Inaugural Professorial lecture by Greg Marsden, Director of the Institute for Transport Studies (ITS), University of Leeds. Held on 18 March 2014 www.its.leeds.ac.uk/about/events/inaugural-lectures2014 The lecture explores the future of transport policy. Albert Einstein once said “We can't solve problems by using the same kind of thinking we used when we created them”. This talk asks whether Einstein was right. Will the current policy direction really deliver a better future? If not, what do we have to rethink to make a difference?