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Web Presence Quality Reporting

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Web Presence Quality Reporting as one of my 2018-2019 lectures at the University of Bergamo. It's stimulus material, posted to improve communication with current students. It's not interesting for the academia.

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Web Presence Quality Reporting

  1. 1. ITforTourismServices,UniBg2018-2019 How to write and edit a 7Loci professional report, evaluating the quality of a DMO web presence. This task, by the way, contributes to the evaluation of your own eTourism compliance WebPresence QualityReporting WebPresenceReporting.Lecture11,November23,2018
  2. 2. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Today 08.Tuesday,Oct30 Design:Usability, Gamification, Augmented&Virtual Reality page2 09.Tuesday,Nov13 Quality,Standards, Models&Meta-Models. The7Loci 11.Thursday,Nov22 WebPresence QualityReporting 12.Tuesday,Nov27 Big-Bang Disruptions andTourism 13.Tuesday,Dec 4 Yourreports’ presentation: 1stgroup 14. Thursday,Dec6 Yourreports’ presentation: 2ndgroup 15.Tuesday,Dec11 Yourreports’ presentation: 3rdgroup 10.Tuesday,Nov20 WebPresence. A7Loci Evaluation Model WebPresenceReporting.Lecture11,November23,2018
  3. 3. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 What Are We Talking About Today? 1. Start From The Official Web Presence 2. What Is A Presentation For? 3. What Is A Report For? 4. Words vs. Pictures 5. Map Of The Web Presence 6. Formats and Weights 7. Lists of Strenghts and Weaknesses Are Welcome WebPresenceReporting.Lecture11,November23,2018 page3 image credit toAttitude School imagecreditto IconFinder image credit to eTourismSummit.com imagecreditto Designtoryimage credit toa-mentor
  4. 4. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Start From The Official Web Presence Firstofall,makesurethat theofficialwebpresenceofthechosendestination isaDMO’s.(Howcanyoutell…?) Enquiryaboutthe destination’s tasksandtargets. Consider whicharethedestination’s competitors? Workintimetocompleteyour7Locievaluation. WebPresenceReporting.Lecture11,November23,2018 page4 image credit to eTourismSummit.com
  5. 5. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 A Guideline Findheresomeadviceonhowtodesignapresentationandorganizeareport abouta7Lociqualityevaluation. WebPresenceReporting.Lecture11,November23,2018 page5 image credit toa-mentor Onceyour7Loci evaluationhasbeen completed,planthe sections,and decide howmanyslides/digits devotetoeachsection.
  6. 6. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 What Is A Presentation For? Apresentation(aPowerPoint,anImpress,aPrezi,or evenaCanvasfile)must bedesignedtobeusedasabasisfor presentingyourconclusionsinpublic. Sopayattentiontoyouraudience!  Declarewhoyouare,andwhythepresentationisheld.  Provideasummary,andmakeclearhowlongyourspeechlasts.  Considerthatthetextshouldbereadablefromadistance:nosmalltext! Yourpresentation, however,willalsobepublishedontheWeb:everyslide mightbeindividuallydownloadedbyyourfuturereaders.Soplease  ensurethateveryslidehasafooterwithtitle,date,andpagenumber;  makejudicioususeofanimations:chooseonestyle,anduseitwhenneeded. WebPresenceReporting.Lecture11,November23,2018 page6
  7. 7. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 What Is A Report For? Areport(anMSWord,anOpenOfficeWriteroraPDFfile)isintendedto summarizeinwriting–briefly,butcompletely–thetaskofaresearch, the methodologyadopted,theresultsoftheresearch, andconclusionsreached. Areportisnotapersonaldiary.Carefullyavoidwritinginfirstperson,because aprofessionalstyleisrequired.Never writesomethinglike«wedecided that…»Rather,useexpressionslike«Thestancewastaken…» Areportmustbeproperlyorganized,withatitle,namesofitsauthors, subtitles,andanadequatelistofreference. Diagramsorpicturesarewelcome. Likeapresentation,areportmusthave headings,adate,andpagenumbers. WebPresenceReporting.Lecture11,November23,2018 page7
  8. 8. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Words, Diagrams And Pictures Spokenorwrittenthattheymaybe, wordsareobviouslythebasiccontentof bothpresentationsandreport. Reportsmustcontaindiagramsofthe resultsfoundthroughwebtoolsandby researchingonsocialengagement. Picturesarequiteobviouslyneeded whenpresentinginpublic. Picturesthatprovideacontextmaybe publishedasslides’backgrounds. WebPresenceReporting.Lecture11,November23,2018 page8 Requiredwebtools: 1. PageRank 2. SimilarWeborthelike 3. Linkcheckerorthelike 4. Pingdom 5. GoogleMobile-Friendlinesstest
  9. 9. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Map Of The Web Presence Amapoflinksamongofficialand semi-officialpiecesofwebpresence isneededinbothpresentationsand reports. WebPresenceReporting.Lecture11,November23,2018 page9 imagecreditstosocialpopcreative.com
  10. 10. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Formats and Weights Becarefulinchoosingformatsandconsidering weights(thatis,thenumberof bytes)ofthepicturesyoupublish. Thejpgformatisbestforphotos.Thepngorthegifformatsarebestforicons. Neitherpresentations norreportshavetobetooheavy.Absolutelyreduce weightsbydecreasing pictures’resolution. Pleasechecktheweightof yourpresentationsbeforedelivery. Amongthe2017 samplepresentationsfoundonGoogleDrivethroughhttps://kiwimilano.it/dct/, thoseaboutSt.Petersburg,Holland,CornwallandFaroearetooheavy. Anexcessiveweightofapresentationmaybea reasonforrejection,thisyear. WebPresenceReporting.Lecture11,November23,2018 page10
  11. 11. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Strengths & Weaknesses Howtoimprove?... WebPresenceReporting.Lecture11,November23,2018 page11 imagecredittoAttitudeSchool Providing listsof strengths&weaknesses inthewebpresenceof thedestination considered ispossibly thecomprehensive final resultofaquality evaluation.
  12. 12. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Today’s Key Points WebPresenceReporting.Lecture11,November23,2018 page12 1. Start From The Official Web Presence 2. What Is A Presentation For? 3. What Is A Report For? 4. Words, Diagrams And Pictures 5. Map Of The Web Presence 6. Formats and Weights 7. Lists of Strenghts and Weaknesses Are Welcome
  13. 13. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Thanks For Your Attention page13WebPresenceReporting.Lecture11,November23,2018 PicturebyNhat Vuong fromthe2014 Workshop

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