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PRESENTATION © 2014 ROCK HEALTH
Smartphones are out, wearables are
next
How wearable tech goes from geek fad
to mega-trend
2014 will be the year that wearables
become a key consumer technology
HOPE
Opinions on the future of the category are decidedly mixed, with
a tremendous amount of hype mixed with failure
Source: News stories, Twitter
As the health-gadget market swells, it’s lights
out for Zeo’s sleep tracker
Nike fires majority of FuelBand team, will stop
making wearable hardware
Are some fitness band trackers ‘digital snake
oil,’ with slick marketing but suspect results?
HYPE
7
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