L U X U RY FA S H I O N I S D E S I G N E R F O C U S E D
Source: Google Search Console
16 out of 25 of the top impressions-driving
terms are simply designer names.
This is a great entry point to capture new
visitors who may not already have a product
in mind. Giving these users the best initial
impressions and letting them quickly start
exploring the product selection is critical.
W H Y F O C U S O N D E S I G N E R PA G E S ?
* Business goal of becoming #1 second-party source for designer searches
* Designer pages are the most reliable, sources of traffic
* Current template one of few that allows customisable text
* Filters more controllable than other category-level pages
While Product pages have more
immediate commercial value there are
923 designer pages and 218,826 product
pages (2016 data).
By optimising this highest value page
type, we will most effectively engage site
M O B I L E S I T E S P E E D S E V E R E LY I M PA C T S E N G A G E M E N T
Unsurprisingly, longer waits to access to page content are particularly impactful on designer pages,
• Bounce rate
<1 secs 1-2 secs 2-3 secs 3-5 secs 5-10 secs 10-20 secs20-30 secs
Revenue per Unique Visitor
Bounce Rate Average
<1 secs 4.29% 29.51% 30
1-2 secs 3.65% 34.68% 30
2-3 secs 3.14% 33.71% 31
3-5 secs 2.91% 33.34% 28
5-10 secs 1.96% 36.26% 24
10-20 secs 1.96% 41.54% 21
20-30 secs 1.71% 42.37% 31