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Social Media 303 for Journalists: Cutting through the Clutter


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Social Media 303 for Journalists: Cutting through the Clutter.

This was part of a Social Media series for journalists presented by Robin J Phillips, Web managing editor of

The series was presented over three days for the Reynolds Center for Business Journalism.

Published in: News & Politics, Business
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Social Media 303 for Journalists: Cutting through the Clutter

  1. 1. Social Media 303 Cutting through the clutter Reynolds Center for Business Journalism Twitter: @BizJournalism Robin J. Phillips @RobinJP
  2. 2. What you will learn.. That you are not alone You have more power than you think Giving up is not a good idea Several (free) tools can be useful for filtering social media How to set goals, schedule time for your social media What you want and get out of social media is very personal You will never see it all .. and that’s OK
  3. 3. Who says journalists don’t like clutter?
  4. 4. Social Media clutter
  5. 6. Set some goals Increase number of followers. Increase impact – number of retweets, interaction, story ideas generated. Increase fan/friend count. Track analytics to understand interaction, activity on your page. Set a goal for number of uploads a month. Increase number of views on your videos by integrating with rest of SM network. Make sure your key contacts on your beat are also LinkedIn contacts. Find discussions that are most relevant to your beat and take part.
  6. 7. “ Instead of meeting for a cup of coffee, I shoot the breeze with some PR folks/sources on Twitter.” Story ideas | breaking news | beat checks | brand development
  7. 8. “ I tweet and retweet high-value news and analysis on the economy, sustainability and urban issues.” Promote blogs, columns | new trip wire | appreciate the speed
  8. 9. “ Twitter is only as good as the people who are on it.” Immediate | concise | different form of writing | good multimedia tool
  9. 10. Let go of feeling overwhelmed
  10. 11. Is your media managing you? <ul><li>Email overload </li></ul><ul><li>No time to Tweet </li></ul><ul><li>Too much to read </li></ul><ul><li>Is this worthwhile? </li></ul><ul><li>Cut into personal time </li></ul><ul><li>Too much clutter </li></ul><ul><li>Twitter, FB, etc. </li></ul><ul><li>Feels like a chore </li></ul><ul><li>Mailbox zero </li></ul><ul><li>Schedule it </li></ul><ul><li>Readers, RSS </li></ul><ul><li>Goals, analytics </li></ul><ul><li>Schedule ahead </li></ul><ul><li>Curate, thin the herd </li></ul><ul><li>Find your style </li></ul><ul><li>It’s a relationship </li></ul>Problem Possible solution
  11. 12. Lists and hashtags
  12. 13. BizJournalists list
  13. 14. Narrow the field
  14. 15. Filter with hashtags Hashtags were developed to create groupings on Twitter.
  15. 16. Official, unofficial, conflicting #hashtags
  16. 19. Let go of some things
  17. 20. Be stingy with your attention
  18. 21. Right tool for the job Source: Twitter
  19. 23. keyword/ hashtag
  20. 24. #Madoff
  21. 27. Sidebars
  22. 30. Mobile tools
  23. 31. Find your own balance