Email Marketing has stood the test of time. Explore its unique features that other marketing channels can't offer.

1. 9 MIND BOGGLING
FEATURES OF EMAIL
MARKETING

2. INTRODUCTION
“You’ve got mail.”
Do you remember hearing that? It’s one of those
legendary pieces of Internet history formed when
the road was still being paved and we were foraging
our way through the wilderness of what was the
original World Wide Web.

3. Email marketing has an ROI
of 3800%.
DMA

4. ““Email has an ability many channels
don’t: creating valuable, personal
touches”
David Newman

5. FEATURES
OF
EMAIL MARKETING

6. Large Audience
▪ When you build up a business, you need lots of
customers to use your product and services. You
would use various techniques to build up an
audience and they have to be the genuine ones.
▪ This gives many opportunities for you to increase
the reach of the customers and interact with
them.

7. Accomplished ROI
oWhen a business person or a marketer invests,
they generally expect a profitable return.
oUsing the correct techniques and strategies you
could achieve the desired ROI.
oEmail marketing has an ROI of 3,800%

8. Measurable
oWhen a business person or a marketer invests,
they generally expect a profitable return.
oUsing the correct techniques and strategies you
could achieve the desired ROI.
oEmail marketing has an ROI of 3,800%

9. Customizable
oThe email marketing sites have given us
customizable choice when it comes to design and
template.
oCoding on your own, developing or if branding
guidelines are strict, you can create a template and
customize according to what you

10. Wide Reach
oYou can promote your brand and there are no
limits for sending your emails, newsletters or
company updates
oThey can be sent to all the desired audience and
to anywhere.

11. Drive Traffic
oYour business website is representing you on the
digital platform to drive traffic online.
oUse Call to Action to promote your product and
services and drive traffic from it.

12. Real-Time Interaction
oEmail marketing has given an option to reach out to
subscribers in real time and interact with them.
o If any event or campaigns are on and you want your
customers to know about it immediately, you can just
send an email.

13. A/B Testing
oA/B testing is another method to measure the
metrics. It compares two variants from the campaign,
sends it to the customers.
o The comparison is done on the basis of the statistics
of the engagement.

14. Build Relationships
When you have the desired audience and you are
on regular basis of social sharing, you tend to build
relationships.

15. Any questions?
Website: http://www.optincontacts.com
Email: info@optincontacts.com
Call: 888-508-1120
Thanks!