Successfully reported this slideshow.

Linked In Creds

349 views

Published on

Our range of Online Qual tools and key benefits.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Linked In Creds

  1. 1. Online Qualitative Research<br />We believe that Research is about creating conversations - not simply asking questions<br />For further information contact Robin Shuker 0203 004 9817 robin@chatcloud.co.uk<br />
  2. 2. Who we are<br />ChatCloud are an integrated team of experienced researchers and software developers who have pioneered the application of online qualitative and quantitative research to produce world beating new platforms.<br />We offer clients a full range of flexible services, tailored to meet your particular needs. So you can select from:<br />Software only<br />Software and Ad hoc Consultancy (e.g. Multilingual group moderation)<br />Full service research consultancy<br />All ChatCloud products are fully supported by our UK based development team, totally secure and hosted on local servers.<br />We only employ senior consultants with proven experience across all aspects of online research and the expertise to make this innovative approach effective in the real world.<br />
  3. 3. Brands we work with <br />
  4. 4. Creating Conversations <br />Digital is the international language of choice for today’s consumers.<br /> People like to chat <br />Our approach uses online communication to create conversations<br />more natural and open than traditional research methods, leading to greater insight and more cost effective solutions.<br />.<br />
  5. 5. Continuous Conversations<br />Quant and <br />Recruit for Qual<br />Follow up <br />Pre tasks<br />Online Qual<br />
  6. 6. Benefits of Online Qual.<br /><ul><li>Research your target audience through multiple channels
  7. 7. Extend the scope and depth of quantitative surveys with considerable cost savings versus off line groups
  8. 8. Achieve cost effective coverage across regional boundaries.
  9. 9. Show visual stimulus – product, promotions and creative concepts, audio and video files
  10. 10. Overcome Peer group pressure – real truth and greater insight
  11. 11. ChatGroups can be integrated with ChatBoards and ChatBlogs to provide continuous conversations with participants
  12. 12. Deliver a more practical and cost effective alternative to Online Research Communities for real-time insight – Cint revenue share</li></ul>Bulletin <br />Boards<br />Real-time<br /> Groups<br />Smartphone<br />Boards <br />
  13. 13. Real time online focus Groups<br /><ul><li>Moderator pre loads questions and stimulus material
  14. 14. Can show proposition statements, visuals, audio and video footage,
  15. 15. Individuals respond to initial questions which then stimulates discussion amongst participants
  16. 16. Eliminates peer group pressure so participants are more open and honest in their views
  17. 17. Moderator can mange discussion with ad hoc posts / probes
  18. 18. Can stimulate and constrain participants with a private message
  19. 19. Clients have a private observers room, can view, chat with colleagues and send private message to the Moderator to probe areas
  20. 20. Typically 90 minutes with 8 participants
  21. 21. Can be conducted in any language</li></li></ul><li>Moderators view <br />Participant photos or avatars <br />Observer comments cannot be viewed by participants <br />Text box for ad hoc probing questions <br />Participant status <br /> Emoticons <br /> Moderators pre loaded questions <br />
  22. 22. Participants mark up whiteboards(website screenshot)<br />
  23. 23. Plotting on whiteboards <br />Client private message<br /> to Moderator <br />
  24. 24. Polls to summarise <br />Instant results <br />Participant votes <br />
  25. 25. Online Bulletin boards(passively moderated)<br />Typically 8 to 20 participants conducted over 3 to 5 days<br />Participants log on each day at a time that suits them. So it’s an ideal methodology for audiences that are “on the move” (e.g.B2B research).<br />The Moderator starts by posting 5 — 6 questions, then adds new questions each day and can also probe/comment on posts<br />Participants can view question and then comment on other group posts so stimulating “group discussion”.<br />Time to respond to others – more reflective and detailed answers<br />ChatBoards are a multilingual platform and able to show visuals, audio and video footage, which participants can also upload<br />Can include various ‘ethnography lite’ tasks: photos or videos, report on behaviour<br />Chatboards are now fully functional on leading smart phones (ChatFone) so participants can upload imaged and posts from mobiles <br />
  26. 26. Participants upload video and image<br />Participants upload photos<br />View and upload video’s<br />
  27. 27. Comment on posts and probe<br />Moderator can probe<br />and develop a discussion<br />
  28. 28. Bulletin Board links to smart phones<br />Moderator can probe<br />and develop a discussion<br />
  29. 29. Online Diaries (in development) <br />
  30. 30. In Summary <br />Online quantitative it’s now a proven methodology.<br />Our new user-friendly platforms offer participants a more engaging experience and easier for the Moderator to manage.<br />Key benefits of speed, flexibility, coverage, cost and objectivity.<br />Integrated Quant/Qual approach to create conversations that provide continuous insight <br />SurveyChatBoards ChatFone <br />Software only through to full service support, tailored to your particular needs.<br />Price promise – we will match the price of any comparable product <br />

×