www.bmcoforum.org Table 2. Mobile TV Revenue, Worldwide, 2005-2010 (Million of Dollars) 2005 2006 2007 2008 2009 2010 Cellular Revenue 3.8 101.2 709.0 3,014.0 7,790.5 15,259.3 Broadcasting Rev. 44.4 199.7 1,202.0 3,520.3 6,781.4 10,182.9 Total Revenue 48.2 300.9 1,911.0 6,534.3 14,571.9 25,442.2 Source: Gartner Dataquest (February 2007) Table 1. Mobile TV Subscribers, Worldwide, 2005-2010 (Thousands) 2005 2006 2007 2008 2009 2010 Cellular Subscribers 1,282.7 10,942.0 37,767.7 99,036.2 203,960.1 356,058.7 Broadcasting Subs. 397.1 5,972.5 21,872.3 49,321.9 85,472.1 132,692.8 Total Subscribers 1,679.8 16,914.5 59,640.0 148,358.1 289,432.2 488,751.5 Note: As Multimedia Broadcast and Multicast Service (MBMS) is an extension of 3G technology, we have included MBMS subscribers under the cellular subscribers category rather than the broadcasting one. Source: Gartner Dataquest (February 2007)
US: It is important to mention, that even the main US mobile operators has announced that they will start offering MediaFLO services (using FLO technology), they have not invested into the technology itself. They are “reselling” MediaFLO’s MobileTV service to their users. In the longer run, they could decide for their own network and the technology choice for that is definitely open. The situation is quite similar as in beginning of 90s for mobile telephony is US: The local technology was chosen, but nowadays the GSM technology is very big in US markets. China: In China the target is to develop an own standard for broadcast mobile TV, but same time also other technologies are there in trial use. Most probably there could be also several technologies in use in that huge market and DVB-H as main global technology will be one of those.
The Potential of Mobile TV Worldwide broadcast and cellular Mobile TV Revenues will exceed 25B USD in 2010, of which broadcast revenues are ca. 10B USD (Gartner Dataquest, February 2007) Globally there will be 327.6 million mobile video users and 210 million broadcast mobile TV users in 2011. (Informa, November, 2006) Popularity: over 60% would recommend the Mobile TV service to others What users watch: Information/News, Series/Soaps, Sports, Music. Special events and known, popular programs drive the usage. Willingness to pay: about 60% of the users are interested of the Mobile TV service and would pay up to 10 € a month Drivers: terminals quality , choice of channels, high video and audio quality and Electronic Service Guide are the main satisfactory drivers (satisfaction ca. 80%) Source: A summary of 8 major European Mobile TV pilots “Results of the Mobile TV Pilots – A Survey” by bmco forum November 2006.
Mobile TV Business Opportunities <ul><li>Mobile TV ecosystem includes certain business roles , but the implementation varies market by market </li></ul><ul><li>Mobile TV offers clear opportunities for whole ecosystem , including mobile operators and service providers, broadcasters and broadcast network operators and content owners </li></ul><ul><li>Main business models are: </li></ul><ul><ul><li>Mobile operator driven model </li></ul></ul><ul><ul><li>Broadcaster driven model, where </li></ul></ul><ul><ul><li>Wholesaler model </li></ul></ul>Mobile Broadcast network Mobile TV Service provider Mobile Terminal Cellular network Content providers Please visit http://www.mobiletv.nokia.com/news/events/mbr_video.php for an animation.
DVB-H is the Leading Global Broadcast Technology Forecast Mobile Broadcast service users by technology, millions <ul><li>DVB-H benefits : </li></ul><ul><li>Globally standardized by ETSI as the standard for mobile TV in Europe and for US by TIA </li></ul><ul><li>Based on the proven and global DVB-T digital TV standard </li></ul><ul><li>There are over 60 companies supplying DVB-H technology (e.g. http://www.dvb-h.org/products.htm ) </li></ul><ul><li>Low battery consumption </li></ul><ul><li>High video quality , QCIF/QVGA, 15-30 fps, 384 kbps </li></ul><ul><li>High bandwidth capacity ( up to 50 channels ) </li></ul><ul><li>Cost-efficient implementation, large SFN cells </li></ul><ul><li>Thoroughly tested around the world </li></ul>Source: INFORMA Mobile TV: Broadcast and Multimedia 2nd Edition 2006
Complementary Technologies for Media Delivery <ul><li>DVB-H is an complementary delivery technology in addition to 3G, MBMS and LTE </li></ul><ul><li>The MobileTV and video experience will be realized with a mix of several complementary technologies </li></ul><ul><li>Brings interactivity and personalized channels to fixed broadband TV at high resolution </li></ul><ul><li>Multimedia services to masses and communities </li></ul><ul><li>Save 3G capacity for groups watching the same content </li></ul><ul><li>Mobile TV content to communities </li></ul><ul><li>User-controlled personalized channels and interactivity </li></ul><ul><li>“ long tail” TV and video </li></ul>Unicast, 3G, LTE Mobile Network IPTV, 3G, LTE MBMS, 3G, LTE Mobile Network Fixed Network <ul><li>Mobile TV content to masses </li></ul><ul><li>> 20 channels nationwide </li></ul><ul><li>interactivity via cellular </li></ul><ul><li>IP broadcast for filecasting </li></ul>Mobile Network Broadcast Network Broadcast, DVB-H
Open and Competitive Ecosystem for Mobile TV <ul><li>Success of Mobile TV requires a similar open and competitive ecosystem that has lead to the huge success of GSM/WCDMA based mobile telephony </li></ul><ul><li>Open standards must be implemented end-to-end : Selected broadcast standard , Service Protection and purchase (SPP), Electronic Service Guide (ESG), Audio and video formats and codecs, all associated profiles and parameters </li></ul>Open, global standard Several vendors able and willing to invest Competition at all value chain layers Good offerings at attractive prices Rapid market growth Further price reduction Economics Of scale
DVB-H Fundamentally Changes Mobile Media Delivery Video & TV Up to 50 TV channels, 100’s of radio channels or >100 gigabytes/day one way data delivery capacity with almost zero marginal cost /user- enabled by Digital Rights Management ( DRM ) Electronic Service Guide TV/Video Radio/Audio Filecasting Interactivity & transactions SMS Application WEB Video On Demand Call
DVB-H implementation globally Commercial Vietnam Italy Finland India Philippines Pilots Coming Launches Malaysia
Smart launches first commercial mobile TV service in the country using the DVB-H platform
DVB-H and OMA BCAST is becoming the European standard Legend DVB-H commercial service DVB-H commercial service expected by 2-3Q2008 DVB-H trialed or planned to trial Status August 2007