The document discusses the naming process for a brand character called MASHIN. It provides a diagram mapping characteristics such as fantasy, high monstrosity, sympathy, and aching life to the brand persona. Words like magnifico, shiver, and wind were sourced from Queen's Bohemian Rhapsody as inspiration for the character's name.

1. Yan Shi
Bohemian Rhapsody
Queen
Source for Brand Character Words

2. Yan Shi
MASHIN
Magnifico, shiver, wind
Naming Process

3. Yan ShiBrand Character Diagram
Fantasy
High
Monstrosity
PERSONA
Sympathy
Aching
Life
TONE
Magnifico
Frightening
Devil
LANGUAGE
Blow
Easy
Lighting
PURPOSE
mashin