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The Future of Software
Purchase and Maintenance
First Last Name • Title goes here
RA TechED 2019 - SY22 - The Future of Software Purchase and Maintenance
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 3
Flexibility and Agility
Driving Software Evolution
 Accelerated rise of subscription-based
software in commercial and industrial market
 Increased presence of cloud-based
software platforms
 Agile methodologies allowing faster
innovation cycles
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 4
Rockwell Automation Transitioning to New Software Options
Software Evolution Journey
Perpetual Subscription Software as a Service (SaaS)
Example: MS Office Example: Norton Antivirus Example: SalesForce.com
• Software installed and
activated on your computer
• License never expires
• No direct user interface with
the cloud
• Support and upgrades via
separate support contract
• Software installed and
activated on your computer
• Timed licensed, typically 1 year
• No direct user interface with
the cloud
• Support and upgrades included
with the subscription
• Broad topic including hosting,
cloud, software and services
• Direct user interface via the
cloud, nothing installed, no
licensing
• Support and upgrades included
in all SaaS offerings, nothing to
update
Traditional Current Future
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 5
Expanding the options across our Software Portfolio in FY19
Introducing New Software Offerings
• Moving towards all software offered as subscription
• More offerings available over next few months
Benefits
Modern Software Experience
• Perpetual software bundled with first year maintenance
• Beginning with Studio 5000® and ThinManager®
Perpetual with
Maintenance* Bundles Subscription*
Introducing! Expanding!
Benefits
Modern Software Experience
Increased Flexibility
Efficient Cost
*Offerings are bundled with Software Maintenance and Support that is per-license software support and grants access to upgrades
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 6
Agenda
New Software
Offering Benefits
Managing
Software
Subscription
End-to-End
Use Case
Scenarios
Product and
Portal Roadmap
1 2 3 4
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 7
Benefits
Modern Software Experience Increased Flexibility Efficient Cost
Simple & Dynamic Software Activations
Recommended Products and Add-ons
Access to Software Updates
Web-Based Quoting and License
Management
Ability to Restack Licenses
Easily Scalable - Don’t Overpay for
Unused Licenses
Better Price and Faster ROI
Built-In Proration
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 8
Modern Software Experience
commerce.rockwellautomation.com
Web-Based Quoting and
License Management
Easily quote subscription and
maintenance offerings and access
contemporary license management
capabilities.
• Access via web-based
portal
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 9
Modern Software Experience
Web-Based Quoting and
License Management
Easily quote subscription and
maintenance offerings and access
contemporary license management
capabilities.
• Access via web-based
portal
• Select items and build
shopping cart
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 10
Modern Software Experience
Web-Based Quoting and
License Management
Easily quote subscription and
maintenance offerings and access
contemporary license management
capabilities.
• Access via web-based
portal
• Select items and build
shopping cart
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 11
Modern Software Experience
Web-Based Quoting and
License Management
Easily quote subscription and
maintenance offerings and access
contemporary license management
capabilities.
• Access via web-based
portal
• Select items and build
shopping cart
• Complete checkout in
portal or via link from
distributor
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 12
Modern Software Experience
Web-Based Quoting and
License Management
Easily quote subscription and
maintenance offerings and access
contemporary license management
capabilities.
• Access via web-based
portal
• Select items and build
shopping cart
• Complete checkout in
portal or via link from
distributor
• Automated order fulfillment
process to streamline
software delivery
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 13
Modern Software Experience
Web-Based Quoting and
License Management
Easily quote subscription and
maintenance offerings and access
contemporary license management
capabilities.
• View contract details
• Take action
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 14
Modern Software Experience
Web-Based Quoting and
License Management
Easily quote subscription and
maintenance offerings and access
contemporary license management
capabilities.
• Proactively manage
software users
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 15
Modern Software Experience
Web-Based Quoting and
License Management
Easily quote subscription and
maintenance offerings and access
contemporary license management
capabilities.
• Create new users
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 16
Modern Software Experience
Web-Based Quoting and
License Management
Easily quote subscription and
maintenance offerings and access
contemporary license management
capabilities.
• Allocate licenses to users
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 17
Modern Software Experience
Web-Based Quoting and
License Management
Easily quote subscription and
maintenance offerings and access
contemporary license management
capabilities.
• Approve or deny software
access requests
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 18
Recommended Products and
Add-ons
Suggested products and add-ons
dynamically adjust based on what you
are purchasing.
Modern Software Experience
• Create the customized
software package you
need with add-on products
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 19
Recommended Products and
Add-ons
Suggested products and add-ons
dynamically adjust based on what you
are purchasing.
Modern Software Experience
• Save on search time by
selecting from products
offered in the
recommended products
section
• Complimentary products or
scaling products
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 20
Simple & Dynamic Software
Activations
Use a one serial number to activate your
software bundles.
Modern Software Experience
• View software bundles in
cart
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 21
Simple & Dynamic Software
Activations
Use a one serial number to activate your
software bundles.
Modern Software Experience
• Receive single serial
number for your software
bundle
• Streamlines activation and
renewal
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 22
Enterprise Deployment
Manage deployment of your software
to your users. Visibility as they activate
and use the software.
Note: For additional details and guidance on managing your
software assets, please attend session:
TS02 – Enterprise Management of Rockwell Software Assets
Local LAN
Intermittent
Concurrent
Disconnected
Machine
Borrow
Site
Server
Connected
User
Enterprise Administrator
Disconnected
User
Intermittent
Modern Software Experience
• Visibility and active
management of software
activations at enterprise
level
• Streamlined activation and
renewal
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 23
Access to Software Updates
With software always in support, access
to updates has never been easier.
Modern Software Experience
• New bundles offer single
part number management
vs multiple part numbers
• Streamlines access to
support and updates
• Ability to co-term / align
software maintenance and
support with a site contract
Registration
Traditional Perpetual
Maintenance
Point in time
Annual
Subscription or
Perpetual w/ Maintenance
Prorated
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 24
Access to Software Updates
With software always in support, access
to updates has never been easier.
Modern Software Experience
• All new software offerings
include a level of
maintenance and support
• Each offering has path to
consolidate with
TechConnect™ to
streamline renewal
Entitlements
Software Maintenance
& Support
Perpetual with
Maintenance
Subscription
8x5 Phone - ✔
Chat - ✔
Submit a Question ✔ ✔
Software Updates ✔ ✔
Knowledgebase ✔ ✔
Upgrades Available
 8x5 Phone Support
 24x7 Phone Support
 24x7 Phone Support
Upgrade Paths to
TechConnect™
Perpetual with Maintenance
1) Standard Basic Maintenance ->
Can upgrade to either 8x5 or
24x7 Phone Support
Subscription
1) Standard 8x5 Phone Support ->
Can upgrade to 24x7 Phone
Support
2) Can align with existing
TechConnect / Site contract
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 25
Increased Flexibility
Traditional:
• 7 Predetermined Editions
• Selection Guide Required
• Multiple Catalog Numbers
• Flexibility Determined by RA
Available Today:
• 3 Base Packages
• Add-Ons Where Appropriate
• Flexibility determined by Customer
Flexibility to Restack Licenses
Easily adjust and change what you’re
subscribing to.
• Create customized bundles
with just the software you
need
• Ability to change or add to
what you are subscribing to
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 26
Increased Flexibility
Easily Scalable - Don’t Overpay
for Unused Licenses
With easy visibility into license
management, there’s no need to pay for
licenses that aren’t being used.
• Proactively manage license
assignment
• Visibility to licenses not yet
in use
• Ability to right-size
subscription contract
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 27
Built-In Proration
Add or remove licenses throughout the
year and it’ll be prorated to the time of
renewal to confirm accurate billing.
Efficient Cost
• Chose to align term dates
to an existing contract
• Cost is prorated based on
selected contract term
• New contract terms can be
1 – 5 years
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 28
Better Price and Faster ROI
With a lower upfront investment, move
your software purchases from CAPEX to
OpEX.
Efficient Cost
• Subscriptions offer lowest
upfront investment
• Ability to free up capital for
other investments
• Flexibility to change or
cancel subscriptions
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 29
Benefits
Modern Software Experience Increased Flexibility Efficient Cost
Simple & Dynamic Software Activations
Recommended Products and Add-ons
Access to Software Updates
Web-Based Quoting and License
Management
Ability to Restack Licenses
Easily Scalable - Don’t Overpay for
Unused Licenses
Better Price and Faster ROI
Built-In Proration
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 30
Managing Your Software
Subscription End-to-End
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 31
Software Subscription Roles – Software Portal
Process Step Functionality
Software
Subscription
Admin
(Enterprise)
Software
Subscription
Owner
Software
User
Distributor
Admin
Quote View Products & Pricing X X X X
Quote Create a Quote
X X
X
Request Access to
Software
X
Quote View Quotes / Orders for Sales Area /
APR
X X
Receives Notifications
Quote Assign Own Quotes and Other’s Quotes X X
Purchase Purchase Quotes X
Manage Upgrade and Renew Contracts X
Manage Manage Licenses X X X
Manage Create and Manage Users X X X
Manage Manage Access to Contracts X X X
Manage Manage Active Users of a Bundle X X X
Administration Assign Software Admin X X
Administration Assign Owner to a Contract X X
Administration Create New Sales Area X
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 32
Renewal Process
Quote 365 120 90 45 10 0 -10 -30 Expired
 Activation start
 Support available
 Updates available  Updates terminate
 Support terminate
 Activation end (non-runtime)
Order
email
Quote
email
Welcome
email
Renew
emailDownload
Activate
Support
New PO
Modify
Cancel
Renew
Confirm
email
Renew
email New PO
Modify
Final
Renew
email
New PO
Renew
Start
email
Cancel /
Rehost
Notice
email
Rehost
Notice
email
Non-
Rehost
Charge
email
Cancel Cancel
Note: For additional details and guidance on managing your
software assets, please attend session:
TS02 – Enterprise Management of Rockwell Software Assets
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 33
Renewal Roles
Enterprise Subscriptions
Global Administrator
• Configure and assign administration areas
• View all contracts in all areas
• Receive copy of notifications
Area Administrator / Owner
• Manage contract creation and renewal
• Implement site activation servers and policies
• Manage licenses and access requests within area
Software User
• Concurrent user: No action
• Named user: Request and activate dedicated license
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 34
Use Case Scenarios
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 35
New Options Streamline Your Experience
Registration
Software
Maintenance
Point in time
Annual
Software w/ Maintenance
Prorated
Traditional:
• Studio 5000® Standard - fixed version $3,640 / license
• AssetCentre Server - fixed version $6,070 / license
• TechConnect Automation Support (1-4 Devices) $794 unlimited / yr
• TechConnect Advanced Software Support $1,093 / license / yr
New Options:
• Studio 5000 ® Standard w/ Maintenance $4,368 / license
• AssetCentre Server w/ Maintenance $7,284 / license
• Site Support Renewal $1,942 / license / yr
Or
• Flexible License Subscription $3,884 / licenses / yr
Transitioning from independent, fixed engagements to consolidated, dynamic bundles
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 36
You currently own perpetual software licenses and have a TechConnect® contract for your site.
You purchase subscriptions for new software and continue to use your existing perpetual licenses
Scenario 1
Registration
Software
Maintenance
Point in time
Annual
Subscription
Prorated
Current State:
• Studio 5000® Standard - fixed version $3,640 / license
• AssetCentre Server - fixed version $6,070 / license
• TechConnect Automation Support (1-4 Devices) $794 unlimited / yr
• TechConnect Advanced Software Support $1,093 / license / yr
Future State:
• Flexible License Subscription $3,884 / licenses / yr
At Renewal, you can align your subscription contract with your existing site / TechConnect contract
Subscription support coverage is ADDITIVE to your site / TechConnect contract
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 37
You currently own perpetual software licenses and have a TechConnect™ contract for your site.
You wish to transition from Perpetual to Subscription Software only
Scenario 2
Registration
Software
Maintenance
Point in time
Annual
Subscription
Prorated
Current State:
• Studio 5000® Standard - fixed version $3,640 / license
• AssetCentre Server - fixed version $6,070 / license
• TechConnect ™ Automation Support (1-4 Devices) $794 unlimited / yr
• TechConnect™ Advanced Software Support $1,093 / license / yr
Future State:
• Flexible License Subscription $3,884 / licenses / yr
At purchase of subscription, you will FREEZE current software license support coverage portion in TechConnect contract; reduces cost.
The subscription support coverage is ADDITIVE to TechConnect contract.
Freeze SW support
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 38
Product and Portal
Roadmap
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 39
Available Today on the Software Portal
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 40
Software Subscription and Maintenance Roadmap
FY19Q1 Q2 Q3 Q4 FY20Q1 Q2
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
Currently Available:
PTC ThingWorx SCO and SCP
PTC Vuforia Studio, Chalk and Creo
FactoryTalk® Analytics Suite
FactoryTalk ® Analytics for Devices
FactoryTalk ® Analytics LogixAI
FactoryTalk ® AssetCentre
FactoryTalk ® Batch View
FactoryTalk ® Craft View
FactoryTalk ® Network Manager
FactoryTalk ® TeamONE
FactoryTalk ® View SE
FactoryTalk ® View Studio
FactoryTalk ® Historian SE
FactoryTalk ® VantagePoint
RASWin Risk Assessment Software
Studio 5000 ® Design Environment
RSLogix ® 5, RSLogix500
Studio 5000 ® Application Code Manager
Studio 5000 ® License Portal
Temporary Activations
Q3 2019
MOM-FFP
ThinManager ®
Threat Detection Services
Application Code Libraries
CCW
June 2019
Q4 2019
Emulate3D
Studio 5000 ® w/ Maintenance
“Classic MES” (CPGSuite ® AutoSuite™, PharmaSuite
®)
Toolkits
2020+
All New Software as Subscription
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 41
Perpetual with Maintenance (NEW)
Permanent license with no term limit. First year Basic
Software Maintenance & Support is included. Ideal for
customers who desire to maintain perpetual license
investment.
Subscription
Leased license with a 1-5 year term. Software Maintenance &
Support is included. Offers optimum flexibility with lowest
upfront investment costs. Ideal for customers with fluctuating
demand.
Toolkit / System Bundle (NEW)
Leased license with a 1 year term. Pre-bundled software
designed to provide a “system-level” offering. Includes Design
and View software. System support included.
Options Across a Product Line
Select the package that meets your needs
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 42
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 43
Be Ready
For What’s NOW
And What’s NEXT
 Take agility to a new level with new software
offerings from Rockwell
 Keep costs right-sized by managing your
software assets with modern tools
 Never miss a security update knowing that
your software is always in support
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 44
www.rockwellautomation.com
Questions?
PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 45
Share your feedback
Please complete the session
survey on the mobile app
Select TechEd and login
Use your email and last name that
you used to register for the event.
Click on Schedule on the main
menu
• Select the session you are attending
• Click on the survey tab
• Complete the survey and submit
2
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RA TechED 2019 - SY22 - The Future of Software Purchase and Maintenance

  • 1. The Future of Software Purchase and Maintenance First Last Name • Title goes here
  • 3. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 3 Flexibility and Agility Driving Software Evolution  Accelerated rise of subscription-based software in commercial and industrial market  Increased presence of cloud-based software platforms  Agile methodologies allowing faster innovation cycles
  • 4. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 4 Rockwell Automation Transitioning to New Software Options Software Evolution Journey Perpetual Subscription Software as a Service (SaaS) Example: MS Office Example: Norton Antivirus Example: SalesForce.com • Software installed and activated on your computer • License never expires • No direct user interface with the cloud • Support and upgrades via separate support contract • Software installed and activated on your computer • Timed licensed, typically 1 year • No direct user interface with the cloud • Support and upgrades included with the subscription • Broad topic including hosting, cloud, software and services • Direct user interface via the cloud, nothing installed, no licensing • Support and upgrades included in all SaaS offerings, nothing to update Traditional Current Future
  • 5. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 5 Expanding the options across our Software Portfolio in FY19 Introducing New Software Offerings • Moving towards all software offered as subscription • More offerings available over next few months Benefits Modern Software Experience • Perpetual software bundled with first year maintenance • Beginning with Studio 5000® and ThinManager® Perpetual with Maintenance* Bundles Subscription* Introducing! Expanding! Benefits Modern Software Experience Increased Flexibility Efficient Cost *Offerings are bundled with Software Maintenance and Support that is per-license software support and grants access to upgrades
  • 6. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 6 Agenda New Software Offering Benefits Managing Software Subscription End-to-End Use Case Scenarios Product and Portal Roadmap 1 2 3 4
  • 7. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 7 Benefits Modern Software Experience Increased Flexibility Efficient Cost Simple & Dynamic Software Activations Recommended Products and Add-ons Access to Software Updates Web-Based Quoting and License Management Ability to Restack Licenses Easily Scalable - Don’t Overpay for Unused Licenses Better Price and Faster ROI Built-In Proration
  • 8. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 8 Modern Software Experience commerce.rockwellautomation.com Web-Based Quoting and License Management Easily quote subscription and maintenance offerings and access contemporary license management capabilities. • Access via web-based portal
  • 9. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 9 Modern Software Experience Web-Based Quoting and License Management Easily quote subscription and maintenance offerings and access contemporary license management capabilities. • Access via web-based portal • Select items and build shopping cart
  • 10. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 10 Modern Software Experience Web-Based Quoting and License Management Easily quote subscription and maintenance offerings and access contemporary license management capabilities. • Access via web-based portal • Select items and build shopping cart
  • 11. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 11 Modern Software Experience Web-Based Quoting and License Management Easily quote subscription and maintenance offerings and access contemporary license management capabilities. • Access via web-based portal • Select items and build shopping cart • Complete checkout in portal or via link from distributor
  • 12. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 12 Modern Software Experience Web-Based Quoting and License Management Easily quote subscription and maintenance offerings and access contemporary license management capabilities. • Access via web-based portal • Select items and build shopping cart • Complete checkout in portal or via link from distributor • Automated order fulfillment process to streamline software delivery
  • 13. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 13 Modern Software Experience Web-Based Quoting and License Management Easily quote subscription and maintenance offerings and access contemporary license management capabilities. • View contract details • Take action
  • 14. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 14 Modern Software Experience Web-Based Quoting and License Management Easily quote subscription and maintenance offerings and access contemporary license management capabilities. • Proactively manage software users
  • 15. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 15 Modern Software Experience Web-Based Quoting and License Management Easily quote subscription and maintenance offerings and access contemporary license management capabilities. • Create new users
  • 16. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 16 Modern Software Experience Web-Based Quoting and License Management Easily quote subscription and maintenance offerings and access contemporary license management capabilities. • Allocate licenses to users
  • 17. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 17 Modern Software Experience Web-Based Quoting and License Management Easily quote subscription and maintenance offerings and access contemporary license management capabilities. • Approve or deny software access requests
  • 18. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 18 Recommended Products and Add-ons Suggested products and add-ons dynamically adjust based on what you are purchasing. Modern Software Experience • Create the customized software package you need with add-on products
  • 19. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 19 Recommended Products and Add-ons Suggested products and add-ons dynamically adjust based on what you are purchasing. Modern Software Experience • Save on search time by selecting from products offered in the recommended products section • Complimentary products or scaling products
  • 20. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 20 Simple & Dynamic Software Activations Use a one serial number to activate your software bundles. Modern Software Experience • View software bundles in cart
  • 21. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 21 Simple & Dynamic Software Activations Use a one serial number to activate your software bundles. Modern Software Experience • Receive single serial number for your software bundle • Streamlines activation and renewal
  • 22. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 22 Enterprise Deployment Manage deployment of your software to your users. Visibility as they activate and use the software. Note: For additional details and guidance on managing your software assets, please attend session: TS02 – Enterprise Management of Rockwell Software Assets Local LAN Intermittent Concurrent Disconnected Machine Borrow Site Server Connected User Enterprise Administrator Disconnected User Intermittent Modern Software Experience • Visibility and active management of software activations at enterprise level • Streamlined activation and renewal
  • 23. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 23 Access to Software Updates With software always in support, access to updates has never been easier. Modern Software Experience • New bundles offer single part number management vs multiple part numbers • Streamlines access to support and updates • Ability to co-term / align software maintenance and support with a site contract Registration Traditional Perpetual Maintenance Point in time Annual Subscription or Perpetual w/ Maintenance Prorated
  • 24. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 24 Access to Software Updates With software always in support, access to updates has never been easier. Modern Software Experience • All new software offerings include a level of maintenance and support • Each offering has path to consolidate with TechConnect™ to streamline renewal Entitlements Software Maintenance & Support Perpetual with Maintenance Subscription 8x5 Phone - ✔ Chat - ✔ Submit a Question ✔ ✔ Software Updates ✔ ✔ Knowledgebase ✔ ✔ Upgrades Available  8x5 Phone Support  24x7 Phone Support  24x7 Phone Support Upgrade Paths to TechConnect™ Perpetual with Maintenance 1) Standard Basic Maintenance -> Can upgrade to either 8x5 or 24x7 Phone Support Subscription 1) Standard 8x5 Phone Support -> Can upgrade to 24x7 Phone Support 2) Can align with existing TechConnect / Site contract
  • 25. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 25 Increased Flexibility Traditional: • 7 Predetermined Editions • Selection Guide Required • Multiple Catalog Numbers • Flexibility Determined by RA Available Today: • 3 Base Packages • Add-Ons Where Appropriate • Flexibility determined by Customer Flexibility to Restack Licenses Easily adjust and change what you’re subscribing to. • Create customized bundles with just the software you need • Ability to change or add to what you are subscribing to
  • 26. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 26 Increased Flexibility Easily Scalable - Don’t Overpay for Unused Licenses With easy visibility into license management, there’s no need to pay for licenses that aren’t being used. • Proactively manage license assignment • Visibility to licenses not yet in use • Ability to right-size subscription contract
  • 27. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 27 Built-In Proration Add or remove licenses throughout the year and it’ll be prorated to the time of renewal to confirm accurate billing. Efficient Cost • Chose to align term dates to an existing contract • Cost is prorated based on selected contract term • New contract terms can be 1 – 5 years
  • 28. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 28 Better Price and Faster ROI With a lower upfront investment, move your software purchases from CAPEX to OpEX. Efficient Cost • Subscriptions offer lowest upfront investment • Ability to free up capital for other investments • Flexibility to change or cancel subscriptions
  • 29. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 29 Benefits Modern Software Experience Increased Flexibility Efficient Cost Simple & Dynamic Software Activations Recommended Products and Add-ons Access to Software Updates Web-Based Quoting and License Management Ability to Restack Licenses Easily Scalable - Don’t Overpay for Unused Licenses Better Price and Faster ROI Built-In Proration
  • 30. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 30 Managing Your Software Subscription End-to-End
  • 31. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 31 Software Subscription Roles – Software Portal Process Step Functionality Software Subscription Admin (Enterprise) Software Subscription Owner Software User Distributor Admin Quote View Products & Pricing X X X X Quote Create a Quote X X X Request Access to Software X Quote View Quotes / Orders for Sales Area / APR X X Receives Notifications Quote Assign Own Quotes and Other’s Quotes X X Purchase Purchase Quotes X Manage Upgrade and Renew Contracts X Manage Manage Licenses X X X Manage Create and Manage Users X X X Manage Manage Access to Contracts X X X Manage Manage Active Users of a Bundle X X X Administration Assign Software Admin X X Administration Assign Owner to a Contract X X Administration Create New Sales Area X
  • 32. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 32 Renewal Process Quote 365 120 90 45 10 0 -10 -30 Expired  Activation start  Support available  Updates available  Updates terminate  Support terminate  Activation end (non-runtime) Order email Quote email Welcome email Renew emailDownload Activate Support New PO Modify Cancel Renew Confirm email Renew email New PO Modify Final Renew email New PO Renew Start email Cancel / Rehost Notice email Rehost Notice email Non- Rehost Charge email Cancel Cancel Note: For additional details and guidance on managing your software assets, please attend session: TS02 – Enterprise Management of Rockwell Software Assets
  • 33. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 33 Renewal Roles Enterprise Subscriptions Global Administrator • Configure and assign administration areas • View all contracts in all areas • Receive copy of notifications Area Administrator / Owner • Manage contract creation and renewal • Implement site activation servers and policies • Manage licenses and access requests within area Software User • Concurrent user: No action • Named user: Request and activate dedicated license
  • 34. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 34 Use Case Scenarios
  • 35. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 35 New Options Streamline Your Experience Registration Software Maintenance Point in time Annual Software w/ Maintenance Prorated Traditional: • Studio 5000® Standard - fixed version $3,640 / license • AssetCentre Server - fixed version $6,070 / license • TechConnect Automation Support (1-4 Devices) $794 unlimited / yr • TechConnect Advanced Software Support $1,093 / license / yr New Options: • Studio 5000 ® Standard w/ Maintenance $4,368 / license • AssetCentre Server w/ Maintenance $7,284 / license • Site Support Renewal $1,942 / license / yr Or • Flexible License Subscription $3,884 / licenses / yr Transitioning from independent, fixed engagements to consolidated, dynamic bundles
  • 36. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 36 You currently own perpetual software licenses and have a TechConnect® contract for your site. You purchase subscriptions for new software and continue to use your existing perpetual licenses Scenario 1 Registration Software Maintenance Point in time Annual Subscription Prorated Current State: • Studio 5000® Standard - fixed version $3,640 / license • AssetCentre Server - fixed version $6,070 / license • TechConnect Automation Support (1-4 Devices) $794 unlimited / yr • TechConnect Advanced Software Support $1,093 / license / yr Future State: • Flexible License Subscription $3,884 / licenses / yr At Renewal, you can align your subscription contract with your existing site / TechConnect contract Subscription support coverage is ADDITIVE to your site / TechConnect contract
  • 37. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 37 You currently own perpetual software licenses and have a TechConnect™ contract for your site. You wish to transition from Perpetual to Subscription Software only Scenario 2 Registration Software Maintenance Point in time Annual Subscription Prorated Current State: • Studio 5000® Standard - fixed version $3,640 / license • AssetCentre Server - fixed version $6,070 / license • TechConnect ™ Automation Support (1-4 Devices) $794 unlimited / yr • TechConnect™ Advanced Software Support $1,093 / license / yr Future State: • Flexible License Subscription $3,884 / licenses / yr At purchase of subscription, you will FREEZE current software license support coverage portion in TechConnect contract; reduces cost. The subscription support coverage is ADDITIVE to TechConnect contract. Freeze SW support
  • 38. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 38 Product and Portal Roadmap
  • 39. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 39 Available Today on the Software Portal
  • 40. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 40 Software Subscription and Maintenance Roadmap FY19Q1 Q2 Q3 Q4 FY20Q1 Q2 Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Currently Available: PTC ThingWorx SCO and SCP PTC Vuforia Studio, Chalk and Creo FactoryTalk® Analytics Suite FactoryTalk ® Analytics for Devices FactoryTalk ® Analytics LogixAI FactoryTalk ® AssetCentre FactoryTalk ® Batch View FactoryTalk ® Craft View FactoryTalk ® Network Manager FactoryTalk ® TeamONE FactoryTalk ® View SE FactoryTalk ® View Studio FactoryTalk ® Historian SE FactoryTalk ® VantagePoint RASWin Risk Assessment Software Studio 5000 ® Design Environment RSLogix ® 5, RSLogix500 Studio 5000 ® Application Code Manager Studio 5000 ® License Portal Temporary Activations Q3 2019 MOM-FFP ThinManager ® Threat Detection Services Application Code Libraries CCW June 2019 Q4 2019 Emulate3D Studio 5000 ® w/ Maintenance “Classic MES” (CPGSuite ® AutoSuite™, PharmaSuite ®) Toolkits 2020+ All New Software as Subscription
  • 41. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 41 Perpetual with Maintenance (NEW) Permanent license with no term limit. First year Basic Software Maintenance & Support is included. Ideal for customers who desire to maintain perpetual license investment. Subscription Leased license with a 1-5 year term. Software Maintenance & Support is included. Offers optimum flexibility with lowest upfront investment costs. Ideal for customers with fluctuating demand. Toolkit / System Bundle (NEW) Leased license with a 1 year term. Pre-bundled software designed to provide a “system-level” offering. Includes Design and View software. System support included. Options Across a Product Line Select the package that meets your needs
  • 42. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 42
  • 43. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 43 Be Ready For What’s NOW And What’s NEXT  Take agility to a new level with new software offerings from Rockwell  Keep costs right-sized by managing your software assets with modern tools  Never miss a security update knowing that your software is always in support
  • 44. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 44 www.rockwellautomation.com Questions?
  • 45. PUBLIC | TechEd | #ROKLive | Copyright ©2019 Rockwell Automation, Inc. 45 Share your feedback Please complete the session survey on the mobile app Select TechEd and login Use your email and last name that you used to register for the event. Click on Schedule on the main menu • Select the session you are attending • Click on the survey tab • Complete the survey and submit 2 3 Download the Events ROK mobile app 1