Avoid the mistakes that Niantic (the developers of Pokemon Go) made so your next launch goes off smoothly and successfully.
Pokemon Go launched on July 6th and in two weeks, got over 30 MILLION downloads. But there were a lot of rocky roads, and angry users.
There were many problems that plagued the launch that could have been cleared up if Niantic followed these tips beforehand.
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"New York Pokémon D&P Launch Party" by Rob Brooks is licensed under CC BY 2.0
"Pokemon Jet (Ohana Jumbo & Pikachu Jumbo)" by PROHaseo is licensed under CC BY 2.0
"Pokemon ORAS, Welcome to the Family!" by Adam Purves (S3ISOR) is licensed under CC BY 2.0