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Social Media for College Students

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As university students move from college to professional life, they need a little help understanding the power of social media and discussing ways to use (and not to use) social media tools.
These slides are part of a session offered by Robin J. Phillips to Arizona State University students.

Published in: Technology, Business
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Social Media for College Students

  1. 1. + ASU Downtown Phoenix campus Social Media By Robin J Phillips, Digital Director, The Reynolds Center for Business Journalism Cronkite School of Journalism & Mass Communications
  2. 2. + Robin J Phillips | About Me  25 years in the news business  Digital Director, The Reynolds Center for Business Journalism  Experience in print, magazines, wire services, online  Deputy business editor, Newsday, The Arizona Republic  Community news manager, azcentral.com  Small Business Editor, BusinessWeek Online  Business Editor, The Record of Hackensack (N.J.)  Co-founder, #wjchat, weekly online web journalism discussion  NLGJA, Arizona chapter president  Co-founder of Perfect Moment Project
  3. 3. + Why Social Media matters … 1. It’s where things happen first Twitter … and 2. It’s huge. And getting bigger. Facebook… and LinkedIn… 3. A way to distribute content, information and Flickr…. 4. Self-promotion, branding that stays with you and Tumblr… 5. Building audience for new blog, new service and Blogger… 6. Cultivating sources, new fans, new customers and Google+… 7. Real-time news .. right here, right now and YouTube… 8. Creating community .. power in the network and WordPress… 9. Diversity .. opens up your world and Foursquare… and Google Reader…
  4. 4. + How you use social media  Social media hanging out  Social / personal marketing  Sharing, listening and engaging on social media tools
  5. 5. +
  6. 6. + Miss Seattle complains about… Seattle Yes, there are bad ways to use social media.
  7. 7. + It’s huge1.06 billionpeople use actively every day
  8. 8. + 500 million users on send onebillion tweets every 2-3 And days growing
  9. 9. +
  10. 10. +
  11. 11. + So what do you use?  ASU social media tip/guidelines for students. https://students.asu.edu/srr/online
  12. 12. + How much time do you spend? Social networks & blogs account for one-quarter of the time Americans spend online
  13. 13. + What are the concerns? Social media can be both good and bad
  14. 14. + What are the concerns? 1in 10 admissions officers from the top 500 colleges check out applicants’ online profiles. . . . . . Survey: Kaplan
  15. 15. + What are the concerns? 1in 10 admissions officers from the top 500 colleges check out applicants’ online profiles.  Ofthose colleges, 38% said what they saw negatively impacted what they thought of the candidate. . . . . Survey: Kaplan
  16. 16. + What are the concerns?  1 in 10 admissions officers from the top 500 colleges check out applicants’ online profiles.  Of those colleges, 38% said what they saw negatively impacted what they thought of the candidate.  69% of U.S. high schools banned use or possession of mobile devices on school grounds.  .  .  . Survey: Kaplan
  17. 17. + What are the concerns?  1 in 10 admissions officers from the top 500 colleges check out applicants’ online profiles.  Of those colleges, 38% said what they saw negatively impacted what they thought of the candidate.  69% of U.S. high schools banned use or possession of mobile devices on school grounds.  Bullying.  .  . Survey: Kaplan
  18. 18. + What are the concerns?  1 in 10 admissions officers from the top 500 colleges check out applicants’ online profiles.  Of those colleges, 38% said what they saw negatively impacted what they thought of the candidate.  69% of U.S. high schools banned use or possession of mobile devices on school grounds.  Bullying.  Hard to monitor – 35% of teens admit to cheating with phones.  . Survey: Kaplan
  19. 19. + What are the concerns?  1 in 10 admissions officers from the top 500 colleges check out applicants’ online profiles.  Of those colleges, 38% said what they saw negatively impacted what they thought of the candidate.  69% of U.S. high schools banned use or possession of mobile devices on school grounds.  Bullying.  Hard to monitor – 35% of teens admit to cheating with phones.  86% of potential employers will check out social profiles. Survey: Kaplan
  20. 20. + Let’s not be that guy! Cartoon by Nitrozac and Snaggy JoyofTech.com
  21. 21. + Or that guy!
  22. 22. + Now for my commercial
  23. 23. + ASU on Twitter
  24. 24. + ASU on Facebook
  25. 25. + ASU community on Facebook
  26. 26. + So, has texting and social taken over your life?
  27. 27. + Don’t lose your mind
  28. 28. + John Mayer on why he quit Twitter "I realized about a year ago that I couldn’t have a complete thought anymore, and I was a tweetaholic. I had four million Twitter followers, and I was always writing on it. And I stopped using Twitter as an outlet and I started using Twitter as the instrument to riff on, and it started to make my mind smaller and smaller and smaller. And I couldn’t write a song.”
  29. 29. + We can’t turn back the clocks
  30. 30. + We can’t turn back the clocks But doing nothing is not an answer
  31. 31. + How do I do this?  Choose your platforms  What type of content do you want to share?  Who should you follow?  How much is personal? Professional?  Follow people to get the word out that you’re there  Create lists, categories of people to make things manageable  Set some goals – followers, interaction, links to a blog or website  Try out Tweetdeck, Hootsuite apps to manage things.  Have fun!
  32. 32. + And buy back your time once in a while…

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