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The 3 Essential Building Blocks of a Successful Business: People, Process, Platform

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The 3 Essential Building Blocks of a Successful Business: People, Process, Platform

  1. 1. The 3 Essential Building Blocks of a Successful Business: People, Process, Platforms
  2. 2. Perfecting your People, Process, and Platforms isn’t easy, but it is crucial. The 3 Ps are critical for organizational success. People Process Platform Source:
  3. 3. Source: The Temkin Group A major challenge, even for professionals. of brand marketers report that the biggest obstacle in implementing an omnichannel model is having the necessary talent, technology and process in place.
  4. 4. Your Digital Marketing Machine. Source: Run by People, who are following Processes, using Platforms designed to help them complete their work.
  5. 5. Every part must be in place for your machine to run smoothly.
  6. 6. If you don’t get the 3Ps (People, Processes, Platforms) right, it will cost you in the long run. It will cost you time, it will cost you money—it might even cost you your business.” “ Effective systems don’t just happen by accident. Source:
  7. 7. You Need the Right People on Board.
  8. 8. People: Key Qualities Your people must believe in your story. Your People should be... ● Excited about being part of your business ● Willing to go the extra mile ● Able to articulate and share your vision Source:
  9. 9. People: The Growth Mindset Your People must embrace change. Source:
  10. 10. People: Operationalization Both internal and external talent are necessary. Promoting from within is good, but know when to bring in an outside perspective for key roles. Today’s dynamic market presents unique challenges for established organizations, which are often split into silos by role, department, products, or channels. When a company sets out to be customer-centric, restructuring the organization to match the customer journey is vital. Source:
  11. 11. People: Assessment Deliver value to your own business through well-placed manpower. 1. List the People in your organization along with their current responsibilities. 2. Consider each person’s skillset, efficiency, ability to learn and use new skills, and openness to change. 3. Decide whether you need to change those responsibilities to bring in new/additional People. Jessica H. ➔ Invoicing ➔ Payroll ➔ Reconciliation Accounting Source:
  12. 12. People: Rearranging Act on the insights gained from answering key questions. 1. Are there People in your company who resist change or learning new skills? 2. Should those People stay in your company? Are they truly vested in your success? 3. Do you have People who have extra skills that could help your business grow in different roles? 4. Can you easily shift them into new roles or tweak their existing responsibilities? 5. Are you missing People to play critical roles in your business? Source:
  13. 13. Drive Growth With the Right Processes.
  14. 14. Processes: Overview Every action you take related to your business is a process. Each part of your business must work smoothly on its own and with other processes. Things grind to a halt when part of your machine stops working, but magic happens when everything works as planned. Source:
  15. 15. Processes: Building Focus on scalability and providing a stellar customer experience. Spend enough time planning your processes to ensure that they are done right the first time. Don’t allow future revenue to suffer because of poor planning and execution. Building Source:
  16. 16. Processes: Metrics Find your metric that matters, and tie it directly to growth. Gather your important data, make it accessible to everyone, and derive insights from it. Don’t get distracted by vanity metrics that don’t add to the top line. Metrics Source:
  17. 17. Processes: Optimization Improve on what doesn’t go as planned. 1. List your Processes 2. Identify bottlenecks: What’s causing them? How can they be eliminated? 3. Evaluate expectations and consider whether they are realistic 4. Revisit Processes regularly Optimize Source:
  18. 18. Don’t Overlook the Importance of Platforms.
  19. 19. Platforms: Overview Software tools, social channels, apps. There are an incredible number of tools on the market. Find what fits best into your tech stack. Using the right Platforms, you can find out where your ideal customers are, and how and when they buy from you. Source:
  20. 20. Platforms: Choices Don’t get buried by the options. Selecting the right Platform for your needs is a process: Consider your goals, go back to your Why and understand what you’re trying to accomplish. Some projects may seem overwhelming, but try to keep the objective in mind and rely on your People and Processes to get through it. Source:
  21. 21. Platforms: Match the Journey Use platforms that make the customer journey easier to navigate. Align the tools that you use directly with the needs of the customer and the People that manage your Processes. Abandon any Platforms that aren’t working and and invest in ones that will fill your needs most effectively. Source:
  22. 22. Platforms: Auditing Assess and replace Platforms as needed. ...then separate them into categories: 1. Remove or replace. Offer no real value. 2. Not leveraged. May have potential but are next in line for removal. 3. Not adopted. Include helpful features and functions, but require support/training. 4. Essential. Deliver value to the organization, should be used wherever possible. Inventory your Platforms by outlining the following details: 1. What it’s used for. 2. Who uses it. 3. Cost and billing frequency. 4. Value it provides to the company. Source:
  23. 23. Platforms: Free Options Getting most of what you need might be enough to get started. Free or low-cost alternatives will save money, but don’t leave your People stuck or ruin the customer experience by trying to save a buck. There will come a time when the additional cost for a superior Platform pays for itself. Source:
  24. 24. Always Start with the Right People.
  25. 25. People First. The right People are the most important factor in long-term success. People matter more than Processes or Platforms. The right People can take an interesting idea and transform it into a wildly successful reality. Build teams of like-minded, hard-working individuals that want to build something amazing. Source:
  26. 26. Insulate your business from disruption. Learn more at