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14.ppt

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14.ppt

  1. 2. Next Generation IPTV Sebastian Kramer CEO Quative (Kudelski Group Company) Stephen Reeder Product Strategy ANT
  2. 3. Agenda <ul><li>Introduction </li></ul><ul><li>First and Second Generation IPTV Solutions </li></ul><ul><li>Key issues on current generation IPTV solutions </li></ul><ul><li>Evolution towards the third generation of IPTV solutions </li></ul><ul><li>SW client technology options </li></ul><ul><li>Summary </li></ul>
  3. 4. Little History in IPTV Solutions <ul><li>First Generation IPTV Solutions: Started Year 2000 </li></ul><ul><li>Low performance MPEG2 STBs with less <150 MIPs for apps - two client models: </li></ul><ul><ul><li>Native model: presentation and logic programmed specific to STB: </li></ul></ul><ul><ul><ul><li>Colourisation only, No true customisation possible </li></ul></ul></ul><ul><ul><ul><li>Relavely fast UI rendering and response times </li></ul></ul></ul><ul><ul><ul><li>Long STB porting times </li></ul></ul></ul><ul><ul><li>Web client model: HTML presentation layer and logic from server (pull model) </li></ul></ul><ul><ul><ul><li>UI customiation in HTML possible, apps logic not </li></ul></ul></ul><ul><ul><ul><li>Did not scale: less then 5K subs per apps and DB server processor </li></ul></ul></ul><ul><ul><ul><li>Slow UI rendering and response times </li></ul></ul></ul><ul><li>Second Generation IPTV Solutions: Started Year 2002/3 </li></ul><ul><li>Higher performance MPEG2 STBs >300 MIPs for apps – evolution of client models: </li></ul><ul><ul><li>Native Model: Keeping EPG Grid native and extensibility for other applications in HTML </li></ul></ul><ul><ul><ul><li>Custom of native Grid not possible, no seamless client model for other apps </li></ul></ul></ul><ul><ul><ul><li>Long STB porting times </li></ul></ul></ul><ul><ul><li>Web client model: Both local presentation and logic on STB in HTML and Javascript </li></ul></ul><ul><ul><ul><li>Full customisation of presentation layer and local logic possible but not server side data model </li></ul></ul></ul><ul><ul><ul><li>Slow UI rendering and response times </li></ul></ul></ul>
  4. 5. Current Key IPTV Solution Issues <ul><li>Customisability of UI, apps logic, service data model </li></ul><ul><ul><li>Not only look and feel but also bespoke service ergonomy are key for service providers to differentiate their offering: „One size fits all does not work“ </li></ul></ul><ul><ul><ul><li>Successful IPTV deployments like FT, Telefonica, TI, Fastweb, PCCW, CHT all have bespoke base TV apps like EPG, VOD. </li></ul></ul></ul><ul><li>Moving from multiple 10K Subs to multiple 100K Subs requires scalable application headend solutions </li></ul><ul><ul><li>Need to support more then 20K subscribers per server processor </li></ul></ul><ul><ul><li><3$ per subs server HW cost point incl. OS/DB/Web server licenses </li></ul></ul><ul><li>Moving beyond EPG, PVR, VOD with support for synchronised download applications: voting, betting, gaming... („red button services“) </li></ul><ul><ul><li>Requires scheduling capabilities of triggers in the broadcast stream and local application management </li></ul></ul><ul><li>Endorsing standards </li></ul><ul><ul><li>Service discovery: DVB-IPI </li></ul></ul><ul><ul><li>Web client / browser: W3C </li></ul></ul><ul><li>True multi device support </li></ul><ul><ul><li>STB, PC, mobile devices </li></ul></ul>
  5. 6. Service Oriented SW Architecture Principal: Next Generation IPTV Server Side Solution <ul><li>Segment all server functions into „base services“ utilised by specific „application services“ which are changeable via an SDK </li></ul><ul><ul><li>Base services: Authentication, service discovery, purchase, subscribe/un-subscribe... </li></ul></ul><ul><ul><li>Application services: Broadcast TV, VOD, SVOD, PPV, Messaging, Mail, Video Conf... </li></ul></ul><ul><li>Allow the definition of additional/different base services if needed </li></ul><ul><ul><li>Extensible server side data model </li></ul></ul><ul><li>Allow full personalisation of application services </li></ul><ul><ul><li>E.g. Personal channel creation, personal look and feel... </li></ul></ul><ul><li>Detect different type of devices </li></ul><ul><ul><li>Provide device specific services: different type of STBs, Mobiles, PC </li></ul></ul>
  6. 7. Client SW Technologies Pros/Cons (Selection) „ If you could run a native like, graphical rich experience of an EPG in a micro browser on a STB, it provides you the best compromise of portability / customisabilty / performance“ Very Good Good Very Good Good Good Performance (Rendering or Data Fetching) Not Good Not Good Very Good Very Good Very Good Customisation Flexibility & Cost STB Specific Fast (not mature) Fast (not mature) Very Fast Very Fast STB Porting Time x x x Application Logic Low x Native (e.g. C) Medium x Java (opt. JVM Browser Plugin) Very High x Flash Macromedia (opt. Browser Plugin) Medium Javascript ( µ Browser) Medium x HTML/CSS ( µ Browser) CPU/Memory Requirements Application Presentation
  7. 8. IPTV Service Delivery Platform Concept (SDP)
  8. 9. Generic IPTV Solution
  9. 10. Reference Client Software <ul><li>The ANT Galio Client </li></ul><ul><ul><li>TV Application Manager concept: Toolbox for triple play service creation </li></ul></ul><ul><ul><li>Integrated ANT Galio Browser as solid foundation </li></ul></ul><ul><ul><li>Consistent & extensible platform </li></ul></ul><ul><ul><li>Modularization of common functions </li></ul></ul><ul><ul><ul><li>Shared resources & functions </li></ul></ul></ul><ul><ul><ul><li>Fast introduction of new capabilities </li></ul></ul></ul><ul><ul><ul><li>Lightweight applications </li></ul></ul></ul>ANT Solution ANT Galio Client ANT Galio Application Backplane ANT Portability Environment (APE) ANT Galio OTDK Create Debug Profile Optimise ANT Galio Browser <ul><li>Optional plug-in Engines : </li></ul><ul><ul><li>IPTV & DVB </li></ul></ul><ul><ul><li>PVR </li></ul></ul><ul><ul><li>Connected Device Framework Personal Communications </li></ul></ul>… PVR Engine IPTV Engine DVB Engine Connected Device Framework Personal Comms Engine
  10. 11. Enabling Rapid Service Innovation Content Creation Guide “ Writing for TV” Create – Evolve - Innovate Develop Application Use Favourite Editors & Tools Use Windows Build for first pass test “ Dot for dot the same as STB” Deploy on STB, debug from Windows - Code Debugger - View Memory Usage - Structure (DOM) Interrogation - Performance Measurement Debug – Profile - Optimise Extremely Fast Turn-around for true Service Innovation
  11. 12. Summary <ul><li>IPTV industry will move to open SDP based architectures for next generation server side solutions </li></ul><ul><ul><li>Providing SDKs for „bottom up“ application service creation </li></ul></ul><ul><ul><li>Enabling true differentiated multi device support </li></ul></ul><ul><li>Next generation TV browser technologies enable native like graphical rich applications: </li></ul><ul><ul><li>Full customisability with general low cost knowhow base everywhere </li></ul></ul><ul><ul><li>Supporting on target testing and debugging of interactive applications </li></ul></ul><ul><li>IPTV service providers need to keep ownership on „their own“ TV applications </li></ul><ul><ul><li>Not „hand them over“ to vendors providing fixed native client apps with fixed client/server side architectures </li></ul></ul><ul><ul><li>Use lowest cost technologies to create bespoke base and advanced IPTV applications </li></ul></ul><ul><ul><li>Need to move beyond base TV apps and start to focus on true interactive apps </li></ul></ul><ul><li>(See us on Nagravision booth: #SU1976) </li></ul>

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