FirST about our customer experience, second about operational processes, and third about the business model. The financial companies are transforming a lot of things about the customer experience, but for example they have a lot of pending work in the comMercial results. Now all is around the conversation, services, and brand development, but not about how to sell more. In the operational processes you are DOING a good job, but now the companies are using for example data analysis to redesigN a lot of processes. And finally, all companies need TO rethink their business models, because the digital transformation can produce new oPportunities… or the DEATH of old businesses.
And if you need TO read something to understand, we suggest readING sociolOGy. Zygmunt Bauman, Liquid times. EVERYTHING is liquid. Nothing is solid, nothing is stable. No doubt ABOUT IT: TO be modern, read classics.
Estrategias digitales para hacer crecer el negocio
para hacer crecer el negocio
Santa Cruz de Tenerife, 23 de octubre de 2014
the digital advantage
the digital madurity
1 . digital intensity
2 . transformation management intensity
Source: “The Digital Advantage: How digital leaders outperform
their peers in every industry” MIT Sloan, nov 2012