AOMC Hosts Q Manning for Twitter Influence

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Q Manning is the CEO of Rocksauce Studios, a Creative App Boutique in Austin. He has always loved technology and within a year of twitter's launch, he joined. He maintains a personal, political, and a few business twitter accounts summating well over 35,000 tweets.

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AOMC Hosts Q Manning for Twitter Influence

  1. 1. #AOMCThursday, May 9, 13
  2. 2. #AOMCI was using Twitter before it had an E.Thursday, May 9, 13
  3. 3. #AOMCI was using Twitter before it had an E.Thursday, May 9, 13
  4. 4. #AOMCI was using Twitter before it had an E.My first TweetThursday, May 9, 13
  5. 5. #AOMCI was using Twitter before it had an E.My first TweetIf you Tweet tonight, do it with theHashtag...#AOMCThursday, May 9, 13
  6. 6. #AOMCI was using Twitter before it had an E.My first TweetIf you Tweet tonight, do it with theHashtag...#AOMC@qmanning@rocksaucestudioThursday, May 9, 13
  7. 7. #AOMCTonight we’ll focus on how you can useTwitter to help your business. We’ll becovering...Thursday, May 9, 13
  8. 8. #AOMCTonight we’ll focus on how you can useTwitter to help your business. We’ll becovering...1. Should I use a personal account or abusiness one?Thursday, May 9, 13
  9. 9. #AOMCTonight we’ll focus on how you can useTwitter to help your business. We’ll becovering...1. Should I use a personal account or abusiness one?2. How important are Hashtags?Thursday, May 9, 13
  10. 10. #AOMCTonight we’ll focus on how you can useTwitter to help your business. We’ll becovering...1. Should I use a personal account or abusiness one?2. How important are Hashtags?3. Who should be Tweeting for my business?Thursday, May 9, 13
  11. 11. #AOMCTonight we’ll focus on how you can useTwitter to help your business. We’ll becovering...1. Should I use a personal account or abusiness one?2. How important are Hashtags?3. Who should be Tweeting for my business?4. What type of stuff should my businessTweet?Thursday, May 9, 13
  12. 12. #AOMCTonight we’ll focus on how you can useTwitter to help your business. We’ll becovering...1. Should I use a personal account or abusiness one?2. How important are Hashtags?3. Who should be Tweeting for my business?4. What type of stuff should my businessTweet?5. How important is following my followers?Thursday, May 9, 13
  13. 13. #AOMCTonight we’ll focus on how you can useTwitter to help your business. We’ll becovering...1. Should I use a personal account or abusiness one?2. How important are Hashtags?3. Who should be Tweeting for my business?4. What type of stuff should my businessTweet?5. How important is following my followers?6. How important are Twitter searches?Thursday, May 9, 13
  14. 14. #AOMCPersonal Account vs Business AccountThursday, May 9, 13
  15. 15. #AOMCPersonal Account vs Business AccountIf you have a strong following, you canuse that to your advantage.Thursday, May 9, 13
  16. 16. #AOMCPersonal Account vs Business AccountIf you have a strong following, you canuse that to your advantage.Using a personal account will meansacrificing your freedom.Thursday, May 9, 13
  17. 17. #AOMCPersonal Account vs Business AccountIf you have a strong following, you canuse that to your advantage.Using a personal account will meansacrificing your freedom.Pete Cashmore, Founder & CEO ofMashable, has lent his personal account togive a genuine, personable face to hiscompany.Thursday, May 9, 13
  18. 18. #AOMCPersonal Account vs Business AccountIf you have a strong following, you canuse that to your advantage.Using a personal account will meansacrificing your freedom.Pete Cashmore, Founder & CEO ofMashable, has lent his personal account togive a genuine, personable face to hiscompany.Pete probably tweets from that accountrarely, but it’s always pushing new articles& bits of information.Thursday, May 9, 13
  19. 19. #AOMCPersonal Account vs Business AccountThursday, May 9, 13
  20. 20. #AOMCPersonal Account vs Business AccountIf you like being controversial or political,you may want to simply use a BusinessAccount.Thursday, May 9, 13
  21. 21. #AOMCPersonal Account vs Business AccountIf you like being controversial or political,you may want to simply use a BusinessAccount.If it fits your brand’s goal to becontroversial - have fun! If not, use yourPersonal Account for that, and set yourPrivacy to “Protect my Tweets”Thursday, May 9, 13
  22. 22. #AOMCPersonal Account vs Business AccountIf you like being controversial or political,you may want to simply use a BusinessAccount.If it fits your brand’s goal to becontroversial - have fun! If not, use yourPersonal Account for that, and set yourPrivacy to “Protect my Tweets”Thursday, May 9, 13
  23. 23. #AOMCPersonal Account vs Business AccountThursday, May 9, 13
  24. 24. #AOMCPersonal Account vs Business AccountFor most businesses, having an active,Personal face as well as a BusinessAccount is preferable.Thursday, May 9, 13
  25. 25. #AOMCPersonal Account vs Business AccountFor most businesses, having an active,Personal face as well as a BusinessAccount is preferable.Each account can retweet & reference theother, and followers of the personalaccount may naturally follow the businessaccount.Thursday, May 9, 13
  26. 26. #AOMCPersonal Account vs Business AccountFor most businesses, having an active,Personal face as well as a BusinessAccount is preferable.Each account can retweet & reference theother, and followers of the personalaccount may naturally follow the businessaccount.All Twitter clients will allow you to easilyhave multiple accounts.Thursday, May 9, 13
  27. 27. #AOMCPersonal Account vs Business AccountFor most businesses, having an active,Personal face as well as a BusinessAccount is preferable.Each account can retweet & reference theother, and followers of the personalaccount may naturally follow the businessaccount.All Twitter clients will allow you to easilyhave multiple accounts.WARNING: If you use an Anonymous orPersonal Account, make sure you’retweeting from the correct one.Thursday, May 9, 13
  28. 28. #AOMCHashtags are EverythingThursday, May 9, 13
  29. 29. #AOMCHashtags are EverythingHashtags are the roadmap of Twitter.Thursday, May 9, 13
  30. 30. #AOMCHashtags are EverythingHashtags are the roadmap of Twitter.They are how people follow long-conversations, discover new voices &create the flash-movements Twitter isknown for.Thursday, May 9, 13
  31. 31. #AOMCHashtags are EverythingHashtags are the roadmap of Twitter.They are how people follow long-conversations, discover new voices &create the flash-movements Twitter isknown for.Find real-time chats happening throughHashtags. Rocksauce regularlyparticipates in #AppDevChat. Create yourown around events.Thursday, May 9, 13
  32. 32. #AOMCHashtags are EverythingHashtags are the roadmap of Twitter.They are how people follow long-conversations, discover new voices &create the flash-movements Twitter isknown for.Find real-time chats happening throughHashtags. Rocksauce regularlyparticipates in #AppDevChat. Create yourown around events.The White House & political movementslove utilizing Hashtags.Thursday, May 9, 13
  33. 33. #AOMCHashtags are EverythingThursday, May 9, 13
  34. 34. #AOMCHashtags are EverythingSpaces or punctuation are not allowed inHashtags.Thursday, May 9, 13
  35. 35. #AOMCHashtags are EverythingSpaces or punctuation are not allowed inHashtags.A Budweiser billboard on I-35 features theHashtag #taste is - which to Twitter, justbecomes #taste.Thursday, May 9, 13
  36. 36. #AOMCHashtags are EverythingSpaces or punctuation are not allowed inHashtags.A Budweiser billboard on I-35 features theHashtag #taste is - which to Twitter, justbecomes #taste.WARNING: Make sure you check yourHashtags before using them. Someonemay have previously been using the tag,and it may not line up with your needs.Tweets are permanent.Thursday, May 9, 13
  37. 37. #AOMCHashtags are EverythingThursday, May 9, 13
  38. 38. #AOMCHashtags are EverythingYou will find new followers & new peopleto follow in Hashtags.Thursday, May 9, 13
  39. 39. #AOMCHashtags are EverythingYou will find new followers & new peopleto follow in Hashtags.Keep your Hashtags succinct, relevant &specific.Thursday, May 9, 13
  40. 40. #AOMCHashtags are EverythingYou will find new followers & new peopleto follow in Hashtags.Keep your Hashtags succinct, relevant &specific.Long Hashtags use too much of the 140character Twitter limit. The shorter thetag, the easier to incorporate.Thursday, May 9, 13
  41. 41. #AOMCHashtags are EverythingYou will find new followers & new peopleto follow in Hashtags.Keep your Hashtags succinct, relevant &specific.Long Hashtags use too much of the 140character Twitter limit. The shorter thetag, the easier to incorporate.It’s also more memorable.Thursday, May 9, 13
  42. 42. #AOMCThe Right Tweeters TweetingThursday, May 9, 13
  43. 43. #AOMCThe Right Tweeters TweetingIf the CEO or CMO has time to Tweet -fantastic!Thursday, May 9, 13
  44. 44. #AOMCThe Right Tweeters TweetingIf the CEO or CMO has time to Tweet -fantastic!Knows the company. Knows the products.Knows the vision.Thursday, May 9, 13
  45. 45. #AOMCThe Right Tweeters TweetingIf the CEO or CMO has time to Tweet -fantastic!Knows the company. Knows the products.Knows the vision.If they can’t write - have someone ghost-Tweet.Thursday, May 9, 13
  46. 46. #AOMCThe Right Tweeters TweetingIf the CEO or CMO has time to Tweet -fantastic!Knows the company. Knows the products.Knows the vision.If they can’t write - have someone ghost-Tweet.1. Good writer.Thursday, May 9, 13
  47. 47. #AOMCThe Right Tweeters TweetingIf the CEO or CMO has time to Tweet -fantastic!Knows the company. Knows the products.Knows the vision.If they can’t write - have someone ghost-Tweet.1. Good writer.2. Knows how to voice the company.Thursday, May 9, 13
  48. 48. #AOMCThe Right Tweeters TweetingIf the CEO or CMO has time to Tweet -fantastic!Knows the company. Knows the products.Knows the vision.If they can’t write - have someone ghost-Tweet.1. Good writer.2. Knows how to voice the company.3. Can be friendly without beingsaccharine.Thursday, May 9, 13
  49. 49. #AOMCThe Right Tweeters TweetingIf the CEO or CMO has time to Tweet -fantastic!Knows the company. Knows the products.Knows the vision.If they can’t write - have someone ghost-Tweet.1. Good writer.2. Knows how to voice the company.3. Can be friendly without beingsaccharine.4. Can be succinct - only 140 charactersto use.Thursday, May 9, 13
  50. 50. #AOMCBe the Voice of your IndustryThursday, May 9, 13
  51. 51. #AOMCBe the Voice of your IndustryNo matter the industry - your Twitter feedshould speak to its fans.Thursday, May 9, 13
  52. 52. #AOMCBe the Voice of your IndustryNo matter the industry - your Twitter feedshould speak to its fans.Unless you are the undisputed MarketLeader, don’t just hock your goods &services.Thursday, May 9, 13
  53. 53. #AOMCBe the Voice of your IndustryNo matter the industry - your Twitter feedshould speak to its fans.Unless you are the undisputed MarketLeader, don’t just hock your goods &services.Make your Twitter feed a consistentsource for news & information for thatindustry. Be its voice.Thursday, May 9, 13
  54. 54. #AOMCBe the Voice of your IndustryNo matter the industry - your Twitter feedshould speak to its fans.Unless you are the undisputed MarketLeader, don’t just hock your goods &services.Make your Twitter feed a consistentsource for news & information for thatindustry. Be its voice.Have real opinions, just be nice aboutthem. Keep it on-topic.Thursday, May 9, 13
  55. 55. #AOMCBe the Voice of your IndustryNo matter the industry - your Twitter feedshould speak to its fans.Unless you are the undisputed MarketLeader, don’t just hock your goods &services.Make your Twitter feed a consistentsource for news & information for thatindustry. Be its voice.Have real opinions, just be nice aboutthem. Keep it on-topic.You don’t have to directly endorse thecompetition, but ignoring them may beworse.Thursday, May 9, 13
  56. 56. #AOMCSpam Followers are WorthlessThursday, May 9, 13
  57. 57. #AOMCSpam Followers are WorthlessA real influencer has significantly morepeople following them than they arefollowing.Thursday, May 9, 13
  58. 58. #AOMCSpam Followers are WorthlessA real influencer has significantly morepeople following them than they arefollowing.Don’t just follow those that follow you.Only follow those who you findinteresting, and follow the goal of yourvoice.Thursday, May 9, 13
  59. 59. #AOMCSpam Followers are WorthlessA real influencer has significantly morepeople following them than they arefollowing.Don’t just follow those that follow you.Only follow those who you findinteresting, and follow the goal of yourvoice.Check your Klout.com score - to see howwide your reach is.Thursday, May 9, 13
  60. 60. #AOMCSpam Followers are WorthlessThursday, May 9, 13
  61. 61. #AOMCSpam Followers are WorthlessContent is king. The more genuine yourfeed is, the more followers you will gain.Thursday, May 9, 13
  62. 62. #AOMCSpam Followers are WorthlessContent is king. The more genuine yourfeed is, the more followers you will gain.Emulate the types of users you like toread.Thursday, May 9, 13
  63. 63. #AOMCSpam Followers are WorthlessContent is king. The more genuine yourfeed is, the more followers you will gain.Emulate the types of users you like toread.Create Lists of users that fall in-line withyour industry & its needs.Thursday, May 9, 13
  64. 64. #AOMCSpam Followers are WorthlessContent is king. The more genuine yourfeed is, the more followers you will gain.Emulate the types of users you like toread.Create Lists of users that fall in-line withyour industry & its needs.Don’t forget Follow Friday - #FF. Mentionusers that you like and they may do thesame.Thursday, May 9, 13
  65. 65. #AOMCSave your SearchesThursday, May 9, 13
  66. 66. #AOMCSave your SearchesTwitter allows you to save your searches.Do it.Thursday, May 9, 13
  67. 67. #AOMCSave your SearchesTwitter allows you to save your searches.Do it.Search Hashtags, save them, andfrequently comment with them. Alwayson-topic & on-voice.Thursday, May 9, 13
  68. 68. #AOMCSave your SearchesTwitter allows you to save your searches.Do it.Search Hashtags, save them, andfrequently comment with them. Alwayson-topic & on-voice.Tweetbot, Hootsuite & others let youcreate separate windows for SavedSearches. You can watch them all day.Thursday, May 9, 13
  69. 69. #AOMCSave your SearchesTwitter allows you to save your searches.Do it.Search Hashtags, save them, andfrequently comment with them. Alwayson-topic & on-voice.Tweetbot, Hootsuite & others let youcreate separate windows for SavedSearches. You can watch them all day.Continually commenting within a Hashtagwill lead to loyal followers.Thursday, May 9, 13
  70. 70. #AOMCAny questions?Thursday, May 9, 13
  71. 71. #AOMCAny questions?@qmanning@rocksaucestudioThursday, May 9, 13

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