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Multimedia | Association of Women in Sports Media

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These slides were part of a talk by Robin J. Phillips at the 2013 annual convention of AWSM, American Women in Sports Media.

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Multimedia | Association of Women in Sports Media

  1. 1. Multimedia storytellingRobin J. Phillips | @RobinJPCronkite School of Journalism, ASUFind these slides: RobinJPhillips.com
  2. 2. Robin J Phillips | About Me• @RobinJP | RobinJPhillips.com | Robin.Phillips@asu.edu• Digital Director, The Reynolds Center for Business Journalism• Former business editor @ BusinessWeek, Newsday, others• Co-founder, #wjchat, weekly online web journalism discussion• NLGJA national board member• Co-founder of Perfect Moment Project• Journalism professor, Cronkite School, Arizona StateUniversityIntro
  3. 3. Learning new tricks ain’t new injournalism.
  4. 4. New media /Multimedia storytellingTechnical
  5. 5. Web journalism /Multimedia storytellingIndividual
  6. 6. High expectations
  7. 7. Second screenMobile drives digital growth as news source
  8. 8. Join the conversation
  9. 9. Source: NewswhipEngagement =100 Facebook interactions
  10. 10. Follow us,puh-lease!
  11. 11. It can sometimes feel a little forced
  12. 12. Let’s call itopportunity
  13. 13. Opportunities to …• Learn new skills• Create longevity in the biz• Find new sources• Reach a larger audience• Speak to a more diverseaudienceJump on board
  14. 14. Opportunities to …• Learn new skills• Create longevity in the biz• Find new sources• Reach a larger audience• Speak to a more diverseaudience• CREATE APERSONAL BRANDJump on boardFind these slides: RobinJPhillips.com
  15. 15. Create my what?!
  16. 16. Create my what?!• Finding your voice is brandingyourself.
  17. 17. Create my what?!• Finding your voice is brandingyourself.• Branding is about knowingyourself.
  18. 18. Create my what?!• Finding your voice is brandingyourself.• Branding is about knowingyourself.• Know your talents and skills.
  19. 19. Create my what?!• Finding your voice is brandingyourself.• Branding is about knowingyourself.• Know your talents and skills.• Know your goals.
  20. 20. Create my what?!• Finding your voice is brandingyourself.• Branding is about knowingyourself.• Know your talents and skills.• Know your goals.• Once you know yourself
  21. 21. Create my what?!• Finding your voice is brandingyourself.• Branding is about knowingyourself.• Know your talents and skills.• Know your goals.• Once you know yourself,• you can define your brand.• you can find your voice.• you can share your awesomeness.
  22. 22. Find your voice. Build your brand.Learn new skills. = Winning!
  23. 23. What’s in yourtoolbox?
  24. 24. You’vealready got it
  25. 25. Get to know your phoneSmart phone
  26. 26. Get to know your phonePhoto apps
  27. 27. Get to know your phoneVideoapps
  28. 28. Get to know your phoneSocial appsFind these slides: RobinJPhillips.com
  29. 29. Get to know your phone
  30. 30. • Just because it’s a phone, doesn’t mean it’s not a camera.• Do one thing at a time. Multi-media doesn’t mean chaos.• Take some time, not a lot, but some time.• Shoot (a lot) and then edit.• Make an image. Don’t take a photo.Shooting with your phonePhotos
  31. 31. Phone camera gearPhotos
  32. 32. Rule of Thirds• Imagine your imagein 9 equal parts.• Important elementsaligned along lines,intersections.• Creating a sense ofbalance.• Off-center subjectscan give a sense ofdirectionPhotos
  33. 33. G o H o r i z o n t a l• We see images horizontally.• Our eyes are horizontal.• Our screens are horizontal.• Shoot horizontal.Photos
  34. 34. Lighting & more• Avoid direct sunlight• Use natural lightsources• Stabilize your phone• Never zoom in – zoomwith your feet• Use photo appsPhotos
  35. 35. Photo apps and journalism• Instagram• Camera+• Snapseed• Pocketbooth• Photoshop Touch• Square Camera• … may be fun, butbe careful aboutaltering images.Photos
  36. 36. Photo sharingDesktops and mobilePhotos
  37. 37. Phone – camera – action!Video
  38. 38. 3 quick video tips• Make sure you have plenty of light• Mobile lenses are tiny• Keep the camera steady• Avoid motion sickness• Two hands, lean on a wall, hold your elbows in tight• Don’t shoot vertical• You can crop a photo but you can’t really turn a videoVideo
  39. 39. Simple storyboardingA video storyboard helps you• define parameters – time,resources• organize and focusTip: Think non-linear• not ‘first’, ‘second’, ‘third’• but ‘that part’, ‘this part’,‘another part’A rough storyboard can• be a simple sketch• change once you go into the field• include media choices and wherethey work best• help point out holes in your storyVideo
  40. 40. Video sharing sitesVideo
  41. 41. It’s all socialSharing
  42. 42. James Janega’sRule of ThirdsStill not sure what to share?• One-third your material• One-third other people’s material(retweets)• One-third personal highlights (showingyour personality, what you’re reading, etc.)Your voice
  43. 43. Balancing personaland professionalPhotos: Humans of New York
  44. 44. Pay attention to the sidelinesShare what you like
  45. 45. GeofeediaSocial
  46. 46. Storify – a social sidebar
  47. 47. Catchings, Fever visitWhite House
  48. 48. Still seem tootime-consuming?(relationships are)
  49. 49. 5 rules• Be diligent• Be consistent• Be relevant (timely)• Be interesting• Be yourself Be simple Be unique Be focused…. OK, 8 rulesHat tip to Kristian Anderson + Associates | Brand YouOutro
  50. 50. Vine – Life in 6 secondsOutro
  51. 51. • Robin J. Phillips• @RobinJP• /RobinJP• Robin.Phillips@asu.edu• 602-496-9190OutroFind these slides: RobinJPhillips.com

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