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Quality. Models & Meta-Models. The 7Loci

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Quality. Models & Meta-Models. The 7Loci as one of my 2018-2019 lectures at the University of Bergamo. It's stimulus material, posted to improve communication with current students. It's not interesting for the academia.

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Quality. Models & Meta-Models. The 7Loci

  1. 1. ITforTourismServices,UniBg2018-2019 Quality. Models & Meta-Models. The 7Loci Quality,7Loci.Lecture09,November13,2018
  2. 2. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Today 08.Tuesday,Oct30 Design:Usability, Gamification, Augmented&Virtual Reality page2 09.Tuesday,Nov13 Quality,Standards, Models&Meta-Models. The7Loci 11.Thursday,Nov22 WebPresence QualityReporting 12.Tuesday,Nov27 Big-Bang Disruptions andTourism 13.Tuesday,Dec 4 Yourreports’ presentation: 1stgroup 14. Thursday,Dec6 Yourreports’ presentation: 2ndgroup 15.Tuesday,Dec11 Yourreports’ presentation: 3rdgroup 10.Tuesday,Nov20 WebPresence. A7Loci Evaluation Model Quality,7Loci.Lecture09,November13,2018
  3. 3. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 What Are We Talking About Today? Quality,7Loci.Lecture09,November13,2018 1. Measuring Quality? 2. Standards 3. Models 4. Rhetoric, Journals & Loci 5. The 7Loci Meta-Model 6. A Meta-Model For Websites 7. And For DMO Websites…? page3 imagecredittoinfinityimmigration.com,BC,Canada
  4. 4. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 “Measuring Quality? Are You Joking?” Quality,7Loci.Lecture09,November13,2018 Qualityhasnothing todowithmeasure... Areyousure? Thinkofdifferent electricplugsindifferentcountries,ofelectrictension (voltage),oroctanesingasoline,or...ofthehttp,thehtml. International standardsarestandards developed byinternational standards organizations. International standardsareavailableforconsiderationanduse, worldwide. Themostprominentorganisationisthe InternationalOrganizationfor Standardization,orISO. page4
  5. 5. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Standards Quality,7Loci.Lecture09,November13,2018 page5
  6. 6. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 De Iure vs. De Facto Standards Quality,7Loci.Lecture09,November13,2018 Sometechnology standardsthatareparticularlyrelevant forourlectures –like thehtml,WAP,orBluetooth–areofficialstandards, internationally recognized. (WAPwaseventheresultofajoint,previouslyplannedeffortamong several companies,likeEricsson,Nokia,Microsoft,Oracle,Vodafone, andTelefónica). Wecanconsiderthosestandardsas deiurestandards. Sometimes,however,standardsexistdefacto,althoughnoofficialagreement hasbeenreachedaboutthem.Thisis,forinstance,thecaseoftheportable documentformat, orpdf,developedbyAdobeSystemsInc. Another defactostandard, formultimediadistributionontheWeb,isthe Flash platform,nowownedbyAdobe,butoriginallydevelopedbyMacromedia. page6
  7. 7. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Quality according to the ISO Quality,7Loci.Lecture09,November13,2018 Here’stheISOdefinitionofquality. “Qualityis thetotality ofanentity thatbearon itsability statedandimpliedneeds”. (ISO8402) page7 ofcharacteristics tosatisfy
  8. 8. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 The Model We’re Adopting Quality,7Loci.Lecture09,November13,2018 TheISOdefinitionofqualityisa cornerstoneofthequality evaluationmodelwe’readopting. Ourmodelwasproposed,andhas beendeveloped,attheUniversity ofTrento. Itiscurrentlycalled7Loci. Itwasinitiallycalled2QCV3Q. page8
  9. 9. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Models Quality,7Loci.Lecture09,November13,2018 Bytheway,whatis“amodel”? “Inthemostgeneral sense,a modelisanythingusedinanywaytorepresent anythingelse.”–Wikipedia,“Conceptualmodel” page9 imagecreditto Australian Entertainment Talent Agencyimagecreditto Ponoko
  10. 10. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Don Norman Quality,7Loci.Lecture09,November13,2018 Let’sstick,however,to amorefittingdefinition. “Aconceptualmodelistheunderlyingbeliefstructureheld byapersonabout howsomethingworks.”–DonaldA.Norman,“LivingwithComplexity”,2011 page10 imagecreditto Ponoko
  11. 11. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Ancient Roman Rhetoric Quality,7Loci.Lecture09,November13,2018 Our7LocimodelcombinestheISOdefinitionofqualitywiththelocifromthe classicalrhetoric.  QVIS?  QVID?  CVR?  VBI?  QVANDO?  QVOMODO?  QVIBUSAVXILIIS? page11 imagecreditto history.com
  12. 12. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 British Journalism Quality,7Loci.Lecture09,November13,2018 Theloci,fromtheclassicalrhetoric,vs. theFiveWs,orthebasicquestionsof Englishjournalism.  QVIS?(Who?)  QVID?(What?)  CVR?(Why?)  VBI?(Where?)  QVANDO?(When?)  QVOMODO?(How?)  QVIBUSAVXILIIS?(ByWhatMeans?) page12 imagecreditto mercatornet.com
  13. 13. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 The 7Loci Meta-Model Quality,7Loci.Lecture09,November13,2018 Strictlyspeaking,7LociisaMeta-Model:amodelthatallowsgenerating models. page13 imagecredittonlp4uonline.com
  14. 14. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 A Meta-Model For Websites Quality,7Loci.Lecture09,November13,2018 The7locimeta-model,basedontheclassicalrhetoriclociandtheFiveWsof Englishjournalism, herewithanaming thatmaybeusedforwebsites.  QVIS?(Who?)Identity  QVID?(What?)Content  CVR?(Why?)Services  VBI?(Where?)Individuation  QVANDO?(When?)Maintenance  QVOMODO?(How?)Usability  QVIBUSAVXILIIS?(Bywhatmeans?)Feasibility page14
  15. 15. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 A 7Loci Model For DMO Websites? Canwetakethe7Locimeta-model andgenerate aspecificmodel tobe usedwithDMOwebsites? Whynot? Quality,7Loci.Lecture09,November13,2018 page15 imagecredittoinfinityimmigration.com,BC,Canada
  16. 16. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Who? The7locimeta-modeltobuildanevaluationmodel forDMOwebsites 1. QVIS?(Who?)Identity Websiteidentity:logo,brand,environment Brand,logo,layout,image Differenttargets? Destinationidentity? Destinationstorytelling? Quality,7Loci.Lecture09,November13,2018 page16
  17. 17. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 What? The7locimeta-modeltobuildanevaluationmodel forDMOwebsites 2.QVID?(What?)Content Descriptions? Pictures &Multimedia? Downloads? Doesthecontentmeetthemanagers’needs? Doesthecontent meettheusers’needs? Guides?Audioguides?Apps? Localtouristservices? Quality,7Loci.Lecture09,November13,2018 page17
  18. 18. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Why? The7locimeta-modeltobuildanevaluationmodel forDMOwebsites 3.CVR?(Why?)Services E-commerce Proprietaryvs.linkedcontent Dotheprovidedservicesmeetthemanagers’ needs? Dotheprovidedservicesmeettheusers’needs? Cartography Tourismproductstopurchase:accommodation, tickets,citycards? Meteo? Quality,7Loci.Lecture09,November13,2018 page18
  19. 19. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Where? The7locimeta-modeltobuildanevaluationmodel forDMOwebsites 4.VBI?(Where?)Individuation Searchengines?(positioning:networksamongwebsites) Communicationwithusers?(e-mail,orpersonalnetworks) Communicationamongusers?(forums,“Web2.0”–socialnetworks) Socialnetworks,webreputation Communicationamongtourismoperators?(dynamicbusinessnetworks, perhapsIntranets, i.e.aDestinationManagement System) Quality,7Loci.Lecture09,November13,2018 page19
  20. 20. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 When? The7locimeta-modeltobuildanevaluationmodel forDMOwebsites 5.QVANDO?(When?)Management Isthewebsiteregularlyupdated? Noneedtogodeeperaboutthispoint... Events?Fairs?Exhibitions?Concerts? Theater? Quality,7Loci.Lecture09,November13,2018 page20
  21. 21. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 How? The7locimeta-modeltobuildanevaluationmodel forDMOwebsites 6.QVOMODO?(How?)Usability Anavigationmenu?Breadcrumbs? Aninternal searchengine?Asitemap? Languages? 404–Filenotfound? downloadtime,hardware &softwarecompliance Mobile-friendliness?LocalWi-Ficoverage?Localapps? Quality,7Loci.Lecture09,November13,2018 page21
  22. 22. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 By What Means? The7locimeta-modeltobuildanevaluationmodel forDMOwebsites 7.QVIBUSAVXILIIS?(Bywhatmeans?)Feasibility Resources? Managers?Responsibilities? Futuredevelopments? Businessmodels? Localauthoritiesvs.localoperators vs.availableresources Butwewon’tbereallyabletoevaluateourchosenwebsitesfeasibility… Quality,7Loci.Lecture09,November13,2018 page22
  23. 23. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 And What About Measuring? Quality,7Loci.Lecture09,November13,2018 page23 imagecreditto IlPost imagecreditto swisstiming.com Justananticipationforthenextlecture.
  24. 24. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Today’s Key Points page24Quality,7Loci.Lecture09,November13,2018 1. Measuring Quality? 2. Standards 3. Models 4. Rhetoric, Journals & Loci 5. The 7Loci Meta-Model 6. A Meta-Model For Websites 7. And For DMO Websites…?
  25. 25. ITforTourismServices,UniBg2018-2019ITforTourismServices,UniBg2018-2019 Thanks For Your Attention page25Quality,7Loci.Lecture09,November13,2018 Picturefrom the2013Workshop

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