Robot Meets Alien Social Media and WOM Case Studies


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Robot Meets Alien is a social media and word of mouth marketing agency based in Sydney with a US office in Las Vegas. This is a selection of case studies from 2009.

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Robot Meets Alien Social Media and WOM Case Studies

  1. 1. Word of Mouth and Social Media Marketing<br />Generating conversations <br />about your service, product and brand<br />September 2009<br />© Robot Meets Alien Pty Ltd<br />
  2. 2. Robot Meets Alien develop strategies and activates campaigns that harness the power of social media, consumer influence and word of mouth recommendation.<br />We’ve worked with a broad range of clients to deliver creative, innovative and effective WOM and Social Media marketing campaigns online and offline<br />
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  4. 4. RMA Resources<br />Communications Planning<br />Graphic Design<br />Website Design<br />Website and Database Development<br />Social Media Planning<br />Copywriting<br />BTL Activation<br />Street Team Managers Nationally<br />
  5. 5. WHAT<br />ST500 and ST550 Social Media Campaign<br />HOW<br />Blogger Partnerships, giveaway, community<br />Building, photo competitions and lifestyle relevant product connections. Retail sales blitz activity.<br />  <br />4400 Facebook Fans<br />1100 Twitter Followers<br />15000 Interactions <br />
  6. 6. 2100 Followers on Twitter<br />6670 Facebook Fans<br />350,000 Re-Tweet reach<br />
  7. 7. WHAT<br />Digital Camera Demonstration and Photo Marketing <br />HOW<br />Created partnership with We Love Sounds and negotiated access to event for WB500 Demo Teams and communication via We Love Sounds databases<br />  <br />1460 Photos Taken<br />1350 (92%) Unique Photo Views<br />580 WB500 Demonstrations <br />9100 Flyers Distributed <br />
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  14. 14. WOM Advocacy Process<br />
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  16. 16. FIND OUT HOW….<br />E: INFO@ROBOTMEETSALIEN.COM<br />PH: 02 9332 2160<br />M: 0401 653 380<br />WWW: ROBOTMEETSALIEN.COM<br />TWITTER: TWITTER.COM/ROBOTMEETSALIEN<br />