1.
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Affiliate Management
For C-Level Executives
Betting Industry Guide

2.
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Affiliate Marketing is a Key
Marketing Channel for
Online Betting Sites.

3.
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New Customer
Acquisition
Branding
Customer
Retention
Affiliate Marketing Contribution to Your Business
It’s not just about customer acquisition...

4.
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Dealing with Bonus
Hunters and Arbers is
Key to Profitability1.

5.
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Matched
Betting
Site
Affiliate
Site
Bonus
Hunters
& Arbers
Operator
Site
Not Profitable:
80% of Traffic from Matched
Betting Site
Profitable:
20% of Traffic from Affiliate site
Overall profitability can be
achieved by reducing the
percentage of bonus hunters
and arbers.
This can be done by adjusting
the acquisition offer.
Traffic is
disguised as
coming from
affiliates
Urls taken
from
Affiliate site

6.
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High Conversion Rates
Help You Negotiate
Down CPA2.

7.
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Operator A-
1000 Affiliate Clicks = 10 Conversions
CPA = £150
CPC = £1,500/1,000 = £1.50
Operator B -
1000 Affiliate Clicks = 15 Conversions
CPA = £150
CPC = £2,250/1000 = £2.25
Can pay CPA of £100 and give the
Affiliate the same CPC (revenue per
click from the affiliate’s perspective)
as Operator A.

8.
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CRM is the key to the
profitability of your
Affiliate Program3.

9.
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Poor
CRM
=
Poor
Affiliate
Program

10.
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...so watch your CHURN

11.
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Trading strategy impacts
affiliate acquisition from
odds grid sites and
overall retention
4.

12.
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Higher Margin
Odds
Grids and
Bet slip
Affiliates(Trading Strategy)

13.
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Lower Margin
Odds
Grids and
Bet slip
Affiliates(Trading Strategy)

14.
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Cross sell from Sports to
Casino is essential for
the success of your
program
5.

15.
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Casino is KING. Make sure
your Casino Team are well
resourced to drive CLV.

16.
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“If you would like to find out how to start
an affiliate program from scratch or would
like some advice on how to turn your
affiliate program from making losses to
driving profits drop me a line below” Paddy
Casey, Co-Founder, The Unit.
Drop us a line