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Singapore Check-in Service Experiment

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This study analyzes check-in usage at
11 Starbucks Stores in Orchard Area
in SG at Foursquare & Facebook for a period of 75 days

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Singapore Check-in Service Experiment

  1. 1. Glimpse of Check-in Service Usage in Singapore June 2011 incitez
  2. 2. This study analyzes check-in usage at11 Starbucks Stores in Orchard Area in SG at Foursquare & Facebook. incitez
  3. 3. incitez
  4. 4. 75 daysMarch 23 - June 5 incitez
  5. 5. Total 2,910 Check-ins incitez
  6. 6. Total 2,780 Check-ins via Foursquare incitez
  7. 7. 1,040 Check-ins (35.74%) fromThe Cathay store incitez
  8. 8. Daily 37 Check-ins3 Check-ins per store incitez
  9. 9. More Check-ins on Weekends incitez
  10. 10. Peak between 4pm-9pm incitez
  11. 11. Majority(82.7%) are new users incitez
  12. 12. More female users used check-in services incitez
  13. 13. For more about Foursquare, check out:http://www.incitez.com/blog/foursquare-marketing incitez
  14. 14. Contact Us for a customsocial media strategy! rockyfu@incitez.com incitez

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