owners to realize the full potential of their networks hospitals to satisfy consumers now demanding the same vast array of TV choices they enjoy when at and to deliver digital video across any platform to any device. Eric has a strong track record in the home. Leveraging the PC's ability to serve as a STB and connect to managed networks, giving PC users digital broadcasting industry gained from many years of helping operators around the world to the full TV experience and more on the Internet deploy digital video platforms and services. Simon McGrath, Chief Marketing Officer, SeaChange International Eric led the TV technology powerhouse TANDBERG Television, which was acquired by Ericsson in 15.20 Panel Session: Selecting New Services for Launch – Minimising Risk & Choosing a Winner 2007. He joined TANDBERG Television in 1997 and became President and CEO in June 2003. Eric IPTV offers the opportunity to launch a wide range of innovative new services, supported by the interactivity drove TANDBERG Television into profitable growth and provided the strategic vision that enabled offered by IP or targeting niche markets. , the company to achieve strong industry leadership through a series of strategic acquisitions and the • How can niche services be cost effectively marketed and monetised? delivery of best in class video compression, on-demand and content distribution technologies. • How many subscribers are needed & what is the pivot point for a profitable service? OPERATOR Prior to entering the digital broadcasting market, Eric spent five years as a U.S. Naval Officer, • What are the key characteristics that are shared by services that stick? followed by a career in systems engineering and sales in the computer process control industry. He Andrew Burke, CEO, Amino Technologies, UK holds an MBA degree from the University of Southern California, a Masters education in Nuclear João Mendes Pedro, IPTV Business Manager, Sonaecom, Portugal Engineering from the U.S. Navy, and a Bachelor of Science degree from the University of Rochester. Hugo Suidman, IPTV Marketing Manager, KPN, Netherlands Eric Cooney Arman Aygen, Telcos and Operators Solutions, Business Development Manager, Witbe, France Head of TV Solutions 15.50 Refreshment Break & Exhibition Visit Ericsson Session Three: Targeted Advertising Strategies 10.00 Refreshment Break & Exhibition Visit 16.45 Case Study: Optimising advertising in the VOD Model • How IPTV systems can use customer behaviour and other service features to target advertising around VoD OPERATOR • What opportunities are there for how interactive advertising beyond broadcast programming? • Choosing the appropriate platform to support VOD advertising Richard Griffiths, Director of TV and Entertainment, Eircom, Ireland 17.10 New Web-Style Advertising Models and Interactivity for TV Audiences • Complimenting broadcaster sales of linear TV advertising with click through, transactional, and measurable interactive campaigns targeted at their audiences • Offering video rich interactive destinations via the IPTV broadband return path that can be deployed at a fraction of the cost of traditional broadcast DALs. • Monetising broadband video consumption, moved back onto the TV, with these new, web-style TV advertising models Ian Valentine, Founder, Chief Architect, Miniweb Interactive, UK 17.30 Panel Session: The Business Case for Targeted Advertising: Measurement & ROI • Understanding how advertisers select a blend of advertising media • Developing a role for targeted VOD advertising as part of a mixed media campaign ADVERTISING AGENCY • Clarifying advertising effectiveness and ROI measurement & OPERATOR • Mapping a future path for targeting advertising on an IP platform Speaker to be announced, Ericsson, Sweden Gary Southwell, GM & VP Business Solutions, BTI Systems, Canada , Ramin Farassat, Vice President Product Marketing, RGB Networks Thomas Curwen, Business Development Director, Publicis, UK Franz Kurath, Director, Business Development, AT&T, USA 18.00 Summary & Close 20.00 IPTV Awards Gala Dinner at the Millennium Gloucester Hotel DINNER
  5. 5. ON DEMAND ENHANCED SUBSCRIBER CUSTOMER EXPERIENCE ACCESS STRATEGIES hybrid IPTV 11.00 Welcome & Speed Networking 11.00 Welcome & Speed Networking 11.10 Chairman’s Introduction: 11.10 Chairman’s Introduction Simon Murray, Principal Analyst, Media, Informa Telecoms & Media Simon Spanswick, Chief Executive, Association for International Broadcasting Session One: Compelling Content to Drive On-Demand Success Session One: Satellite & IPTV: a Winning Combination? 11.15 Creating the On-Demand Offering that will Stimulate Interest & Drive Uptake 11.15 Case Study: Launching a Satellite/IPTV Service • Packaging a content bouquet that will stimulate market interest • European countries status for IPTV OPERATOR OPERATOR • Is exclusive content to best way to promote interest? • Marketing elements for a hybrid offer satellite/IPTV • Content for subscriber acquisition and content for loyalty – are they different? • Consumer approach and reaction Alessandaro Petazzi, Head of TV, Fastweb, Italy Francois Seligmann, Director IPTV & New Projects, Orange, France 11.35 Catch-Up TV – The Ideal Market Penetration Strategy for On-Demand? 11.40 Satellite and IPTV: a winning combination • Promoting the unique capabilities of the IPTV service • The competitive advantage of satellite delivered IPTV OPERATOR • Utilising a major sporting event to familiarise subscribers with advanced catch-up capabilities • Cutting edge technologies for video delivery are best delivered via satellite for IPTV to improve the • Subscriber engagement and response consumer experience Jukka Helin, Director, TV, Content & Digital Home, TeliaSonera, Finland • Real-life, real time. How IDC's leading edge products are delivering IPTV content across North America Ron Clifton, President and CEO, International Datacasting Corporation, USA 11.55 Compelling Content Strategies for Incremental Revenues – Beyond the Long Tail The “long tail” of archived content has fashionably been described as the ideal revenue generation asset in 12.00 Panel Session: Enabling On-Demand for Satellite Operators PROVIDER CONTENT the internet/IP distribution model. But does this unfocussed approach really drive incremental revenue, or • Clarifying the benefits of IPTV for satellite operators is a more targeted approach more effective? • Understanding the challenges of satellite/IPTV delivery Alex Connock, CEO, Ten Alps, UK • Key success factors for the satellite/ IPTV hybrid Torkel Aamodt Thoresen, Chief Technologist, Broadcast Systems, Telenor Satellite Broadcasting 12.15 Panel Session: Establishing the Ideal Content Blend for Customer Acquisition and Loyalty AS, Norway • How far does content for acquisition and content for loyalty differ? Geir Bjørndal, COO/Sales and Marketing Director, Conax, Sweden • Understanding drivers for customer acquisition (desires) versus customer loyalty (habits). • The role played by service pricing and bundling 12.45 Lunch Break & Exhibition Visit Antonio Schuh, Director, Business Development (Content), Telefonica Group, Spain Session Two: Exploiting IPTV in the Terrestrial Broadcast Environment and other speakers to be announced 14.15 Market landscape – competitive environment for launch 12.45 Lunch Break & Exhibition Visit • Options considered for service, and why a hybrid solution appealed Session Two: Personalising the On Demand Experience • Partner selection • Challenges faced in service development 14.15 Extending the IPTV Platform: Essential Components for Operators to Reach Three Screens • Market reaction & success • The benefits & challenges of a three screen approach Nerile Mazeikiene, Head of Service Development Department, Teo, Lithuania • Practicalities of content management across three screens 14.40 Creating TV 2.0 experience with hybrid DTH and IPTV technologies: • Lessons learned form market deployments Building customer base and loyalty as prerequisite to quickly monetise advanced interactive services OPERATOR Steve Oetegenn, Chief Sales and Marketing Officer, Verimatrix, USA defining DTH, IPTV and hybrid services portfolio for different market segments cost optimisation areas in the hybrid business case. Case study: Dolce by Romtelecom 14.40 Persoanlising the TV experience for raising ARPU • Viewer expectations are moving beyond live channels and video on demand catalogues to a more Mirek Smyk, Head of TV Business, Romtelecom, Romania personalised viewing experience. 15.05 Troubleshooter Clinic: Success Factors for Hybrid DTT & DTH / IPTV Services • Using statistics and user preferences to enable a truly personalised and interactive IPTV service. Hybrid is one of the largest expanding IPTV sectors, yet reflects the cutting edge of service development. • Generating revenue by correctly anticipating services that the view may wish to purchase such as video What are the challenges that operators are facing in these deployment, and how can carriers best plan for on demand and pay TV channels. a trouble–free roll out? • Developing targeted advertising models based on geo-demographics, content viewed and user Ian Walker, Director, Business Development, Echostar Europe, UK preferences entered. Ivan Verbesselt, SVP Marketing, Nagravision - Kudelski Group • Possible service adaptations, depending on the access networks: broadband, broadcast or Hybrid. Thierry Boudard, IPTV Solution Marketing Director, Thomson, France Doug Light, Senior Vice President of Global Sales and Business Development, Widevine, USA Frédéric Maizeret, Executive Vice President Sales, Viaccess, France 15.00 Intelligently Handling Content Consumed on the TV – both Commercial and User Generated David Gillies, Director of Technology, Pace • TV’s and Connected Home Entertainment Systems will increasingly be used to consume more and Jeremy Thorp, CEO, Latens, UK more digital content that is being purchased, produced and recorded by consumers (video, music, photos). 15.50 Refreshment Break & Exhibition Visit • Generating new revenues and stimulate loyalty by helping consumers to secure and managed this content Session Three: Emerging Delivery Solutions for IPTV • Allowing users to access this content outside the home as well as sharing it with others. • Providing managed storage capabilities for consumers in the home that providers can back-up and 16.45 IPTV as part of a WiMAX Balanced Service Portfolio • Technology – what is achievable over WiMAX bandwidth? also use to push content to. • Helping consumers increase the value of this content through value added services like content • Why we offer IPTV over WiMAX OPERATOR management, photo services, remote access and more. • The pattern of customer usage of WiMAX based IPTV Dante Iacovoni, Marketing Director, Tilgin, Sweden • Our IPTV model • Possible future developments 15.20 Service Discovery Super Session: John Munnery, CEO, Transatel, Bulgaria Service Discovery for On Demand: Navigation, Search and Recommendation Strategies 17.10 Next Generation Capabilities & The Evolution of IP Video The consumer has access to an ever increasing range of video content, whether managed by • Consumption patters & viewing behaviours broadcasters, over the top, or user generated. Yet as channel and content sources multiply it becomes • Access network evolution & its impact on service capability more and more challenging for users to find content they enjoy. How can EPG presentation be improved, • Middleware enhancement & evolution OPERATOR & and how can TV utilise search and recommendation techniques so successfully in the internet? • Exploiting the interactive and individual capability of IP CONTENT Tassilo Raesig, General Manager, Network Applications and Services, Sony Europe Digital Home, POVIDER Weijun Lee, VP of Network Architecture, ZTE USA Germany Jay Kishigami, Head of IPTV Development, NTT, Japan 17.30 FutureVision Session: Andrew Keyte, CEO, FilmFlex Movies, UK Where Next for IP Broadcast? Future Opportunities in the Evolution of TV Philippe Gautron, Vice President, Marketing and Product Development, Globecast, France 15.50 Refreshment Break & Exhibition Visit And further speakers to be announced Session Three: Platform Evolution 18.00 Summary & Close 16.45 Case Study: Lessons from the 2008 Beijing Olympics 20.00 IPTV Awards Gala Dinner at the Millennium Gloucester Hotel • Understanding the scale & scope of the Beijing Olympics DINNER • Managing the huge quantity of content available to consumer • Planning for a variety of delivery schemes to cater for both mass market and niche interests • Eight new ways to watch IPTV • Lessons for the future development of IPTV Zhang Guoxin, President of Digital Media, Huawei Technologies, USA 1710 Implementing a future-proof on demand platform for Time-Shifted TV Jim Owens, Global Product Marketing, On Demand Video, Motorola Home & Networks Mobility 17.30 Future Vision Session: Understanding the Interaction between Content Provider, OPERATOR Platform Provider & Broadcaster: How Will the On Demand Value Chain Evolve? & Tom Swanston, Managing Director, Wysiwyg Films, UK CONTENT POVIDER Arnon Levy, CEO, Guest-Tek, Canada Lali Bachs, Corporate Content Unit Television, Telefonica, Spain 18.00 Summary & Close 20.00 IPTV Awards Gala Dinner at the Millennium Gloucester Hotel DINNER
  6. 6. Day Two: 26th March 2009 STRATEGIES AND MARKETS n Plenary Keynote Session 11.00 Welcome & Speed Networking TAKING THE BEST OF THE WEB TO ENHANCE PERSONAL TV: 11.10 Chairman’s Introduction MONETISING CONTENT THROUGH INNOVATION & IP Session One: Access Network Strategies 11.15 Implementing a Fibre Migration Strategy 08.45 Chairman’s Welcome & Introduction • Softbank – background, content ownership & service set • The Softbank network and BBTV uptake OPERATOR • The business case for fibre migration Content Consumption in the Youth Market • Planning the migration to fibre How the demands of the new generation of consumers are, shaping your services, shaping you • New service opportunities generated network and shaping your market. Masamitsu Nakamura, Deputy General Manager, BBTV Promotion Dept., Softbank BB Corp, Japan Myles joined The Walt Disney Company in 2000 and has held a variety of commercial, technical and product leadership roles within the European and International arms of the Disney Interactive Media 11.35 Optimized xDSL vs FTTx for IPTV – Identifying the Pivot Point Group and its predecessor organisations. Presently Myles has general management responsibility • Clarifying the ultimate capability of DSL – how far can copper be pushed? for Disney Online in EMEA. This encompasses the business operation of: 14 ad supported • Identifying services and usage patterns enabled by fibre consumer facing Disney branded web destinations that allow guests to explore Disney information • At what point does DSL bottleneck the business agility of an IPTV operator and play Disney entertainment; Disney branded WAP destinations across Europe; premium • Identifying and appropriate fibre strategy – FTTN, FTTC & FTTP subscription online services such as the Toontown.co.uk virtual world; and the new parent oriented • Making the business case for FTTx destination UKFamily.co.uk. Myles is also the Managing Director of Walt Disney Hungary Ltd where Speaker to be announced most of his web operations are based. Before Disney, Myles worked in major telecoms and internet organisations in roles as diverse as semiconductor optoelectronic device engineering and 11.45 Evaluating the Capability of Broadband Wireless for Delivering IPTV leadership of BT’s eCommerce product division. • Why broadband wireless? – identifying the demographic and geographical coverage of Digicel OPERATOR Myles MacBean, • Assessing the capability of broadband wireless for delivering IPTV – what level service is possible? Vice President Technology & Operations • WiMax vs other wireless solutions • Conclusions & business plans Disney Interactive Media Group Magnus Johansson, Group Director Broadband, Digicel Group, Carribean 12.05 Panel Session: Aligning Access Strategy, Content Strategy & Market Conditions Monetizing Content Through Innovation • Is fibre the future? Rik Missault is currently heading Alcatel-Lucent’s Multimedia & Ventures Product Group. • What is DSL ultimately capable of? OPERATOR He joined the company in 1992 and has been involved in the worldwide marketing and business • What role can wireless access play? development of Alcatel’s DSL business since 1996. Since 1999 he has driven several of Alcatel’s • When is it appropriate to make the huge investment in fibre? key acquisitions, resulting in Alcatel’s industry-leading end-to-end solutions capabilities. Rik is often • How to build a business case, how to phase the deployment, and how to rapidly monetise the new network? invited to speak at industry events, represents Alcatel-Lucent in standardization bodies and Anders Brandt, Marketing Manager, Lyse, Norway contributes articles to industry magazines. He graduated in electronics engineering at the University of Leuven (Belgium) and completed an executive Masters in Business Administration at the Vlerick 12.45 Lunch Break & Exhibition Visit School for Management in Gent (Belgium). Rik Missault Session Two: Core Network Strategy Vice President, Multimedia & Ventures Carrier Business Group 14.15 Supporting IPTV Service Delivery through IMS Alcatel-Lucent Peter Linder, Director Network Solutions, Ericsson 14.40 Making Superior Technology a Reality Maintaining a customer focus in the delivery of Ataru Koboyashi, Senior Manager, Global Solutions and Products, Network Services Systems Division, NEC Coporation, Japan an integrated home entertainment and 15.00 Monetising IPTV convergence through next generation SDP communications experience Sebastian Kramer, CEO, Quative - Kudelski Group Stephen Nuttall is the Director of British Sky Broadcasting’s Commercial Group. This comprises 15.20 Credit Crunch Challenge Session: business development, games, on-demand and mobile content and services, content syndication to cable, IPTV and the web, and overall responsibility for Sky’s portfolio of joint venture channels. Prior Deciding the Appropriate Level of Core Network Investment to Support IPTV to Sky, Stephen was one of the founders of the sports website, Sportal.com; was Business • Building the business case for deploying IPTV & SDP Development Director of Telepiu, the Italian Pay-TV operation that is now known as Sky Italia; and • Which service elements are essential to service deployment worked for a variety of media clients as a management consultant. • Can any elements be phased to match user uptake • Future proofing network investment and architecting to allow low cost upgrade Stephen Nuttall Director, Sky Broadcasting Commercial Group 15.50 Refreshment Break & Exhibition Visit BSkyB Session Three: Managing Quality of Service Credit Crunch Investment Challenge Session: 16.45 Converged Billing Challenges in IPTV • Matching pricng schemes and billing capability IPTV – Where do the Good Opportunities Lie? OPERATOR • Overcoming the challenges in unifying CDRs and IPDRs Since joining Amadeus in 2001, Simon has worked on a number of investments for the firm and sits • Avoiding bill shock and increasing clarity as a non-executive director on the board of several portfolio companies. These include three • Creating a future proof billing system Stockholm-based companies, PacketFront, a market leader in European fibre-to-home networks; Peter Somos, Head of CRM Development, Magyar Telekom, Hungary Transmode, which makes data transmission equipment; and Edgeware, which makes high- bandwidth solid-state servers for the IPTV and other markets. Simon also sits on the board of Intune 17.10 IPTV Ecosystem partnerships, Vendors playing to their strengths Networks, a Dublin-based company developing next-generation equipment for telecommunications In the complicated world of linear and non linear transactional based media consumption in IPTV systems, networks, and Velocix, a Cambridge-based company building a next generation peer-assisted no one company can provide the entire range of products and services to satisfy the needs of the operator's network for delivering video and other large files over the internet. Simon also manages Amadeus' and service provider's varying business models. How can partnerships benefit not only the vendor but also investment in Xelerated, a networking semiconductor company based in Stockholm. Simon joined operator and service provider when we leverage each partners unique strengths in an IPTV Ecosystem? Amadeus from Two Way TV, a digital TV entertainment and technology company, where he was chief Andy J. McClelland, Product Marketing Manager Transmission, Contribution & Distribution Harris executive. Simon holds five patents in digital and interactive TV. Corporation, Broadcast Communications Simon Cornwell Partner 17.30 Audience Soapbox Session: Amadeus Capital Providing Effective Customer Support in a Converged IPV Environment • Providing a user friendly but cost effective customer support system • Service support and customer self provisioning Julie is Chief Executive of Ariadne Capital, the investment and advisory firm she founded in August • Who will help the customer overcome the complexity of the new networked home environment? 2000. Ariadne backs entrepreneurs in the life services (consumer financial services, e-health, digital • Clarifying the role of retail and service networks home), media (music, broadcast, publishing, advertising, gaming), communications and net Danny Wilson, President, Pixelmetrix Corporation development sectors. Julie is well-known for founding First Tuesday, the largest global network of & other panelists to be announed entrepreneurs, which many credit for igniting the Internet generation in Europe. Previously with NewMedia Investors (later Spark Ventures) she helped several companies, including lastminute.com, 18.00 Summary & Close WGSN and Arc Cores, to raise significant venture capital financing and internationalise their operations. Ariadne Capital is backed by 46 entrepreneurs, including the founders of betfair, worldpay, hotmail and SES Astra. Ariadne Capital was an early advisor to Skype (sold to Ebay) and 18.10 VIP Analyst Briefing Espotting (sold to MIVA), two of Europe’s biggest VC-backed successes in the early 21st century. Julie advises leading corporates such as British Telecom, CarPhone Warehouse, EMAP Morse and , Sage, as well as a portfolio of start-ups including Monitise, SpinVox and Zopa. Julie Meyer CEO Adriane Capital 10.00 Refreshment Break & Exhibition Visit

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