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Career College Central
                                                               Politics
MARCH 2013
                                                               Students
   15500 W. 113th St., Suite 200 • Lenexa, KS 66219
                                                               FIRST
                                                                  Semantics at the heart of latest attack on for-profits




                                                                            Inflated                                  Cash or
                                                                            Dreams?                                    Class?
                                                                      Are the aspirations of today’s             Fueling the entrepreneurial
                                                                      students reachable through                   spirit in today’s college
                                                                               education?                                     students
                                                      The Definitive Voice of the Career College Sector of Higher Education   www.CareerCollegeCentral.com
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Contents
                                                                                                                                                                      News
     Career College Central




                                                                                                                                                                      26	Paying Dues
                                                                                                                                                                            By Jenni Valentino
                                                                                                                                                                            The ever-increasing student loan debt in America continues



                                                                       Politics
                                                                                                                                                                            to take a backseat to current events and economic debates
                                                                                                                                                                            like the fiscal cliff. However, with the start of President Barack
                                                                                                                                                                            Obama’s second term, changes to regulate and simplify costs
     MARCH 2013




                                                                                                                                                                            and financial aid for higher education may be looming in the

                                                                       Students                                                                                             near future.




                                                                       FIRST
                                                                                                                                                                      66	ATA College
                                                                                                                                                                            By Jane Mahoney
                                                                                                                                                                            In order to combat low retention rates and encourage student
                                                                                                                                                                            success, ATA College has created a successful mentorship
                                                                          Semantics at the heart of latest attack on for-profits
                                                                                                                                                                            program and an administrative retention specialist position to
        15500 W. 113th St., Suite 200 • Lenexa, KS 66219




                                                                                                                                                                            keep at-risk students engaged and on the path to graduation.
                                                                                    INFLATED                                  CASH OR
                                                                                    DREAMS?                                   CLASS?
                                                                              ARE THE ASPIRATIONS OF TODAY’S             FUELING THE ENTREPRENEURIAL
                                                                              STUDENTS REACHABLE THROUGH                   SPIRIT IN TODAY’S COLLEGE



                                                                                                                                                                       Contributed Articles
                                                                                       EDUCATION?                                     STUDENTS
                                                              The Definitive Voice of the Career College Sector of Higher Education   www.CareerCollegeCentral.com




                                                                                                                                                                      20	   I
                                                                                                                                                                            nflated Dreams?
                                              On the Cover		                                                                                                     10         By Brjden Crewe
                                                                                                                                                                            With the famed successes of multibillionaire college dropouts
                                                           Politics First                                                                                                   like Mark Zuckerberg, young people are growing up with an
                                                           By Kevin Kuzma                                                                                                   increasingly unrealistic American dream. Contributing writer
                                                           In his last term before retirement, Senator Tom Harkin,                                                          Brjden Crewe defends the importance of a higher education as
                                                           D-Iowa, has launched another damaging attack on the                                                              a means to achieving one’s ballpark dreams.
                                                           career college sector – the most threatening offensive
                                                           since the Department of Education’s gainful employment
                                                           rule. Editor Kevin Kuzma explains why his legislation to
                                                                                                                                                                      24	   C
                                                                                                                                                                             ash or Class?
                                                                                                                                                                            By Dr. Pietro (Pete) Savo
                                                           crack down on bad actors” throughout all of education
                                                                                                                                                                            The Thiel Foundation is giving $100K to students willing to forgo
                                                           is not about students at all, but rather about the aims of
                                                                                                                                                                            a college education and become entrepreneurs before higher
                                                           legislators.
                                                                                                                                                                            education impedes their creative ideas. Dr. Pietro (Pete) Savo,
                                                                                                                                                                            Chief Financial Officer of a Service Disabled Veteran Owned
                                                                                                                                                                            Small Business, discusses the legitimacy of this idea and ways
                                                                                                                                                                            to combat such notions in the classroom.

                                                                                                                                                                      60	 he Great Divide
                                                                                                                                                                           T
                                                                                                                                                                            By Robyn Shulman, M.Ed.
                                                                                                                                                                            It isn’t difficult to see the drastic differences between a
                                                                                                                                                                            career college and a traditional university, and chances are
                                                                                                                                                                            that everyone prefers one over the other. Robyn Shulman,
Subscribe!                                                                                                                                                                  Managing Editor of ED News Daily, explores what makes these
                                                                                                                                                                            higher ed institutions different and the room for improvement
Career College Central grants you access to:                                                                                                                                this could mean for both.
• Insightful operations tactics from sector experts
• Student stories                                                                                                                                                     6	    W
                                                                                                                                                                             ho's Representing Your Best Interests?
• Sector research and analysis
                                                                                                                                                                            By John Assunto
Only $59 for an annual subscription                                                                                                                                         Having trouble finding a quality search firm? John Assunto,
and $39 for additional subscriptions.                                                                                                                                       President and CEO of the Hudson Group, has some advice on
Contact Us Today! Call 913.254.6016                                                                                                                                         how to find the firm that puts your interests ahead of its own.
or email bridgetd@careercollegecentral.com

MARCH 2013 | 2
38	   A
       Model for Success                                                  www.CareerCollegeCentral.com
      By Erik Slagle
      The Queens campus of Lincoln Technical Institute has
      teamed up with the Greater New York Auto Dealers                                 Publisher/Editor
      Association, placing students and potential employers in the                      Kevin Kuzma
      same building. Erik Slagle of Lincoln Education Services                 kevink@careercollegecentral.com
      discusses the model for success such a match has created.

                                                                                          Graphic Designer
16	   B
       uilding a Better Externship                                                         Rick Kitchell
      By Dr. Susan F. Schulz
      Externships open career opportunities for students and
      solidify career school relationships with local businesses                            Columnists
      and employers. They also benefit enrollment and retention                          Amir Moghadam
      rates. Dr. Susan F. Schulz of Susan F. Schulz  Associates                        Vincent Scaramuzzo
      Inc. outlines successful externship strategies utilized by
      several career institutions.                                                            Staff Writers
                                                                                             Tahsa Cerny
54	   H
       istory ... On Repeat                                                                Jane Mahoney
      By John Lee                                                                           Jenni Valentino
      Despite a changing education sector, for-profit colleges
      have been facing the same criticisms challenges for more
                                                                                             Copy Editors
                                                                                            Erin Cockman
      than 100 years. John Lee, Founder and President of JBL
                                                                                              Piper Hale
      Associates Inc., discusses the reasons for these challenges
                                                                                            Nate McGinnis
      and ways to change this repetitive history.
                                                                                            Megan Schulte


                                                                                   Subscriptions Manager 
In Every Issue/Columns                                                                Advertising Sales
                                                                                      Bridget Duffy Hays
                                                                             bridgetd@careercollegecentral.com
5	    Letter from the editor                                                             913.254.6016

30	   IMAGINE AMERICA FOUNDATION
                                                                              Career College Central, March/April 2013
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                                                                               www.CareerCollegeCentral.com




                                                                     Subscribe at www.CareerCollegeCentral.com                 | 3
MARCH 2013 | 4
LETTER
                                                                             from the
Dear readers,
                                                                             editor
                                                                             Legislators should not judge the paths these students choose or paint
Before I can commence with writing my letter this month, I first have
to give praise to our printer who was gracious enough to stop the            the colleges they attend as bad actors if the legislators don’t agree
presses on this edition of the magazine though we were deep into the         with or understand the students’ choices. The path should not be as
final stages of publication. Our original cover story for March was          important as the outcome.
much different than what you see here, but that was before our sector
once again became the focus of potentially unfair and overbearing            Career colleges help students land jobs and take that important first
legislation in Washington.                                                   step toward a brighter future. Those of us who care to set foot inside
                                                                             these schools know this. Our legislators do not. I would like to ask
This month, Senator Tom Harkin, D-Iowa, launched a new front in              them to leave education to those who know and care something about
his battle against career education. In the guise of legislation that        it. We’ve been putting students first for decades. There is a difference
protects students from preying colleges, Harkin is seeking to provide        between a cleverly titled act … and a mantra.
the Department of Education more power to take measures against
the “bad actors.” Our new cover story takes an insightful look at the
act and explains why this latest effort could be more damaging to the
sector than the original gainful employment rule.

Our elected officials in the Senate are running with an idea that is
sound in principle and have positioned it as a positive for all of higher
education. And yet, the Students First Act is really about putting
undue pressure on all career colleges. Our sector has its naysayers in
Washington, but we all know that entities that operate on a for-profit
basis have negative stigmas attached to them. That makes them all
somewhat suspicious to many in government.

Harkin’s act makes it clear: The day career colleges are finally
appreciated by the masses and lauded by the general public and even
by career politicians for the value they bring in delivering skilled labor
to the U.S. workforce – the flexibility they offer older adults without
the time or money for traditional education – is not likely to come
in 2013. That day won’t arrive until we all agree that what should
matter more than the profit status of an institution is whether or not
that school leads students to a path to achieve their dreams.

Everyone has a different dream and a different idea of how to get
there, as writers Breden Crewe and Dr. Pete Savo explore in this issue.
Their articles shine a light on student aspirations. Are today’s students’
hopes inflated? Is a college education a requirement for achieving
their dreams? These are relevant questions that help us come to a
better understanding of the role education should or should not play in
the lives of our next generation of Americans.




                                                                                   Subscribe at www.CareerCollegeCentral.com                   | 5
john assunto




Who's
REPRESENTING
YOUR BEST                                                       Quality search
                                                         firms represent your
INTERESTS?                                                  interests, not theirs
                                                            By John Assunto, Hudson Group


“I can get you an interview … ”
It always amazes me when either my staff or I speak
to executives in our industry and they inform us
that they received an email from a recruiter stating
that their client wants to set up an interview with
them – even though the executives never spoke
with that recruiter or gave them their resumes. The
level of misrepresentation from those situations
puzzles me every time I hear it. Yes, we recognize
the industry has had some corrections, and we’ve
seen the activity increase in our offices. But, at the
end of the day, if it sounds too good to be true, it
probably is.




MARCH 2013 | 6
Now more than ever, if you find yourself exploring      Take the time to ask those important questions
opportunities in the education space, you should        and ask what the follow-up procedure would be
take the time to administer your own litmus test.       after your resume has been submitted. Ask the
Ask questions to ensure that you are dealing with       search consultant for any assistance they may be
a quality search firm that has your best interests at   able to provide to best prepare you for a potential
heart. Here are some simple questions you can pose      interview. Also, ask the search consultant if they
to test credibility.                                    are open to informing you of other positions in
                                                        the industry that they are aware of that fit your
  •  efore I forward my resume, do I have your
    B                                                   background.
    commitment that you will not submit it to
    anyone unless I have the opportunity to learn       Now more than ever, if you find
    about the position/company?                         yourself exploring opportunities
  •  ill my resume be forwarded to HR/internal
    W                                                   in the education space,
    recruiting, or will it be submitted to a hiring     you should take the time to
    manager?                                            administer your own litmus test.
  •  oes your client have a defined interview
    D                                                   A quality firm with a high level of integrity often
    process?                                            has strong long-term professional relationships
                                                        with executives and will assist you in your search,
  • Will I be contacted directly by your client?        even if the firm might not immediately obtain
                                                        a fee. A good firm will recognize that helping
  •  hat is your background in education outside of
    W                                                   an executive in the present is an opportunity to
    recruiting? Is your firm managed by executives      build a trusting relationship into the future. Don’t
    who are experienced in both executive search        underestimate the value of a partnership between
    and education?                                      you and a search consultant who is willing to
                                                        look out for your interests – when others are only
                                                        looking out for their own bottom lines.

                                                        There are firms that will be willing to help. Ask
                                                        the right questions, and you’ll find the recruiters
                                                        who will go above and beyond; hold onto your
                                                        relationships with firms like this. Those firms will
                                                        go the extra mile when you need to hire.



                                                                      John Assunto is the President and CEO of the
                                                                      Hudson Group. He started the education division
                                                                      at the firm and has provided consulting to the top
                                                                      executives in proprietary education. He has been
                                                                      ranked in the top 1 percent of all recruiters worldwide
                                                                      by Management Recruiters International. His career
                                                                      includes work with both international schools and
                                                                      domestic colleges, universities, career schools and
                                                                      education service corporations. He can be contacted
                                                                      at 860.652.8660, ext. 103, or johna@hudsongrp.com.



                                                           Subscribe at www.CareerCollegeCentral.com                  | 7
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the properties of their respective owners.                                                                Subscribe at www.CareerCollegeCentral.com                 | 9
kevin kuzma




         Politics
         Students
         FIRST
            Semantics at the heart of latest attack on for-profits
                               By Kevin Kuzma, Editor



MARCH 2013 | 10
The
                                title sounds noble:      the    no meaningful education, misusing taxpayer dollars, and
                                Students First Act.             sticking students with the bill.” The paragraph concludes
                                                                with this statement: “A rising number of students at these
                              In those four words, you          institutions are being forced to drop out and default on their
will find something you can stand behind – a cause we           federal student loans.”
can all champion: protecting students from colleges and
universities preying on the unsuspecting through flashy         The bad actors label is cause for concern for all career
marketing pieces and aggressive phone calling. (Actually,       colleges. And the last statement referring to “these
make it two things we can stand behind: protecting              institutions” perhaps should cause even greater anxiety.
students … and our dislike of intrusive marketers.)             Why? Because Senator Harkin considers all for-profit
                                                                schools bad actors. By his vague definition, all career
Last week, U.S. Senators Tom Harkin, D-Iowa,                    colleges are overly aggressive in their marketing efforts,
Chairman of the Senate Health, Education, Labor and             are not graduating students at high enough rates and are
Pensions (HELP) Committee, and Frank R. Lautenberg,             essentially flawed institutions because of what he sees as
D-N.J., introduced the Students First Act to remedy the         their motives.
Department of Education’s oversight of higher education
institutions that are taking advantage of students and          The Students First Act is nothing more than Senator Harkin
taxpayers.                                                      upping the ante against for-profit colleges by granting the
                                                                Department of Education an expansion of power.
But pay no mind to the language they are using, specifically
the broad claim that the act targets institutions of higher     While we all agree students should come first – no matter
education. Harkin, in his final term before retirement,         what sector of higher education we might work in – we
is dedicating a large portion of his time to for-profit         need to fight against this act. We need to take action before
bashing. The Students First Act is easily the biggest threat    the Department of Education uses its power to unfairly
to all career schools since the advent of the Department of     target career colleges – career colleges where students
Education’s gainful employment rule in 2010.                    are getting a quality education, a reality that occurs at the
                                                                overwhelming majority of for-profit schools.
The bill enhances the program review process, creating
triggers that require the Department of Education to            Something else we can all agree on: Lawmakers and their
conduct program reviews of institutions most at risk of         proposed solutions are not the answer for the betterment of
violating federal law. It also strengthens existing sanctions   higher education. Their threats create dissension, put the
against colleges that knowingly and willfully violate           various sectors of higher education at odds and carelessly
requirements of federal student aid programs and holds          cause trouble for institutions that have done nothing wrong.
executives of those institutions personally accountable.
                                                                Students should definitely come first, but with this
Follow along with me, if you will, and read between the         legislation, politics do.
lines of the language used in the HELP Committee’s press
release announcing the proposed legislation.

The language claims the act will help the Department of
Education act against schools taking advantage of low-                          Kevin Kuzma is Editor of Career College Central.
and middle-income students who rely upon federal student                        His feature writing, essays and short stories have
aid to help make college affordable. “Bad actors” are                           appeared in The Kansas City Star, Urban Times,
                                                                                Review, Ink Magazine and Present Magazine. He can
specifically made targets and are defined as institutions                       be contacted at kevink@careercollegecentral.com.
that “are aggressively marketing to vulnerable students
in potentially illegal ways while often providing little or




                                                                   Subscribe at www.CareerCollegeCentral.com               | 11
tasha cerny


                                         Senator Tom Harkin, D-Iowa
                                                 www.harkin.senate.gov




                                  Behind the
                                 Students
                                  FIRST
                                    ACT
  Everything you need to know about
  the legislation proposed by Senators
  Harkin and Lautenberg
  By Tasha Cerny, Staff Writer

MARCH 2013 | 12
U.S.
                                 Senators    Tom      Harkin,
                                 D-Iowa, Chairman of the                         Senator Frank R. Lautenberg, D-N.J.
                                 Senate Health, Education,                                    www.lautenberg.senate.gov
                                 Labor and Pensions (HELP)
Committee, and Frank R. Lautenberg, D-N.J., introduced
a new piece of legislation on March 1, titled the Students
First Act, a proposal designed to reinforce and strengthen
the Department of Education’s supervision of institutions
of higher education and better hold accountable those
institutions profiting illegally from students and taxpayers.
Along with Senator Harkin and Senator Lautenberg, Senators
Richard Durbin, D-Ill., and John D. Rockefeller IV, D-W.V.,
are supporting the bill as co-sponsors.

The bill was proposed as a way to target and prevent the
actions of colleges and universities that take advantage of
students who receive federal student aid in order to reduce
their own costs and receive a higher profit. Senator Harkin
and Senator Lautenberg were noted in a letter sent to
Education Secretary Arne Duncan in December as having
put a large emphasis of this fraud on manipulation of student
loan default rates: “The for-profit sector consistently has the
highest default rates among colleges and universities … For-
profit colleges enroll only 13 percent of students, yet account
for almost half (47 percent) of all defaulted borrowers.”*

In a quote published in a Senate newsroom press release,
Senator Harkin said, “Plain and simple, students and taxpayers
expect federal dollars to be spent at colleges and universities
that provide a quality education. Unfortunately, there are
too many institutions that put other priorities over students’
academic success. This important legislation will help focus
the Department of Education’s efforts to effectively detect
and stop the patterns of waste, fraud and abuse that leave
students with mountains of debt and without degrees.”

The Students First Act adds to the program review process,
making investigations into fraudulent cases more thorough
and increasing the encompassing criteria that would require
the Department of Education to conduct program reviews.
The legislation also increases the current sanctions in place
for those institutions in violation, or at risk of violation, of
the requirements for federal student aid programs and holds
executives of these institutions personally accountable.

The legislation seems to focus specifically on the for-
profit sector of higher education, though the bill is worded
to encompass all higher education institutions. In the
letter from Senator Lautenberg and Senator Harkin sent to
Secretary Duncan, Senator Lautenberg states that, “For-profit
schools should not be able to use administrative smoke and
mirrors to circumvent regulations that protect students and
taxpayers, and the Department should take action to prevent
these tactics.”*
                                                                   Subscribe at www.CareerCollegeCentral.com     | 13
Specifically, the Students First Act:
                                                                                                Senator Tom Harkin, D-Iowa
  •  einforces overview of violating institutions by
    R                                                                                                    www.harkin.senate.gov
    requiring department reviews of institution programs
    engaged in risky behavior, such as serial forbearance,
    default rate manipulation, exceeding the 20 percent
    revenue spending limit on recruitment marketing,
    and receiving more than 85 percent of revenue from
    federal student aid sources

  •  ncourages the Department of Education to include
    E
    proactive program reviews for institutions according
    to criteria related to default rate, total federal student
    aid revenue, spikes in enrollment, complaints,
    suspicious graduation rates, financial health and/or
    profit margins

  •  equires institutions found in violation of these
    R
    stipulations to notify prospective students when and
    why the institution is under review

  •  urther develops existing procedures by requiring
    F
    that all reviews assess abuse of the aforementioned
    violations, as well as assess the institution’s financial
    and administrative capabilities and program integrity

  •  pecifies that all program review personnel be
    S
    appropriately trained and that violating institutions
    share program review results with federal and
    state entities, including accrediting agencies and
    associations

  •  ncreases the mandatory penalties for violating
    I
    institutions by revoking eligibility for federal student
    aid and requires that the Department of Education
    specify mandated sanctions for other violations

  •  nforces financial penalties for colleges and
    E
    universities that lose their eligibility and raises the
    fines for breaching Title IV regulations

  •  ses funds from these penalties to provide financial
    U                                                            * he letter to Secretary of Education Arne Duncan can
                                                                  T
    relief to students in attendance at violator schools          be found here: http://www.lautenberg.senate.gov/assets/
                                                                  default-manipulation.pdf
  •  ncreases recordkeeping for data collection and
    I
    complaint tracking and improves the current central          Sources:
    database on institutional accreditation, eligibility and     http://www.help.senate.gov/newsroom/press/
    certification                                                release/?id=0cc7ef6b-40ce-49d8-b9be-
                                                                 35b12b2fdb46groups=Chair

                                                                 http://www.lautenberg.senate.gov/assets/StudentFirst.pdf
                                                                 http://lautenberg.senate.gov/newsroom/record.
                                                                 cfm?id=338110
MARCH 2013 | 14
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                                                     Subscribe at www.CareerCollegeCentral.com   | 15
dr. susan schulz




Building
a Better
Externship
                   How great externships can result in
                     100 percent placement rates
                     By Dr. Susan F. Schulz, Susan F. Schulz  Associates Inc.
E
             xternships provide many benefits to career     there. If not, there are many companies and community
             schools, students, employers and the           resources to locate potential externship hosts. These include
             community. When structured effectively,        chambers of commerce and professional organizations
             students have the opportunity to gain          related to your training, associations, unions and trade
valuable experience to add to their resumes, and            publications.
employers can benefit from an extended interview
with a potential new hire. Externships can be crafted       A benefit of reaching out to the community is the increased
for just about any program – even those with no             contact with decision-makers. They can learn the benefits
clinical or internship/externship requirements. Planned     of your institution as a source for training and staffing. In
effectively, externships can help career schools achieve    addition, as you meet contacts in your community, you
high placement rates and enhance brand and image.           learn about new jobs and meet people who can tell you
                                                            about these openings plus any new training needs.
Externships are great tools to address gainful
employment and other regulatory issues. One of the          A current trend is to offer externship opportunities for all
best ways to counter bad press and accusations is with      training programs, whether externships are required or not.
facts. Successful externships can result in high job        Since career colleges typically serve individuals with little
statistics, enhanced relationships with and testimonies     or no relevant work experience, this means it is a challenge
from employers, and a greater understanding by              for them to develop effective resumes. When externships
the community of the value of the for-profit sector.        are properly structured and required for all training,
Externships can impact all areas of the career school       graduates gain work skills. In addition, they learn business
and result in increased enrollment, retention, placement    and work ethics as well as soft skills, such as critical
and public relations opportunities.                         thinking, communications and teamwork, which rarely get
                                                            taught in class. They have an increased opportunity to land
The following provides an outline of successful             a great first job and jump-start job retention and promotion.
externship strategies employed at several career schools    This helps you to meet your placement commitment as a
and colleges.                                               career training provider. In addition, you have an increased
                                                            ability to stay in touch with your graduates when you
                                                            have to report placement success and possibly salary. In
Start the process                                           addition, when prospective students consider whether to
                                                            enroll in your school or a competitor’s, the school with the
To be successful, new initiatives often start with          externships might win out!
an advisory board, either formal or informal.
Stakeholders discuss parameters such as budget,
staff, where externships are to be held and for             Formalize the externship program
which programs, and how to craft an externship
unique to their institution. Additionally, regulatory       Externships must be run in a highly organized way to
requirements also need to be considered at this time.       achieve results. If you are starting out, this is the opportunity
Depending on your programs, externship experiences          to set them up right. If you already offer externships, this is
may have regulatory guidelines dictating required           the time to formalize them. First, determine if the training
clock hours, skills and learning objectives.                you offer requires externships specified by your regulatory
                                                            agencies. If yes, what are the specifics in terms of clock
Initial steps include identifying current and prospective   hours, skills requirements, evaluation and time frames?
externship sites. You may already have relationships        These requirements will become the underpinnings of
with companies that allow your students to extern           your externship program.


                                                                Subscribe at www.CareerCollegeCentral.com            | 17
Successful externships can
result in high job statistics,
enhanced relationships
with and testimonies from
employers, and a greater
understanding by the
community of the value of
the for-profit sector.




MARCH 2013 | 18
Evaluation for results and benefits

When you begin the process, reach out to your               Routine check-in strategies must be built into any
community to locate externship sites. Once you have         initiative. Surveys, questionnaires and other forms of
found some matches, the next step is to formalize           feedback yield valuable information from students
these relationships. This requires signed agreements.       and externship supervisors. You need data to measure
Typically, externship sites have their own agreements       success and determine what changes are required. Most
prepared by their legal departments showing liability,      important, you have another way to stay connected to
responsibilities and more. Your institution’s externship    the community and workplace decision-makers. You
agreement will outline what you expect: the number of       have tools to continue to reach out to individuals and
hours your students will be at the site, the role of the    companies that can benefit from your institution as a
on-site supervisor, the specific work to be performed,      source for training and employees.
how often the student will get feedback and formal
evaluations, and more.                                      Great externship programs can result in 100 percent
                                                            placement, plus many more benefits. Your placement
For your students to be successful and ultimately offered   department may have a lot less work because of the work-
full-time positions, they must be prepared. Preparation     ready training your graduates receive. Many careers
includes keeping the students' focus on placement           require skills not always offered in the classroom, such
and helping them to act as if they were taking part in      as the use of new equipment or procedures, especially
an extended job interview. It means training them to        in middle- and high-skills jobs. This means that
believe they have the skills to successfully complete       companies may have to spend weeks training new hires
the externship. Most important, they need the mindset       to meet their specific way of doing business. Much the
to assert themselves as valuable players so they can        way apprenticeships used to, externships can head off
possibly be offered salaried positions!                     that problem and afford you the added benefit of being
                                                            able to promote your graduates as being trained to meet
Your externship advisory board can help determine how       employers’ specific needs.
to train students to be successful externs. Requirements
to consider include: completion of specific courses and     Schools with outstanding externship programs attract
required grades, demonstration of skills, employment        an increased number of qualified enrollments. There
readiness, self-confidence, ability to work with others,    are more referral students from happy graduates as
and more. Students typically benefit from having an         well as an increased number of community contacts.
externship mentor as their go-to person for immediate       Retention increases because students are motivated
answers to questions and dilemmas.                          to get to the externship stage of their training. You
                                                            have the opportunity to reach out to the community
When formalizing your externship program,                   to build job listings as well as additional externship
documents outlining regulatory agency requirements,         sites. Most important, you enhance the image of
skills requirements, institution on-site and workplace      the for-profit sector and reach out to an increased
coordinator responsibilities, and methods for tracking      number of individuals whose lives you can help
results can be helpful in making sure your externship       change with training.
program stays on track.



                                                                            Dr. Susan F. Schulz has been working in the adult
                                                                            education and career school sector for nearly 20 years.
                                                                            She is President of Susan F. Schulz  Associates Inc.
                                                                            and owner of Schools for Sale International Inc. She
                                                                            can be contacted at susan@susanfschulz.com or
                                                                            561.483.9554.



                                                               Subscribe at www.CareerCollegeCentral.com                   | 19
brdjen crewe




Inflated
Dreams?
Bypassing education for bigger dreams
is quickly becoming one version of the
American dream
                                                                            By Brjden Crewe, Contributing Writer




It’s
                    simple math, really. A theorem, if you will.       them to somehow morph into the billionaire superstars that they
                    The more education you receive, the more           look up to on television. And no matter how rare or isolated the
                    you increase your chances of becoming              success stories of their role models seem to be, these students never
anything you want professionally, thus controlling your                seriously take into account the probabilities of failure. Every one of
financial future. OK, so it’s not exactly the most technical of        them believes they are one in a million.
mathematical equations, but it’s true.
                                                                       One of my professors once told me that “dreams are only for the
Today, we witness the rise of businesspeople who have dropped          unconscious.” He reminded me of this statement later when I
out of school and wear Levi’s jeans to multimillion-dollar board       told him that I would be volunteering as a mentor/tutor for at-risk
meetings, a trend that lends the illusion of accessibility to our      children in the public school system four years after I first took his
own dreams of success; success suddenly seems attainable and           class. Because he wouldn’t expound on what exactly he meant by
attractive without the necessity of a college degree. But no matter    that statement as it pertained to my new venture, I was left to make
how many Mark Zuckerbergs or Jay-Zs defy conventional logic            my own assumptions. Though he commended me on my efforts,
as seemingly overnight millionaire entrepreneurs, the path             I believe he was trying to tell me that I was dreaming if I thought
to professional success has been and always will be through            that I could change the world by going down this path, and I should
education.                                                             wake up and do something more financially fulfilling and useful. I
                                                                       took those thoughts with me throughout my time volunteering, but
A firsthand look at being blind                                        something about what he was saying still felt weird.
As a tutor and junior high mentor for the Las Vegas Clark County
school district, I’ve encountered the naivety of unfocused and         As I performed my duties, the more students I listened to and gave
unprepared optimism that comes with the dreams of assorted             advice to, the more I learned that their hopes and dreams were
success sans education and planning. Many of the middle school         enormous, but their thirst for education didn’t match their ambition.
students I interact with believe that a willingness to achieve their   Every child wants to be a famous professional and/or make lots of
dreams is enough to influence the forces of destiny, allowing          money doing something that they believe they were born to do. In

MARCH 2013 | 20
all the years I’ve been tutoring, I’ve never heard one teenager say   process of making a dream a reality. And once you’re awake,
that he or she would like to grow up and be a middle manager or       it’s your goals that make your dreams come to life. I later texted
a day laborer. Their professional ambitions are always of great       my professor what I believed he was saying. He simply texted
importance and stature. Even to this day, on many occasions,          me back:
I try to help them realize the importance of school and the
benefits it will have on whatever they’d like to accomplish           Work ethic + education =
professionally, but only a few take in what I’m saying.
                                                                      financial independence
                                                                      I was told that millionaires are made during a recession.
After a while, I began working with children from all                 Savvy, intelligent and motivated businesspeople driven enough
environments – not just at-risk children in public schools.           to provide an in-demand product or service could make heavy
Working with independent charity organizations, I’ve been able        waves in their bank accounts during the economic climate today.
to meet and listen to children of all ethnicities and backgrounds,    But even though the Internet, television and the invention of the
and I’ve discovered that blindly ambitious optimism is consistent     Snuggie feed the perception that young businesspeople can easily
among children of vastly different economic and educational           make millions of dollars, the path to riches isn't as quick as it may
backgrounds. They all believe they are going to be who they           seem. Today's entrepreneurs want it fast, want it now and, in most
want to be because of sheer independent will, and because life        instances, want the success without expending the effort needed to
owes them a fulfillment of their date with destiny. And the more      be a successful businessperson in the long run.
I experienced it among the children I was meeting, the more I
began to understand what my professor was saying.
                                                                         For every Mark Zuckerberg,
No one should ever take away a child’s dream (or an adult’s for           there are millions of other
that matter). Dreams give us a reason to live and provide us with
the hope that one day life will finally reward and                           high school and college
repay us for all of the torturous time we’ve                                   dropouts who tried to
spent fruitlessly longing for the fulfillment
of our aspirations. Dreams matter. But                                              create their own
what I now understand about my                                                    megacorporations
professor’s comment is that waking
up is an essential part of the                                                         but failed and
                                                                                   were left without
                                                                                    a college degree
                                                                                      to fall back on.




                                                                          Subscribe at www.CareerCollegeCentral.com                | 21
Once upon a time, the American dream was to be able to provide       1  ark Zuckerberg was intelligent and educated enough to
                                                                        M
a better life for your family. Education for your children, a           actually get into Harvard
home of your own and three meals a day all came courtesy of
a simple, financially stable job that dad (or mom) was proud         2  or every Mark Zuckerberg, there are millions of other high
                                                                       F
to perform five or six days a week, eight to 12 hours a day.           school and college dropouts who tried to create their own
Sure, many people had the Ralph Kramden get-rich-quick                 megacorporations but failed and were left without a college
dreams of financial independence, but keeping your day job and         degree to fall back on. Many of the trials and difficulties that
making sure that your initial dream stayed in focus was first and      characterize the path of a Mark Zuckerberg at times go unseen
foremost. Today, thanks to the high-speed and lavish lifestyle         and unnoticed, but his success at such a young age coupled
images of the stockbrokers in the 1980s and 1990s, hip-hop             with his lack of a college degree inspires the kind of dream
and music moguls, and the T-shirt-wearing millionaire Internet         that many promising (and oftentimes lazy) entrepreneurs hope
entrepreneurs of the past 10 years, the glamorized accessibility       to replicate with their own businesses and creations. They are
of how we define and view what we can achieve has shifted.             pursuing the new American dream
“Why can’t I be the next Sean Parker? I wear T-shirts, too!”
                                                                    What dreams may become
The new American dream is to own your own company and               On the eve of what's sure to be marked as the 12-year anniversary
provide others with jobs – a luxury once afforded only to those     of our war efforts in the Middle East, we're faced with a
educated and privileged enough to have such a company handed        struggling economy, diminished middle class and one of the
to them. We no longer aspire to simply get by financially or        worst unemployment rates in 80 years. We have seen countries
to support our families while we spend two-thirds of our days       such as India, Japan and Finland continue their strides toward
working for a company that doesn’t appreciate us. Today's           implementing innovative learning programs and placing a high
instant entrepreneur thinks big and dreams even bigger. But         priority on education while the United States continues to see its
does this ambition have a foundation of strong educational roots    international rankings sink lower each year while it places higher
and solid experience, or has the success of new, more relatable     priorities on voting issues and government spending. As we search
millionaire businesspeople today made it look a little too easy?    for the answer to how we can climb out of an economic cesspool, the
                                                                    answer to bringing back the integrity of America as a superpower
I often hear many young entrepreneurs note that Mark                known throughout the world may be right under our illiterate noses:
Zuckerberg, Co-Founder and CEO/President of Facebook,               E-D-U-C-A-T-I-O-N. And guess what. I wrote that without the aid
dropped out of Harvard and successfully created a multibillion      of spell-checker because of my own.
dollar corporation when they speak in defense of the superfluity
of a college degree in order to succeed in business today. Here     The moral of the story is that today's instant entrepreneurs need
are two things worth noting:                                        not give up on their dreams or chase those dreams without a plan.
                                                                    Education, stability and patience are essential in gaining financial
                                                                    success in your professional life. You may not be the next Diddy or
                                                                    Myspace founder, but who's to say that you won't be even bigger?
                                                                    The only sure way to ensure a bright future for yourself is to pursue
                                                                    higher education no matter what your journey. Following a dream
                                                                    can mean a number of things, but expecting success without the aid
                                                                    of education may be enough to wake you up to the cold, hard reality
                                                                    of what it truly means to survive without education.




                                                                                      Brjden Crewe has been in radio for more than eight
                                                                                      years and is a writer for a number of well-respected
                                                                                      publications nationwide, including MTV.com, BET.
                                                                                      com, SonicMusicMonkey.com and a number of local
                                                                                      publications. He currently writes for Las Vegas Sun,
                                                                                      Review-Journal, Las Vegas Weekly, The Daily Scene,
                                                                                      VegasDeluxe.com, Las Vegas Magazine, Vegas
                                                                                      Magazine, and Vegas Rated  Seven Magazine.




MARCH 2013 | 22
It was a search
           that an swered a question
             t hat inspired an inquiry
            tha t launched a future




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                                                   Subscribe at www.CareerCollegeCentral.com   | 23
dr. pete savo




Cash or
Class?
Rekindle the
entrepreneurial
spirit within the
young at heart
By Dr. Pietro (Pete) Savo                                             The entrepreneurial gene goes dormant or is lost forever because
Service Disabled Veteran Owned                                        open creative minds are soon focused on grades and earning an
Small Business                                                        education. The priority of entrepreneurial creativity is lost, too. This
                                                                      is particularly troubling because humanity has risen to the top of




P
                                                                      the food chain thanks to the risk that comes from creative thinking.
            eter Thiel from the Thiel Foundation recently gave a      This writer feels it was creative thought and the entrepreneurial
            new class of students $100,000 to forgo college. His      spirit that drove us out of caves to cross large landmasses to
            monetary prizes were to encourage students to drop        create a better life. It is no different from developing successful
            out of college and become entrepreneurs on their own,     businesses today. The spirit to take flight, take risk and accomplish
before college ruined their entrepreneurial spirit. Thiel holds the   finishes second to caution and the fear of failure. What’s lost is
perception that higher education impedes, rather than enhances, the   the understanding that inventiveness and creativity are important
development of creative ideas. Does this statement have merit? To     stimulators for ensuring the learning process.
find the answer, we first need to understand the issue.
                                                                      Entrepreneurship is a natural ability. We all have the
Once young minds get to college at the undergraduate level,           entrepreneurship gene, although some people exercise it and
these students become trained to follow a standard principle of       some don't. Imagine if an even greater percentage of people
book learning. The lecture hall echoes rhetoric being force-fed       found a way to thrive using entrepreneurial thinking? There are
to students by professors who oftentimes have been in academia        some very successful technology entrepreneurs, for example Bill
all their careers and not directly contributing to developing         Gates, Michael Dell and Mark Zuckerberg, who never graduated
successful practices in business. Many college and university         from college. J.R. Simplot, who died at the age of 99 with a net
students are refined out of being imaginative. Simply stated,         worth of $3.6 billion, created one of the largest privately held
students forget what it is like to encourage their imagination to     food and agribusiness companies in the nation – all without ever
voyage beyond book learning.                                          attending college.

MARCH 2013 | 24
Carl J. Schramm, a professor at Syracuse University and co-author           •  ith a young fearless mind, everything is possible; an experienced
                                                                              W
of Better Capitalism, indicates that the rate of starting new firms           entrepreneurial mentor is perhaps what you need
has fallen off. Beginning in 2009, the average annual number of
entrepreneurial-driven new start-up businesses has fallen from              •  on’t wait for college. Imagine if we could incorporate an
                                                                              D
a steady state of roughly 700,000 to 500,000. This research also              innovative attitude into a middle school or high school setting
claims that the decline eliminated the growth potential for 200,000
to 1,000,000 new jobs that simply were not created.                      Perhaps the perception that higher education impedes rather than
                                                                         enhances the development of creative ideas is not entirely true.
Our nation’s defenders of job growth are the entrepreneurs building      Obstructions of entrepreneurial ideas are more a result of not being
small businesses. According to the Census Bureau, in 2009 alone          prepared for the demands of every changing evolutionary obstacle
more than 552,000 companies with at least one employee were              that humanity must endure.
launched. Small firms accounted for 65 percent of the 15 million net
new jobs created between 1993 and 2009, which equals a substantial
9.8 million positions (Ramachandran, 2012).
                                                                            Our goal must be to
The results of the past are impressive, but we may have to reinvent
the wheel a few times to find the secret for the future. Today's world
                                                                            bring back generations
is far different from yesterday's world, and the new traditional            of creativeness as a
education is a different beast born out of necessity. In October
2011, the U.S. Bureau of Labor Statistics reported that 68.3 percent
                                                                            proactive approach to
of 2011 high school graduates were currently enrolled in colleges           entrepreneurial thinking.
or universities.

The effort is made to differentiate between education based on           Entrepreneurship is born out of need, as much as creativity is a natural
assumption, consumption of knowledge, and social experiences             byproduct of being at the top of the food chain. As the planet becomes
existing between educators and students. Our goal must be to             more crowded, entrepreneurship becomes more critical to humanity’s
bring back generations of creativeness as a proactive approach           survivability. Survivability resulting in prosperity will become
to entrepreneurial thinking. Entrepreneurial thinking becomes            dependent not so much on obtaining a college or university degree,
a consequence of shared learning between educator and student            but more on inspiring as many serial entrepreneurs as possible. Make
(Ageyev, 2012). It is safe to say the solutions for empowering           Bill Gates, Michael Dell, Mark Zuckerberg and J.R. Simplot the norm,
entrepreneurial thinking rest in higher education. Since problems        not the exception to the rule.
become less of a problem by collaborative, common-sense
solutions, here are some academic solutions to bring about               Sources:
                                                                         Ageyev, V. (2012). Psychological foundations of creative education. Creative
entrepreneurial thinking for those who did not win the Thiel             Education, 3(1), 1+
Foundation $100,000 prizes.
                                                                         Ramachandran, D. (2012). The Government Doesn’t Create Jobs: Entrepreneurs Do.
                                                                         Secret Entourage, 2
   • Recruit entrepreneurs to develop and create a class around their
     
     own successful entrepreneurial experiences. Then offer courses      Schramm, C., Litan, R., (2012). Better Capitalism, Yale University Press
     and experiences to prepare interested students to be successful
     entrepreneurs. In this way, a student will be better equipped       Shane, S., (2010). The College Dropout Turned Billionaire Entrepreneur, Bloomberg
                                                                         BusinessWeek
     to engage in taking the risk and experiencing the real world,
     including its challenges and disappointments

                                                                                              Dr. Pete Savo is the Chief Financial Officer of a Service
   • Find out what motivates the individual, because one size does not
                                                                                             Disabled Veteran Owned Small Business (SDVOSB), a
     fit all. Motivation becomes the central emotional drive that has                         higher education service business that provides qualified
                                                                                              student candidates to military-friendly colleges and
     the power to advance people. Such activities are fun, motivating                         universities nationwide. Savo, a respected lecturer and
     and thought-provoking to take part in, and they encourage the                            published author, was employed 18 years with Sikorsky
     students' natural crazy gene to float to the surface                                     Aircraft and six years as a direct business operations
                                                                                              and lean manufacturing consultant for the U.S. Air Force
                                                                         Small Business Manufacturing Technical Assistance Production Program
   • Incorporate a variety of innovative entrepreneurial strategies
                                                                        (MTAPP), Air Force Outreach Program Office and the Department of Defense
                                                                         (DOD) supply chain missions. He can be reached at psavo@education-
     to prepare students to be successful in whichever career they       resource-information.org or 603.321.6224.
     choose
                                                                               Subscribe at www.CareerCollegeCentral.com                            | 25
jenni valentino




     Paying
    Dues         Obama, Congress attempt to get
                ahead of the nation’s struggles with
                           financial aid
                                          By Jenni Valentino, Staff Writer



T
            hough the time between President Barack             have combined to form the perfect storm of student loan debt. Even
            Obama’s      re-election   and    second-term       those who did everything “right” – attended public universities,
            inauguration was dominated by raucous debate        graduated in four years and leaned on their solid support systems
            over gun control and panic over the fiscal cliff,   – are struggling with debt loads that outweigh their incomes.
millions of students around the country still wait to hear
what will come of their quieter, looming struggle with          Beth D. graduated from the University of Maine in 2010 with
student loans.                                                  a B.A. in History. She owes $110,000 in student loans and is
                                                                currently working retail part time after being laid off from her
Skyrocketing tuition costs, a confusing and disjointed          full-time job.
financial aid system, and a slow-going economic recovery




MARCH 2013 | 26
A survey led by Wonderlic of Imagine America Foundation
                                                                      scholarship and award applicants in 2012, found that 82
                                                                      percent of respondents had to take out student loans for
                                                                      school. The alarming news, 55 percent of those students
“A big part of my negative experience and tremendous sense            did not understand all aspects of the student loan process.
of guilt is that my parents said they'd handle everything. I was
brought up to never talk about money, so I stuck my head in           What specifically did students not
the sand,” she said. “I was also taught it didn't matter what         understand?
you studied in college. I thought that as long as I got a degree,       •  9 percent did not understand the difference between
                                                                          6
I’d be able to get a job that paid well enough to cover my                federal loans and private loans
loans. When I graduated right in the middle of the recession,           •  5 percent did not understand the repayment options
                                                                          4
I was able to find a job, but it wasn't enough for me to live on        •  9 percent did not understand the interest accrued on
                                                                          3
my own, let alone pay my loans off by myself. My parents                  loans
are left helping me pay them off at the expense of their own            •  4 percent did not understand their monthly payment
                                                                          1
retirement.                                                               amount

“While no one could have seen the economy being this bad              One approach to solving this financial illiteracy problem,
in 2005 when I was picking a college, I take responsibility           that shows promise, is a short online resource developed
for the fact that I should have made more of an effort to             and provided by the Imagine America Foundation called
be informed about what I was signing and what it meant,”              Financial Planning Made Simple (FPMS). After watching
she said. “But how do you make a 17-year-old see beyond               an 18-minute video on the basics of budgeting, borrowing
the dreams colleges are selling to the possibility of a future        and the repayment process, 49 percent of respondents said
economic collapse?”                                                   they decided to borrow less money for school.

The student loan problem is important – even defining – to            How much less?
individual students, of course. But according to some policy            • 37 percent borrowed $2,500 or less
analysts, it is also an area in which Obama and the 112th               • 33 percent borrowed $2,501 to $5,000 less
Congress can make great strides toward overall economic                 • 10 percent borrowed $5,001 to $7,500 less
improvement.                                                            • 6 percent borrowed $7,501 to $10,000 less
                                                                        • 14 percent borrowed more than $10,000 less
Throughout his tenure, Obama has been a proponent of
higher education accessibility and affordability. He supports
Pell Grants, direct student loans, transparency and efforts           The results suggest the magnitude of the potential
to launch the United States back to the upper echelon of              savings based on just one year of borrowing. Reducing
college-educated citizenries. He put American colleges and            student debt by using the effective training and planning
universities “on notice” in his State of the Union address in         tools such as the one provided by the Imagine America
2012. However, throughout his first term, this support seemed         Foundation could result in major savings to students and
to be relegated to ideas and dreams. What American students           the federal government. According to an analysis done by
need now from the President and his Congress is actionable            JBL Associates, if half of the 10.4 million Stafford Loan
strategy.                                                             borrowers reduced the amount borrowed by a third, as
                                                                      was estimated in this study, students would borrow $27.8
                                                                      billion less in Stafford Loans annually. It is reasonable to
                                                                      assume that the smaller loan amounts would translate into
                                                                      lower default rates in the future.

                                                                      Having more borrowers use the Financial Planning Made
                                                                      Simple tool could reduce dependence on loans by helping
                                                                      students be realistic about their immediate financial needs
                                                                      and anticipate the long-term repayment burden. Having
                                                                      each new borrower spend 20 minutes learning about student
                                                                      loans and developing a personal budget before taking out a
                                                                      loan could help eliminate unnecessary debt and reduce the
                                                                      longer-term risk of defaults.


                                                                    Subscribe at www.CareerCollegeCentral.com             | 27
Payment
                                                               “We’re at the early stages of a transformation – 10 years from
                                                               now, higher education won’t look the same,” said Richard




Plans
                                                               Vedder, an Ohio University economics professor who directs the
                                                               Center for College Affordability and Productivity, in a December
                                                               2012 Businessweek article. “There are millions of people feeling
                                                               the pain of student debt. When that number gets big enough, it
                                                               starts to permeate the public consciousness.”

                                                               In 2012, American student loan debt passed $1 trillion, raising the
More students’ struggles                                       question: Why is that number not big enough already? The answer
                                                               likely lies in the power of the university. For decades, the $500
with student debt                                              billion-a-year higher education industry has been permitted to
                                                               increase tuition prices at rates far outpacing inflation and average
Renata S., a 2010 graduate of Rutgers University, still owes   income levels. Through its $100 million-a-year lobbying efforts,
$15,000 for her B.A. in Biology. Her position in regulatory    it has been able to rail against a decade’s worth of cost-control
affairs at a large biopharmaceutical company does not pay      measures enacted by the Bush and Obama administrations. And
enough to cover her loans. “Paying off my student loans        it has consistently confused students with the complexity of the
would be impossible without my parents,” she said. “My         student loan process.
husband and I don’t currently bring in enough to pay for
our household bills and to also pay down the student loans.    “Too often, students receive financial aid award letters that are
Fortunately, my parents have graciously offered to pay my      laden with jargon, use inconsistent terms and calculations, and
monthly student loan payment until they are retired, which     make it unnecessarily difficult to compare different financial
is about five years away. At that point, I’ll have to take     aid awards side by side,” said Richard Cordray, Director of the
them over. I hope our finances will be in order by then.”      Consumer Financial Protection Bureau.


Lauren P. graduated with a Master’s degree and
coursework for her Ph.D. from Tyler School of Art at
Temple University. She is currently an adjunct art history
instructor at a four-year university and a community
college. She owes $86,000 in government loans and              “ ut how do you make a
                                                                B
$10,000 in GATE loans. “I do not make anywhere near
enough money to make the traditional payment on my
                                                                17-year-old see beyond
government loan, but at least they are working with me          the dreams colleges are
based on my income. My private loans do not work with
me at all. The interest rate is alarming. I cannot defer
                                                                selling to the possibility
nor can I arrange smaller payments or a longer payment          of a future economic
schedule. I wish my parents would have explained it to me
better, or I wish the student loan company would have laid      collapse?”
out the terms more clearly. The payments are crippling,
                                                                                                           – Beth D.
especially in the summer when I work less.”
                                                                                      University of Maine graduate




MARCH 2013 | 28
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?
The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?

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The Great Divide: The differences are great, but can traditional universities and for-profit colleges learn from each other?

  • 1. Career College Central Politics MARCH 2013 Students 15500 W. 113th St., Suite 200 • Lenexa, KS 66219 FIRST Semantics at the heart of latest attack on for-profits Inflated Cash or Dreams? Class? Are the aspirations of today’s Fueling the entrepreneurial students reachable through spirit in today’s college education? students The Definitive Voice of the Career College Sector of Higher Education www.CareerCollegeCentral.com
  • 2. We have you covered. We’ve been doing “organic” since last century HigH-converting student leads come naturally when you have a partner that cares—with the experience to get results. We’re experts at: • Search—organic & strategic paid • Fresh, real-time lead delivery • Exclusivity—we’ll never re-sell your leads + We own, operate and maintain every web site we use, so you’ll always know where your leads are coming from Your Partner in Education Solutions Experience how Ambassador can develop the perfect course materials management solution for your school. Leverage our leading-edge technologies and customized integrations to fulfill academic and financial goals, enhance student satisfaction and increase efficiencies. We have complete solutions for textbooks, eTextbooks, scrubs, kits, supplies and logo apparel, and you will receive unparalleled service 100% of the time. When it comes to course materials management, we have you covered. Learn how Ambassador’s education solutions can work for you. Go to www.ambassadorbookstores.com COLLEGE BOOKSTORES email info@ambassadorbookstores.com or call (800) 431-8913 search marketing specialists 1.866.766.2589 info@beelineweb.com
  • 4. Contents News Career College Central 26 Paying Dues By Jenni Valentino The ever-increasing student loan debt in America continues Politics to take a backseat to current events and economic debates like the fiscal cliff. However, with the start of President Barack Obama’s second term, changes to regulate and simplify costs MARCH 2013 and financial aid for higher education may be looming in the Students near future. FIRST 66 ATA College By Jane Mahoney In order to combat low retention rates and encourage student success, ATA College has created a successful mentorship Semantics at the heart of latest attack on for-profits program and an administrative retention specialist position to 15500 W. 113th St., Suite 200 • Lenexa, KS 66219 keep at-risk students engaged and on the path to graduation. INFLATED CASH OR DREAMS? CLASS? ARE THE ASPIRATIONS OF TODAY’S FUELING THE ENTREPRENEURIAL STUDENTS REACHABLE THROUGH SPIRIT IN TODAY’S COLLEGE Contributed Articles EDUCATION? STUDENTS The Definitive Voice of the Career College Sector of Higher Education www.CareerCollegeCentral.com 20 I nflated Dreams? On the Cover 10 By Brjden Crewe With the famed successes of multibillionaire college dropouts Politics First like Mark Zuckerberg, young people are growing up with an By Kevin Kuzma increasingly unrealistic American dream. Contributing writer In his last term before retirement, Senator Tom Harkin, Brjden Crewe defends the importance of a higher education as D-Iowa, has launched another damaging attack on the a means to achieving one’s ballpark dreams. career college sector – the most threatening offensive since the Department of Education’s gainful employment rule. Editor Kevin Kuzma explains why his legislation to 24 C ash or Class? By Dr. Pietro (Pete) Savo crack down on bad actors” throughout all of education The Thiel Foundation is giving $100K to students willing to forgo is not about students at all, but rather about the aims of a college education and become entrepreneurs before higher legislators. education impedes their creative ideas. Dr. Pietro (Pete) Savo, Chief Financial Officer of a Service Disabled Veteran Owned Small Business, discusses the legitimacy of this idea and ways to combat such notions in the classroom. 60 he Great Divide T By Robyn Shulman, M.Ed. It isn’t difficult to see the drastic differences between a career college and a traditional university, and chances are that everyone prefers one over the other. Robyn Shulman, Subscribe! Managing Editor of ED News Daily, explores what makes these higher ed institutions different and the room for improvement Career College Central grants you access to: this could mean for both. • Insightful operations tactics from sector experts • Student stories 6 W ho's Representing Your Best Interests? • Sector research and analysis By John Assunto Only $59 for an annual subscription Having trouble finding a quality search firm? John Assunto, and $39 for additional subscriptions. President and CEO of the Hudson Group, has some advice on Contact Us Today! Call 913.254.6016 how to find the firm that puts your interests ahead of its own. or email bridgetd@careercollegecentral.com MARCH 2013 | 2
  • 5. 38 A Model for Success www.CareerCollegeCentral.com By Erik Slagle The Queens campus of Lincoln Technical Institute has teamed up with the Greater New York Auto Dealers Publisher/Editor Association, placing students and potential employers in the Kevin Kuzma same building. Erik Slagle of Lincoln Education Services kevink@careercollegecentral.com discusses the model for success such a match has created. Graphic Designer 16 B uilding a Better Externship Rick Kitchell By Dr. Susan F. Schulz Externships open career opportunities for students and solidify career school relationships with local businesses Columnists and employers. They also benefit enrollment and retention Amir Moghadam rates. Dr. Susan F. Schulz of Susan F. Schulz Associates Vincent Scaramuzzo Inc. outlines successful externship strategies utilized by several career institutions. Staff Writers Tahsa Cerny 54 H istory ... On Repeat Jane Mahoney By John Lee Jenni Valentino Despite a changing education sector, for-profit colleges have been facing the same criticisms challenges for more Copy Editors Erin Cockman than 100 years. John Lee, Founder and President of JBL Piper Hale Associates Inc., discusses the reasons for these challenges Nate McGinnis and ways to change this repetitive history. Megan Schulte Subscriptions Manager In Every Issue/Columns Advertising Sales Bridget Duffy Hays bridgetd@careercollegecentral.com 5 Letter from the editor 913.254.6016 30 IMAGINE AMERICA FOUNDATION Career College Central, March/April 2013 43 the link Application to mail at periodicals postage rates is pending at Olathe, Kan. Career College Central is published 50 Book Review bimonthly, six times a year, in January, March, May, July, September and November. Annual subscription fee is $59. Office of known publication: PlattForm Advertising, 15500 64 LINK UP ON LINKEDIN W. 113th Street, Suite 200, Lenexa, KS 66219. Periodicals Postage Paid at Olathe, Kan., and at additional mailing 52 SCARAMUZZO offices. POSTMASTER: Send address changes to PlattForm Advertising, 15500 W. 113th Street, Suite 200, Lenexa, KS 66219 70 MOGHADAM For more information about subscriptions or advertising 72 MAKING HEADLINES (website and/or magazine), please contact: Bridget Duffy Hays, Director of New Business Development 76 Why I chose 15500 W. 113th Street, Suite 200, Lenexa, KS 66219 TEL: 913.254.6016 FAX: 913.764.4043 www.CareerCollegeCentral.com Subscribe at www.CareerCollegeCentral.com | 3
  • 7. LETTER from the Dear readers, editor Legislators should not judge the paths these students choose or paint Before I can commence with writing my letter this month, I first have to give praise to our printer who was gracious enough to stop the the colleges they attend as bad actors if the legislators don’t agree presses on this edition of the magazine though we were deep into the with or understand the students’ choices. The path should not be as final stages of publication. Our original cover story for March was important as the outcome. much different than what you see here, but that was before our sector once again became the focus of potentially unfair and overbearing Career colleges help students land jobs and take that important first legislation in Washington. step toward a brighter future. Those of us who care to set foot inside these schools know this. Our legislators do not. I would like to ask This month, Senator Tom Harkin, D-Iowa, launched a new front in them to leave education to those who know and care something about his battle against career education. In the guise of legislation that it. We’ve been putting students first for decades. There is a difference protects students from preying colleges, Harkin is seeking to provide between a cleverly titled act … and a mantra. the Department of Education more power to take measures against the “bad actors.” Our new cover story takes an insightful look at the act and explains why this latest effort could be more damaging to the sector than the original gainful employment rule. Our elected officials in the Senate are running with an idea that is sound in principle and have positioned it as a positive for all of higher education. And yet, the Students First Act is really about putting undue pressure on all career colleges. Our sector has its naysayers in Washington, but we all know that entities that operate on a for-profit basis have negative stigmas attached to them. That makes them all somewhat suspicious to many in government. Harkin’s act makes it clear: The day career colleges are finally appreciated by the masses and lauded by the general public and even by career politicians for the value they bring in delivering skilled labor to the U.S. workforce – the flexibility they offer older adults without the time or money for traditional education – is not likely to come in 2013. That day won’t arrive until we all agree that what should matter more than the profit status of an institution is whether or not that school leads students to a path to achieve their dreams. Everyone has a different dream and a different idea of how to get there, as writers Breden Crewe and Dr. Pete Savo explore in this issue. Their articles shine a light on student aspirations. Are today’s students’ hopes inflated? Is a college education a requirement for achieving their dreams? These are relevant questions that help us come to a better understanding of the role education should or should not play in the lives of our next generation of Americans. Subscribe at www.CareerCollegeCentral.com | 5
  • 8. john assunto Who's REPRESENTING YOUR BEST Quality search firms represent your INTERESTS? interests, not theirs By John Assunto, Hudson Group “I can get you an interview … ” It always amazes me when either my staff or I speak to executives in our industry and they inform us that they received an email from a recruiter stating that their client wants to set up an interview with them – even though the executives never spoke with that recruiter or gave them their resumes. The level of misrepresentation from those situations puzzles me every time I hear it. Yes, we recognize the industry has had some corrections, and we’ve seen the activity increase in our offices. But, at the end of the day, if it sounds too good to be true, it probably is. MARCH 2013 | 6
  • 9. Now more than ever, if you find yourself exploring Take the time to ask those important questions opportunities in the education space, you should and ask what the follow-up procedure would be take the time to administer your own litmus test. after your resume has been submitted. Ask the Ask questions to ensure that you are dealing with search consultant for any assistance they may be a quality search firm that has your best interests at able to provide to best prepare you for a potential heart. Here are some simple questions you can pose interview. Also, ask the search consultant if they to test credibility. are open to informing you of other positions in the industry that they are aware of that fit your • efore I forward my resume, do I have your B background. commitment that you will not submit it to anyone unless I have the opportunity to learn Now more than ever, if you find about the position/company? yourself exploring opportunities • ill my resume be forwarded to HR/internal W in the education space, recruiting, or will it be submitted to a hiring you should take the time to manager? administer your own litmus test. • oes your client have a defined interview D A quality firm with a high level of integrity often process? has strong long-term professional relationships with executives and will assist you in your search, • Will I be contacted directly by your client? even if the firm might not immediately obtain a fee. A good firm will recognize that helping • hat is your background in education outside of W an executive in the present is an opportunity to recruiting? Is your firm managed by executives build a trusting relationship into the future. Don’t who are experienced in both executive search underestimate the value of a partnership between and education? you and a search consultant who is willing to look out for your interests – when others are only looking out for their own bottom lines. There are firms that will be willing to help. Ask the right questions, and you’ll find the recruiters who will go above and beyond; hold onto your relationships with firms like this. Those firms will go the extra mile when you need to hire. John Assunto is the President and CEO of the Hudson Group. He started the education division at the firm and has provided consulting to the top executives in proprietary education. He has been ranked in the top 1 percent of all recruiters worldwide by Management Recruiters International. His career includes work with both international schools and domestic colleges, universities, career schools and education service corporations. He can be contacted at 860.652.8660, ext. 103, or johna@hudsongrp.com. Subscribe at www.CareerCollegeCentral.com | 7
  • 10. Greetings from Hollywood Beach! 10th Annual Best Practices and Great Ideas Conference 2013 April 17-18, 2013 Marriott Hollywood Beach 2501 N. Ocean Drive Hollywood, FL 33019 Register now TpiBestPractices.com Questions? Email Donna Varela dvarela@citycollege.edu Make a Hotel Reservation Follow Us Hosted by: Stay at the Marriott Hollywood Beach twitter.com/tpiConference hotel and get a special discount. Go to facebook.com/tpiConference TpiBestPractices.com for details. MARCH 2013 | 8
  • 11. The New CampusVue Portal. CampusVue® Ecosystem CampusVue® Student CampusVue® Portal CampusVue® Forms Builder Talisma® CRM Talisma® Fundraising CampusVue® Finance CampusVue® HR Payroll CampusVue® Performance Analytics More flexible, more brandable, more collaborative. Discover how you can transform your institution’s Website into a true Web collaboration platform. With the new CampusVue® Portal, students, faculty, and staff connect to your institution on the fly, publish and share documents, and easily customize their online experience. What’s more, you can tailor online student applications to their programs and interests with drag-and-drop ease. See the new CampusVue Portal in action. Visit the CampusVue Demo Center at www.campusmanagement.com/democenter or call 1.866.397.2537. © 2012 Campus Management Corp. All rights reserved. Campus Management Corp, CampusVue and Talisma are registered trademarks of Campus Management. These marks may be registered in the U.S. and other countries. All other trademarks and registered trademarks are the properties of their respective owners. Subscribe at www.CareerCollegeCentral.com | 9
  • 12. kevin kuzma Politics Students FIRST Semantics at the heart of latest attack on for-profits By Kevin Kuzma, Editor MARCH 2013 | 10
  • 13. The title sounds noble: the no meaningful education, misusing taxpayer dollars, and Students First Act. sticking students with the bill.” The paragraph concludes with this statement: “A rising number of students at these In those four words, you institutions are being forced to drop out and default on their will find something you can stand behind – a cause we federal student loans.” can all champion: protecting students from colleges and universities preying on the unsuspecting through flashy The bad actors label is cause for concern for all career marketing pieces and aggressive phone calling. (Actually, colleges. And the last statement referring to “these make it two things we can stand behind: protecting institutions” perhaps should cause even greater anxiety. students … and our dislike of intrusive marketers.) Why? Because Senator Harkin considers all for-profit schools bad actors. By his vague definition, all career Last week, U.S. Senators Tom Harkin, D-Iowa, colleges are overly aggressive in their marketing efforts, Chairman of the Senate Health, Education, Labor and are not graduating students at high enough rates and are Pensions (HELP) Committee, and Frank R. Lautenberg, essentially flawed institutions because of what he sees as D-N.J., introduced the Students First Act to remedy the their motives. Department of Education’s oversight of higher education institutions that are taking advantage of students and The Students First Act is nothing more than Senator Harkin taxpayers. upping the ante against for-profit colleges by granting the Department of Education an expansion of power. But pay no mind to the language they are using, specifically the broad claim that the act targets institutions of higher While we all agree students should come first – no matter education. Harkin, in his final term before retirement, what sector of higher education we might work in – we is dedicating a large portion of his time to for-profit need to fight against this act. We need to take action before bashing. The Students First Act is easily the biggest threat the Department of Education uses its power to unfairly to all career schools since the advent of the Department of target career colleges – career colleges where students Education’s gainful employment rule in 2010. are getting a quality education, a reality that occurs at the overwhelming majority of for-profit schools. The bill enhances the program review process, creating triggers that require the Department of Education to Something else we can all agree on: Lawmakers and their conduct program reviews of institutions most at risk of proposed solutions are not the answer for the betterment of violating federal law. It also strengthens existing sanctions higher education. Their threats create dissension, put the against colleges that knowingly and willfully violate various sectors of higher education at odds and carelessly requirements of federal student aid programs and holds cause trouble for institutions that have done nothing wrong. executives of those institutions personally accountable. Students should definitely come first, but with this Follow along with me, if you will, and read between the legislation, politics do. lines of the language used in the HELP Committee’s press release announcing the proposed legislation. The language claims the act will help the Department of Education act against schools taking advantage of low- Kevin Kuzma is Editor of Career College Central. and middle-income students who rely upon federal student His feature writing, essays and short stories have aid to help make college affordable. “Bad actors” are appeared in The Kansas City Star, Urban Times, Review, Ink Magazine and Present Magazine. He can specifically made targets and are defined as institutions be contacted at kevink@careercollegecentral.com. that “are aggressively marketing to vulnerable students in potentially illegal ways while often providing little or Subscribe at www.CareerCollegeCentral.com | 11
  • 14. tasha cerny Senator Tom Harkin, D-Iowa www.harkin.senate.gov Behind the Students FIRST ACT Everything you need to know about the legislation proposed by Senators Harkin and Lautenberg By Tasha Cerny, Staff Writer MARCH 2013 | 12
  • 15. U.S. Senators Tom Harkin, D-Iowa, Chairman of the Senator Frank R. Lautenberg, D-N.J. Senate Health, Education, www.lautenberg.senate.gov Labor and Pensions (HELP) Committee, and Frank R. Lautenberg, D-N.J., introduced a new piece of legislation on March 1, titled the Students First Act, a proposal designed to reinforce and strengthen the Department of Education’s supervision of institutions of higher education and better hold accountable those institutions profiting illegally from students and taxpayers. Along with Senator Harkin and Senator Lautenberg, Senators Richard Durbin, D-Ill., and John D. Rockefeller IV, D-W.V., are supporting the bill as co-sponsors. The bill was proposed as a way to target and prevent the actions of colleges and universities that take advantage of students who receive federal student aid in order to reduce their own costs and receive a higher profit. Senator Harkin and Senator Lautenberg were noted in a letter sent to Education Secretary Arne Duncan in December as having put a large emphasis of this fraud on manipulation of student loan default rates: “The for-profit sector consistently has the highest default rates among colleges and universities … For- profit colleges enroll only 13 percent of students, yet account for almost half (47 percent) of all defaulted borrowers.”* In a quote published in a Senate newsroom press release, Senator Harkin said, “Plain and simple, students and taxpayers expect federal dollars to be spent at colleges and universities that provide a quality education. Unfortunately, there are too many institutions that put other priorities over students’ academic success. This important legislation will help focus the Department of Education’s efforts to effectively detect and stop the patterns of waste, fraud and abuse that leave students with mountains of debt and without degrees.” The Students First Act adds to the program review process, making investigations into fraudulent cases more thorough and increasing the encompassing criteria that would require the Department of Education to conduct program reviews. The legislation also increases the current sanctions in place for those institutions in violation, or at risk of violation, of the requirements for federal student aid programs and holds executives of these institutions personally accountable. The legislation seems to focus specifically on the for- profit sector of higher education, though the bill is worded to encompass all higher education institutions. In the letter from Senator Lautenberg and Senator Harkin sent to Secretary Duncan, Senator Lautenberg states that, “For-profit schools should not be able to use administrative smoke and mirrors to circumvent regulations that protect students and taxpayers, and the Department should take action to prevent these tactics.”* Subscribe at www.CareerCollegeCentral.com | 13
  • 16. Specifically, the Students First Act: Senator Tom Harkin, D-Iowa • einforces overview of violating institutions by R www.harkin.senate.gov requiring department reviews of institution programs engaged in risky behavior, such as serial forbearance, default rate manipulation, exceeding the 20 percent revenue spending limit on recruitment marketing, and receiving more than 85 percent of revenue from federal student aid sources • ncourages the Department of Education to include E proactive program reviews for institutions according to criteria related to default rate, total federal student aid revenue, spikes in enrollment, complaints, suspicious graduation rates, financial health and/or profit margins • equires institutions found in violation of these R stipulations to notify prospective students when and why the institution is under review • urther develops existing procedures by requiring F that all reviews assess abuse of the aforementioned violations, as well as assess the institution’s financial and administrative capabilities and program integrity • pecifies that all program review personnel be S appropriately trained and that violating institutions share program review results with federal and state entities, including accrediting agencies and associations • ncreases the mandatory penalties for violating I institutions by revoking eligibility for federal student aid and requires that the Department of Education specify mandated sanctions for other violations • nforces financial penalties for colleges and E universities that lose their eligibility and raises the fines for breaching Title IV regulations • ses funds from these penalties to provide financial U * he letter to Secretary of Education Arne Duncan can T relief to students in attendance at violator schools be found here: http://www.lautenberg.senate.gov/assets/ default-manipulation.pdf • ncreases recordkeeping for data collection and I complaint tracking and improves the current central Sources: database on institutional accreditation, eligibility and http://www.help.senate.gov/newsroom/press/ certification release/?id=0cc7ef6b-40ce-49d8-b9be- 35b12b2fdb46groups=Chair http://www.lautenberg.senate.gov/assets/StudentFirst.pdf http://lautenberg.senate.gov/newsroom/record. cfm?id=338110 MARCH 2013 | 14
  • 17. Pearson. We’re on a mission – Yours. From pre-enrollment to placement, and everything in between, Pearson is proud to work with private sector and career colleges PEARSON APSCU’S to provide services, solutions, and strategies to THE LINK meet the unqiue goals of your institution. We are proud to sponsor APSCU’s THE LINK, a publication dedicated Partner with Pearson to maximize today’s to support your mission to improve opportunties for growth and innovation: • Business services to improve your lives and advance careers through institution’s effectiveness education. • Strategies tailored to meet your growth goals • Customized solutions for improved results and outcomes. Learn more about how Pearson can help you create solutions specific to the needs of your institution students. Visit us at www.pearsonlearningsolutions.com/private-sector/. Subscribe at www.CareerCollegeCentral.com | 15
  • 18. dr. susan schulz Building a Better Externship How great externships can result in 100 percent placement rates By Dr. Susan F. Schulz, Susan F. Schulz Associates Inc.
  • 19. E xternships provide many benefits to career there. If not, there are many companies and community schools, students, employers and the resources to locate potential externship hosts. These include community. When structured effectively, chambers of commerce and professional organizations students have the opportunity to gain related to your training, associations, unions and trade valuable experience to add to their resumes, and publications. employers can benefit from an extended interview with a potential new hire. Externships can be crafted A benefit of reaching out to the community is the increased for just about any program – even those with no contact with decision-makers. They can learn the benefits clinical or internship/externship requirements. Planned of your institution as a source for training and staffing. In effectively, externships can help career schools achieve addition, as you meet contacts in your community, you high placement rates and enhance brand and image. learn about new jobs and meet people who can tell you about these openings plus any new training needs. Externships are great tools to address gainful employment and other regulatory issues. One of the A current trend is to offer externship opportunities for all best ways to counter bad press and accusations is with training programs, whether externships are required or not. facts. Successful externships can result in high job Since career colleges typically serve individuals with little statistics, enhanced relationships with and testimonies or no relevant work experience, this means it is a challenge from employers, and a greater understanding by for them to develop effective resumes. When externships the community of the value of the for-profit sector. are properly structured and required for all training, Externships can impact all areas of the career school graduates gain work skills. In addition, they learn business and result in increased enrollment, retention, placement and work ethics as well as soft skills, such as critical and public relations opportunities. thinking, communications and teamwork, which rarely get taught in class. They have an increased opportunity to land The following provides an outline of successful a great first job and jump-start job retention and promotion. externship strategies employed at several career schools This helps you to meet your placement commitment as a and colleges. career training provider. In addition, you have an increased ability to stay in touch with your graduates when you have to report placement success and possibly salary. In Start the process addition, when prospective students consider whether to enroll in your school or a competitor’s, the school with the To be successful, new initiatives often start with externships might win out! an advisory board, either formal or informal. Stakeholders discuss parameters such as budget, staff, where externships are to be held and for Formalize the externship program which programs, and how to craft an externship unique to their institution. Additionally, regulatory Externships must be run in a highly organized way to requirements also need to be considered at this time. achieve results. If you are starting out, this is the opportunity Depending on your programs, externship experiences to set them up right. If you already offer externships, this is may have regulatory guidelines dictating required the time to formalize them. First, determine if the training clock hours, skills and learning objectives. you offer requires externships specified by your regulatory agencies. If yes, what are the specifics in terms of clock Initial steps include identifying current and prospective hours, skills requirements, evaluation and time frames? externship sites. You may already have relationships These requirements will become the underpinnings of with companies that allow your students to extern your externship program. Subscribe at www.CareerCollegeCentral.com | 17
  • 20. Successful externships can result in high job statistics, enhanced relationships with and testimonies from employers, and a greater understanding by the community of the value of the for-profit sector. MARCH 2013 | 18
  • 21. Evaluation for results and benefits When you begin the process, reach out to your Routine check-in strategies must be built into any community to locate externship sites. Once you have initiative. Surveys, questionnaires and other forms of found some matches, the next step is to formalize feedback yield valuable information from students these relationships. This requires signed agreements. and externship supervisors. You need data to measure Typically, externship sites have their own agreements success and determine what changes are required. Most prepared by their legal departments showing liability, important, you have another way to stay connected to responsibilities and more. Your institution’s externship the community and workplace decision-makers. You agreement will outline what you expect: the number of have tools to continue to reach out to individuals and hours your students will be at the site, the role of the companies that can benefit from your institution as a on-site supervisor, the specific work to be performed, source for training and employees. how often the student will get feedback and formal evaluations, and more. Great externship programs can result in 100 percent placement, plus many more benefits. Your placement For your students to be successful and ultimately offered department may have a lot less work because of the work- full-time positions, they must be prepared. Preparation ready training your graduates receive. Many careers includes keeping the students' focus on placement require skills not always offered in the classroom, such and helping them to act as if they were taking part in as the use of new equipment or procedures, especially an extended job interview. It means training them to in middle- and high-skills jobs. This means that believe they have the skills to successfully complete companies may have to spend weeks training new hires the externship. Most important, they need the mindset to meet their specific way of doing business. Much the to assert themselves as valuable players so they can way apprenticeships used to, externships can head off possibly be offered salaried positions! that problem and afford you the added benefit of being able to promote your graduates as being trained to meet Your externship advisory board can help determine how employers’ specific needs. to train students to be successful externs. Requirements to consider include: completion of specific courses and Schools with outstanding externship programs attract required grades, demonstration of skills, employment an increased number of qualified enrollments. There readiness, self-confidence, ability to work with others, are more referral students from happy graduates as and more. Students typically benefit from having an well as an increased number of community contacts. externship mentor as their go-to person for immediate Retention increases because students are motivated answers to questions and dilemmas. to get to the externship stage of their training. You have the opportunity to reach out to the community When formalizing your externship program, to build job listings as well as additional externship documents outlining regulatory agency requirements, sites. Most important, you enhance the image of skills requirements, institution on-site and workplace the for-profit sector and reach out to an increased coordinator responsibilities, and methods for tracking number of individuals whose lives you can help results can be helpful in making sure your externship change with training. program stays on track. Dr. Susan F. Schulz has been working in the adult education and career school sector for nearly 20 years. She is President of Susan F. Schulz Associates Inc. and owner of Schools for Sale International Inc. She can be contacted at susan@susanfschulz.com or 561.483.9554. Subscribe at www.CareerCollegeCentral.com | 19
  • 22. brdjen crewe Inflated Dreams? Bypassing education for bigger dreams is quickly becoming one version of the American dream By Brjden Crewe, Contributing Writer It’s simple math, really. A theorem, if you will. them to somehow morph into the billionaire superstars that they The more education you receive, the more look up to on television. And no matter how rare or isolated the you increase your chances of becoming success stories of their role models seem to be, these students never anything you want professionally, thus controlling your seriously take into account the probabilities of failure. Every one of financial future. OK, so it’s not exactly the most technical of them believes they are one in a million. mathematical equations, but it’s true. One of my professors once told me that “dreams are only for the Today, we witness the rise of businesspeople who have dropped unconscious.” He reminded me of this statement later when I out of school and wear Levi’s jeans to multimillion-dollar board told him that I would be volunteering as a mentor/tutor for at-risk meetings, a trend that lends the illusion of accessibility to our children in the public school system four years after I first took his own dreams of success; success suddenly seems attainable and class. Because he wouldn’t expound on what exactly he meant by attractive without the necessity of a college degree. But no matter that statement as it pertained to my new venture, I was left to make how many Mark Zuckerbergs or Jay-Zs defy conventional logic my own assumptions. Though he commended me on my efforts, as seemingly overnight millionaire entrepreneurs, the path I believe he was trying to tell me that I was dreaming if I thought to professional success has been and always will be through that I could change the world by going down this path, and I should education. wake up and do something more financially fulfilling and useful. I took those thoughts with me throughout my time volunteering, but A firsthand look at being blind something about what he was saying still felt weird. As a tutor and junior high mentor for the Las Vegas Clark County school district, I’ve encountered the naivety of unfocused and As I performed my duties, the more students I listened to and gave unprepared optimism that comes with the dreams of assorted advice to, the more I learned that their hopes and dreams were success sans education and planning. Many of the middle school enormous, but their thirst for education didn’t match their ambition. students I interact with believe that a willingness to achieve their Every child wants to be a famous professional and/or make lots of dreams is enough to influence the forces of destiny, allowing money doing something that they believe they were born to do. In MARCH 2013 | 20
  • 23. all the years I’ve been tutoring, I’ve never heard one teenager say process of making a dream a reality. And once you’re awake, that he or she would like to grow up and be a middle manager or it’s your goals that make your dreams come to life. I later texted a day laborer. Their professional ambitions are always of great my professor what I believed he was saying. He simply texted importance and stature. Even to this day, on many occasions, me back: I try to help them realize the importance of school and the benefits it will have on whatever they’d like to accomplish Work ethic + education = professionally, but only a few take in what I’m saying. financial independence I was told that millionaires are made during a recession. After a while, I began working with children from all Savvy, intelligent and motivated businesspeople driven enough environments – not just at-risk children in public schools. to provide an in-demand product or service could make heavy Working with independent charity organizations, I’ve been able waves in their bank accounts during the economic climate today. to meet and listen to children of all ethnicities and backgrounds, But even though the Internet, television and the invention of the and I’ve discovered that blindly ambitious optimism is consistent Snuggie feed the perception that young businesspeople can easily among children of vastly different economic and educational make millions of dollars, the path to riches isn't as quick as it may backgrounds. They all believe they are going to be who they seem. Today's entrepreneurs want it fast, want it now and, in most want to be because of sheer independent will, and because life instances, want the success without expending the effort needed to owes them a fulfillment of their date with destiny. And the more be a successful businessperson in the long run. I experienced it among the children I was meeting, the more I began to understand what my professor was saying. For every Mark Zuckerberg, No one should ever take away a child’s dream (or an adult’s for there are millions of other that matter). Dreams give us a reason to live and provide us with the hope that one day life will finally reward and high school and college repay us for all of the torturous time we’ve dropouts who tried to spent fruitlessly longing for the fulfillment of our aspirations. Dreams matter. But create their own what I now understand about my megacorporations professor’s comment is that waking up is an essential part of the but failed and were left without a college degree to fall back on. Subscribe at www.CareerCollegeCentral.com | 21
  • 24. Once upon a time, the American dream was to be able to provide 1 ark Zuckerberg was intelligent and educated enough to M a better life for your family. Education for your children, a actually get into Harvard home of your own and three meals a day all came courtesy of a simple, financially stable job that dad (or mom) was proud 2 or every Mark Zuckerberg, there are millions of other high F to perform five or six days a week, eight to 12 hours a day. school and college dropouts who tried to create their own Sure, many people had the Ralph Kramden get-rich-quick megacorporations but failed and were left without a college dreams of financial independence, but keeping your day job and degree to fall back on. Many of the trials and difficulties that making sure that your initial dream stayed in focus was first and characterize the path of a Mark Zuckerberg at times go unseen foremost. Today, thanks to the high-speed and lavish lifestyle and unnoticed, but his success at such a young age coupled images of the stockbrokers in the 1980s and 1990s, hip-hop with his lack of a college degree inspires the kind of dream and music moguls, and the T-shirt-wearing millionaire Internet that many promising (and oftentimes lazy) entrepreneurs hope entrepreneurs of the past 10 years, the glamorized accessibility to replicate with their own businesses and creations. They are of how we define and view what we can achieve has shifted. pursuing the new American dream “Why can’t I be the next Sean Parker? I wear T-shirts, too!” What dreams may become The new American dream is to own your own company and On the eve of what's sure to be marked as the 12-year anniversary provide others with jobs – a luxury once afforded only to those of our war efforts in the Middle East, we're faced with a educated and privileged enough to have such a company handed struggling economy, diminished middle class and one of the to them. We no longer aspire to simply get by financially or worst unemployment rates in 80 years. We have seen countries to support our families while we spend two-thirds of our days such as India, Japan and Finland continue their strides toward working for a company that doesn’t appreciate us. Today's implementing innovative learning programs and placing a high instant entrepreneur thinks big and dreams even bigger. But priority on education while the United States continues to see its does this ambition have a foundation of strong educational roots international rankings sink lower each year while it places higher and solid experience, or has the success of new, more relatable priorities on voting issues and government spending. As we search millionaire businesspeople today made it look a little too easy? for the answer to how we can climb out of an economic cesspool, the answer to bringing back the integrity of America as a superpower I often hear many young entrepreneurs note that Mark known throughout the world may be right under our illiterate noses: Zuckerberg, Co-Founder and CEO/President of Facebook, E-D-U-C-A-T-I-O-N. And guess what. I wrote that without the aid dropped out of Harvard and successfully created a multibillion of spell-checker because of my own. dollar corporation when they speak in defense of the superfluity of a college degree in order to succeed in business today. Here The moral of the story is that today's instant entrepreneurs need are two things worth noting: not give up on their dreams or chase those dreams without a plan. Education, stability and patience are essential in gaining financial success in your professional life. You may not be the next Diddy or Myspace founder, but who's to say that you won't be even bigger? The only sure way to ensure a bright future for yourself is to pursue higher education no matter what your journey. Following a dream can mean a number of things, but expecting success without the aid of education may be enough to wake you up to the cold, hard reality of what it truly means to survive without education. Brjden Crewe has been in radio for more than eight years and is a writer for a number of well-respected publications nationwide, including MTV.com, BET. com, SonicMusicMonkey.com and a number of local publications. He currently writes for Las Vegas Sun, Review-Journal, Las Vegas Weekly, The Daily Scene, VegasDeluxe.com, Las Vegas Magazine, Vegas Magazine, and Vegas Rated Seven Magazine. MARCH 2013 | 22
  • 25. It was a search that an swered a question t hat inspired an inquiry tha t launched a future Step Up PlattForm partners with educational institutions to deliver data-driven strategies that increase enrollments. If you’re ready to work with a marketing partner that’s passionate about education, step up to PlattForm. 913.254.6000 PlattFormAd.com Subscribe at www.CareerCollegeCentral.com | 23
  • 26. dr. pete savo Cash or Class? Rekindle the entrepreneurial spirit within the young at heart By Dr. Pietro (Pete) Savo The entrepreneurial gene goes dormant or is lost forever because Service Disabled Veteran Owned open creative minds are soon focused on grades and earning an Small Business education. The priority of entrepreneurial creativity is lost, too. This is particularly troubling because humanity has risen to the top of P the food chain thanks to the risk that comes from creative thinking. eter Thiel from the Thiel Foundation recently gave a This writer feels it was creative thought and the entrepreneurial new class of students $100,000 to forgo college. His spirit that drove us out of caves to cross large landmasses to monetary prizes were to encourage students to drop create a better life. It is no different from developing successful out of college and become entrepreneurs on their own, businesses today. The spirit to take flight, take risk and accomplish before college ruined their entrepreneurial spirit. Thiel holds the finishes second to caution and the fear of failure. What’s lost is perception that higher education impedes, rather than enhances, the the understanding that inventiveness and creativity are important development of creative ideas. Does this statement have merit? To stimulators for ensuring the learning process. find the answer, we first need to understand the issue. Entrepreneurship is a natural ability. We all have the Once young minds get to college at the undergraduate level, entrepreneurship gene, although some people exercise it and these students become trained to follow a standard principle of some don't. Imagine if an even greater percentage of people book learning. The lecture hall echoes rhetoric being force-fed found a way to thrive using entrepreneurial thinking? There are to students by professors who oftentimes have been in academia some very successful technology entrepreneurs, for example Bill all their careers and not directly contributing to developing Gates, Michael Dell and Mark Zuckerberg, who never graduated successful practices in business. Many college and university from college. J.R. Simplot, who died at the age of 99 with a net students are refined out of being imaginative. Simply stated, worth of $3.6 billion, created one of the largest privately held students forget what it is like to encourage their imagination to food and agribusiness companies in the nation – all without ever voyage beyond book learning. attending college. MARCH 2013 | 24
  • 27. Carl J. Schramm, a professor at Syracuse University and co-author • ith a young fearless mind, everything is possible; an experienced W of Better Capitalism, indicates that the rate of starting new firms entrepreneurial mentor is perhaps what you need has fallen off. Beginning in 2009, the average annual number of entrepreneurial-driven new start-up businesses has fallen from • on’t wait for college. Imagine if we could incorporate an D a steady state of roughly 700,000 to 500,000. This research also innovative attitude into a middle school or high school setting claims that the decline eliminated the growth potential for 200,000 to 1,000,000 new jobs that simply were not created. Perhaps the perception that higher education impedes rather than enhances the development of creative ideas is not entirely true. Our nation’s defenders of job growth are the entrepreneurs building Obstructions of entrepreneurial ideas are more a result of not being small businesses. According to the Census Bureau, in 2009 alone prepared for the demands of every changing evolutionary obstacle more than 552,000 companies with at least one employee were that humanity must endure. launched. Small firms accounted for 65 percent of the 15 million net new jobs created between 1993 and 2009, which equals a substantial 9.8 million positions (Ramachandran, 2012). Our goal must be to The results of the past are impressive, but we may have to reinvent the wheel a few times to find the secret for the future. Today's world bring back generations is far different from yesterday's world, and the new traditional of creativeness as a education is a different beast born out of necessity. In October 2011, the U.S. Bureau of Labor Statistics reported that 68.3 percent proactive approach to of 2011 high school graduates were currently enrolled in colleges entrepreneurial thinking. or universities. The effort is made to differentiate between education based on Entrepreneurship is born out of need, as much as creativity is a natural assumption, consumption of knowledge, and social experiences byproduct of being at the top of the food chain. As the planet becomes existing between educators and students. Our goal must be to more crowded, entrepreneurship becomes more critical to humanity’s bring back generations of creativeness as a proactive approach survivability. Survivability resulting in prosperity will become to entrepreneurial thinking. Entrepreneurial thinking becomes dependent not so much on obtaining a college or university degree, a consequence of shared learning between educator and student but more on inspiring as many serial entrepreneurs as possible. Make (Ageyev, 2012). It is safe to say the solutions for empowering Bill Gates, Michael Dell, Mark Zuckerberg and J.R. Simplot the norm, entrepreneurial thinking rest in higher education. Since problems not the exception to the rule. become less of a problem by collaborative, common-sense solutions, here are some academic solutions to bring about Sources: Ageyev, V. (2012). Psychological foundations of creative education. Creative entrepreneurial thinking for those who did not win the Thiel Education, 3(1), 1+ Foundation $100,000 prizes. Ramachandran, D. (2012). The Government Doesn’t Create Jobs: Entrepreneurs Do. Secret Entourage, 2 • Recruit entrepreneurs to develop and create a class around their own successful entrepreneurial experiences. Then offer courses Schramm, C., Litan, R., (2012). Better Capitalism, Yale University Press and experiences to prepare interested students to be successful entrepreneurs. In this way, a student will be better equipped Shane, S., (2010). The College Dropout Turned Billionaire Entrepreneur, Bloomberg BusinessWeek to engage in taking the risk and experiencing the real world, including its challenges and disappointments Dr. Pete Savo is the Chief Financial Officer of a Service • Find out what motivates the individual, because one size does not Disabled Veteran Owned Small Business (SDVOSB), a fit all. Motivation becomes the central emotional drive that has higher education service business that provides qualified student candidates to military-friendly colleges and the power to advance people. Such activities are fun, motivating universities nationwide. Savo, a respected lecturer and and thought-provoking to take part in, and they encourage the published author, was employed 18 years with Sikorsky students' natural crazy gene to float to the surface Aircraft and six years as a direct business operations and lean manufacturing consultant for the U.S. Air Force Small Business Manufacturing Technical Assistance Production Program • Incorporate a variety of innovative entrepreneurial strategies (MTAPP), Air Force Outreach Program Office and the Department of Defense (DOD) supply chain missions. He can be reached at psavo@education- to prepare students to be successful in whichever career they resource-information.org or 603.321.6224. choose Subscribe at www.CareerCollegeCentral.com | 25
  • 28. jenni valentino Paying Dues Obama, Congress attempt to get ahead of the nation’s struggles with financial aid By Jenni Valentino, Staff Writer T hough the time between President Barack have combined to form the perfect storm of student loan debt. Even Obama’s re-election and second-term those who did everything “right” – attended public universities, inauguration was dominated by raucous debate graduated in four years and leaned on their solid support systems over gun control and panic over the fiscal cliff, – are struggling with debt loads that outweigh their incomes. millions of students around the country still wait to hear what will come of their quieter, looming struggle with Beth D. graduated from the University of Maine in 2010 with student loans. a B.A. in History. She owes $110,000 in student loans and is currently working retail part time after being laid off from her Skyrocketing tuition costs, a confusing and disjointed full-time job. financial aid system, and a slow-going economic recovery MARCH 2013 | 26
  • 29. A survey led by Wonderlic of Imagine America Foundation scholarship and award applicants in 2012, found that 82 percent of respondents had to take out student loans for school. The alarming news, 55 percent of those students “A big part of my negative experience and tremendous sense did not understand all aspects of the student loan process. of guilt is that my parents said they'd handle everything. I was brought up to never talk about money, so I stuck my head in What specifically did students not the sand,” she said. “I was also taught it didn't matter what understand? you studied in college. I thought that as long as I got a degree, • 9 percent did not understand the difference between 6 I’d be able to get a job that paid well enough to cover my federal loans and private loans loans. When I graduated right in the middle of the recession, • 5 percent did not understand the repayment options 4 I was able to find a job, but it wasn't enough for me to live on • 9 percent did not understand the interest accrued on 3 my own, let alone pay my loans off by myself. My parents loans are left helping me pay them off at the expense of their own • 4 percent did not understand their monthly payment 1 retirement. amount “While no one could have seen the economy being this bad One approach to solving this financial illiteracy problem, in 2005 when I was picking a college, I take responsibility that shows promise, is a short online resource developed for the fact that I should have made more of an effort to and provided by the Imagine America Foundation called be informed about what I was signing and what it meant,” Financial Planning Made Simple (FPMS). After watching she said. “But how do you make a 17-year-old see beyond an 18-minute video on the basics of budgeting, borrowing the dreams colleges are selling to the possibility of a future and the repayment process, 49 percent of respondents said economic collapse?” they decided to borrow less money for school. The student loan problem is important – even defining – to How much less? individual students, of course. But according to some policy • 37 percent borrowed $2,500 or less analysts, it is also an area in which Obama and the 112th • 33 percent borrowed $2,501 to $5,000 less Congress can make great strides toward overall economic • 10 percent borrowed $5,001 to $7,500 less improvement. • 6 percent borrowed $7,501 to $10,000 less • 14 percent borrowed more than $10,000 less Throughout his tenure, Obama has been a proponent of higher education accessibility and affordability. He supports Pell Grants, direct student loans, transparency and efforts The results suggest the magnitude of the potential to launch the United States back to the upper echelon of savings based on just one year of borrowing. Reducing college-educated citizenries. He put American colleges and student debt by using the effective training and planning universities “on notice” in his State of the Union address in tools such as the one provided by the Imagine America 2012. However, throughout his first term, this support seemed Foundation could result in major savings to students and to be relegated to ideas and dreams. What American students the federal government. According to an analysis done by need now from the President and his Congress is actionable JBL Associates, if half of the 10.4 million Stafford Loan strategy. borrowers reduced the amount borrowed by a third, as was estimated in this study, students would borrow $27.8 billion less in Stafford Loans annually. It is reasonable to assume that the smaller loan amounts would translate into lower default rates in the future. Having more borrowers use the Financial Planning Made Simple tool could reduce dependence on loans by helping students be realistic about their immediate financial needs and anticipate the long-term repayment burden. Having each new borrower spend 20 minutes learning about student loans and developing a personal budget before taking out a loan could help eliminate unnecessary debt and reduce the longer-term risk of defaults. Subscribe at www.CareerCollegeCentral.com | 27
  • 30. Payment “We’re at the early stages of a transformation – 10 years from now, higher education won’t look the same,” said Richard Plans Vedder, an Ohio University economics professor who directs the Center for College Affordability and Productivity, in a December 2012 Businessweek article. “There are millions of people feeling the pain of student debt. When that number gets big enough, it starts to permeate the public consciousness.” In 2012, American student loan debt passed $1 trillion, raising the More students’ struggles question: Why is that number not big enough already? The answer likely lies in the power of the university. For decades, the $500 with student debt billion-a-year higher education industry has been permitted to increase tuition prices at rates far outpacing inflation and average Renata S., a 2010 graduate of Rutgers University, still owes income levels. Through its $100 million-a-year lobbying efforts, $15,000 for her B.A. in Biology. Her position in regulatory it has been able to rail against a decade’s worth of cost-control affairs at a large biopharmaceutical company does not pay measures enacted by the Bush and Obama administrations. And enough to cover her loans. “Paying off my student loans it has consistently confused students with the complexity of the would be impossible without my parents,” she said. “My student loan process. husband and I don’t currently bring in enough to pay for our household bills and to also pay down the student loans. “Too often, students receive financial aid award letters that are Fortunately, my parents have graciously offered to pay my laden with jargon, use inconsistent terms and calculations, and monthly student loan payment until they are retired, which make it unnecessarily difficult to compare different financial is about five years away. At that point, I’ll have to take aid awards side by side,” said Richard Cordray, Director of the them over. I hope our finances will be in order by then.” Consumer Financial Protection Bureau. Lauren P. graduated with a Master’s degree and coursework for her Ph.D. from Tyler School of Art at Temple University. She is currently an adjunct art history instructor at a four-year university and a community college. She owes $86,000 in government loans and “ ut how do you make a B $10,000 in GATE loans. “I do not make anywhere near enough money to make the traditional payment on my 17-year-old see beyond government loan, but at least they are working with me the dreams colleges are based on my income. My private loans do not work with me at all. The interest rate is alarming. I cannot defer selling to the possibility nor can I arrange smaller payments or a longer payment of a future economic schedule. I wish my parents would have explained it to me better, or I wish the student loan company would have laid collapse?” out the terms more clearly. The payments are crippling, – Beth D. especially in the summer when I work less.” University of Maine graduate MARCH 2013 | 28