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Local Search Optimization- Robin Goel


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Robin Goel of OMLogic Consulting presents on Local search implementation in Online Marketing.

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Local Search Optimization- Robin Goel

  1. 1. Robin Goel OM Logic
  2. 2. What Is Local Search.. ? Wikipedia: Local Search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against structured database of local business listings(LBL).
  3. 3. Why Local Search.. ? <ul><li>More than 40% of searches on the internet has Local intent. </li></ul><ul><li>The users of Yellow Pages are rapidly moving to Internet </li></ul><ul><li>Yellow Pages. </li></ul><ul><li>On Yahoo alone 100 Million unique visitors per month search </li></ul><ul><li>with Local intent. </li></ul>
  4. 4. Some Local Search Facts. <ul><li>Local search uses a different algorithm to organic results. </li></ul><ul><li>The number and importance of social/local websites is </li></ul><ul><li>growing and are becoming very important as they carries </li></ul><ul><li>user generated content which shopper crave for. </li></ul><ul><li>You do NOT need a website to appear in Local search. </li></ul>
  5. 5. Different Local Search Engines.
  6. 6. Why Local Business Centre..? <ul><li>Free listings </li></ul><ul><li>Free updates </li></ul><ul><li>Free Insights </li></ul><ul><li>Add photos and videos </li></ul><ul><li>Add Multiple listings </li></ul>
  7. 7. Adding your Business
  8. 8. How to Optimizing for Local Search <ul><li>Add your business physical address on every page </li></ul><ul><li>Create a directions or find us page on your site </li></ul><ul><li>Have telephone number on your site </li></ul><ul><li>Link to your business location on Google maps from the address on your site </li></ul><ul><li>Include location names in your titles e.g. Midson Care Services in New Delhi </li></ul><ul><li>Maximize your listings by adding photos and videos. </li></ul>
  9. 9. <ul><li>Reviews are important in Local search </li></ul><ul><li>Should be genuine </li></ul><ul><li>Harvest from multiple sources and vertical search websites </li></ul><ul><li>Increase likelihood of contact </li></ul><ul><li>Play a factor in Local Search rankings </li></ul>Reviews
  10. 10. Types of Results <ul><li>Gives 10 results </li></ul><ul><li>Name of business </li></ul><ul><li>Website URL </li></ul><ul><li>Telephone number </li></ul>10 Pack Result
  11. 11. Types of Results <ul><li>Gives 3 results </li></ul><ul><li>Name of business </li></ul><ul><li>Website URL </li></ul><ul><li>Telephone number </li></ul><ul><li>Address of business </li></ul>3 Pack Result
  12. 12. Types of Results <ul><li>Gives one result </li></ul><ul><li>Name of business </li></ul><ul><li>Website URL </li></ul><ul><li>Telephone number </li></ul><ul><li>Full Address of business </li></ul>1 Pack Result
  13. 13. What factors makes you Rank <ul><li>Google ‘s LBC: </li></ul><ul><li>Local business centre </li></ul><ul><li>Trust of business: </li></ul><ul><li>In other domains, Links from trusted domains </li></ul><ul><li>Well structured website: </li></ul><ul><li>Good titling, internal links, keywords etc. </li></ul><ul><li>Listed in local directories and vertical directories: </li></ul><ul><li>Get listed in any local directories </li></ul><ul><li>References/ links from other sites: </li></ul><ul><li>Good links with location in anchor text </li></ul><ul><li>Number of reviews: </li></ul><ul><li>Most new visitors will look to these customers reviews to get a </li></ul><ul><li>quick impression of the business </li></ul><ul><li>Your actual business location. Proximity to search term: </li></ul><ul><li>The search term might contain a certain neighborhood name and </li></ul><ul><li>the distance you are from that search term will determine if your </li></ul><ul><li>site shows up </li></ul><ul><li>Using Google maps: </li></ul><ul><li>Categorization of LBL: </li></ul>
  14. 14. Local Yellow Pages
  15. 15. Local Business Data providers
  16. 16. Local Social Networks
  17. 17. Recap <ul><li>Get Listed in Google, Yahoo, Live, Ask </li></ul><ul><ul><li>Add Photos, Details, Video </li></ul></ul><ul><li>Get listed in Yellowpages </li></ul><ul><li>Get Listed in Yelp, Insiderpages etc </li></ul><ul><li>Reference your website when possible </li></ul><ul><li>Ask clients for reviews </li></ul><ul><li>Use Roboforms and to make it easier. </li></ul>
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