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Mobile, Smartphones, Wi-Fi, and Apps. 2017-2018 edition

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Mobile, Smartphones, Wi-Fi, and Apps. An educational presentation for the IT for Tourism Services course at the University of Bergamo, Italy

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Mobile, Smartphones, Wi-Fi, and Apps. 2017-2018 edition

  1. 1. IT for Tourism Services, UniBg 2017-2018 Mobile, Smartphones, Wi-Fi, and Apps Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017
  2. 2. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 What Are We Talking About Today? slide 2Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 1. Mobile 2. Different Needs 3. Geolocation & Georeference 4. Mobile-Friendliness 5. Location-Based Services 6. Wi-Fi 7. Apps vs. Websites
  3. 3. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Mobile slide 3Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 Source: The Telegraph November 11, 2016 Source: ComScore 2014
  4. 4. IT for Tourism Services, UniBg 2017-2018 slide 4IT for Tourism Services, UniBg 2017-2018 They’re Around… Image credit to oneindia.com Cell phone Bag Shoes Destination
  5. 5. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Different Needs? Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 Talking about tourism and mobility, let’s see now whether tourist needs are expressed and addressed via a desktop computer or through a mobile device, i.e. on-the-move. slide 5
  6. 6. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 From Home Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 On a desktop computer  Information Search  Fore-Seeing  Customization  Information Comparison  Purchase of Products  Purchase of Personal Services slide 6 Before leaving
  7. 7. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Information Search Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017  on tourist destinations  on tours or routes  on accommodation  on airlines  on railways  on car rental  on packaged tours slide 7
  8. 8. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Fore-Seeing Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017  through pictures  through videos  through presentations  through augmented reality  through virtual reality slide 8
  9. 9. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Customization Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017  segmentation  down to the single tourist  privacy –- as we will see –- is disappearing slide 9
  10. 10. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Information Comparison Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017  User Generated Content  Photo sharing  Video sharing slide 10
  11. 11. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Purchase Of Products Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 or e-commerce  from Travel Providers  through OnLine Travel Agents (OTA)  directly from destinations  from specialized publishers slide 11
  12. 12. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Purchase Of Personal Services Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017  local guides  guided tours  local courses (cuisine, arts & crafts etc.) slide 12
  13. 13. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 On-The-Move Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 Now, let's take into consideration which tourist needs are expressed by mobile users. slide 13
  14. 14. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Through Mobile Devices Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 Through a mobile device  Local Information  Advice  Geographical Positioning  Information on Public Transport  Reassurance  Communication slide 14 While Travelling
  15. 15. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Local Information Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 “What can I do?” “Will that venue still be open?” “What is this building?” slide 15
  16. 16. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Advice Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 “Any good place to have a meal?” “Any free toilets in the area?” “Any affordable activities?” slide 16
  17. 17. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Geographical Positioning Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 “Where am I?” “Which way to the main square?” “Which way to my hotel?” slide 17
  18. 18. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Information on Public Transport Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 “Which bus shall I take? And where from?” “Shall I purchase tickets in advance?” “It's late... Will the bus still be running?” slide 18
  19. 19. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Reassurance Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 “Is it going to rain?” “Will I find a parking place for my car? Where? And how much will they charge me?” “Is this a dangerous area?” slide 19
  20. 20. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Communication Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 “I need to make a phone call!” “I need to send a short message!” “I wish I could visit that webpage...” slide 20
  21. 21. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Georeference Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 Several of the functions mentioned above depend on geographical positioning. And geographical position is based on georeference. According to Wikipedia, “to georeference something means to define its existence in physical space.” slide 21
  22. 22. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Longitude and Latitude According to Wikipedia, “a geographic coordinate system is a coordinate system that enables every location on the Earth to be specified by a set of numbers or letters.” slide 22
  23. 23. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Any place can be defined by its longitude and latitude. A Longitude and a Latitude Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 slide 23
  24. 24. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Points of Interest Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 Places, which may be interesting for tourists, have their georeferenced positions detected through satellites (again just coordinates: longitude and latitude). Georeferenced places stored in data systems are called Points of Interest (POIs). slide 24
  25. 25. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Georeferenced POIs Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 Georeferenced Points of Interest (POIs) stored in data systems –- like Google Maps or Here -- can be “read” by users’ devices like smartphones. slide 25 If a device “knows” its geographical position, it can “read” and list which POIs can be found in the area, and show directions to reach those POIs.
  26. 26. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 The Global Positioning System Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 The Global Positioning System (GPS) is a space-based Global Navigation Satellite System (GNSS) that provides location and time information in all weather, anywhere on or near the Earth, where there is an unobstructed line of sight to four or more GPS satellites. It is maintained by the United States government and is freely accessible by anyone with a GPS receiver. Current GPS-based devices include in car navigation systems (like Tom Tom) and –- increasingly -– smartphones like the iPhone or Android-based mobile phones. There are more than one GNSS. Europe is developing the Galileo GNSS. slide 26
  27. 27. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Or GPS Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 User Segment Space Segment Control Segment slide 27
  28. 28. IT for Tourism Services, UniBg 2017-2018 slide 28IT for Tourism Services, UniBg 2017-2018 Google Maps Coordinates #1
  29. 29. IT for Tourism Services, UniBg 2017-2018 slide 29IT for Tourism Services, UniBg 2017-2018 Google Maps Coordinates #2
  30. 30. IT for Tourism Services, UniBg 2017-2018 slide 30IT for Tourism Services, UniBg 2017-2018 Google Maps Coordinates #3
  31. 31. IT for Tourism Services, UniBg 2017-2018 slide 31IT for Tourism Services, UniBg 2017-2018 Google Maps Coordinates #4
  32. 32. IT for Tourism Services, UniBg 2017-2018 slide 32IT for Tourism Services, UniBg 2017-2018 Google Maps Coordinates #5
  33. 33. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Google Maps Vs. OpenStreetMap Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 Google Maps is currently the most diffused proprietary map system. It relies on different providers of Geographic Information Systems (GIS) according to different countries, and is somehow opposed to Open Street Map, an open source map system. slide 33
  34. 34. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Mobile-Friendliness Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 A Google Tool checks mobile compliance, or mobile- friendliness. slide 34
  35. 35. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Location-Based Services Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 Indeed, there are seamless connections among locations –- tourist locations, too! –- their geographical representation on the Web (on Google Maps, or on Foursquare) and your customers’ smartphones. This is very interesting from a tourist point of view. 1. Your website can use Google Maps to provide your customers with drive directions to your business. 2. Destinations can provide location-based information on their heritage and tourist services. 3. Destinations can provide such location-based info through mobile devices like smartphones. slide 35
  36. 36. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Foursquare Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 Foursquare is a local search-and-discovery service mobile app which provides search-results for its users. By taking into account the places where a user goes, the things they have told the app that they like, and the other users whose advice they trust, Foursquare provides recommendations of the places to go to near a user's current location. slide 36 The service was created in late 2008 and launched in 2009.
  37. 37. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Foursquare Sample #1 Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 slide 37
  38. 38. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Foursquare Sample #2 Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 slide 38
  39. 39. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Foursquare Sample #3 Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 slide 39
  40. 40. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Destinations vs. Wi-Fi Coverage Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 “Infrastructure, especially those that support digital connectivity, are strategic for enabling and supporting smart city tourist services. Of course, different levels of complexity and cost infrastructure connect to different governance levels. Fiber backbones and 5G networks involve national and regional government and high-level decision makers whereas free Wi-Fi directly involves local government, municipality and citizens.” Lorenzi, Mancin, Cagol (2014) slide 40
  41. 41. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Apple Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 slide 41 The mobile phone technology has changed people’s habits. Smartphones are now more popular than wristwatches. Apple has imposed the iPhone model, a closed world where you enter only by accepting Apple's operating system iOS, and gradually adding specific applications. This is the model we refer to when we talk of apps.
  42. 42. IT for Tourism Services, UniBg 2017-2018IT for Tourism Services, UniBg 2017-2018 Apps vs. Websites Mobile, Wi-Fi, Apps. Lecture 04, October 12, 2017 The same way, Google has imposed its own Android operating system. People often install iOS or Android horizontal apps, as for social networks or maps. Less often do they download vertical apps for a town or a resort... Individual towns, resorts or cultural institutions are in growing need of mobile-friendly websites. slide 42

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