Successfully reported this slideshow.
You’ve unlocked unlimited downloads on SlideShare!
INTRODUCTION<br />Adidas Inc. is the German manufacturer, a marketer of sport apparel and athletic shoes.<br />The company was named its founder,<br />Adolf(Adi) Dassler, in 1948.<br />
HISTORY<br />Started in 1924 as dassler brother split up in 1948 and register as adidas AG on august 1949 <br />In 1997 adidas AG aquires the salamon group<br />In 2005 adidas Ag acquired<br /> British rival Reebok.<br />
The Consumer is fashionable and stylish</li></li></ul><li>POSITIONING<br />The shoes are comfortable as compared to any other in the segment<br />The apparels are stylish & designed to suit the consumer need<br />The eye gear and the perfumes are serving the niche segment<br />
Partnership with football association, national federations, clubs, and individual players.</li></li></ul><li>BASKETBALL<br /><ul><li>Aims to increase its presence in this category
Main market is in North America, Europe and Asia especially in China
“It Take 5ive”</li></li></ul><li>PPARTNETSHIPS WITH NBARTNETSHIPS WITH NBA<br />
Products<br />The core benefit is to satisfy consumers’ needs or want.<br />Caters for different needs and wants of consumer <br />Uphold its brand by constantly upgrading and improving products’ innovative features and quality to satisfy its customers. <br />Today, Adidas has established itself as a strong brand for sports apparels.<br />Marketing Mix ( 4Ps )<br />
Marketing Mix ( 4Ps )<br /> Price<br />Adidas is a shopping product<br />Able to penetrate the market as it is cheaper than its competitors<br />Uses market skimming<br />e.g white T-mac 4 shoes is being charged at a higher price than the other colour of the same version<br />
Marketing Mix ( 4Ps )<br />Promotion<br />Promotion objective<br />Become the NO.1 sporting brand in the world.<br />Promotion Mix<br />Advertising commonly through the mass media.<br />Through the use of the internet<br />Point of Sale<br />‘Impossible is Nothing’ campaign <br />
Marketing Mix ( 4Ps )<br />Place <br />Distributing some of the Adidas products to the various sporting outlets<br />e.g Royal Sporting House, World of Sports, Sportslink<br />Adidas outlets<br />Online purchasing through the internet<br />