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10.ppt

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10.ppt

  1. 1. The Next Generation Network: Ultra-Broadband IPTV Tom Giunta, Vice President, Product Marketing Motorola Wireline Networks
  2. 2. Disruptive Forces Driving Change and Opportunity Value Shift from Core to Edge The Internet Mobility Broadband Access Home Networks
  3. 3. Traditional Business Models Threatened <ul><li>Centralized Communications Centers </li></ul><ul><ul><li>Central Office Served Telephony </li></ul></ul><ul><ul><ul><li>Local Telephone </li></ul></ul></ul><ul><ul><ul><li>Long Distance </li></ul></ul></ul><ul><ul><li>Mobile Devices and Communications </li></ul></ul><ul><ul><li>Cable Based Video Entertainment </li></ul></ul><ul><ul><li>Internet Access </li></ul></ul><ul><ul><li>Business and Enterprise Services </li></ul></ul><ul><li>Accommodating outdated technologies, inadequate service delivery, and antiquated regulations </li></ul>Internet Access Telephony Services Video Broadband Access & Mobility Enterprise Mobile
  4. 4. In the wake of the Internet explosion… Who is the Telephone Company? <ul><li>Cable Companies expand beyond entertainment video </li></ul><ul><li>Traditional wireline customers shift to wireless </li></ul><ul><li>IXCs are absorbed by Common Carriers </li></ul><ul><li>The fixed-price model, an artifact of dial-up competition, threatens revenue and investment </li></ul><ul><ul><li>$240 Billion in legacy services at risk </li></ul></ul><ul><li>VoIP poised to attract more voice minutes from the Telco Network </li></ul><ul><li>Value and Services are created at the edge; not the core </li></ul>
  5. 5. Next Generation Technologies Local Storage & Home Networking Mobility Ultra-Broadband Access <ul><li>Symmetrical Access to enhanced content </li></ul><ul><li>Fiber Deep Architectures </li></ul><ul><li>Low cost optical terminals </li></ul><ul><li>ADSL2+, VDSL, VDSL2 </li></ul><ul><li>MoCA, HPNA3, HomePlug, WiFi </li></ul><ul><li>Low Cost Storage </li></ul><ul><li>DVR </li></ul><ul><li>Media Servers </li></ul><ul><li>WiMax 802.16e </li></ul><ul><li>IP Multimedia Subsystem </li></ul><ul><li>Dual Mode Handsets </li></ul>
  6. 6. Enabling Next Generation Business Models Local Storage & Home Networking Mobility Ultra-Broadband Access <ul><li>Symmetrical P2P Services </li></ul><ul><li>Policy Management </li></ul><ul><li>High Definition Content on Demand </li></ul><ul><li>Secure Personal Libraries </li></ul><ul><li>Digital Rights Mgmt </li></ul><ul><li>Home IT Services </li></ul><ul><li>Follow-me Services </li></ul><ul><li>Mobile Video </li></ul><ul><li>Service that Adapts to Environment </li></ul>
  7. 7. Broadband connectivity hits critical mass Source: Parks Associates 2005 US Households with Broadband Connectivity US Households with Home Networks
  8. 8. Consumer Behavior Defined <ul><li>Users want… </li></ul><ul><ul><li>Their media to move with them </li></ul></ul><ul><ul><li>Smart home servers to know what they like </li></ul></ul><ul><ul><li>Personal preferences and databases always attached and accessible </li></ul></ul><ul><ul><li>Communication devices that enable one’s lifestyle </li></ul></ul>
  9. 9. Changing viewing habits MILLIONS OF VIEWERS AOL Music broadcast for the week after concerts (July 4-12) AOL Music broadcast for the day of concerts (July 2) ABC MTV VH1 More people tuned into July’s Live 8 concerts online than they did on TV
  10. 10. TV off the Web
  11. 11. It’s the end of the world as we know it… <ul><li>Television redefined </li></ul><ul><ul><li>Not just the big screen in the living room </li></ul></ul><ul><ul><li>IPTV, P2PVideo, Streaming Video </li></ul></ul><ul><ul><li>Access to what you want when you want it </li></ul></ul><ul><ul><li>ESPN streams content to Cell Phone </li></ul></ul><ul><li>What happened to the Plain Old Telephone? </li></ul><ul><ul><li>Personal device with personality </li></ul></ul><ul><ul><li>More than just an instrument for voice </li></ul></ul><ul><li>Content Explodes </li></ul><ul><ul><li>Distributed in many forms, and not just from studios </li></ul></ul><ul><ul><li>The line between Consumers and Producers blurs </li></ul></ul>
  12. 12. The movement towards personalized content appears unstoppable <ul><li>Digital Media Devices Proliferate </li></ul><ul><li>Blogging: 50 million user created channels with a new one created every 2 seconds </li></ul><ul><ul><li>36-fold explosion in consumer generated video on the Internet this year </li></ul></ul><ul><li>P2PTV: video file sharing follows trends established with music swapping </li></ul><ul><li>30 Million U.S. Mobile Video Subscribers by 2010 </li></ul>
  13. 13. How much Capacity per Household is Needed? 100 Kbps 100 Kbps 100 Kbps 100 Kbps 10 Mbps 2 Mbps 35+ Mbps 1 1 2 2 4 Quantity HSI VOD/Gaming HDTV SDTV VoIP Service 9 Mbps 9 Mbps 2 Mbps 2 Mbps
  14. 14. The future common carrier <ul><li>Owns broadband access lines </li></ul><ul><li>Has an IP core with policy management and control </li></ul><ul><ul><li>Can offer differentiated services </li></ul></ul><ul><ul><li>And differentiated pricing </li></ul></ul><ul><li>Commercial grade interfaces between carriers </li></ul><ul><li>A broad range of service offerings </li></ul><ul><ul><li>Beyond voice, video, and data </li></ul></ul><ul><ul><li>Mobility an essential element </li></ul></ul>Local Storage & Home Networking Mobility Ultra-Broadband Access
  15. 15. Conclusions <ul><li>Carriers need to prepare their networks for disruptive change </li></ul><ul><ul><li>Broadband Access based on deep fiber architectures delivering 30Mbps or better </li></ul></ul><ul><ul><li>Fixed Mobile Convergence (FMC) </li></ul></ul><ul><ul><li>An IMS Switch evolution strategy </li></ul></ul><ul><li>Converged Service Oriented Business models </li></ul><ul><li>IMS facilitates a new carrier business model around differentiated services and Seamless Mobility </li></ul>Local Storage & Home Networking Mobility Ultra-Broadband Access

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