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Social Media 101 Tactics, tips for beginners Reynolds Center for Business Journalism Twitter: @BizJournalism facebook.com/...
What you will learn How to create a strong Bio statement Sites to follow to learn more  Followers and Following = what’s t...
Five generations
Tool for reporters
Signing up, setting up  <ul><li>Sign up </li></ul><ul><li>Photo </li></ul><ul><li>Bio </li></ul><ul><li>Background </li></...
Sign up, remember your username, password  .. really, remember them Username = Use Your Name
Checkusernames.com  Think ahead  Can you grab Usernames for all the sites you may want to use eventually?  If yes, do it.
Where to write bio, etc.
 
Facebook bios
What to put in your bio
First person, Journalists and SM
Followers / Following
Whoa!
Begin Tweeting <ul><li>Creating a persona </li></ul><ul><li>Letting followers know what to expect </li></ul><ul><li>Sharin...
No, it’s not that bad
Announce yourself
Announce yourself <ul><li>Twitter lists: </li></ul><ul><li>Twellow </li></ul><ul><li>WeFollow </li></ul><ul><li>LoadedWeb ...
Start following people <ul><li>People on your beat </li></ul><ul><li>Other journalists </li></ul><ul><li>Friends </li></ul...
Best practices – Twitter or Facebook <ul><li>Make every word count. </li></ul><ul><li>Keep it simple.  </li></ul><ul><li>P...
@reply, RTs, and more…
Conversations
Mix personal / professional and speak directly to your followers
Direct plea to  Facebook friends
Hashtags were developed to create groupings on Twitter.
 
Official #hashtags
http://businessjournalism.org/2011/01/25/from-resource-efficiency-to-innovation-inside-the-business-of-sustainability/
Signing up, setting up  <ul><li>Sign up </li></ul><ul><li>Photo </li></ul><ul><li>Bio </li></ul><ul><li>Background </li></...
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Social Media 101 for journalists: Tips and tactics for beginners

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Social Media 101 for Journalists: Getting Started.
This was part of a Social Media series for journalists presented by Robin J Phillips, Web managing editor of BusinessJournalism.org.

This was part of a Social Media series for journalists presented by Robin J Phillips, Web managing editor of BusinessJournalism.org.

The series was presented over three days for the Reynolds Center for Business Journalism.

Published in: News & Politics
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Social Media 101 for journalists: Tips and tactics for beginners

  1. 1. Social Media 101 Tactics, tips for beginners Reynolds Center for Business Journalism Twitter: @BizJournalism facebook.com/BizJournalism Robin J. Phillips @RobinJP
  2. 2. What you will learn How to create a strong Bio statement Sites to follow to learn more Followers and Following = what’s the difference @reply or @DM or #Hashtag = what are these things? How to get started Whatever you need to know => No stupid questions Ways to “join the conversation” - etiquette Tricks for creating short links, adding articles, photos
  3. 3. Five generations
  4. 4. Tool for reporters
  5. 5. Signing up, setting up <ul><li>Sign up </li></ul><ul><li>Photo </li></ul><ul><li>Bio </li></ul><ul><li>Background </li></ul><ul><li>Start following </li></ul><ul><li>Tweet! </li></ul>
  6. 6. Sign up, remember your username, password .. really, remember them Username = Use Your Name
  7. 7. Checkusernames.com Think ahead Can you grab Usernames for all the sites you may want to use eventually? If yes, do it.
  8. 8. Where to write bio, etc.
  9. 10. Facebook bios
  10. 11. What to put in your bio
  11. 12. First person, Journalists and SM
  12. 13. Followers / Following
  13. 14. Whoa!
  14. 15. Begin Tweeting <ul><li>Creating a persona </li></ul><ul><li>Letting followers know what to expect </li></ul><ul><li>Sharing your work </li></ul><ul><li>Engaging in a conversation </li></ul><ul><li>Injecting personality </li></ul><ul><li>Using first person </li></ul><ul><li>Setting a tone </li></ul><ul><li>Having fun </li></ul>
  15. 16. No, it’s not that bad
  16. 17. Announce yourself
  17. 18. Announce yourself <ul><li>Twitter lists: </li></ul><ul><li>Twellow </li></ul><ul><li>WeFollow </li></ul><ul><li>LoadedWeb </li></ul><ul><li>JustTweetIt </li></ul><ul><li>TweetFind </li></ul><ul><li>MrTweet </li></ul><ul><li>Twitter lists for Journalists: </li></ul><ul><li>MuckRack </li></ul><ul><li>MediaonTwitter </li></ul><ul><li>JournalistTweets </li></ul>
  18. 19. Start following people <ul><li>People on your beat </li></ul><ul><li>Other journalists </li></ul><ul><li>Friends </li></ul><ul><li>Family </li></ul><ul><li>Readers, viewers </li></ul>
  19. 20. Best practices – Twitter or Facebook <ul><li>Make every word count. </li></ul><ul><li>Keep it simple. </li></ul><ul><li>Provide context. </li></ul><ul><li>Lead with the good stuff. </li></ul><ul><li>Write killer headlines. </li></ul><ul><li>Graphics expand the story. </li></ul><ul><li>People make things interesting. </li></ul><ul><li>It’s OK to use first-person. </li></ul><ul><li>Consider your audience. </li></ul><ul><li>Be polite. </li></ul>
  20. 21. @reply, RTs, and more…
  21. 22. Conversations
  22. 23. Mix personal / professional and speak directly to your followers
  23. 24. Direct plea to Facebook friends
  24. 25. Hashtags were developed to create groupings on Twitter.
  25. 27. Official #hashtags
  26. 28. http://businessjournalism.org/2011/01/25/from-resource-efficiency-to-innovation-inside-the-business-of-sustainability/
  27. 29. Signing up, setting up <ul><li>Sign up </li></ul><ul><li>Photo </li></ul><ul><li>Bio </li></ul><ul><li>Background </li></ul><ul><li>Start following </li></ul><ul><li>Tweet! </li></ul>
  28. 30. Learn more

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