Five Factors for Web-to-Print Success

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Five Factors for Web-to-Print Success

  1. 1. WebCRD™<br />5 Factors for web-to-print success<br />Presented by Rochester Software Associates at the IPMA “Bringing Technology to Market “ Meeting (Graph Expo 2011)<br />
  2. 2. Forward looking print center leadership<br />Upper management sponsorship<br />Marketing the print center<br />Technical or IT staff involvement<br />Partnering with technology vendors<br />9/13/2011<br />www.rocsoft.com <br />2<br />5Factors For Web-to-print Success<br />Factors for web-to-print success<br />
  3. 3. WebCRDUser Experience<br />Jessica Van Dyn Hoven<br />FVTC Printing Services<br />9/13/2011<br />www.rocsoft.com <br />3<br />
  4. 4. 9/13/2011<br />www.rocsoft.com <br />4<br />Printing Services Operation<br />Employees- 7<br />Hardware<br />Kodak Digimasters (2)<br />Kodak NexPress (1)<br />Heidelberg 5 color press<br />Software<br />Alto moving to EFI MicroPress<br />WebCRD and WebCRD Dynamics (FusionPro)<br />
  5. 5. On-line proofs<br />WebCRD SurePDF and SurePreview<br />Real-time estimates<br />WebCRD Job Cost Estimating<br />Print directly to Kodak Digimasters<br />WebCRD Production<br />Total vendor support for implementation and on-going service<br />With flexible WebCRD we achieved the website we wanted<br />9/13/2011<br />www.rocsoft.com <br />5<br />Web-to-Print Requirements<br />
  6. 6. Print Workflow Before WebCRD<br />Customers filled out work orders by hand<br />All jobs set up manually<br />Turn-around time was two weeks<br />9/13/2011<br />www.rocsoft.com <br />6<br />
  7. 7. Print Workflow with WebCRD<br />200 trained users<br />5,000 orders completed in 1st 3 months<br />New turn-around time is 48 hours<br />9/13/2011<br />www.rocsoft.com <br />7<br />
  8. 8. Web-to-print Success Factor<br />Marketing the print center <br />New name and logo<br />Advertising<br />Video Tutorials<br />Promotions<br />9/13/2011<br />www.rocsoft.com <br />8<br />
  9. 9. More about 5 Success Factors<br />Download the white paper at: http://www.rocsoft.com/fivefactors/<br />See how WebCRD can help you:<br />Boost productivity 30-300%<br />Better serve customers<br />Capture more company print and expand services<br />Improve cost, timelines and branding control<br />Contact RSA for a demonstration today!<br />9/13/2011<br />www.rocsoft.com <br />9<br />

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