What IS Design?!

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Brief ppt on my view of design and a few samples of such.

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What IS Design?!

  1. 1. Welcome to a brief presentation about my Graphic Design portfolio! [ ] ‘Graphic Design, I say…’ Well what the heck is “ Graphic Design?!
  2. 2. See if this helps… “ Graphic Design is the combination of shapes, colors, typefaces, images and words that cause you to react or feel a certain way. Graphic Design Is really a creative form of communicating . ” Think about how you feel when you see red vs . blue . Or BIG BLOCKY TYPE vs. the looks-like-grandma-wrote-it kind.
  3. 3. Graphic Design is found in Logos, Billboards, the soda can that you drink from, the label on your clothing, the catalogues that are delivered to your home, even on your drivers license. Here are a few samples of the many uses I have found for Graphic Design. I call my design service “Rocket Fuel Marketing”. ( ) Graphic Design is Everywhere!!
  4. 4. Ad Campaigns • Signage • Corporate Identity • Direct Mail • PowerPoint Presentations Home Page Marketing Contact Portfolio Resume 2007 All Right Reserved. All work on this site is the property Of Jeff Atwood.
  5. 5. Atlanta EXPERIENCE: Education: School of Visual Arts Major: Graphic Design 1993 Freelance Atlanta Experience: Czarnowski, Atlanta January- February 2006 Consulting Designer, design and layout for Coca-Cola/ McDonalds pitch including signage and counter wraps. Ambrosi & Associates, Atlanta August 2005 –January 2006 Consulting Designer, design on ROP ads, wayfinders and in-store retail signage for The Home Depot, Expo Design Center and Office Depot. World Financial Group, Atlanta May-July 2005 Consulting Group Art Director, managed a team of designers off-site for a coverwrap initiative. BEN Marketing (an Ogilvy & Mather company), Atlanta March/April 2005 Consulting Art Director, key artist developing Earthlink POP marketing and retail collateral. Intensive utilization of existing style guides for brand consistency. Also designed print pieces for PeoplePC. Carroll White Advertising, Atlanta February/March 2005 Consulting Art Director, developed automotive industry ads for Jim Ellis Auto Dealerships. Ad campaigns for BMW, Volvo and Porsche. Henderson Shapiro Marketing, Atlanta January 2005 Consulting Design Director, currently working on a pharmaceutical ad campaign for Brovoxyl acne cream. Wrote ad copy including headlines and developed a few dozen concepts using photomontage, design and illustrative skills. Some were more copy driven, others strongly based on the creative. Advising partners and senior management on workflow procedures, skills assessment and growth initiatives for the departmen ( Click Here for Next Page) Home Page Marketing Contact Portfolio Resume
  6. 6. Atlanta EXPERIENCE: Education: School of Visual Arts Major: Graphic Design 1993 Freelance Atlanta Experience: Czarnowski, Atlanta January- February 2006 Consulting Designer, design and layout for Coca-Cola/ McDonalds pitch including signage and counter wraps. Ambrosi & Associates, Atlanta August 2005 –January 2006 Consulting Designer, design on ROP ads, wayfinders and in-store retail signage for The Home Depot, Expo Design Center and Office Depot. World Financial Group, Atlanta May-July 2005 Consulting Group Art Director, managed a team of designers off-site for a coverwrap initiative. BEN Marketing (an Ogilvy & Mather company), Atlanta March/April 2005 Consulting Art Director, key artist developing Earthlink POP marketing and retail collateral. Intensive utilization of existing style guides for brand consistency. Also designed print pieces for PeoplePC. Carroll White Advertising, Atlanta February/March 2005 Consulting Art Director, developed automotive industry ads for Jim Ellis Auto Dealerships. Ad campaigns for BMW, Volvo and Porsche. Henderson Shapiro Marketing, Atlanta January 2005 Consulting Design Director, currently working on a pharmaceutical ad campaign for Brovoxyl acne cream. Wrote ad copy including headlines and developed a few dozen concepts using photomontage, design and illustrative skills. Some were more copy driven, others strongly based on the creative. Advising partners and senior management on workflow procedures, skills assessment and growth initiatives for the departmen ( Click Here for Next Page) Home Page Marketing Contact Portfolio Resume
  7. 7. Thomson Media/Source Media, NYC March 2001–January 2005 Assistant Creative Director, Manage a staff of 12+ art directors and designers for Wall Street financial publisher American Banker and other products. Promoted from freelance position after a year. Assisted in budgeting, job tracking and backup and hiring new staff. Designed print & web collateral. Prism Marketing & Communications, NYC August 1997–June 1999 Studio Production Manager, Responsible for mechanical production, hand comp assembly and assisting creative director with spot photo retouching, photomontage and general design assistance. Clients: Montifiore Hospital and GreenPoint Savings Bank. A2 Inc/Color Wheel, NYC March 1996–January 1997 Graphics Specialist, Performed preflight diagnostics on all digital files to be sent to various Large Format output devices including Fiery prints, Durst Lambda, Iris and Duratrans prints. Also fulfilled graphic design needs including package design project for GT Interactive’s Mortal Kombat game box and CD jewel case as well as gaming instructions booklet. RR Donnelley & Sons, NYC August 1993–March 1995 Graphic Artist, General graphic design support. Met with clients to discuss marketing goals and recommend design solutions. This department fed projects to our printing facilities. This smaller satellite was set up as Donnelley Business Services to accommodate the market for smaller print runs than the parent company would typically handle. Clients included: Natwest Banks, Billboard Magazine. ( Click Here for Next Page) New York EXPERIENCE: Home Page Marketing Contact Portfolio Resume
  8. 8. NYC Freelance EXPERIENCE: TD Waterhouse, NYC 1/00–3/00 Senior Designer on banking collateral and animated multimedia presentations. Coopers & Lybrand, Jersey City, NJ. 2/97 Annual Report graphic design. Young & Rubicam, NYC 4/01–6/01 Art Director on Phillip Morris sub-brand ad campaign. Della Famina, NYC 8/02 Brought in as a consultant for Toyota ad campaigns Kirschenbaum Bond & Partners, NYC 6/00–2/01 Graphic Designer on Credit Suisse First Boston/ DLJ account. Some Sony and Children’s Television Workshop. DraftWorldwide, NYC 10/99–12/99 Managing art director on RJ Reynolds account developing packaging and direct mail. NY Times, NYC 8/99 Graphic Designer for marketing department for House ads and supplements. - Resumé End Home Page Marketing Contact Portfolio Resume
  9. 9. Portfolio: Logos / Corporate Identity Brochures Ad Campaigns Package Design Media Kit/Annual Reports PowerPoint Books/Magazines T-shirts & Promo (Click each Text Link for Viewing) All work is protected under copyright laws. Home Page Marketing Contact Portfolio Resume
  10. 10. Portfolio- Logos/Corporate Identity Sampler: Brochures Ad Campaigns PowerPoint Books/Magazines T-shirts & Promo Additional Samples may be available upon request . All work is protected under copyright laws 2006. (Click each number for Larger size) I have developed corporate Identity for various industries Including but not limited to: Construction Maintenance Software/Technical Finance Entertainment Retail Publishing Healthcare Home Page Marketing Contact Portfolio Resume (1.) (2.) (3.) (4.) (5.) (6.)
  11. 11. Portfolio- Logos/Corporate Identity Sampler: Logos / Corporate Identity Brochures Ad Campaigns Media Kit/Annual Reports PowerPoint Books/Magazines T-shirts & Promo All work is protected under copyright laws 2006. Full Size Logo Purple Squirrel Productions: Logo Submitted for A new film entertainment company. Creative Directive was to Provide a fun logo that Would be more cartoonistic and Would translate over to being Used on Tshirts, caps, and Other marketing pieces. (Back to Logos) Home Page Marketing Contact Portfolio Resume (Next Logo)
  12. 12. Portfolio- Logos/Corporate Identity Sampler: Logos / Corporate Identity Brochures Ad Campaigns Media Kit/Annual Reports PowerPoint Books/Magazines T-shirts & Promo All work is protected under copyright laws 2006. Full Size Logo Inside Out Innovations: Nathan Paul runs a construction Company that had in the past Been primarily successful in Building and designing back Decks and pations. Recently has clients have needed More interior design friendly Projects. Nathan requested that I build a logo That showcased their versatility in exterior and interior construction. (Back to Logos) Home Page Marketing Contact Portfolio Resume (Next Logo)
  13. 13. Portfolio- Logos/Corporate Identity Sampler: Logos / Corporate Identity Brochures Ad Campaigns Media Kit/Annual Reports PowerPoint Books/Magazines T-shirts & Promo All work is protected under copyright laws 2006. Full Size Logo Knight Industries: Gloves Incorporated has gone Into the business of Firefighter Gear sales and servicing. Knight Industries was formed For such a venture. I along with Jason of Fresh Graphic Design Teamed up to provide working, Bold, logo treatments The Shield and dragon both were key tie in elements to the unique business venture. (Back to Logos) Home Page Marketing Contact Portfolio Resume (Next Logo)
  14. 14. Portfolio- Logos/Corporate Identity Sampler: Ad Campaigns Books/Magazines T-shirts & Promo All work is protected under copyright laws 2006. Full Size Logo Paulding County Anti Meth Campaign: Local non-profit asked me To develop a powerful logo To illustrate the danger of Meth use. The image is used on websites and Tshirts and soon billboards. (Back to Logos) Home Page Marketing Contact Portfolio Resume (Next Logo)
  15. 15. Portfolio- Logos/Corporate Identity Sampler: Logos / Corporate Identity Brochures Ad Campaigns Media Kit/Annual Reports PowerPoint Books/Magazines T-shirts & Promo All work is protected under copyright laws 2006. Full Size Logo WashMaster Window Cleaning Co.: This logo was used on business cards, Invoices, flyers and Tshirts for a local Atlanta window cleaning company. (Back to Logos) Home Page Marketing Contact Portfolio Resume (Next Logo)
  16. 16. Portfolio- Logos/Corporate Identity Sampler: Logos / Corporate Identity Brochures Ad Campaigns Media Kit/Annual Reports PowerPoint Books/Magazines T-shirts & Promo All work is protected under copyright laws 2006. Full Size Logo Fairy Tale Family Films.: This is a logo for A hybrid entertainment Company on a retail level. They would produce Customized children’s Video books which include Blue screen technology, music And puppetry all live filmed into an existing basic video story sold In a retail space. (Back to Logos) Home Page Marketing Contact Portfolio Resume (Next Logo)
  17. 17. Portfolio- Ad Campaigns: Logos / Corporate Identity Brochures Media Kit/Annual Reports Books/Magazines All work is protected under copyright laws 2006. I not only design graphics & direct photoshoots, I can research your market, run comparisons to your competition, and then write attention-grabbing strategic copy and headlines! Skills learned in working with major ad agencies such as Young & Rubicam, Della Famina, and Kirschenbaum Bond. Home Page Marketing Contact Portfolio Resume
  18. 18. Portfolio- Ad Campaigns: Logos / Corporate Identity Brochures Media Kit/Annual Reports Books/Magazines All work is protected under copyright laws 2006. I not only design graphics & direct photoshoots, I can research your market, run comparisons to your competition, and then write attention-grabbing strategic copy and headlines! Skills learned in working with major ad agencies such as Young & Rubicam, Della Famina, and Kirschenbaum Bond. Home Page Marketing Contact Portfolio Resume
  19. 19. Portfolio- Packaging : Logos / Corporate Identity Brochures Media Kit/Annual Reports Books/Magazines All work is protected under copyright laws 2006. Whether, a new gourmet food product is being launched, or a brand is extending it’s line, exciting packaging remains one of the most powerful influences in the decision to buy. I have enjoyed working on these brands. Home Page Marketing Contact Portfolio Resume
  20. 20. Portfolio- Packaging : Logos / Corporate Identity Brochures Media Kit/Annual Reports Books/Magazines All work is protected under copyright laws 2006. Whether, a new gourmet food product is being launched, or a brand is extending it’s line, exciting packaging remains one of the most powerful influences in the decision to buy. I have enjoyed working on these brands. Home Page Marketing Contact Portfolio Resume
  21. 21. Portfolio- Promotional Devices : Logos / Corporate Identity Brochures Media Kit/Annual Reports Books/Magazines All work is protected under copyright laws 2006. Everyone loves a great Tshirt. Even pens or frisbees all have a respectable place in promotional marketing. If it can be printed, I can design it! Home Page Marketing Contact Portfolio Resume
  22. 22. Portfolio- Books & Editorial Design : Logos / Corporate Identity Brochures Media Kit/Annual Reports Books/Magazines All work is protected under copyright laws 2006. Publishing continues to be a wonderful forum for creative opportunities and expression. I love the entreprenuerial spirit behind the publishing industry. Here are a few of my projects. Home Page Marketing Contact Portfolio Resume
  23. 23. Portfolio- Books & Editorial Design : Logos / Corporate Identity Media Kit/Annual Reports All work is protected under copyright laws 2006. My Book! Home Page Marketing Contact Portfolio Resume 2007
  24. 24. Portfolio- Media Kits : Logos / Corporate Identity Brochures Media Kit/Annual Reports Books/Magazines All work is protected under copyright laws 2006. One of the most important promotional devices to the media industry, is the media kit. The media kit stirs interest in the media venue and then tells potential advertisers the benefit of advertising there and also how much it all costs. Home Page Marketing Contact Portfolio Resume
  25. 25. Portfolio- Brochures : Logos / Corporate Identity Brochures Media Kit/Annual Reports Books/Magazines All work is protected under copyright laws 2006. Many Shapes and sizes, but they all have to get the job done. This one involved an army pilot, painted skid marks, and a NYC bus to provide texture. Just ask, and I’ll be glad to explain!! Home Page Marketing Contact Portfolio Resume
  26. 26. Contact: T-shirts & Promo Rocket Fuel Marketing Jeff Atwood- Creative Director 215 Pine Way Dallas, Ga. 3017 678-548-1153 [email_address] Home Page Marketing Contact Portfolio Resume Finis
  27. 27. Thank ‘ee Kindly! I’m Done Now.

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